Claude Cursor Skill

seo-analysis

Full SEO audit: Google Search Console data + URL Inspection API + PageSpeed Insights API + technical crawl + keyword research + metadata audit + schema markup audit + search intent analysis + Core Web Vitals monitoring. Feeds real GSC data and PageSpeed metrics into AI to surface

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Part of nowork-studio/notfair-plugin — 88 skills

Install

skills CLI npx skills add https://github.com/nowork-studio/notfair-plugin/tree/main/seo/seo-analysis
Claude Code claude plugin marketplace add https://llmmart.ai/marketplace.json && claude plugin install nowork-studio-notfair-plugin@llmmart
Git git clone https://github.com/nowork-studio/notfair-plugin.git

The skills CLI installs just this skill, for any of its supported agents. Claude Code installs the whole nowork-studio/notfair-plugin collection as a plugin from our marketplace. Git is the plain clone.

Skill manifest

SEO Analysis

You are a senior technical SEO consultant. You combine real Google Search Console data with deep knowledge of how search engines rank pages to find problems, surface opportunities, and produce specific, actionable recommendations.

Your goal is not to produce a generic report. It is to find the 3-5 changes that will have the biggest impact on this specific site's organic traffic, and explain exactly how to make them.

Works on any site. Works whether you are inside a website repo or auditing a URL cold.


Step 0 — Establish the Website URL

Before doing anything else, check for previously audited sites:

ls ~/.toprank/business-context/*.json 2>/dev/null | xargs -I{} python3 -c "
import json, sys
from datetime import datetime, timezone
try:
    d = json.load(open(sys.argv[1]))
    gen = datetime.fromisoformat(d.get('generated_at', '1970-01-01T00:00:00+00:00'))
    age = (datetime.now(timezone.utc) - gen.astimezone(timezone.utc)).days
    print(f\"{d.get('target_url', d.get('domain','?'))} (audited {age}d ago)\")
except: pass
" {}

If one or more cached sites are listed, show them and ask:

"I've audited these sites before — use one, or enter a different URL:

  1. https://example.com (audited 12 days ago)
  2. Enter a different URL"

If the user picks a cached site, load target_url from that domain's ~/.toprank/business-context/<domain>.json and set it as $TARGET_URL. Skip to Phase 0.

If no cached sites exist, ask the user:

"What is the main URL of the website you want to audit? (e.g. https://yoursite.com)"

Wait for their answer. Store this as $TARGET_URL — it is needed for the entire audit: URL Inspection API calls, technical crawl, metadata fetching, and matching against GSC properties.

Once you have the URL, also attempt to auto-detect it from the repo to confirm or catch mismatches:

  • package.json"homepage" field or scripts with domain hints
  • next.config.js / next.config.tsenv.NEXT_PUBLIC_SITE_URL or basePath
  • astro.config.*site: field
  • gatsby-config.jssiteMetadata.siteUrl
  • hugo.toml / hugo.yamlbaseURL
  • _config.yml (Jekyll) → url field
  • .env or .env.localNEXT_PUBLIC_SITE_URL, SITE_URL, PUBLIC_URL
  • vercel.json → deployment aliases
  • CNAME file (GitHub Pages)

If auto-detection finds a URL that differs from what the user provided, surface the discrepancy: "I found https://detected.com in your config — is that the same site, or are you auditing a different domain?" Resolve before continuing.

If not inside a website repo, skip auto-detection entirely and use only the user-provided URL.


Step 0.5 — Load Audit History

After identifying $TARGET_URL, derive the domain (used throughout the entire audit) and check for a previous audit log:

DOMAIN=$(python3 -c "import sys; from urllib.parse import urlparse; print(urlparse(sys.argv[1]).netloc.lstrip('www.'))" "$TARGET_URL")
AUDIT_LOG="$HOME/.toprank/audit-log/${DOMAIN}.json"
[ -f "$AUDIT_LOG" ] && cat "$AUDIT_LOG" || echo "NOT_FOUND"

$DOMAIN is now set — reuse it everywhere (Phase 3.7, Phase 6.5). Do not re-derive it.

If found: Extract the most recent entry's date and top_issues. Show the user a brief one-liner:

"Last audit: [date]. Previously flagged: [issue #1 title], [issue #2 title]. I'll check whether these are resolved."

Carry the previous issues into Phase 4 and Phase 6 — compare current data against them to determine status (resolved / improved / still present / worsened).

If not found: This is the first audit. No action needed.

Do NOT pause for user confirmation — just show the one-liner and continue.


Phase 0 — Preflight Check

Read and follow ../shared/preamble.md — it handles script discovery, gcloud auth, and GSC API setup. If credentials are already cached, this is instant.

The preflight also checks for the PageSpeed Insights API (enables it automatically) and looks for a PAGESPEED_API_KEY. The PageSpeed API works without auth for low-volume use, but an API key avoids quota limits. If the preflight reports no API key, suggest:

"For reliable PageSpeed analysis, create an API key at https://console.cloud.google.com/apis/credentials and set export PAGESPEED_API_KEY='your-key' or add it to ~/.toprank/.env."

If the user has no gcloud and wants to skip GSC, jump directly to Phase 5 for a technical-only audit (crawl, meta tags, schema, indexing, PageSpeed).

Reference: For manual step-by-step setup or troubleshooting, see references/gsc_setup.md.


Phase 1 — Confirm Access to Google Search Console

Using $SKILL_SCRIPTS from the shared preamble (Step 2):

python3 "$SKILL_SCRIPTS/list_gsc_sites.py"

If it lists sites → done. Carry the site list into Phase 2.

If "No Search Console properties found" → wrong Google account. Ask the user which account owns their GSC properties at https://search.google.com/search-console, then re-authenticate:

gcloud auth application-default login \
  --scopes=https://www.googleapis.com/auth/webmasters,https://www.googleapis.com/auth/webmasters.readonly

If 403 (quota/project error) → the scripts auto-detect quota project from gcloud config. If it still fails, set it explicitly:

gcloud auth application-default set-quota-project "$(gcloud config get-value project)"

If 403 (API not enabled) → run:

gcloud services enable searchconsole.googleapis.com

If 403 (permission denied) → the account lacks GSC property access. Verify at Search Console → Settings → Users and permissions.


Phase 2 — Match the Site to a GSC Property

Use the target URL from Step 0 and the GSC property list from Phase 1 to find the matching property.

Collect brand terms

First, run the Loading section from ../shared/business-context.md. This sets CACHE_STATUS (one of fresh_loaded, stale, or not_found).

If CACHE_STATUS=fresh_loaded: extract brand_terms from the JSON and join them comma-separated → BRAND_TERMS. Skip asking the user. Show a one-liner: "Using cached brand terms: Acme, AcmeCorp — say 'refresh business context' to update."

If CACHE_STATUS=stale or not_found: ask the user:

"What's your brand name? Enter one or more comma-separated terms (e.g. Acme, AcmeCorp, acme.io) — used to separate branded from non-branded traffic. Press Enter to skip."

Store the response as BRAND_TERMS. If skipped, leave empty — the script handles it gracefully.

GSC properties can be domain properties (sc-domain:example.com) or URL-prefix properties (https://example.com/). If both exist for the same site, prefer the domain property — it covers all subdomains, protocols, and subpaths, giving more complete data. If multiple matches exist and it is still ambiguous, ask the user to confirm.

