Claude
Skill
suede-co-marketing
Suede-owned co-marketing discipline for partner fit, audience overlap, joint offers, shared distribution, operating roles, measurement, and fair credit. Use when identifying potential partners or planning a specific joint campaign or cross-promotion. NOT FOR: affiliate or custome
Virus-scanned
Reviewed automatically before listing.
Download
JasonColapietro-suede-creator-skills-skills_suede-co-marketing-f192517.zip · 12 KB
Install
skills CLI
npx skills add https://github.com/JasonColapietro/suede-creator-skills/tree/main/skills/suede-co-marketing
Claude Code
claude plugin marketplace add https://llmmart.ai/marketplace.json && claude plugin install jasoncolapietro-suede-creator-skills@llmmart
Git
git clone https://github.com/JasonColapietro/suede-creator-skills.git
The skills CLI installs just this skill, for any of its supported agents. Claude Code installs the whole jasoncolapietro/suede-creator-skills collection as a plugin from our marketplace. Git is the plain clone.
Skill manifest
Suede Co-Marketing
Use this Suede co-marketing playbook to identify credible partners and design measurable joint campaigns with explicit roles and value exchange.
Before Starting
Check for product marketing context first:
If .agents/product-marketing.md exists (or .claude/product-marketing.md, or the legacy product-marketing-context.md filename, in older setups), read it before asking questions. Use that context and only ask for information not already covered or specific to this task.
Partner Identification Framework
1. Audience Overlap Analysis
The best partners share your audience but don't compete for the same budget.
Ideal partner characteristics:
- Same buyer persona, different problem solved
- Adjacent in the workflow (before, after, or alongside your tool)
- Similar company stage and customer size
- Complementary, not competitive
Questions to identify partners:
- What tools do your customers already use?
- What do they use before/after your product?
- Who else is selling to your ICP?
- Which integrations do customers request most?
2. Partner Scoring Criteria
Rate each candidate 1-5 on all six criteria, using these anchors. Score from
evidence the user or a public source supplies; a criterion with no evidence is
scored ? and named as an open question, never guessed.
| Criteria | 1 | 3 | 5 |
|---|---|---|---|
| Audience fit | Different buyer, different problem | Same buyer, partial overlap | Same ICP, adjacent workflow step |
| Audience size | Reach materially below yours | Same order of magnitude | At or above your reach on the shared channel |
| Brand alignment | You would hedge before associating | Neutral; no known conflict | You would name them in your own marketing unprompted |
| Engagement quality | Reach with no observable response | Some engagement, unverified | Documented engagement on the channel the campaign will use |
| Reciprocity potential | Nothing of comparable value to offer | One-sided but tolerable | Both sides trade equivalent audience or asset value |
| Ease of execution | No partnerships contact, no prior co-marketing | Contact exists, no track record | Partnerships team plus a shipped co-marketing history |
Pursue/drop rule: pursue only partners scoring 4+ on both Audience fit and Reciprocity potential. Anything below is reported as scored-and-dropped with the failing criterion named — it is not silently omitted.
Shortlist cap: 5. At the cap, rank the five and report; do not expand the list. Additional candidates go in a named "not pursued this round" line.
3. Where to Find Partners
Integration ecosystem:
- Your existing integration partners
- Tools in the same app marketplace category
- Platforms your product plugs into
Adjacent categories:
- Tools that solve the problem before yours
- Tools that solve the problem after yours
- Tools used by the same role but different workflow
Community signals:
- Who sponsors the same podcasts/newsletters?
- Who exhibits at the same conferences?
- Who's active in the same communities?
- Whose content does your audience share?
Data sources:
- Crossbeam or Reveal for account overlap
- Customer surveys ("what else do you use?")
- G2/Capterra category neighbors
- Job postings mentioning your tool + others
Co-Marketing Campaign Types
Four families, with per-format effort, lead sharing, and best-fit in references/campaign-formats.md. Open that file whenever a campaign format is being chosen — the campaign plan must name its format from it.
- Content partnerships — when both sides can produce and both audiences read.
- Webinars & events — when the goal is gated lead generation or education.
- Product & integration marketing — when a live integration or shared customer exists.
- Community & social — when the goal is exposure or list growth, not pipeline.
Brainstorming Partner Campaigns
When brainstorming with a specific partner, consider:
1. Shared Audience Moments
- What trigger events matter to both audiences?
