GitHub collection
cbrock84/headcount
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141 skills imported from this repository.
chief-strategy-officer
Owns where the business plays and how it wins over a multi-year horizon — portfolio choices, corporate development, strategic partnerships, and planning under uncertainty. Use this for a decision about which markets or businesses to be in, whether to build, buy, or partner, how t
mergers-and-acquisitions
Runs corporate development — deal thesis, target screening, valuation framing, diligence, and integration planning. Use this when considering an acquisition or being approached about one, when evaluating build-versus-buy at company scale, when running or reviewing diligence, or w
portfolio-strategy
Decides where capital and attention go across business lines, products, and markets — what to fund, hold, harvest, or exit, and on what evidence. Use this to allocate budget across businesses, evaluate whether a product line should continue, decide market entry or exit, structure
scenario-planning
Plans under genuine uncertainty — building scenarios, identifying which assumptions are load-bearing, setting early-warning indicators, and stress-testing a plan against futures rather than forecasting one. Use this when a decision depends on something unknowable, when a plan ass
strategic-alliances
Structures partnerships that change what the business can do — technology integrations, channel and reseller arrangements, joint ventures, and OEM relationships. Use this to evaluate or structure a strategic partnership, decide between partnering and building, negotiate commercia
chief-customer-officer
Owns the customer's experience after the sale — support, success, escalation, and the feedback loop back into product. Use this for a decision spanning support and product, when service quality and cost are in tension, when deciding what to staff or automate, when a customer rela
escalation-management
Handles customer situations that have exceeded normal support — severity assessment, incident communication, executive escalation, and recovering a relationship after a failure. Use this when a customer issue is escalating or has gone to leadership, during a customer-affecting ou
self-service-and-knowledge
Builds the help center, in-product guidance, and knowledge base that let customers resolve problems without contacting anyone — content, findability, maintenance, and deflection measurement. Use this to build or fix a help center, reduce support volume, write documentation for cu
support-operations
Designs and runs the support function — channels, queues, routing, staffing, service levels, quality, and the metrics that show whether it is working. Use this to set up or fix support operations, choose channels, size a team, set or renegotiate service levels, reduce cost per co
voice-of-customer
Builds the loop from what customers say to what gets changed — collecting feedback, distinguishing signal from noise, routing it to owners, and closing the loop back to the customer. Use this to set up a feedback program, design or interpret CSAT/NPS, decide what customer feedbac
ai-ml-governance
Governs models and AI systems in production — intended use, evaluation, monitoring, human oversight, documentation, and the decision to deploy or retire. Use this before deploying a model or AI feature, when defining evaluation criteria, when a model's behavior has drifted, when
business-intelligence
Builds reporting and self-serve analytics that people actually use — metric trees, dashboard design, distribution, and the discipline that stops dashboards proliferating. Use this to build a dashboard or report, design a metrics framework, set up self-serve analytics, decide what
chief-data-officer
Owns data as an asset — governance, quality, the warehouse and semantic layer, analytics capability, and the governance of models built on top. Use this for a decision about how data is collected, stored, defined, or shared; when numbers disagree between teams; when deciding what
data-engineering
Builds and operates data pipelines — ingestion, transformation, orchestration, quality testing, and reliability of data delivery. Use this to design or debug a pipeline, decide batch versus streaming, add data quality checks, handle late or duplicate data, or work out why a dashb
data-governance
Establishes ownership, definitions, quality, access, and lineage for the organization's data. Use this when metrics disagree between teams, when nobody knows which dataset is authoritative, when setting up data ownership or access policy, when data quality is unreliable, or befor
data-modeling
Designs the warehouse and semantic layer — source-to-mart structure, dimensional modeling, grain, slowly changing dimensions, and the metric layer analytics reads through. Use this to design or restructure a warehouse, model a new source, decide on grain or table structure, build
ai-search-optimization
Optimizes for AI assistants and AI-generated answers — being retrievable, being cited, and being represented accurately when a model answers on your behalf. Use this when traffic is shifting from links to AI answers, when a brand is misrepresented or absent in AI responses, when
app-store-optimization
Improves visibility and conversion in the App Store and Google Play — metadata, keywords, screenshots, ratings, and the listing experience that turns an impression into an install. Use this to audit or optimize an app listing, plan a launch listing, diagnose poor install conversi
experimentation
Designs, runs, and reads A/B tests and growth experiments — hypothesis, sample size, duration, and honest interpretation. Use this to plan a test, judge whether a result is real, build an experimentation program, decide what to test next, or diagnose why tests keep producing inco
landing-page-cro-expert
Audits and rewrites landing pages, homepages, and sales pages to increase conversion — diagnosing why a page is not converting, rewriting headlines, hero copy and calls to action, and prioritizing which changes to test first. Use this when a page underperforms, when someone paste
lead-capture
Converts anonymous traffic into known contacts — lead magnets, gated content, free tools, popups, and the forms behind them. Use this to design or improve a lead magnet, plan a free tool, add or fix popups and overlays, improve form conversion, or decide what is worth gating and
lifecycle-messaging