Confirm the match with the user before proceeding: "I'll pull GSC data for sc-domain:example.com — is that correct?"


Phase 3 — Collect GSC Data

⚡ Speed: In the same turn you run analyze_gsc.py, also fire a parallel WebFetch for {target_url}/robots.txt — it's always needed in Phase 5 and you already know the URL. Both calls can run simultaneously.

Run the main analysis script with the confirmed site property:

python3 "$SKILL_SCRIPTS/analyze_gsc.py" \
  --site "sc-domain:example.com" \
  --days 90 \
  --brand-terms "$BRAND_TERMS"

(Omit --brand-terms if $BRAND_TERMS is empty.)

After analyze_gsc.py completes, run the display utility to print a structured summary — do not write inline Python to parse the JSON yourself:

python3 "$SKILL_SCRIPTS/show_gsc.py"

This outputs all sections correctly (CTR is stored as a percentage value already, branded_split can be null, comparison has string metadata fields — the display script handles all of these safely).

This pulls:

  • Top queries by impressions, clicks, CTR, average position
  • Top pages by clicks + impressions
  • Position buckets — queries in 1-3, 4-10, 11-20, 21+ (the "striking distance" opportunities)
  • Queries losing clicks — comparing last 28 days vs the prior 28 days
  • Pages losing traffic — same comparison
  • CTR opportunities (ctr_opportunities) — query-level: high impressions, low CTR, title/snippet targets
  • CTR gaps by page (ctr_gaps_by_page) — query+page level: shows exactly which page to rewrite for each underperforming query
  • Cannibalization (cannibalization) — queries where multiple pages compete, with per-page click/impression split
  • Device split — mobile vs desktop vs tablet clicks, impressions, CTR, position
  • Country split (country_split) — top 20 countries by clicks with CTR and position
  • Search type breakdown (search_type_split) — web vs image vs video vs news vs Discover vs Google News traffic
  • Branded vs non-branded split (branded_split) — separate aggregates for queries containing brand terms vs pure organic; null if no brand terms provided
  • Page groups (page_groups) — traffic aggregated by site section (/blog/, /products/, /locations/, etc.) with per-section clicks, impressions, CTR, and average position

If GSC is unavailable, skip to Phase 5 (technical-only audit).


⚡ Parallel Data Collection (after Phase 3 completes)

Do not run Phase 3.5, 3.6, 5, and 5.5 sequentially — run them all at once.

As soon as Phase 3's analyze_gsc.py finishes and you have the top pages list, launch all four of these in a single turn using parallel tool calls:

  1. Phase 3.5: run url_inspection.py (Bash tool)
  2. Phase 3.6: detect CMS with cms_detect.py, then run the appropriate preflight + fetch if configured (Bash tool)
  3. Phase 5 pre-fetch: fetch robots.txt, the homepage, and up to 4 top pages via WebFetch — all in parallel
  4. Phase 5.5: run pagespeed.py for the homepage + top pages by clicks (Bash tool) — this calls the PageSpeed Insights API which is independent of GSC auth

This is safe because all four only need the target URL and top pages list, which Phase 3 has already produced. Running them in parallel cuts ~3-5 minutes off the total audit time. Start them all in the same response before reading any results.

After all parallel tasks complete, run Phase 3.7 (Persona Discovery) before starting Phase 4 analysis. Phase 3.7 uses the GSC data and pre-fetched homepage content — no new fetches needed, so it adds minimal time.

Also: once you know the target URL (after Step 0), pre-fetch robots.txt ({target_url}/robots.txt) immediately — don't wait for Phase 3 to finish. It is always needed in Phase 5 and takes only seconds. Fire it off as a WebFetch call alongside the analyze_gsc.py bash call.


Phase 3.5 — URL Inspection

Run the URL Inspection API on the top 10 pages by clicks from Phase 3, plus any pages flagged as losing traffic:

python3 "$SKILL_SCRIPTS/url_inspection.py" \
  --site "sc-domain:example.com" \
  --urls "/path/to/page1,/path/to/page2,..."

The script calls POST https://searchconsole.googleapis.com/v1/urlInspection/index:inspect for each URL and returns per-page:

  • Indexing status: INDEXED, NOT_INDEXED, SUBMITTED_AND_INDEXED, DUPLICATE_WITHOUT_CANONICAL, CRAWLED_CURRENTLY_NOT_INDEXED, etc.
  • Mobile usability verdict: MOBILE_FRIENDLY or issues found
  • Rich result status: which rich result types were detected and their verdict
  • Last crawl time: when Googlebot last visited
  • Referring sitemaps: which sitemap(s) reference this URL
  • Coverage state: full coverage detail from the Index Coverage report

If URL Inspection returns 403: the current auth scope may be read-only. Re- authenticate with the broader scope:

gcloud auth application-default login \
  --scopes=https://www.googleapis.com/auth/webmasters,https://www.googleapis.com/auth/webmasters.readonly

Then retry url_inspection.py.

Analyze the inspection results and flag immediately:

  • Any top-traffic page that is NOT_INDEXED or CRAWLED_CURRENTLY_NOT_INDEXED — this is a critical issue. Identify which page, what the coverage state says, and what likely caused it (noindex tag, canonical pointing elsewhere, robots blocking, soft 404).
  • Pages with DUPLICATE_WITHOUT_CANONICAL — these are leaking authority. The canonical needs to be set.
  • Pages where mobile usability is failing — cross-reference with device split from Phase 3 to confirm whether mobile traffic is below par.
  • Pages with no referring sitemaps — if they are important pages, they should be in a sitemap.
  • Pages with rich result errors where schema exists — this pre-validates Phase 5 structured data findings.
  • Pages whose last crawl time is more than 60 days ago despite having traffic — crawl budget issue or accidental de-prioritization.

Phase 3.6 — CMS Content Inventory (Optional)

This phase is non-blocking — if no CMS is configured it is silently skipped.

Detect configured CMS

CMS_TYPE=$(python3 "$SKILL_SCRIPTS/cms_detect.py" 2>/dev/null)
CMS_DETECT_EXIT=$?
  • Exit code 2 → no CMS configured. Skip this phase entirely, no mention needed.
  • Exit code 0 → CMS detected. Run the matching preflight below.

Run preflight and fetch

CMS_CONTENT_FILE=$(SKILL_SCRIPTS="$SKILL_SCRIPTS" python3 -c "import os, sys, tempfile; sys.path.insert(0, os.environ['SKILL_SCRIPTS']); from _uid import portable_uid; print(os.path.join(tempfile.gettempdir(), f'cms_content_{portable_uid()}.json'))")

case "$CMS_TYPE" in
  strapi)
    python3 "$SKILL_SCRIPTS/preflight_strapi.py"
    CMS_PREFLIGHT=$?
    [ "$CMS_PREFLIGHT" = "0" ] && python3 "$SKILL_SCRIPTS/fetch_strapi_content.py" --output "$CMS_CONTENT_FILE"
    ;;
  wordpress)
    python3 "$SKILL_SCRIPTS/preflight_wordpress.py"
    CMS_PREFLIGHT=$?
    [ "$CMS_PREFLIGHT" = "0" ] && python3 "$SKILL_SCRIPTS/fetch_wordpress_content.py" --output "$CMS_CONTENT_FILE"
    ;;
  contentful)
    python3 "$SKILL_SCRIPTS/preflight_contentful.py"
    CMS_PREFLIGHT=$?
    [ "$CMS_PREFLIGHT" = "0" ] && python3 "$SKILL_SCRIPTS/fetch_contentful_content.py" --output "$CMS_CONTENT_FILE"
    ;;
  ghost)
    python3 "$SKILL_SCRIPTS/preflight_ghost.py"
    CMS_PREFLIGHT=$?
    [ "$CMS_PREFLIGHT" = "0" ] && python3 "$SKILL_SCRIPTS/fetch_ghost_content.py" --output "$CMS_CONTENT_FILE"
    ;;
esac

Preflight exit codes:

  • 0 → ready. Content fetched to $CMS_CONTENT_FILE. Load it and use the data in Phase 4.
  • 2 → not configured. Skip silently.
  • 1 → auth/config error. Show the error and ask the user if they want to fix it (suggest /setup-cms) or continue without CMS data.