- What seasonal moments align with both products?
- What industry trends affect both customer bases?
2. Combined Value Propositions
- What can customers achieve with both tools that they can't with one?
- What workflow does the combination enable?
- What pain point does the integration solve?
3. Unique Assets Each Brings
Inventory what each side brings across audience, content expertise, product capabilities, brand credibility, and customer stories, and name which asset the campaign actually depends on.
Approaching Potential Partners
Outreach gate (draft-only, hard stop)
Outreach drafts are produced; outreach is never sent. At the handover: stop, name the four variables in one line each — recipient, channel, visible sending identity, exact message — state that the outcome is a draft and nothing has been sent, offer approve / revise / drop, and wait for the user's pick. The same gate covers sharing any customer or overlap data with the partner.
Cold Outreach Template
Subject: [Your Company] + [Their Company] co-marketing idea
Hey [Name],
I'm [Role] at [Your Company]. We [one-line description].
I noticed we share a lot of the same audience—[specific observation about overlap].
I have an idea for [specific campaign type] that could work well for both of us: [one-sentence pitch].
Would you be open to a quick call to explore?
[Your name]
What to Prepare for the Call
- Account overlap data (if available via Crossbeam/Reveal)
- 2-3 specific campaign ideas (not just "let's do something")
- Your audience metrics (list size, traffic, engagement)
- Examples of past partnerships (shows you can execute)
- Clear ask (what you want from them, what you'll provide)
Structuring the Partnership
Key Questions to Align On
- Lead ownership: gated/split (one shared form, agreed split, written data
and consent terms) or each-keeps-own (no shared list — the default until data
terms are agreed). The format chosen from
references/campaign-formats.mdnames which arrangement it assumes. - Promotion commitments: What will each party do to promote?
- Asset creation: Who creates what? Who approves?
- Timeline: When does each phase happen?
- Success metrics: How will you measure success?
- Follow-up: Will you do more together if it works?
Simple Co-Marketing Agreement Outline
- Campaign description: What you're doing together
- Responsibilities: Who does what
- Timeline: Key dates and deadlines
- Lead handling: How leads are captured, shared, followed up
- Promotion: Minimum commitments from each side
- Branding: Logo usage, approval process
- Costs: Who pays for what (if any)
- Metrics sharing: What data you'll share post-campaign
Measuring Co-Marketing Success
- Leads generated (total and per partner)
- Lead quality (MQL/SQL conversion rate)
- Revenue attributed
- Audience growth (new subscribers, followers)
- Content engagement (views, downloads, shares)
Baselines and targets come from the user's current analytics, not from a generic benchmark. Report only metrics both sides agreed to share.
Co-Marketing Checklist
Partner Identification
- List tools your customers already use
- Check Crossbeam/Reveal for account overlap
- Score candidates on all six criteria and apply the pursue/drop rule (cap 5)
- Research their past co-marketing activities
Campaign Planning
- Agree on campaign type and goals
- Define lead sharing arrangement
- Assign responsibilities and deadlines
- Set success metrics
Execution
- Create shared assets (landing page, content, etc.)
- Coordinate promotion schedules
- Brief both teams on talking points
Post-Campaign
- Share metrics with partner
- Debrief on what worked/didn't
- Discuss future collaboration opportunities
Output Format
This skill returns one of two deliverables. Copy the matching skeleton verbatim from references/output-templates.md — open that file before writing either one.
Scored partner shortlist must contain:
- The ranked shortlist (max 5) with all six criterion scores per partner
- A scored-and-dropped list naming the failing criterion for each
- Open questions for any criterion scored
? - Candidates not pursued this round
- A recommended first move with a format named from
references/campaign-formats.md
Joint campaign plan must contain:
- Campaign format (named from the formats reference), goal, and its one proving metric
- Value exchange on both sides
- Responsibilities and timeline with an owner and approver per phase
- Lead handling — gated/split or each-keeps-own, with the capture path
- Promotion commitments, branding approvals, and maximum approved cost
- Measurement plan with agreed shared metrics and a debrief date
- An approval-status line stating nothing has been sent, published, or committed
Task-Specific Questions
- Are you looking for partners or planning a campaign with a specific partner?
- What type of co-marketing are you most interested in? (content, events, integrations, community)
- What's your audience size? (email list, social following, traffic)
- Do you have existing integration partners?