Designs automated email and SMS programs — welcome and onboarding sequences, nurture, re-engagement, transactional messaging, and the timing and segmentation behind them. Use this to build or fix an email sequence, plan lifecycle automation, improve open or click performance, set
listing-distribution
Gets a product listed where buyers and crawlers look — directories, marketplaces, review sites, comparison pages, and aggregators. Use this to plan a submission push, choose which directories are worth the effort, prepare listing assets, build comparison and alternative pages, or
marketing-analytics
Sets up, audits, and reports on marketing measurement — tracking plans, event schemas, attribution models, and the dashboards built on them. Use this to instrument a site or product, audit tracking nobody trusts, choose or interpret an attribution model, build reporting that answ
paid-advertising
Plans, runs, and optimizes paid acquisition across search, social, and display — account structure, targeting, creative, bidding, budget, and the analysis that says whether to scale or stop. Use this to set up or restructure campaigns, write and iterate ad creative, diagnose risi
programmatic-seo
Builds large sets of search-targeted pages from a template and a dataset — the location, comparison, integration, and use-case pages that capture long-tail demand at scale. Use this when there is a repeating query pattern with real volume, when a dataset could answer many similar
seo-strategy
Audits and improves organic search performance — technical health, site architecture, internal linking, structured data, and the content decisions that determine what can rank. Use this to run an SEO audit, diagnose why pages are not ranking or were deindexed, plan a site's URL a
ai-research-analyst
Produces executive-level research — market sizing, competitor mapping, trend analysis, and strategic intelligence — grounded in cited sources with the confidence in each claim made explicit. Use this to analyze a market or industry, map competitors, evaluate a market-entry or bui
business-growth-consultant
Finds the single constraint currently limiting a business's growth and the highest-leverage moves against it, rather than producing a list of everything that could be improved. Use this when growth has stalled or slowed, when deciding where to spend limited time or budget, when r
ceo-advisor
Pressure-tests a decision, plan, or idea before it is committed to — surfacing the assumption it rests on, the case against it, and what would have to be true for it to work. Use this when weighing options, when a plan needs challenging before commitment, when you have already de
chief-executive
Sets direction, allocates capital and attention, and makes the calls no one else can make. Use this when a decision spans more than one function, when priorities conflict and something must be cut, when a plan needs pressure-testing before commitment, or when the question is what
saas-idea-validator
Evaluates a software or startup idea against problem, market, competition, monetization, defensibility, and execution, and returns a verdict rather than encouragement. Use this when an idea needs pressure-testing before anyone builds, when deciding whether something is worth purs
budgeting-and-forecasting
Runs the planning cycle — annual budget, rolling forecast, consolidation of business unit inputs, and the variance analysis that explains actuals against plan. Use this to build or challenge a budget, run a forecast cycle, consolidate departmental submissions, explain why results
capital-allocation
Evaluates where to spend limited capital — investment appraisal, hurdle rates, payback, and comparing proposals that are not alike. Use this to evaluate an investment or major purchase, compare competing funding requests, set a hurdle rate, decide between building and buying, or
chief-financial-officer
Owns the financial position: planning, budgeting, forecasting, unit economics, cash, and the numbers the business is run and reported on. Use this to build or challenge a budget, model a decision's financial consequence, assess unit economics or runway, evaluate an investment or
financial-modeling
Builds and stress-tests financial models for forecasting, scenario planning, and decision support — revenue build, cost structure, driver logic, and the sensitivities that show where a plan breaks. Use this to model a decision's financial consequence, build a forecast or long-ran
financial-reporting-and-close
Runs the period-end close and produces reporting — close calendar, reconciliations, accruals, variance analysis, and reporting that gets read. Use this to shorten or stabilise a monthly close, design a close checklist, investigate a variance, structure management reporting, or wo
internal-controls-and-audit
Designs and tests controls over financial reporting — segregation of duties, approval limits, evidence, and preparing for audit. Use this to design controls for a process, prepare for an external audit, respond to an audit finding, set approval thresholds, or assess where a small
revenue-recognition
Determines when and how revenue is recognized — performance obligations, contract terms that change the answer, and the deal structures that create accounting problems. Use this to work out how a contract should be recognized, review a non-standard deal before it is signed, under
tax
Structures the tax questions a growing business faces — corporate income, sales and use, payroll, nexus, and the obligations created by hiring or selling somewhere new. Use this to work out what a new state or country obligates you to, prepare for a tax filing or audit, understan
treasury-and-liquidity
Manages cash and liquidity — cash forecasting, runway, working capital, banking structure, and currency and counterparty exposure. Use this to build a cash forecast, extend runway, improve working capital, decide where cash should sit, or assess exposure to a bank, currency, or c
unit-economics
Establishes whether the business makes money on each customer or unit — contribution margin, acquisition cost, payback period, lifetime value, and the cohort behavior underneath. Use this to assess whether growth is profitable, evaluate a channel or segment, support a pricing dec
backup-and-recovery
Protects and restores data — backup coverage and scope, retention, immutability against ransomware, and proving restores actually work. Use this to design a backup regime, verify restores, plan retention, protect backups from ransomware, or recover from data loss.