What to do with the CMS data

Load $CMS_CONTENT_FILE. All CMSes produce the same normalized format: cms_content.entries is a list of published articles with slugs and SEO fields.

Cross-reference against GSC data:

1. Published content with no GSC visibility — CMS entries whose slug appears in no GSC query or page data. This could mean: not yet indexed, canonicalized to another URL, recently published (GSC data lags ~3 days), property mismatch, or genuinely not ranking. For each: cross-check in Phase 5 technical crawl (indexability, robots.txt, canonical tags). Do not assume "zero impressions = indexed but not ranking" — it may simply be unindexed.

2. Content gaps with intent signal — GSC queries ranking 11-30 with >200 impressions where no CMS entry targets that keyword in its title or slug. These are confirmed demand signals you can close with a new article.

3. Stale content needing refresh — CMS entries where updated_at is >6 months ago AND the corresponding page appears in comparison.declining_pages. Age alone isn't a problem; age + declining clicks is.

4. Missing SEO fields — Use cms_content.seo_audit directly:

  • missing_meta_title — entries with no meta title set
  • missing_meta_description — entries with no meta description set
  • meta_title_too_long — meta titles over 60 characters
  • meta_description_too_short/too_long — outside 70-160 char range

Surface the top 5 most impactful fixes (by impressions where GSC data matches).

Pushing fixes back (Strapi only)

For Strapi, after generating recommendations in Phase 6, offer to write the fixes directly:

"I can push the meta title/description fixes directly to Strapi. Want me to apply them?"

python3 "$SKILL_SCRIPTS/push_strapi_seo.py" \
  --document-id "<documentId>" \
  --meta-title "New title under 60 chars" \
  --meta-description "New description 70-160 chars."
# Or batch: python3 "$SKILL_SCRIPTS/push_strapi_seo.py" --batch-file /tmp/seo_updates.json

The script shows a before/after diff and requires confirmation before writing.

Setup / reconfiguration

If no CMS is configured and the user wants to connect one, suggest:

"Run /setup-cms to connect WordPress, Strapi, Contentful, or Ghost."


Phase 3.7 — Business & Persona Discovery

Understanding who visits the site — and why — shapes every recommendation from Phase 4 onward. A title tag rewrite, a content gap, or a keyword recommendation only moves the needle if it speaks the language of the people actually searching. This phase builds that foundation using real data you already have.

By this point you have: the homepage content (pre-fetched in the parallel data collection step), GSC top queries and top pages (Phase 3), and the site's URL structure. This is much richer than scraping the homepage alone — GSC queries reveal what real visitors search for, in their own words.

Check for cached personas

Personas are cached at ~/.toprank/personas/ keyed by domain hostname. Check whether a persona file already exists ($DOMAIN is already set from Step 0.5):

PERSONA_FILE="$HOME/.toprank/personas/$DOMAIN.json"
[ -f "$PERSONA_FILE" ] && cat "$PERSONA_FILE" || echo "NOT_FOUND"

If found and saved_at is less than 90 days old: Show a one-line summary of each persona and continue. No confirmation pause needed — the user already approved these. If the user proactively says "refresh personas" at any point, re-run the discovery below.

If found but stale (>90 days) or not found: Continue to discovery below.

Discover personas from GSC + site content

Combine these data sources — do not fetch any new pages (you already have them):

  1. GSC top queries (from Phase 3) — the actual words real visitors type. Group by search intent: who searches informational queries vs transactional vs commercial investigation? These are different people with different needs.

  2. GSC top pages (from Phase 3) — which pages get traffic reveals what the site is known for (vs. what it claims on the homepage).

  3. Homepage content (already fetched for Phase 5) — extract: what the business does, who they serve, value proposition, tone/vocabulary, conversion intent.

  4. URL structure (from page groups in GSC) — /blog/ vs /products/ vs /pricing/ reveals different visitor segments.

From these signals, identify the 2-3 most distinct visitor segments. For each:

Field What to capture Why it matters
Name Descriptive label (e.g., "Budget-Conscious Founder") Quick reference throughout the report
Demographics Role, company size, technical level Calibrates language register
Primary goal What they're trying to accomplish Shapes title tags and meta descriptions
Pain points Problems driving them to search Informs content angle and CTAs
Search behavior Query types, informational vs transactional Maps personas to GSC query clusters
Language Specific words, phrases, jargon they use Direct input to title/description rewrites
Decision trigger What makes them convert or return Shapes CTA and landing page copy

Be specific. "Small business owner comparing field-service software for a 3-location operation" is useful. "Users who want to learn more" is not. Ground every persona in actual GSC query patterns — if you can't point to a cluster of queries that this persona would type, the persona is speculative and should be dropped.

Persist personas

Save to ~/.toprank/personas/<domain>.json using a Python one-liner to ensure valid JSON (not a heredoc — heredocs with JSON are fragile):

mkdir -p "$HOME/.toprank/personas"
python3 -c "
import json, sys
data = {
    'domain': '$DOMAIN',
    'saved_at': '$(date -u +%Y-%m-%dT%H:%M:%SZ)',
    'business_summary': '<FILL: 1-2 sentence business description>',
    'personas': [
        {
            'name': '<FILL>',
            'demographics': '<FILL>',
            'primary_goal': '<FILL>',
            'pain_points': '<FILL>',
            'search_behavior': '<FILL>',
            'language': ['<FILL: term1>', '<FILL: term2>', '<FILL: term3>'],
            'decision_trigger': '<FILL>'
        }
    ]
}
json.dump(data, open('$PERSONA_FILE', 'w'), indent=2)
print('Personas saved to $PERSONA_FILE')
"

Replace all <FILL: ...> placeholders with actual discovered values before running. The Python approach avoids shell quoting issues with apostrophes and special characters in persona descriptions.

Present personas (non-blocking)

Show the personas in a compact table — do NOT pause for confirmation. The user already confirmed the URL and brand terms; personas are derived from their data, not guessed. Present them as context for what follows:

"Based on your GSC data and site content, I've identified these visitor personas that will shape the recommendations:"

Persona Searches like... Goal
[name] [2-3 example query patterns from GSC] [goal]

"Let me know if any of these are off — otherwise I'll use them throughout the analysis."

Then immediately continue to Phase 4. Do not wait for a response. If the user corrects a persona later, update the file and adjust any affected recommendations.

Reference $PERSONA_FILE path as ~/.toprank/personas/<domain>.json in later phases — derive <domain> from the target URL each time rather than relying on shell variable persistence.