- Have you done co-marketing before? What worked/didn't?
- What's your timeline and budget for co-marketing?
Tool Integrations
This pack does not ship partner-platform connectors. Use an authorized product UI, current export, API, or installed connector and verify the provider's current official documentation before reading or changing partner data.
Select capabilities against the campaign:
- Privacy-safe aggregate account overlap, with minimum cohort thresholds
- Partner records, owners, approvals, commitments, and deal registration
- Shared asset review, version history, deadlines, and publication approval
- Source-specific links or codes and agreed lead/revenue attribution
- Export, deletion, access control, and audit-history requirements
Boundaries
- Do not claim a partnership, audience overlap, endorsement, reach, or committed deliverable without evidence from both sides.
- Do not contact partners, share customer lists, sign terms, spend budget, or publish joint work without explicit authorization.
- Do not decide ownership, licensing, attribution, lead-sharing, or revenue-sharing terms for the parties.
- Do not expose private customer or partner data to prove overlap; use approved aggregate or privacy-safe methods.
Routing
- Need referral or affiliate mechanics -> use
suede-referrals. - Need launch sequencing and release assets -> use
suede-launch-packaging. - Need co-created editorial planning -> use
suede-content-strategy. - Need partner-facing collateral -> use
suede-sales-enablement. - Need earned media for a joint launch announcement -> use
suede-public-relations. - From those skills, route partner selection and joint-campaign design back to
suede-co-marketing.
Files (suede-creator-skills)
-
agents
-
openai.yaml 532 B
interface: display_name: "Suede Co-Marketing" short_description: "Find and run partner campaigns" default_prompt: "Use $suede-co-marketing on [target]. The user is looking for co-marketing partners or planning a joint campaign or cross-promotion. Work through partner selection, joint offer design, audience overlap, and splitting the work and the credit, ground every recommendation in evidence the user can check, and return the decisions, the reasoning, and what to measure next." policy: allow_implicit_invocation: true
-
-
evals
-
evals.json 6.8 KB
{ "skill_name": "suede-co-marketing", "evals": [ { "id": 1, "prompt": "We make a project management tool for design agencies. Who should we look for as co-marketing partners?", "expected_output": "Should check for product-marketing.md first. Should apply the Partner Identification Framework with audience overlap analysis. Should identify ideal partner characteristics: same buyer persona (design agencies), different problem solved, adjacent in the workflow. Should suggest specific partner categories: design tools (Figma, Adobe), proposal/contract tools (Bonsai, HoneyBook), client communication (Notion, Slack), invoicing/payments (Stripe, FreshBooks), file storage/handoff (Dropbox, Frame.io). Should recommend audience scoring criteria. Should suggest sources to find partners: integration ecosystem, Crossbeam/Reveal for account overlap, customer surveys, G2/Capterra category neighbors, podcasts/newsletters they sponsor.", "assertions": [ "Checks for product-marketing.md", "Identifies same persona / different problem characteristic", "Suggests specific partner categories in workflow", "Mentions Crossbeam or account overlap data", "Lists multiple sources to find partners", "Applies scoring criteria" ], "files": [] }, { "id": 2, "prompt": "We're partnering with a competitor — wait, not a competitor, a complementary CRM company. Help us brainstorm 5 campaign ideas we could run together.", "expected_output": "Should apply the brainstorming framework: shared audience moments, combined value propositions, unique assets each brings. Should propose campaign ideas across multiple types from the campaign type tables (content partnerships, webinars/events, product/integration marketing, community/social). Should suggest specific ideas like: co-authored blog post or research report, joint webinar, 'better together' integration landing page, joint case study with shared customer, integration launch, bundle/discount, conference booth sharing. Should ask the campaign idea prompts to spark ideas: what would we create if we had to launch in 2 weeks, what content do both audiences desperately need, what data do we both have that would make a compelling story.", "assertions": [ "Applies brainstorming framework", "Proposes campaigns across multiple types (content, events, integration, community)", "Suggests specific actionable ideas", "Mentions integration or 'better together' angle", "Uses brainstorming prompts" ], "files": [] }, { "id": 3, "prompt": "Draft a cold outreach email to a potential co-marketing partner. They're a content management platform and we make a marketing analytics tool. Both serve B2B marketing