chief-information-officer
The CIO's remit — running the technology the company works on, service quality, IT spend, and the boundary with product engineering. Use this to set IT priorities, decide what IT owns versus engineering, structure IT spend or an IT roadmap, judge whether to build, buy or outsourc
endpoint-management
Manages laptops, desktops and mobile devices — enrollment, configuration, patching, software distribution, and lost or compromised devices. Use this to set up device management, standardize builds, roll out software or an OS upgrade, handle a lost device, or bring an unmanaged fl
identity-lifecycle-administration
Executes joiner, mover and leaver processes — provisioning, group membership, access changes on role change, and complete deprovisioning. Use this to set up or fix joiner-mover-leaver, deprovision someone completely, clean up accumulated access, audit group membership, or find ac
it-asset-management
Tracks hardware and software assets through their life — procurement, ownership, licensing, refresh, and disposal. Use this to build an asset register, prepare for a software audit, plan a refresh cycle, control license spend, or dispose of equipment safely.
network-administration
Designs and operates the corporate network — segmentation, remote access, wireless, DNS and addressing, and diagnosing network problems. Use this to segment a network, set up or fix remote access, diagnose intermittent connectivity, plan addressing or DNS, or assess whether the n
service-desk
Runs the IT service desk — intake, triage, prioritization, escalation, knowledge, and the metrics that improve service rather than distort it. Use this to set up or fix a service desk, design ticket priority and escalation, reduce repeat contacts, structure a knowledge base, or w
systems-administration
Runs servers and corporate systems — patching, configuration baselines, change control, capacity, and the routine that prevents incidents. Use this to establish a patching cadence, standardize server configuration, plan a maintenance window, decide change control for infrastructu
chief-legal-and-risk-officer
Owns legal, contracts, intellectual property, regulatory compliance, privacy, security governance, enterprise risk, and audit readiness. Use this to review a contract or commitment, assess regulatory or privacy exposure, evaluate an IP or licensing question, judge the risk in a b
contract-review
Reviews and negotiates commercial agreements — MSAs, SOWs, order forms, NDAs, vendor and data-processing agreements — identifying material risk, proposing positions, and recommending a path rather than listing issues. Use this to review a contract before signature, prepare a nego
corporate-governance
Maintains the corporate record and the governance machinery — entity records, board and committee support, resolutions and minutes, delegations of authority, insurance, and business continuity. Use this to prepare board or committee materials, record a decision that needs to be m
enterprise-risk
Identifies, assesses, and tracks organizational risk — building and maintaining a risk register, scoring exposure, assigning owners and treatments, and preparing for audit. Use this to stand up a risk program, assess the risk in a decision or initiative, prepare for a certificati
privacy-and-data-protection
Assesses and improves how personal data is collected, used, shared, and retained — data mapping, lawful basis, consent, processor agreements, subject rights, and breach obligations. Use this before launching anything that handles personal data, when adding a vendor that will proc
regulatory-compliance
Identifies which regulations apply and builds the program that keeps you inside them — obligation mapping, controls, monitoring, and responding to regulators. Use this to work out what applies to your business, stand up a compliance program, prepare for a regulatory exam or certi
behavioral-marketing
Applies decision science and cognitive bias research to marketing and product decisions — how people actually choose under uncertainty, and how framing, defaults, sequencing, and social context change behavior. Use this to diagnose why a well-argued offer is not converting, to st
brand-voice
Captures how a person or brand actually writes and turns it into reusable voice instructions every other content skill draws from. Use this before drafting any content for a new brand or client, when output keeps coming back sounding generic, when several writers need to sound li
chief-content-officer
Runs content as an operation — the production pipeline, editorial calendar, repurposing engine, competitive content intelligence, and audits of what already exists. Use this to build or fix a content production system, plan a calendar, decide how one piece becomes many, rank cont
chief-marketing-officer
Owns brand, demand generation, content, communications, and how the market understands what the business does. Use this to set marketing strategy, allocate budget across channels, decide positioning and messaging, judge whether a campaign is worth running, diagnose why demand has
content-strategy
Decides what content to make and why — topic territory, format mix, cadence, and how content connects to a business outcome rather than to traffic. Use this to plan a content program, choose topics, build an editorial calendar, decide which formats and platforms to commit to, or
customer-research
Plans, runs, and synthesizes customer research — interviews, surveys, win-loss analysis, and message testing — into findings that change decisions. Use this when the customer is being guessed at, before positioning or a major launch, when churn or conversion has an unexplained ca
events-and-field-marketing