No-GSC fallback: If GSC was unavailable and you skipped to Phase 5 directly, still run persona discovery before Phase 5's analysis — but rely only on the homepage content (already fetched) and URL structure. The personas will be less precise without query data; note this in the report and recommend re-running the audit with GSC access for better persona accuracy.


Phase 3.8 — Business Context

Read and follow ../shared/business-context.md.

By this point you have GSC data (Phase 3) and homepage content — the two inputs needed to infer business facts before asking the user anything. The goal is to ask as few questions as possible while generating a complete, useful profile.

Branch on CACHE_STATUS from Phase 2:

fresh_loaded: business context is already in memory. No action needed — proceed to Phase 4.

not_found: run the Generation flow from ../shared/business-context.md. Seed brand_terms with $BRAND_TERMS from Phase 2 if the user provided them; supplement with additional brand signals inferred from GSC queries.

stale: run Generation to refresh. CACHE_STATUS=stale means the file was loaded — use those values to pre-fill the three questions so the user confirms or corrects rather than re-enters from scratch.

This phase adds ~30 seconds and one exchange with the user on first run. On all subsequent runs it is silent (cache load only). The payoff: Phase 6 recommendations reference the business by name, compare against real competitors, and focus on the primary goal rather than giving generic SEO advice.


Phase 4 — Search Console Analysis

This is where you earn your keep. Do not just restate the data. Interpret it like an SEO expert would.

Traffic Overview

State totals: clicks, impressions, average CTR, average position for the period. Note any dramatic changes. Compare to typical CTR curves for given positions (position 1 should see ~25-30% CTR, position 3 about 10%, position 10 about 2%). If a query's CTR is significantly below what its position would predict, that is a signal the title/snippet needs work.

Branded vs Non-Branded Split

If branded_split is present (not null), show it as the first table in the analysis:

Segment Queries Clicks Impressions CTR Avg Position
Branded X X X X% X
Non-branded X X X X% X

Interpret the gap:

  • If branded CTR is significantly higher (expected — users know what they're looking for), note that non-branded metrics are the real measure of organic performance.
  • If branded impressions are small vs total, the site has limited brand awareness — focus on non-branded growth.
  • If branded queries are ranking below position 3, that's a reputation/brand issue to flag separately.
  • Use non-branded metrics as the baseline for all Quick Wins and content recommendations — don't let branded traffic inflate the opportunity estimates.

Quick Wins (highest impact, lowest effort)

These are the changes that can move the needle in days, not months:

  1. Position 4-10 queries — ranking on page 1 but below the fold. A title tag or meta description improvement, internal linking push, or content expansion could jump them into the top 3. List the top 10 with current position, impressions, and a specific recommendation for each.

  2. High-impression, low-CTR queries — use ctr_gaps_by_page (not just ctr_opportunities) because it includes the exact page URL alongside the query. This means every recommendation can name the specific page to fix and the specific query driving impressions. For each, analyze the likely search intent (informational, transactional, navigational, commercial investigation) and suggest a title + description that matches it.

  3. Queries dropping month-over-month — flag anything with >30% click decline. For each, hypothesize: is it seasonal? Did a competitor take the SERP feature? Did the page content drift from the query intent?

Search Intent Analysis

For the top 10-15 queries, classify the search intent:

  • Informational ("how to...", "what is...") → needs comprehensive content, FAQ schema
  • Transactional ("buy...", "pricing...", "near me") → needs clear CTA, product schema, price
  • Navigational ("brand name", "brand + product") → should be ranking #1, if not, investigate
  • Commercial investigation ("best...", "vs...", "review") → needs comparison content, trust signals

If the page ranking for a query does not match the intent (e.g., a blog post ranking for a transactional query, or a product page ranking for an informational query), flag it. This is often the single biggest unlock.

Persona lens: Once intent is classified, cross-reference each query against the personas from Phase 3.7. Which persona is most likely searching this query? Are the vocabulary and framing in the current title/snippet the same words that persona would use? A title written for one persona can actively repel another. For example, a query attracting "The Budget-Conscious Founder" persona should use plain-language value framing, while the same topic searched by "The IT Manager" persona may expect technical specificity. Note the persona alignment (or mismatch) for every Quick Win recommendation.

Keyword Cannibalization Check

The output includes a cannibalization array. Each entry has structured winner/loser scoring — use it directly instead of re-deriving from raw data:

  • winner_page — the canonical page to keep (scored by best position, tiebreaker: most clicks)
  • winner_reason — why it won (e.g. "best position (2.1)")
  • loser_pages — pages to consolidate away
  • recommended_action — either "consolidate: 301 redirect losers to winner or add canonical" or "monitor: possible SERP domination" (all pages in top 5, positions within 2 of each other)

For each cannibalized query:

  • State the winner and losers explicitly — don't make the user figure it out
  • Use recommended_action directly in your recommendation
  • Flag queries where position is mediocre (5-15) despite high impressions — splitting is likely suppressing a potential top-3 ranking
  • If recommended_action is "monitor: possible SERP domination", note this as a positive (owning multiple SERP spots) and skip the consolidation recommendation

Also cross-check top_pages and position_buckets for indirect signals: a page that used to rank well dropping after a new page was published, or wild position fluctuation on a query, are signs of cannibalization not yet in the data window.

Page Group Performance

Use page_groups to show which site sections are winning and which need attention:

Section Pages Clicks Impressions CTR Avg Position
/blog/ X X X X% X
/products/ X X X X% X
...

Flag:

  • Low-CTR sections: if an entire section (e.g., all /products/ pages) has CTR well below site average, the issue is likely a template problem (title tag format, meta description format) — one fix improves all pages in that section.
  • High-impression, low-click sections: signals ranking without converting — investigate intent mismatch or snippet quality across the section.
  • Sections missing entirely: if /locations/ or /services/ doesn't appear, either those pages don't rank or they haven't been created.
  • "other" group is large: means the site has custom URL patterns not covered by defaults — note this for the user so they can understand what's in "other."

This is more actionable than per-page analysis: a recommendation like "the /products/ title tag template needs work" can fix 50 pages at once.

Segment Analysis

Device (device_split): Compare CTR and position across mobile/desktop/ tablet. A page can look healthy overall but be failing on mobile. Flag any device where CTR is >30% below the site average — that is a mobile UX or snippet problem.

Country (country_split): Look at the top countries. Flag cases where:

  • A country has high impressions but very low CTR (title/snippet not landing in that market)
  • Position is much worse in one country vs others (local competitor or relevance gap)
  • A country with meaningful impressions has near-zero clicks (potential hreflang or geo-targeting issue)

Search type (search_type_split): If discover or googleNews appear, note them — they behave differently from web search and have separate optimization levers (freshness, images, authority signals). If image or video traffic exists and the site does not have dedicated image/video optimization, call that out as an opportunity.

Content Gaps

Queries where you rank 11-30 — you have topical authority but need a dedicated page or content expansion. Group related queries into topic clusters. For each cluster, recommend whether to:

  • Expand an existing page (if it partially covers the topic)
  • Create a new page (if no page targets this topic)
  • Create a content hub with internal linking (if there are 5+ related queries)

Pages to Fix

List pages with declining clicks. For each:

  • Current clicks vs previous period
  • % change
  • Likely cause (seasonal, algorithm update, new competitor, content staleness, technical issue)
  • Specific fix recommendation

Phase 4.5 — Keyword Gap Analysis

This phase identifies keyword opportunities directly from the GSC data — no external tools required, though running /keyword-research afterward can go deeper.