teams.", "expected_output": "Should use the cold outreach template structure. Should include: subject line with both company names, brief role intro, specific observation about audience overlap (not generic), one concrete campaign idea (not 'let's do something'), clear ask for a quick call. Should keep it short and personal. Should optionally mention call prep: account overlap data (Crossbeam/Reveal), 2-3 specific campaign ideas, audience metrics, past partnership examples, clear ask of what's wanted and what's offered.", "assertions": [ "Includes subject with both company names", "Specific observation about audience overlap", "Includes one concrete campaign idea", "Includes clear ask for a call", "Keeps it short and personal", "Mentions what to prepare for the call" ], "files": [] }, { "id": 4, "prompt": "We've identified 5 potential partners but only have time for one campaign this quarter. How should we pick?", "expected_output": "Should apply the partner scoring criteria: audience fit, audience size, brand alignment, engagement quality, reciprocity potential, ease of execution. Should recommend scoring each partner 1-5 across these criteria. Should weight by current goal (e.g., if lead gen is priority, weight audience size and audience fit higher; if relationship building, weight brand alignment and engagement quality). Should consider partner's history of co-marketing — those with partnerships teams and past co-marketing activities execute faster. Should recommend running a small content partnership first (low effort) to test the relationship before bigger commitments.", "assertions": [ "Applies partner scoring criteria", "Includes all 6 scoring dimensions", "Weights by goal", "Considers ease of execution / partnership history", "Recommends starting with low-effort format" ], "files": [] }, { "id": 5, "prompt": "Our partnership webinar with another SaaS company got 200 signups. How do we split the leads?", "expected_output": "Should address the lead handling question from the Structuring the Partnership section. Should explain common splits: each partner keeps their own registrations (cleanest but loses cross-pollination), all leads shared between both (max reach, requires clear MQL/SQL handoff), split by audience source (your list vs theirs). Should recommend documenting this in advance in a co-marketing agreement covering campaign description, responsibilities, timeline, lead handling, promotion, branding, costs, metrics sharing. Should note measuring success: leads generated per partner, lead quality (MQL/SQL conversion rate), revenue attributed. Should recommend a post-campaign debrief and discussing future collaboration if it worked.", "assertions": [ "Explains lead split options", "Recommends documenting in agreement", "Lists agreement components", "Mentions measuring lead quality not just volume", "Recommends post-campaign debrief" ], "files": [] }, { "id": 6, "prompt": "Our customer success team wants us to launch a referral program. Can you help us design one?", "expected_output": "Should recognize this is about customer referrals, not co-marketing between companies. Should redirect to suede-referrals, which specifically handles customer referral and affiliate programs (customers referring customers). Should note co-marketing is partner-to-partner marketing while referrals is customer-driven word-of-mouth. May offer brief co-marketing context if it's relevant to the strategy, but should make clear suede-referrals is the right skill for the task.", "assertions": [ "Recognizes this is customer referral, not co-marketing", "Defers to suede-referrals", "Distinguishes co-marketing from referral programs", "Does not attempt full co-marketing strategy" ], "files": [] } ] }
-
-
references
-
campaign-formats.md 2.7 KB
# Co-Marketing Campaign Formats Read this when selecting the format for a joint campaign — the output skeleton requires the selected format to be named from one of the four families below. ## Content Partnerships | Format | Effort | Lead Sharing | Best For | |--------|--------|--------------|----------| | **Co-authored blog post** | Low | Shared byline, link exchange | Thought leadership, SEO | | **Joint ebook/guide** | Medium | Gated, split leads | Lead gen, deeper topic | | **Research report** | High | Gated, split leads | Authority, PR | | **Guest newsletter swap** | Low | Each keeps own leads | Audience exposure | | **Podcast guest exchange** | Low | Each keeps own leads | Relationship building | ## Webinars & Events | Format | Effort | Lead Sharing | Best For | |--------|--------|--------------|----------| | **Joint webinar** | Medium | Gated, split leads | Lead gen, product education | | **Virtual summit panel** | Medium | Host keeps registrations | Multi-partner exposure | | **Co-hosted workshop** | High | Gated, split leads | Hands-on education, deeper engagement | | **Conference booth sharing** | Medium | Each keeps own scans | Cost splitting, audience