Plans and runs events that produce pipeline — conferences, trade shows, webinars, field programs, and measuring whether any of it worked. Use this to decide whether to sponsor an event, plan a conference presence or webinar, design a field program, or work out why event spend is
marketing-campaign-planner
Designs a coordinated multi-channel campaign or product launch around one story — objective, message, channel sequencing, timeline, assets, and the checklist that gets it out the door. Use this to plan a launch or campaign, sequence a go-to-market push, pressure-test a campaign b
marketing-copywriting
Writes and edits marketing copy for any surface — homepage, product and pricing pages, ads, emails, and collateral — and sharpens existing copy that is not working. Use this to write or rewrite page copy, tighten a draft, fix copy that is vague or feature-led, adapt one message a
marketing-planning
Builds the marketing plan of record — objectives, channel mix, budget allocation, sequencing, and the measurement that says whether it worked. Use this for annual or quarterly planning, when budget must be allocated or defended, when marketing activity feels busy but undirected,
newsletter-writer
Writes and edits newsletters and marketing emails people actually open — subject lines, opening, structure, voice, and the conversion turn where there is one. Use this to draft or rewrite a newsletter or email, sharpen weak email copy, plan a newsletter's structure and cadence, w
partnership-marketing
Builds reach through other people's audiences — co-marketing partnerships, creator and influencer programs, community building, and affiliate arrangements. Use this to find and evaluate partners, structure a joint campaign or creator deal, plan a community strategy, or decide whe
positioning-and-messaging
Establishes what a product is understood to be, for whom, and instead of what — then turns that into the messaging every other surface inherits. Use this when messaging is inconsistent across channels, when prospects misunderstand what the product does, when entering a new segmen
public-relations
Plans and executes earned media — press strategy, journalist outreach, announcements, commentary, and crisis response. Use this to plan a press push, write a pitch or release, find and approach the right journalists, prepare for an interview, decide whether something is newsworth
social-post-craft
Writes, structures, and evaluates social posts end to end — hooks, body, formatting for how each platform renders, and a quality check before publishing. Use this to draft a post, rewrite one that underperformed, turn a longer piece into social content, sharpen an opening, or jud
video-content
Plans and scripts short-form and long-form video, and designs the packaging — titles, thumbnails, and openings — that determines whether it gets watched. Use this to script a video, plan a series, fix retention or click-through problems, design thumbnail and title concepts, or tu
visual-content
Designs and directs the visual assets that carry content — carousels, infographics, quote graphics, diagrams, and social imagery — including the generation prompts where they are AI-produced. Use this to turn a written piece into a visual format, design a carousel or infographic,
youtube-producer
Plans, packages, and scripts long-form video for retention and channel growth — idea selection, titles and thumbnails, script structure, and diagnosing why a video or channel underperforms. Use this for video ideas, packaging, scripting, a retention teardown, or channel strategy
business-continuity-and-resilience
Plans for operating through disruption — impact analysis, recovery objectives, continuity plans, and the exercises that prove they work. Use this to run a business impact analysis, set RTO and RPO, write or test a continuity plan, prepare for a supplier or site failure, or answer
capacity-and-demand-planning
Matches operational capacity to expected demand — forecasting load, sizing teams and systems, managing queues, and deciding when to add capacity. Use this to plan staffing for expected volume, diagnose a queue that keeps growing, size support or fulfillment capacity, or decide wh
chief-operating-officer
Owns execution: how work actually gets done across the organization, including process, program management, capacity, vendors, supply chain, and service delivery. Use this when execution is the problem rather than strategy, to design or fix a process, to resolve cross-functional
facilities-and-workplace
Runs the physical and hybrid workplace — space planning, leases, health and safety, office services, and the operational side of where people work. Use this to plan space, evaluate a lease or office move, set up a hybrid workplace, handle facilities incidents, or decide what offi
procurement-and-sourcing
Buys well — specifying need, running competitive sourcing, negotiating, and category strategy before a contract exists. Use this to run an RFP or vendor selection, negotiate a purchase, consolidate spend across a category, decide between single and multiple suppliers, or bring un
quality-management
Builds quality into operations — defining standards, catching defects at the right point, root cause analysis, and continuous improvement. Use this to reduce a defect or error rate, design quality controls into a process, run a root cause analysis, respond to a customer quality c
service-level-management
Defines and manages service levels — setting targets that reflect what customers need, measuring honestly, and handling breaches. Use this to write or negotiate an SLA, decide what to measure and at what threshold, respond to a missed service level, or work out why a service that