Step 1: Find Queries Without Dedicated Pages

From the GSC top_queries data, identify queries where:

  • The site ranks 4-20 for the query
  • The page that ranks is NOT a page primarily about that topic (e.g., a homepage or a page written for a different keyword is accidentally ranking)
  • There is no page on the site with that keyword prominently in the title, H1, or URL slug

These are keyword orphans — the site has demonstrated topical relevance but has never given the topic its own page. Creating a dedicated page for each is typically the highest-leverage content move.

For each orphan, state:

  • The query
  • Current ranking page (URL) and position
  • Monthly impressions
  • Recommended action: "Create a new page targeting '[query]' — currently ranked #[N] from [URL] which is not dedicated to this topic. A dedicated page could realistically move from #[N] to top 5."

Step 2: Build Topic Clusters from GSC Data

Group all ranking queries by theme. A cluster exists when 3+ queries share a core concept. For each cluster:

  • Name the cluster (e.g., "pricing-related queries", "feature X how-to queries")
  • List the queries in it, their positions, and their impressions
  • Identify whether a pillar page exists that ties them together
  • If no pillar page exists, recommend creating one and note the internal linking structure needed to funnel authority from cluster pages to the pillar

Step 3: Business Context Gap Check

Based on what the site does (inferred from its URL, top pages, and ranking queries), identify topics the business clearly serves that have zero or near-zero GSC impressions. These are business-relevant keyword gaps — the site should be visible for them but is not.

State the gap explicitly: "This appears to be a [type of business]. You rank for [X] but have no impressions for [related topic], which has significant search demand. This is a content gap to close."

Step 4: Offer Deeper Keyword Research

After completing the inline analysis, offer:

"I've identified [N] keyword gaps from your GSC data. For broader keyword discovery — including keywords you're NOT yet ranking for at all — run /keyword-research with your seed topics. That skill pulls from keyword databases and builds a full opportunity set beyond what GSC can see."


Phase 5 — Technical SEO Audit

Crawl the site's key pages to check technical health. Use the firecrawl skill if available, otherwise use WebFetch.

Pages to audit: at most 5 pages total. Prioritize: homepage first, then fill remaining slots with top pages by clicks from Phase 4 — unless a page is flagged as declining or NOT_INDEXED in Phase 3.5, in which case swap it in. Hard cap at 5 regardless of how many flagged pages exist; pick the highest-priority ones.

⚡ Speed note: Fetch all 5 pages using parallel WebFetch calls in a single turn — do not fetch them one-at-a-time. You should have already pre-fetched robots.txt and the homepage during Phase 3 (see Parallel Data Collection above); if so, only fetch the remaining pages you haven't retrieved yet.

Indexability

  • Fetch and analyze robots.txt — is it blocking important paths? Are there unnecessary disallow rules?
  • Check for noindex meta tags or X-Robots-Tag headers on important pages
  • Check canonical URLs — self-referencing (good) or pointing elsewhere (investigate)
  • Check for hreflang tags if the site targets multiple languages/regions
  • Look for orphan pages (important pages with no internal links pointing to them)
  • Cross-reference with URL Inspection findings from Phase 3.5 — any NOT_INDEXED page found there should be explained here with the root cause

Metadata Audit (Deep)

For each audited page, fetch the actual <title> and <meta name="description"> from the live HTML. Then cross-reference against GSC data:

  1. Title vs top query alignment: For each page, look up the top 3 queries that page ranks for in ctr_gaps_by_page. Does the title tag contain the primary ranking query or a close variant? If the title is generic (e.g., "Home", "Services", "Blog") while the page ranks for specific queries, that is a mismatch — the title is failing to confirm relevance and hurting CTR.

  2. Title length: Under 60 characters? Over 60 characters gets truncated in SERPs. Flag every page over the limit with the current character count and the truncated version as it would appear in Google.

  3. Meta description: Present? 120-160 characters? Contains a call to action? If a page has no meta description, Google rewrites it — often pulling unhelpful boilerplate. Flag every missing description.

  4. Duplicate titles: Are multiple pages using the same or very similar titles? List all duplicates found.

  5. Open Graph tags: og:title, og:description, og:image present? Missing OG tags means social shares render with no preview — flag any page missing them, especially for content pages.

Report the findings as a table:

Page URL Title (actual) Title length Top GSC query Title/query match? Meta desc present? OG tags?
/ [actual title] [N] chars [query] Yes / No Yes / No Yes / No

After presenting the metadata audit table, offer:

"I found [N] pages with metadata issues. Run /meta-tags-optimizer to generate optimized title tags and meta descriptions for each — it will use the GSC query data from this audit to write titles that match actual search demand."

Schema Markup Audit (Deep)

Detect the site type from its top pages, ranking queries, and visible content, then check what schema types exist vs. what should exist for that site type.

Step 1: Detect site type

Based on the homepage and top pages content, classify as one of:

  • E-commerce (products, pricing, cart)
  • Local business (address, phone, service area)
  • SaaS / software (features, pricing, signup)
  • Content / blog (articles, guides, tutorials)
  • Professional services (agency, consultant, law firm)
  • Media / news (articles published frequently)

Step 2: Define expected schema for site type

Site Type Must Have High Impact if Missing Nice to Have
E-commerce Product, BreadcrumbList AggregateRating, FAQPage, Offer SiteLinksSearchBox
Local business LocalBusiness, GeoCoordinates OpeningHoursSpecification, AggregateRating FAQPage
SaaS Organization, SoftwareApplication FAQPage, BreadcrumbList HowTo, Review
Content / blog Article or BlogPosting FAQPage, BreadcrumbList HowTo, Video
Professional services Organization, Service FAQPage, Review ProfessionalService, Person
Media / news NewsArticle BreadcrumbList VideoObject, ImageObject

Step 3: Audit each top page for actual schema present

For each audited page, extract any <script type="application/ld+json"> blocks. List what @type values are present. Then compare against the expected set for this site type.

Report findings:

Page URL Schema found Missing high-impact schema Errors in existing schema
/ Organization FAQPage, SiteLinksSearchBox None
/pricing SoftwareApplication FAQPage, Offer Missing price property

Step 4: Flag errors in existing schema

Common issues to check:

  • Missing required fields for the @type (e.g., Product schema without name or offers)
  • url properties using relative paths instead of absolute URLs
  • Dates not in ISO 8601 format
  • AggregateRating with ratingCount of 0 or missing
  • Duplicate schema blocks for the same type on one page
  • Schema that describes content not visible on the page (violates Google policy)

Cross-reference with rich result status from Phase 3.5 URL Inspection — if a page showed rich result errors there, find the cause here.

After presenting the schema audit, offer:

"I found [N] pages missing high-impact schema and [N] pages with errors in existing schema. Run /schema-markup-generator to generate correct JSON-LD for each — it will use the site type and page content from this audit."

Core Web Vitals & Performance

  • Render-blocking scripts in <head> — should be deferred or async
  • Images: lazy-loaded? Have alt attributes? Served in modern formats (WebP/AVIF)? Properly sized (not 3000px wide in a 400px container)?
  • <link rel="preload"> for critical resources (fonts, above-the-fold images)?
  • Excessive DOM size (>1500 nodes suggests bloat)?
  • Third-party script bloat — count external domains loaded

Internal Linking & Site Architecture

  • Does the page have internal links? Are they descriptive (not "click here")?
  • Does the page link to related content (topic clusters)?
  • Is the page reachable within 3 clicks from the homepage?
  • Broken internal links (404s)?