overlap | | **Joint happy hour/dinner** | Low | Each keeps own leads | Relationship building at events | ## Product & Integration Marketing | Format | Effort | Lead Sharing | Best For | |--------|--------|--------------|----------| | **Integration launch** | Medium | Each keeps own signups | Existing integration partners | | **Joint case study** | Medium | Each keeps own leads | Shared customers | | **"Better together" landing page** | Low | Split by form owner | Integration discovery | | **Bundle or discount** | Medium | Split by purchase path | Conversion boost, cross-sell | | **In-app cross-promotion** | Medium | Each keeps own users | User activation | ## Community & Social | Format | Effort | Lead Sharing | Best For | |--------|--------|--------------|----------| | **Social media takeover** | Low | Each keeps own followers | Audience exposure | | **Joint giveaway/contest** | Low | Gated, split entries | List building, engagement | | **Slack/Discord community collab** | Low | Each keeps own members | Community building | | **Joint AMA or Twitter Space** | Low | Each keeps own leads | Thought leadership | ## Lead-sharing shorthand Two arrangements cover almost every format above, and the campaign plan must state which one applies: - **Gated / split** — one shared form, leads delivered to both parties under an agreed split. Requires a written data-handling and consent arrangement. - **Each keeps own** — no shared list; each side keeps whoever it brought. Simpler, and the default when the parties have not agreed data terms. -
output-templates.md 2 KB
# Co-Marketing Output Templates Read this before writing either deliverable, and copy the matching skeleton verbatim — headings included. ## A. Scored partner shortlist ``` # Partner shortlist — <user's product> ## Shortlist (max 5, ranked) | # | Partner | Audience fit | Audience size | Brand alignment | Engagement | Reciprocity | Ease | Why they clear the bar | |---|---------|--------------|---------------|-----------------|------------|-------------|------|------------------------| ## Scored and dropped | Partner | Failing criterion | Score | Note | |---------|-------------------|-------|------| ## Open questions - <criterion scored `?` and the evidence needed to close it> ## Not pursued this round - <candidates beyond the cap of 5> ## Recommended first move - Partner: <name> - Proposed format: <format named from references/campaign-formats.md> - Outreach status: draft only, nothing sent — awaiting approve / revise / drop ``` ## B. Joint campaign plan ``` # Joint campaign — <your company> x <partner> ## Campaign - Format: <named from references/campaign-formats.md> - Goal and the one metric that proves it: - Shared audience moment / timing rationale: ## Value exchange - What you provide: - What the partner provides: - The asset the campaign actually depends on: ## Responsibilities and timeline | Phase | Owner | Deliverable | Date | Approver | |-------|-------|-------------|------|----------| ## Lead handling - Arrangement: gated/split or each-keeps-own - Capture path, split, and follow-up owner: - Data and consent terms agreed: yes / no (if no, default to each-keeps-own) ## Promotion commitments - Your minimum: - Partner minimum: ## Branding and approvals - Logo usage and approver on each side: ## Costs - Who pays for what, and the maximum approved amount: ## Measurement - Metrics both sides agreed to share, with baselines: - Debrief date: ## Approval status - Nothing sent, published, or committed. Awaiting approve / revise / drop on: <the specific external action> ```
-
-
CARD.md 4.4 KB
# Skill Card — Suede Co-Marketing <!-- Generated by scripts/build-skill-cards.mjs — do not hand-edit. --> <!-- Regenerate with: npm run build:cards --> Release record for the `suede-co-marketing` skill, following the NVIDIA skill-card template (<https://docs.nvidia.com/skills/skill-cards>). It tells a reviewer what the skill does, who owns it, what it needs, what could go wrong, and what evidence backs the release — without requiring them to open the source first. ## Description Suede-owned co-marketing discipline for partner fit, audience overlap, joint offers, shared distribution, operating roles, measurement, and fair credit. Status: production. Ships in the `suede-skills` plugin (the full pack) at release 0.19.0; loads as a Claude Code / Codex agent skill from this directory's [SKILL.md](./SKILL.md). ## Owner Jason Colapietro, Suede Labs AI (<https://github.com/JasonColapietro>). Security contact: `info@suedeai.ai` per [SECURITY.md](../../SECURITY.md). ## License / Terms of Use MIT ([LICENSE](../../LICENSE)). The pack's combined license expression is `MIT AND BSD-3-Clause`; this skill bundles no third-party licensed material of its own. ## Use Case Target users: developers and creators running the skill inside a Claude Code or Codex CLI session. Use when identifying potential partners or planning a specific joint campaign