supply-chain-and-logistics
Manages the flow of goods and inputs — sourcing, inventory, lead times, fulfillment, and supply risk. Use this to reduce stockouts or excess inventory, plan for a supplier failure, decide reorder points and safety stock, improve fulfillment reliability, or assess concentration ri
vendor-management
Selects, contracts, and manages suppliers and vendors — requirements, evaluation, negotiation support, onboarding, performance management, and exit. Use this to choose a vendor, run a selection process, structure a service agreement's operational terms, manage an underperforming
benefits-and-leave
Designs and runs employee benefits and leave — health and retirement plans, leave policy, cost and renewal, and the administration that keeps them compliant. Use this to design or review a benefits package, prepare for a renewal, write leave policy, handle a leave request, or dec
chief-human-resources-officer
Owns the organization itself: org design, hiring, performance, compensation, development, culture, and employee relations. Use this to design or restructure a team, plan hiring, write a role or leveling definition, handle a performance or compensation question, diagnose why a tea
compensation-and-leveling
Builds and maintains the leveling framework and pay structure — level definitions, salary bands, benchmarking, pay equity, and how raises and promotions are decided. Use this to design or revise leveling, set or adjust salary bands, benchmark against market, handle a compensation
employee-relations
Handles the difficult human situations — grievances, complaints, investigations, conflict, and separations conducted properly. Use this to respond to a complaint or grievance, structure an investigation, handle a conflict between colleagues, prepare for a difficult conversation,
hiring-and-interviewing
Designs and runs hiring — role definition, sourcing, interview loop design, structured evaluation, and the decision itself. Use this to open a role, write a job description or scorecard, design an interview process, prepare interview questions, calibrate a hiring decision, or dia
learning-and-development
Builds capability — skills gaps, career frameworks, training that transfers to the job, and internal mobility. Use this to design a career ladder, close a capability gap, decide whether to build or hire a skill, structure onboarding into a role, or work out why training keeps fai
onboarding-and-offboarding
Designs the joining and leaving experience — first-day readiness, ramp to productivity, knowledge capture, and clean exits. Use this to design or fix onboarding, shorten time to productivity, structure a leaver process, capture knowledge before someone leaves, or coordinate the a
org-design
Designs how an organization is structured — reporting lines, team boundaries, spans and layers, role definition, and workforce planning against the strategy. Use this to structure a new team, restructure an existing one, resolve unclear ownership between teams, plan headcount, or
performance-management
Runs performance systems that change behavior — expectations, feedback, review cycles, calibration, and handling underperformance. Use this to design or fix a review process, run calibration, write or coach on feedback, address sustained underperformance, or work out why reviews
workforce-planning
Plans the shape and size of the workforce — demand for roles, build-versus-buy, attrition, and sequencing hiring against budget. Use this to build a hiring plan, decide which roles to open and in what order, model attrition and backfill, plan for a growth or contraction scenario,
benefits-realization
Ensures projects deliver the value they were approved on — defining measurable benefits, baselining, tracking after delivery, and honest post-implementation review. Use this to define benefits for a business case, set a baseline, track whether value actually landed, or run a post
change-and-adoption
Gets people to actually use what was delivered — stakeholder analysis, communication, training, resistance, and measuring adoption. Use this to plan a rollout, recover an implementation nobody is using, handle resistance to a change, sequence communications, or work out why a tec
dependency-and-risk-management
Manages delivery risk and cross-team dependencies — identifying, sizing, mitigating and escalating what could stop the work. Use this to build a risk register that gets used, manage dependencies between teams, decide what to escalate and when, or work out why the same risks keep
head-of-pmo
The EPMO lead's remit — what the PMO governs, what it must never become, and how it earns standing rather than compliance. Use this to stand up or reform a PMO, decide what it should and should not control, judge whether it is adding value or overhead, or work out why teams route
portfolio-governance
Governs the portfolio of work — intake, prioritization, stage gates, resource contention, and stopping things. Use this to set up intake and prioritization, run a stage gate, decide between competing initiatives, resolve resource contention across projects, or work out why everyt
program-management
Plans and drives cross-functional programs to delivery — scope, sequencing, dependencies, status, risk, and the escalations that keep work moving. Use this to run a multi-team initiative, recover a program that is slipping, build a delivery plan with dependencies, structure statu
project-delivery
Plans and delivers a single project — scope, estimation, scheduling, critical path, tracking, and recovering when it slips. Use this to plan a project, build or challenge a schedule, estimate credibly, track progress meaningfully, or recover a project that is late.