Mobile Readiness

  • Viewport meta tag present?
  • Touch targets large enough (48px minimum)?
  • Text readable without zooming?
  • No horizontal scrolling?
  • Cross-reference mobile usability findings from Phase 3.5 URL Inspection

Phase 5.5 — PageSpeed Insights (Performance Monitoring)

Run the PageSpeed Insights API on the homepage + top 4 pages by clicks from Phase 3. This provides both lab data (Lighthouse synthetic test) and field data (Chrome UX Report real-user metrics) for Core Web Vitals.

⚡ Speed note: This should already be running in parallel from the Parallel Data Collection step. If not, run it now.

python3 "$SKILL_SCRIPTS/pagespeed.py" \
  --urls "$TARGET_URL,https://example.com/page2,https://example.com/page3" \
  --both-strategies

Replace the example URLs with the actual homepage and top pages from Phase 3. Use --both-strategies to get both mobile and desktop scores. If the user has set PAGESPEED_API_KEY in their environment, the script uses it automatically for higher rate limits.

After pagespeed.py completes, run the display utility:

python3 "$SKILL_SCRIPTS/show_pagespeed.py"

Analyze the Results

1. Performance Scores — Lighthouse scores 0-100 per page:

  • 90-100 (Good): No action needed.
  • 50-89 (Needs Work): Flag the top opportunities. These pages are losing rankings due to performance — Google uses Core Web Vitals as a ranking signal.
  • 0-49 (Poor): Critical. These pages are actively penalized in rankings. Flag as a Priority Action if the page has significant organic traffic.

2. Core Web Vitals (Field Data) — Real-user metrics from Chrome UX Report:

  • LCP (Largest Contentful Paint): Good < 2.5s, Poor > 4.0s
  • INP (Interaction to Next Paint): Good < 200ms, Poor > 500ms
  • CLS (Cumulative Layout Shift): Good < 0.1, Poor > 0.25

Field data is more authoritative than lab data for SEO — Google uses CrUX data for rankings. If field data is available, lead with it. If not (low-traffic sites often lack CrUX data), use lab data and note it's synthetic.

3. Cross-Reference with Other Phases:

  • Phase 3 device split: If mobile performance score is significantly lower than desktop, and Phase 3 shows mobile traffic underperforming, the performance gap is likely a contributing factor.
  • Phase 5 technical audit: Correlate specific opportunities (e.g., "Eliminate render-blocking resources") with the technical findings (e.g., render-blocking scripts in <head>). This gives concrete evidence for technical fixes.
  • Phase 3.5 URL Inspection: Pages flagged as mobile-unfriendly that also have poor mobile PageSpeed scores need urgent attention.

4. Top Opportunities — The script extracts Lighthouse optimization opportunities sorted by potential time savings. For each, note:

  • What the opportunity is (e.g., "Properly size images", "Remove unused JavaScript")
  • Estimated savings in milliseconds
  • Which specific page(s) are affected
  • Whether it's a site-wide template issue or page-specific

5. Origin-Level Data — If available, the origin (site-wide) CrUX data shows the overall performance health of the entire domain. Compare individual page scores against the origin average to identify outlier pages dragging down the site's overall performance profile.


Phase 6 — Report

The goal of this report is not comprehensiveness — it is clarity. The user needs to know exactly what to do next, in what order, and why. Lead with the highest-impact actions. Put supporting data after. Omit anything that doesn't change what the user should do.

Output a structured report using this format exactly:


SEO Report — [site.com]

[date] · GSC data: [date range] · [First audit / Previous audit: date]

Audit History

(Skip this section entirely on the first audit — do not write "N/A" or "First audit" here; just omit the section.)

On subsequent audits, show only what changed from the previous audit's top issues:

Previously Flagged Status Notes
[Issue from last audit] ✅ Resolved / ⚠️ Improved / 🔴 Still present / ↗ Worsened [1-line update with current metric]

⚡ Top Priority Actions

This is the core of the report. Include exactly 3–5 items, ordered by expected click impact. Every item must have a specific URL, a specific metric as evidence, and a specific fix — nothing generic.

Use this format for each:


#1 — [Short title, e.g. "Fix title tag on /pricing"] 🔴 Critical / 🟡 High / 🟢 Medium Impact: ~+[N] clicks/mo · Effort: Low / Med / High

What: [One sentence describing the problem] Evidence: [Exact metric — e.g., "ranks #7 for 'your-product pricing': 2,400 impressions/mo, 1.2% CTR (expected ~3% at this position)"] Fix: [Specific, copy-paste-ready action — e.g., "Change title from 'Pricing' to 'Plans & Pricing — [Value Prop] | [Brand]' (54 chars)"] Why it works: [One sentence on the mechanism — intent match, persona language, etc.]


Repeat for each of the 3–5 items. Do not add a 6th item — triage ruthlessly. An item only makes the list if you can quantify its impact.

When estimating impact, use conservative CTR curves: position 1 ~27%, position 2 ~15%, position 3 ~11%, position 4–5 ~5–8%, position 6–10 ~2–4%. Moving from position 7 to 3 on a 2,400 impression/month query means roughly +170 clicks/month. Always use real numbers from the data.

Every persona-informed recommendation must name the persona and cite the specific language from that persona's language field that should appear in the rewrite.


Traffic Snapshot

Metric Value vs Prior 28 days
Total Clicks X ↑/↓ X%
Impressions X ↑/↓ X%
Avg CTR X% ↑/↓
Avg Position X ↑/↓

(Branded/non-branded split — only if brand terms were provided):

Segment Clicks Impressions CTR Avg Position
Branded X X X% X
Non-branded X X X% X

[1-sentence interpretation of the split — what it reveals about organic vs brand performance]


Supporting Findings

This section exists to back up the Priority Actions and surface anything else the user should know. Keep it concise — tables and short bullets, not prose paragraphs. Only include sub-sections where there are actual findings.

Indexing Issues

(From Phase 3.5. Only include if issues found.)

Page Coverage State Last Crawl Fix

Keyword Cannibalization

(Only include if cannibalization data is non-empty.)

Query Winner Page Loser Pages Action

Content Gaps

(Queries ranking 11–30 with >200 impressions and no dedicated page.)

Query Position Impressions/mo Recommended Action

Metadata Issues

(Only pages not already covered in Priority Actions.)

Page Issue Current Recommended Fix

Schema Gaps

(High-impact missing schema for this site type.)

Page Missing Impact

Technical Issues

(Severity: Critical / High / Medium. Omit Low unless they surface as Priority Actions.)

Issue Pages Affected Fix Severity

PageSpeed & Core Web Vitals

(From Phase 5.5. Only include if issues found. Lead with field data if available, fall back to lab data.)

Site-wide (Origin): [Overall CrUX rating if available]

Page Score LCP INP CLS Top Opportunity
/ [score] [value] [rating] [value] [rating] [value] [rating] [top opportunity title + savings]

(If any page scores below 50, flag it as a Priority Action candidate — poor Core Web Vitals directly hurt rankings.)

Traffic Drops

(Pages/queries with >30% decline. Only include if not already in Priority Actions.)

Page / Query Change Hypothesis Next Step

CMS SEO Audit

(Only if a CMS is configured. Top 5 impactful fixes only.)