or cross-promotion. Out of scope — affiliate or customer-referral programs (use suede-referrals), product-launch orchestration (use suede-launch-packaging), or partner-facing sales collateral (use suede-sales-enablement). ## Deployment Geography Global. The skill is a prompt-and-script package that runs locally inside the invoking agent session; it pins no region-specific service of its own. ## Requirements / Dependencies - A Claude Code or Codex CLI session with the `suede-skills` plugin installed (install options: <https://skills.suedeai.ai/>). - Bundled files loaded relative to this directory: `agents/` (1 file), `references/` (2 files). - Credentials: none are bundled or required by the skill files. Any tool or API credentials come from the host session; never paste credentials into skill files, prompts, or outputs. ## Known Risks and Mitigations - Risk: an agent treats a quality gate as autonomous authority. Mitigation: every gate in the pack is advisory — it changes what is reported, never what the user decided; only extreme-risk findings (data loss, credential exposure, legal/rights violations, payment mistakes, irreversible public damage) pause for the user's explicit choice. - Risk: a skill instruction is used to act outside its mandate. Mitigation: the hard limits in the skill body's "Boundaries" section, quoted below. From "Boundaries": - Do not claim a partnership, audience overlap, endorsement, reach, or committed deliverable without evidence from both sides. - Do not contact partners, share customer lists, sign terms, spend budget, or publish joint work without explicit authorization. - Do not decide ownership, licensing, attribution, lead-sharing, or revenue-sharing terms for the parties. - Do not expose private customer or partner data to prove overlap; use approved aggregate or privacy-safe methods. ## References - Skill source: [`skills/suede-co-marketing/SKILL.md`](./SKILL.md) - Rendered reference page: <https://skills.suedeai.ai/skills/suede-co-marketing.html> - Security policy and reviewed scanner exceptions: [SECURITY.md](../../SECURITY.md) and [`.plugin-scanner.toml`](../../.plugin-scanner.toml) at the repo root ## Skill Output Structured Markdown returned in the agent's response, shaped by the output contract defined in the skill body: "Output Format". The skill publishes, posts, and sends nothing without the user's explicit authorization; delivery decisions stay with the user. ## Skill Version 0.19.0 — the pack is single-versioned, so every skill releases together; see [VERSION](../../VERSION) and [CITATION.cff](../../CITATION.cff) for the release identifier this card describes. ## Ethical Considerations - The skill produces recommendations for a human decision-maker. Publishing, sending, payment, and rights decisions stay with the user. - Its gates require verifiable claims and honest reporting; do not use the skill to fabricate claims, evidence, metrics, or attribution. - Report suspected misuse or a security concern privately per [SECURITY.md](../../SECURITY.md); do not open a public issue for it. -
SKILL.md 11.5 KB
--- name: suede-co-marketing description: "Suede-owned co-marketing discipline for partner fit, audience overlap, joint offers, shared distribution, operating roles, measurement, and fair credit. Use when identifying potential partners or planning a specific joint campaign or cross-promotion. NOT FOR: affiliate or customer-referral programs (use suede-referrals), product-launch orchestration (use suede-launch-packaging), or partner-facing sales collateral (use suede-sales-enablement)." metadata: version: 2.0.0 --- # Suede Co-Marketing Use this Suede co-marketing playbook to identify credible partners and design measurable joint campaigns with explicit roles and value exchange. ## Before Starting **Check for product marketing context first:** If `.agents/product-marketing.md` exists (or `.claude/product-marketing.md`, or the legacy `product-marketing-context.md` filename, in older setups), read it before asking questions. Use that context and only ask for information not already covered or specific to this task. --- ## Partner Identification Framework ### 1. Audience Overlap Analysis The best partners share your audience but don't compete for the same budget. **Ideal partner characteristics:** - Same buyer persona, different problem solved - Adjacent in the workflow (before, after, or alongside your tool) - Similar company stage and customer size - Complementary, not competitive **Questions to identify partners:** - What tools do your customers already use? - What do they use before/after your product? - Who else is selling to your ICP? - Which integrations do customers request most? ### 2. Partner Scoring Criteria Rate each candidate 1-5 on all six criteria, using these anchors. Score from evidence the user or a public source supplies; a criterion with no evidence is scored `?