brand-identity
Defines and applies visual brand — logo usage, palette, typography, imagery direction, and the guidelines that keep expression consistent across product and marketing surfaces. Use this to establish a brand from scratch, audit whether an existing brand is being applied consistent
chief-product-officer
Owns what gets built and why: product strategy, roadmap, discovery, user experience, and the definition of success for each release. Use this to decide what to build next, to cut scope, to turn a business goal into a product bet, to judge whether a feature is worth its cost, or w
design-styles
Applies a deliberate visual direction to an interface — minimalist editorial, industrial utilitarian, or high-polish commercial — each with its own type scale, palette behavior, surface treatment, and motion. Use this when a product needs a point of view rather than defaults, whe
design-system
Builds and maintains the design system a product is assembled from — tokens for color, type, spacing and elevation, component contracts, and the rules that keep them coherent as the product grows. Use this when starting a new interface, when screens have drifted apart visually, w
interface-craft
Raises the visual and interaction quality of an interface — layout, hierarchy, type, spacing, density, and the details that separate a considered product from a generic one. Use this when a screen works but looks unfinished or default, when a layout feels crowded or arbitrary, wh
interface-redesign
Upgrades an existing interface to a higher standard without rebuilding it — auditing what is there, identifying what reads as generic or unfinished, and sequencing changes by impact. Use this when a product works but looks dated or default, when a redesign is being considered, wh
presentation-design
Designs slide decks, one-pagers, and marketing graphics that carry an argument rather than decorate one. Use this to build or fix a pitch deck, board deck, or conference talk; to design a banner, social graphic, or one-pager; or when a deck is dense, unfocused, or being read alou
ux-product-auditor
Audits a website, app, onboarding flow, or design for usability, conversion, and product problems, tying every finding to a business outcome and a severity. Use this to review an interface, diagnose low conversion or activation, find where users drop off, get structured product f
visual-reference-generation
Produces design reference imagery before implementation — screen concepts, layout directions, and flows for web or mobile that make a verbal brief concrete enough to argue with. Use this when a brief needs visualizing before anyone builds, when comparing layout directions, when h
activation
Gets new users from signup to first real value — signup flow, onboarding, time-to-value, and the early experience that determines whether someone becomes a user or a lapsed account. Use this to design or fix signup and onboarding, diagnose why signups do not convert to active use
chief-revenue-officer
Owns the revenue engine end to end: sales, monetization, pricing, customer success, retention, and partnerships. Use this for pricing and packaging decisions, sales strategy and coverage, forecast and pipeline health, churn and expansion, partner and channel strategy, or when mar
outbound-prospecting
Finds, qualifies, and reaches prospects through cold outreach — list building, qualification criteria, cold email and multi-channel sequences, and the follow-up that actually gets replies. Use this to build a prospect list, write cold outreach, fix a sequence that is not getting
pricing-and-packaging
Sets price, structures packages and tiers, and designs the monetization surfaces that carry them — upgrade paths, paywalls, and offer construction. Use this to set or change pricing, design or restructure tiers, choose a pricing metric, build an offer, design upgrade prompts and
referral-programs
Designs and improves referral, affiliate, and word-of-mouth programs — incentive structure, mechanics, timing, and fraud control. Use this to build a referral or affiliate program, diagnose one that is not producing, decide what incentive to offer, or judge whether referral is a
retention
Diagnoses and reduces churn — cancellation flows, save offers, failed-payment recovery, at-risk detection, and the product and service causes underneath. Use this when churn is rising or unexplained, to design a cancellation or win-back flow, to recover involuntary churn, to iden
revenue-operations
Runs the mechanics of the revenue engine — lead lifecycle definitions, routing, CRM hygiene, forecasting process, pipeline reporting, and the marketing-to-sales handoff. Use this to fix a broken handoff, define lifecycle stages, improve forecast accuracy, clean up CRM data, desig
sales-enablement
Builds what a sales team needs to sell — pitch decks, one-pagers, objection handling, competitive battlecards, demo scripts, and case studies. Use this to create or fix sales collateral, prepare for a competitive deal, build a demo flow, document objection responses, or diagnose