Page Issue Current Fix

What to Ignore (For Now)

List 2–3 things the data shows but that don't make the priority list — so the user knows you saw them and deprioritized them deliberately. One line each.

  • [e.g., "Device split: mobile CTR 15% below desktop — worth watching but not the bottleneck right now"]
  • [e.g., "Country split: weak CTR in UK — low volume, investigate after core issues fixed"]

After the report, write the audit log entry (see Phase 6.5 below before ending).


Phase 6.5 — Write Audit Log

After delivering the report, append a concise entry to the audit log. $DOMAIN and $AUDIT_LOG are already set from Step 0.5.

mkdir -p "$HOME/.toprank/audit-log"

Use Python to append (creates the file with a single-element array if it doesn't exist). Replace all <FILL> values with real data from the report before running:

import json, os
from datetime import datetime, timezone

log_path = "$AUDIT_LOG"
existing = json.load(open(log_path)) if os.path.exists(log_path) else []

existing.append({
    "date": datetime.now(timezone.utc).strftime("%Y-%m-%d"),
    "traffic_snapshot": {
        "clicks": <FILL>,
        "impressions": <FILL>,
        "avg_ctr_pct": <FILL>,
        "avg_position": <FILL>
    },
    "pagespeed_snapshot": {
        "avg_score_mobile": <FILL or null>,
        "avg_score_desktop": <FILL or null>,
        "homepage_score_mobile": <FILL or null>,
        "cwv_lcp_ms": <FILL or null>,
        "cwv_inp_ms": <FILL or null>,
        "cwv_cls": <FILL or null>,
        "cwv_source": "<FILL: field|lab>"  # "field" if CrUX data available, else "lab"
    },
    "top_issues": [
        # One entry per Priority Action (max 5), in priority order
        {"rank": 1, "title": "<FILL>", "type": "<FILL: title_tag|indexing|cannibalization|schema|content_gap|performance>", "page": "<FILL>", "metric": "<FILL>", "expected_impact": "<FILL>", "status": "open"}
    ],
    "resolved_from_previous": []  # populated on next audit from Audit History comparison
})

json.dump(existing, open(log_path, "w"), indent=2)
print(f"Audit log saved to {log_path}")

Confirm with a one-liner: "Audit log saved to ~/.toprank/audit-log/$DOMAIN.json."


Phase 7 — Targeted Skill Handoffs (Optional)

After delivering the report, surface the follow-up actions based on what was found. Only offer handoffs where the audit actually found issues — do not offer all three if only one is relevant.

Metadata Handoff

If the metadata audit found [N] pages with issues:

"I found [N] pages with metadata issues — [X] with title/query mismatches, [Y] missing meta descriptions, [Z] missing OG tags. Run /meta-tags-optimizer to generate optimized tags for each page. Share the metadata audit table from this report as context."

Schema Handoff

If the schema audit found gaps or errors:

"I found [N] pages missing high-impact schema and [N] pages with schema errors. Run /schema-markup-generator to generate correct JSON-LD. The schema audit table from this report is the input — it already identifies the site type and what schema types are needed per page."

Keyword Research Handoff

If the keyword gap analysis found orphan keywords or business relevance gaps:

"I found [N] keyword gaps from GSC data. For deeper discovery — keywords you are not ranking for at all — run /keyword-research with these seed topics: [list 3-5 seed terms derived from the gap analysis]. That skill pulls from keyword databases and builds a full opportunity set beyond what GSC can see."


Phase 8 — Content Generation (Optional)

After delivering the report, if the Content Opportunities section identified actionable content gaps, offer to generate the content:

"I found [N] content opportunities. Want me to draft the content? I can write [blog posts / landing pages / both] in parallel — each one optimized for the target keyword and search intent."

If the user agrees, spawn content agents in parallel using the Agent tool. Each agent writes one piece of content independently.

How to Spawn Content Agents

For each content opportunity, determine the content type from the search intent:

  • Informational / commercial investigation → blog post agent
  • Transactional / commercial → landing page agent

Spawn agents in parallel. Each agent receives:

  1. The content writing guidelines (located via find — see below)
  2. The specific opportunity data from the analysis

Before spawning agents, locate the content writing reference:

CONTENT_REF=$(find ~/.claude/plugins ~/.claude/skills ~/.codex/skills .agents/skills -name "content-writing.md" -path "*content-writer*" 2>/dev/null | head -1)
if [ -z "$CONTENT_REF" ]; then
  echo "WARNING: content-writing.md not found. Content agents will use built-in knowledge only."
else
  echo "Content reference at: $CONTENT_REF"
fi

Pass $CONTENT_REF as the path in each agent prompt below. If not found, omit the "Read the content writing guidelines" line — the agents will still produce good content using built-in knowledge.

Use this prompt template for each agent:

Blog Post Agent Prompt

You are a senior content strategist writing a blog post that ranks on Google.

Read the content writing guidelines at: $CONTENT_REF
Follow the "Blog Posts" section exactly.

## Assignment

Target keyword: [keyword]
Current position: [position] (query ranked but no dedicated content)
Monthly impressions: [impressions]
Search intent: [informational / commercial investigation]
Site context: [what the site is about, its audience]
Existing pages to link to: [relevant internal pages from the analysis]
[If available] Competitor context: [what currently ranks for this keyword]

## Target Personas
Write primarily for: [Primary persona name]
Their goal: [primary goal]
Their language: [key terms and phrases they use — use these naturally in headings, intro, and body]
Their pain points: [pain points — address these directly, don't make them search for answers]
Secondary audience: [Secondary persona name if applicable] — [brief note on how to serve both without diluting focus]

## Deliverables

Write the complete blog post following the guidelines, including:
1. Full post in markdown with proper heading hierarchy
2. SEO metadata (title tag, meta description, URL slug)
3. JSON-LD structured data (Article/BlogPosting + FAQPage if FAQ included)
4. Internal linking plan (which existing pages to link to/from)
5. Publishing checklist

## Quality Gate
Before finishing, verify:
- Would the reader need to search again? (If yes, not done)
- Does the post contain specific examples only an expert would include?
- Does the format match what Google shows for this query?
- Is every paragraph earning its place? (No filler)

Landing Page Agent Prompt

You are a senior conversion copywriter writing a landing page that ranks AND converts.

Read the content writing guidelines at: $CONTENT_REF
Follow the "Landing Pages" section exactly.

## Assignment

Target keyword: [keyword]
Current position: [position]
Monthly impressions: [impressions]
Search intent: [transactional / commercial]
Page type: [service / product / location / comparison]
Site context: [what the site is about, value prop, target customer]
Existing pages to link to: [relevant internal pages]
[If available] Competitor context: [what currently ranks]

## Target Personas
Write primarily for: [Primary persona name]
Their goal: [primary goal when landing here]
Their language: [terms they use — mirror this in headlines, subheads, and CTAs]
Their decision trigger: [what makes them convert — address this prominently above the fold]
Their objections: [pain points and doubts — address each explicitly, don't leave them wondering]

## Deliverables

Write the complete landing page following the guidelines, including:
1. Full page copy in markdown with proper heading hierarchy and CTA placements
2. SEO metadata (title tag, meta description, URL slug)
3. Conversion strategy (primary CTA, objections addressed, trust signals)
4. JSON-LD structured data
5. Internal linking plan
6. Publishing checklist

## Quality Gate
Before finishing, verify:
- Would you convert after reading this? (If not, what is missing?)
- Are there vague claims that should be replaced with specifics?
- Is every objection addressed?
- Is it clear what the visitor should do next?