` and named as an open question, never guessed. | Criteria | 1 | 3 | 5 | |----------|---|---|---| | **Audience fit** | Different buyer, different problem | Same buyer, partial overlap | Same ICP, adjacent workflow step | | **Audience size** | Reach materially below yours | Same order of magnitude | At or above your reach on the shared channel | | **Brand alignment** | You would hedge before associating | Neutral; no known conflict | You would name them in your own marketing unprompted | | **Engagement quality** | Reach with no observable response | Some engagement, unverified | Documented engagement on the channel the campaign will use | | **Reciprocity potential** | Nothing of comparable value to offer | One-sided but tolerable | Both sides trade equivalent audience or asset value | | **Ease of execution** | No partnerships contact, no prior co-marketing | Contact exists, no track record | Partnerships team plus a shipped co-marketing history | **Pursue/drop rule:** pursue only partners scoring **4+ on both Audience fit and Reciprocity potential**. Anything below is reported as scored-and-dropped with the failing criterion named — it is not silently omitted. **Shortlist cap: 5.** At the cap, rank the five and report; do not expand the list. Additional candidates go in a named "not pursued this round" line. ### 3. Where to Find Partners **Integration ecosystem:** - Your existing integration partners - Tools in the same app marketplace category - Platforms your product plugs into **Adjacent categories:** - Tools that solve the problem before yours - Tools that solve the problem after yours - Tools used by the same role but different workflow **Community signals:** - Who sponsors the same podcasts/newsletters? - Who exhibits at the same conferences? - Who's active in the same communities? - Whose content does your audience share? **Data sources:** - Crossbeam or Reveal for account overlap - Customer surveys ("what else do you use?") - G2/Capterra category neighbors - Job postings mentioning your tool + others --- ## Co-Marketing Campaign Types Four families, with per-format effort, lead sharing, and best-fit in [references/campaign-formats.md](references/campaign-formats.md). Open that file whenever a campaign format is being chosen — the campaign plan must name its format from it. - **Content partnerships** — when both sides can produce and both audiences read. - **Webinars & events** — when the goal is gated lead generation or education. - **Product & integration marketing** — when a live integration or shared customer exists. - **Community & social** — when the goal is exposure or list growth, not pipeline. --- ## Brainstorming Partner Campaigns When brainstorming with a specific partner, consider: ### 1. Shared Audience Moments - What trigger events matter to both audiences? - What seasonal moments align with both products? - What industry trends affect both customer bases? ### 2. Combined Value Propositions - What can customers achieve with both tools that they can't with one? - What workflow does the combination enable? - What pain point does the integration solve? ### 3. Unique Assets Each Brings Inventory what each side brings across audience, content expertise, product capabilities, brand credibility, and customer stories, and name which asset the campaign actually depends on. --- ## Approaching Potential Partners ### Outreach gate (draft-only, hard stop) Outreach drafts are produced; outreach is never sent. At the handover: stop, name the four variables in one line each — recipient, channel, visible sending identity, exact message — state that the outcome is a draft and nothing has been sent, offer **approve / revise / drop**, and wait for the user's pick. The same gate covers sharing any customer or overlap data with the partner. ### Cold Outreach Template ``` Subject: [Your Company] + [Their Company] co-marketing idea Hey [Name], I'm [Role] at [Your Company]. We [one-line description]. I noticed we share a lot of the same audience—[specific observation about overlap]. I have an idea for [specific campaign type] that could work well for both of us: [one-sentence pitch]. Would you be open to a quick call to explore? [Your name] ``` ### What to Prepare for the Call 1. **Account overlap data** (if available via Crossbeam/Reveal) 2. **2-3 specific campaign ideas** (not just "let's do something") 3. **Your audience metrics** (list size, traffic, engagement) 4. **Examples of past partnerships** (shows you can execute) 5. **Clear ask** (what you want from them, what you'll provide) --- ## Structuring the Partnership ### Key Questions to Align On - **Lead ownership**: gated/split (one shared form, agreed split, written data and consent terms) or each-keeps-own (no shared list — the default until data terms are agreed). The format chosen from `references/campaign-formats.md` names which arrangement it assumes. - **Promotion commitments**: What will each party do to promote? - **Asset creation**: Who creates what? Who