access-and-identity
Designs and audits who can reach what — authentication, authorization models, privileged access, service credentials, and joiner-mover-leaver process. Use this to design a permissions model, run an access review, reduce standing privilege, handle offboarding, set up SSO or MFA, m
chief-information-security-officer
Owns the security posture of the organization — architecture, program strategy, risk acceptance, incident command, and the authority to stop work that creates unacceptable exposure. Use this for a security strategy or program decision, when a technical choice creates security ris
incident-response
Runs a security incident from detection to closure — triage, containment, investigation, communication, and the review afterward. Use this when a compromise is suspected or confirmed, when preparing an incident response plan or running an exercise, when deciding whether something
security-architecture-review
Reviews a design or change for security before it ships — authentication and authorization, data handling, secrets, dependencies, and the secure-development practices around it. Use this to review an architecture or pull request for security, set secure coding standards, choose o
threat-modeling
Identifies what could go wrong in a system before it is built or changed — the assets worth attacking, the entry points, the trust boundaries, and the controls that actually address the realistic threats. Use this when designing a feature or system, when a change touches authenti
vulnerability-management
Runs the loop from discovering a weakness to confirming it is fixed — scanning, triage, prioritization by real exploitability, remediation tracking, and patch policy. Use this to stand up or fix a vulnerability program, triage scanner output, decide what to fix first, set patch S
ai-workflow-architect
Designs AI systems, automations, and agent workflows for a business — identifying which manual work is worth automating, how to structure the system, which tools fit, and what could go wrong. Use this to automate part of an operation, design an agent or MCP workflow, reduce repet
api-design
Designs interfaces that survive their consumers — resource modeling, errors, versioning, pagination, and compatibility. Use this to design a new API, review one before it ships, decide how to version or deprecate, fix an interface consumers keep misusing, or work out whether a ch
branch-and-worktree-workflow
Isolates feature work in its own branch or worktree and integrates it cleanly when done. Use this when starting work that should not disturb the current workspace, when several efforts must proceed in parallel on one repository, or when implementation is finished and the change n
chief-technology-officer
Owns architecture, engineering delivery, infrastructure, data platform, and internal systems. Use this for build-versus-buy calls, technology selection, architectural direction, engineering capacity and delivery risk, technical debt tradeoffs, platform and tooling decisions, or w
cloud-infrastructure
Designs and runs cloud infrastructure — environments, infrastructure as code, networking and isolation, scaling, and cost. Use this to design a cloud environment, control infrastructure spend, set up environment separation, plan for scale or region failure, or review infrastructu
code-review
Conducts and responds to code review — reviewing a change for correctness, design, and risk, and evaluating review feedback received on your own work. Use this before merging, when asked to review a diff or pull request, when review feedback has arrived and needs acting on, or wh
completion-verification
Verifies that work is actually complete before it is claimed to be — running the checks, reading the output, and confirming the original request was satisfied rather than approximated. Use this before saying something is done, fixed, or passing; before committing or opening a pul
implementation-planning
Turns a spec or requirement into a written plan a separate session or agent can execute, then drives that plan through review checkpoints. Use this before touching code on any multi-step task, when work needs handing to someone else, when a task keeps sprawling mid-implementation
observability-and-reliability
Makes systems debuggable and reliably operable — instrumentation, alerting that is worth waking for, service objectives, and learning from failure. Use this to instrument a service, fix alerting that is ignored, set error budgets or reliability targets, prepare for on-call, or ru
parallel-agent-delivery
Splits work across multiple agents or sessions running at once, keeping their surfaces disjoint so results merge cleanly. Use this when facing several independent tasks with no shared state, when a plan has parallelizable steps, when a broad search or audit would be faster fanned
prompt-optimizer
Turns rough intent or a weak prompt into a reliable one — diagnosing why output is inconsistent, restructuring the instruction, and adapting it across models. Use this when a prompt is not producing what was wanted, when output varies run to run, when writing a prompt for a repea
release-and-deployment
Ships changes safely and often — pipelines, deployment strategies, feature flags, rollback, and database changes. Use this to design a deployment pipeline, reduce release risk, roll out a risky change gradually, plan a schema migration, or work out why releases are infrequent and
skill-authoring
Writes and revises agent skills so they trigger at the right moments and give usable instruction when they do. Use this when creating a new skill, editing an existing one, diagnosing a skill that fires too often or never fires, or reviewing a set of skills for overlap. Also use b
solution-architecture
Designs system structure and makes architectural decisions defensible — boundaries, coupling, trade-offs, and recording why. Use this to design a new system or major component, choose between architectural options, review an existing design, decide where a boundary belongs, or do
solution-exploration
Explores the problem and the range of possible approaches before any code is written — clarifying what is actually being asked, surfacing options with their tradeoffs, and converging on one. Use this at the start of any feature, component, or behavior change, when a request is am
systematic-debugging
Finds the root cause of a bug, test failure, or unexpected behavior before proposing any fix. Use this whenever something is broken and the cause is not yet proven — a failing test, a production error, intermittent behavior, or a symptom that appeared after a change. Also use whe
technical-debt-management
Makes technical debt visible and decidable — distinguishing real debt from mess, quantifying its cost, and arguing for remediation in business terms. Use this to assess and prioritize debt, decide whether to fix or live with something, justify remediation work to non-engineers, o
test-driven-development
Drives implementation by writing a failing test first, then the smallest code that passes it. Use this before writing implementation code for any feature or bugfix, when a bug needs a regression test, when existing code is hard to change safely, or when someone asks whether a cha
Agents (19)
corporate-strategy
Corporate Strategy (CSO). Owns plugins/corporate-strategy/** and nothing else. Delegate work in this department's remit here.
customer-experience
Customer Experience (CCO). Owns plugins/customer-experience/** and nothing else. Delegate work in this department's remit here.
data-analytics
Data & Analytics (CDO). Owns plugins/data-analytics/** and nothing else. Delegate work in this department's remit here.
demand-generation
Demand Generation (CMO). Owns plugins/demand-generation/** and nothing else. Delegate work in this department's remit here.
executive
Office of the CEO. Owns plugins/executive/** and nothing else. Delegate work in this department's remit here.
finance
Finance (CFO). Owns plugins/finance/** and nothing else. Delegate work in this department's remit here.
it-operations
Corporate IT. Owns plugins/it-operations/** and nothing else. Delegate service desk, systems and network administration, endpoints, assets, identity lifecycle, and backup work here.
legal-risk
Legal & Risk (CLO/CCO). Owns plugins/legal-risk/** and nothing else. Delegate work in this department's remit here.
legal-risk-review
Reviewer-class. Read-only review of what other departments commit to — contract terms, privacy and data handling, risk acceptance, and compliance findings. Holds no write surface. Its findings are not overrulable by the department under review.
marketing
Marketing (CMO). Owns plugins/marketing/** and nothing else. Delegate work in this department's remit here.
operations
Operations (COO). Owns plugins/operations/** and nothing else. Delegate work in this department's remit here.
people
People (CHRO). Owns plugins/people/** and nothing else. Delegate work in this department's remit here.
pmo
Enterprise PMO. Owns plugins/pmo/** and nothing else. Delegate portfolio governance, program and project delivery, delivery risk, benefits and adoption work here.
product
Product (CPO). Owns plugins/product/** and nothing else. Delegate work in this department's remit here.
repo-meta
Repository scaffolding — docs, CI, scripts, plugin manifests, and the README. Owns everything outside plugins/. Delegate structural and documentation work here.
revenue
Revenue (CRO). Owns plugins/revenue/** and nothing else. Delegate work in this department's remit here.
security
Security (CISO). Owns plugins/security/** and nothing else. Delegate threat modeling, security architecture, incident response, vulnerability management, and identity work here.
security-review
Reviewer-class. Read-only security review of what other departments build — authorization, data handling, secrets, dependencies, and designs that create exposure. Holds no write surface. Blocking findings are not overrulable by the department under review.
technology
Technology (CTO/CIO). Owns plugins/technology/** and nothing else. Delegate work in this department's remit here.