approves? - **Timeline**: When does each phase happen? - **Success metrics**: How will you measure success? - **Follow-up**: Will you do more together if it works? ### Simple Co-Marketing Agreement Outline 1. **Campaign description**: What you're doing together 2. **Responsibilities**: Who does what 3. **Timeline**: Key dates and deadlines 4. **Lead handling**: How leads are captured, shared, followed up 5. **Promotion**: Minimum commitments from each side 6. **Branding**: Logo usage, approval process 7. **Costs**: Who pays for what (if any) 8. **Metrics sharing**: What data you'll share post-campaign --- ## Measuring Co-Marketing Success - Leads generated (total and per partner) - Lead quality (MQL/SQL conversion rate) - Revenue attributed - Audience growth (new subscribers, followers) - Content engagement (views, downloads, shares) Baselines and targets come from the user's current analytics, not from a generic benchmark. Report only metrics both sides agreed to share. --- ## Co-Marketing Checklist ### Partner Identification - [ ] List tools your customers already use - [ ] Check Crossbeam/Reveal for account overlap - [ ] Score candidates on all six criteria and apply the pursue/drop rule (cap 5) - [ ] Research their past co-marketing activities ### Campaign Planning - [ ] Agree on campaign type and goals - [ ] Define lead sharing arrangement - [ ] Assign responsibilities and deadlines - [ ] Set success metrics ### Execution - [ ] Create shared assets (landing page, content, etc.) - [ ] Coordinate promotion schedules - [ ] Brief both teams on talking points ### Post-Campaign - [ ] Share metrics with partner - [ ] Debrief on what worked/didn't - [ ] Discuss future collaboration opportunities --- ## Output Format This skill returns one of two deliverables. Copy the matching skeleton verbatim from [references/output-templates.md](references/output-templates.md) — open that file before writing either one. **Scored partner shortlist** must contain: 1. The ranked shortlist (max 5) with all six criterion scores per partner 2. A scored-and-dropped list naming the failing criterion for each 3. Open questions for any criterion scored `?` 4. Candidates not pursued this round 5. A recommended first move with a format named from `references/campaign-formats.md` **Joint campaign plan** must contain: 1. Campaign format (named from the formats reference), goal, and its one proving metric 2. Value exchange on both sides 3. Responsibilities and timeline with an owner and approver per phase 4. Lead handling — gated/split or each-keeps-own, with the capture path 5. Promotion commitments, branding approvals, and maximum approved cost 6. Measurement plan with agreed shared metrics and a debrief date 7. An approval-status line stating nothing has been sent, published, or committed --- ## Task-Specific Questions 1. Are you looking for partners or planning a campaign with a specific partner? 2. What type of co-marketing are you most interested in? (content, events, integrations, community) 3. What's your audience size? (email list, social following, traffic) 4. Do you have existing integration partners? 5. Have you done co-marketing before? What worked/didn't? 6. What's your timeline and budget for co-marketing? --- ## Tool Integrations This pack does not ship partner-platform connectors. Use an authorized product UI, current export, API, or installed connector and verify the provider's current official documentation before reading or changing partner data. Select capabilities against the campaign: - Privacy-safe aggregate account overlap, with minimum cohort thresholds - Partner records, owners, approvals, commitments, and deal registration - Shared asset review, version history, deadlines, and publication approval - Source-specific links or codes and agreed lead/revenue attribution - Export, deletion, access control, and audit-history requirements --- ## Boundaries - Do not claim a partnership, audience overlap, endorsement, reach, or committed deliverable without evidence from both sides. - Do not contact partners, share customer lists, sign terms, spend budget, or publish joint work without explicit authorization. - Do not decide ownership, licensing, attribution, lead-sharing, or revenue-sharing terms for the parties. - Do not expose private customer or partner data to prove overlap; use approved aggregate or privacy-safe methods. ## Routing - Need referral or affiliate mechanics -> use `suede-referrals`. - Need launch sequencing and release assets -> use `suede-launch-packaging`. - Need co-created editorial planning -> use `suede-content-strategy`. - Need partner-facing collateral -> use `suede-sales-enablement`. - Need earned media for a joint launch announcement -> use `suede-public-relations`. - From those skills, route partner selection and joint-campaign design back to `suede-co-marketing`.
Comments (0)
Sign in to join the conversation.
Reviews (0)
No reviews yet.
No comments yet.