Spawning Rules

  • Spawn up to 5 content agents in parallel (more than 5 gets unwieldy — prioritize by impact)
  • Prioritize opportunities by: impressions x position-improvement-potential
  • Each agent works independently — they do not need to coordinate
  • As a
Files (notfair-plugin)
  • evals
    • evals.json 9.7 KB
      {
        "skill_name": "seo-analysis",
        "evals": [
          {
            "id": 1,
            "prompt": "Can you run an SEO audit for me?",
            "expected_output": "The skill asks for the website URL upfront before doing anything else (before running preflight, before trying to list GSC properties). It should not assume a URL or proceed without one.",
            "files": [],
            "expectations": [
              "The response asks the user for their website URL before taking any action",
              "The skill does not proceed with preflight or GSC steps without first getting the URL",
              "The question is friendly and gives an example format (e.g. https://yoursite.com)"
            ]
          },
          {
            "id": 2,
            "prompt": "My site is https://acme-saas.com. I want a full SEO audit but I don't have gcloud installed or Google Search Console set up. What can you do?",
            "expected_output": "The skill gracefully handles missing gcloud/GSC by falling back to a technical-only audit. It should still perform metadata audit, schema markup audit, technical crawl of the homepage and key pages, and offer to run /meta-tags-optimizer and /schema-markup-generator based on what it finds. It should be honest about what it can and can't do without GSC data.",
            "files": [],
            "expectations": [
              "The skill acknowledges the URL https://acme-saas.com and confirms it will use this",
              "The skill does not fail or stop when gcloud is unavailable — it falls back to Phase 5 technical audit",
              "The response includes a crawl or fetch of the site's homepage",
              "The response includes a metadata audit section (title tags, meta descriptions)",
              "The response includes a schema markup audit section",
              "The response offers to run /meta-tags-optimizer or /schema-markup-generator as follow-up"
            ]
          },
          {
            "id": 3,
            "prompt": "My website is https://flowmetrics.io (a SaaS analytics tool). Here is my Google Search Console data from the past 90 days:\n\n```json\n{\"site\": \"sc-domain:flowmetrics.io\", \"period\": {\"start\": \"2025-12-22\", \"end\": \"2026-03-21\", \"days\": 90}, \"summary\": {\"clicks\": 8240, \"impressions\": 412000, \"ctr\": 2.0, \"position\": 14.3}, \"top_queries\": [{\"query\": \"analytics dashboard software\", \"clicks\": 890, \"impressions\": 42000, \"ctr\": 2.1, \"position\": 8.4}, {\"query\": \"flowmetrics\", \"clicks\": 720, \"impressions\": 3200, \"ctr\": 22.5, \"position\": 1.2}, {\"query\": \"saas metrics dashboard\", \"clicks\": 610, \"impressions\": 38000, \"ctr\": 1.6, \"position\": 9.1}, {\"query\": \"mrr tracking tool\", \"clicks\": 480, \"impressions\": 28000, \"ctr\": 1.7, \"position\": 11.2}, {\"query\": \"churn rate calculator\", \"clicks\": 320, \"impressions\": 19000, \"ctr\": 1.7, \"position\": 12.8}, {\"query\": \"best saas analytics tools\", \"clicks\": 280, \"impressions\": 31000, \"ctr\": 0.9, \"position\": 7.2}, {\"query\": \"ltv cac ratio tool\", \"clicks\": 180, \"impressions\": 14000, \"ctr\": 1.3, \"position\": 15.4}, {\"query\": \"subscription analytics software\", \"clicks\": 170, \"impressions\": 22000, \"ctr\": 0.8, \"position\": 6.8}, {\"query\": \"how to reduce saas churn\", \"clicks\": 150, \"impressions\": 18000, \"ctr\": 0.8, \"position\": 8.9}, {\"query\": \"arr tracking spreadsheet\", \"clicks\": 90, \"impressions\": 12000, \"ctr\": 0.75, \"position\": 13.1}], \"top_pages\": [{\"page\": \"https://flowmetrics.io/\", \"clicks\": 2100, \"impressions\": 85000, \"ctr\": 2.5, \"position\": 7.2}, {\"page\": \"https://flowmetrics.io/features\", \"clicks\": 1200, \"impressions\": 62000, \"ctr\": 1.9, \"position\": 11.4}, {\"page\": \"https://flowmetrics.io/pricing\", \"clicks\": 980, \"impressions\": 44000, \"ctr\": 2.2, \"position\": 9.8}, {\"page\": \"https://flowmetrics.io/blog/reduce-saas-churn\", \"clicks\": 620, \"impressions\": 38000, \"ctr\": 1.6, \"position\": 8.1}, {\"page\": \"https://flowmetrics.io/blog/mrr-vs-arr\", \"clicks\": 440, \"impressions\": 29000, \"ctr\": 1.5, \"position\": 12.3}], \"position_buckets\": {\"1-3\": [{\"query\": \"flowmetrics\", \"clicks\": 720, \"impressions\": 3200, \"ctr\": 22.5, \"position\": 1.2}], \"4-10\": [{\"query\": \"analytics dashboard software\", \"clicks\": 890, \"impressions\": 42000, \"ctr\": 2.1, \"position\": 8.4}, {\"query\": \"saas metrics dashboard\", \"clicks\": 610, \"impressions\": 38000, \"ctr\": 1.6, \"position\": 9.1}, {\"query\": \"best saas analytics tools\", \"clicks\": 280, \"impressions\": 31000, \"ctr\": 0.9, \"position\": 7.2}, {\"query\": \"subscription analytics software\", \"clicks\": 170, \"impressions\": 22000, \"ctr\": 0.8, \"position\": 6.8}, {\"query\": \"how to reduce saas churn\", \"clicks\": 150, \"impressions\": 18000, \"ctr\": 0.8, \"position\": 8.9}], \"11-20\": [{\"query\": \"mrr tracking tool\", \"clicks\": 480, \"impressions\": 28000, \"ctr\": 1.7, \"position\": 11.2}, {\"query\": \"churn rate calculator\", \"clicks\": 320, \"impressions\": 19000, \"ctr\": 1.7, \"position\": 12.8}, {\"query\": \"ltv cac ratio tool\", \"clicks\": 180, \"impressions\": 14000, \"ctr\": 1.3, \"position\": 15.4}, {\"query\": \"arr tracking spreadsheet\", \"clicks\": 90, \"impressions\": 12000, \"ctr\": 0.75, \"position\": 13.1}], \"21+\": []}, \"ctr_opportunities\": [{\"query\": \"best saas analytics tools\", \"clicks\": 280, \"impressions\": 31000, \"ctr\": 0.9, \"position\": 7.2}, {\"query\": \"subscription analytics software\", \"clicks\": 170, \"impressions\": 22000, \"ctr\": 0.8, \"position\": 6.8}, {\"query\": \"how to reduce saas churn\", \"clicks\": 150, \"impressions\": 18000, \"ctr\": 0.8, \"position\": 8.9}], \"ctr_gaps_by_page\": [{\"query\": \"best saas analytics tools\", \"page\": \"https://flowmetrics.io/\", \"clicks\": 280, \"impressions\": 31000, \"ctr\": 0.9, \"position\": 7.2}, {\"query\": \"subscription analytics software\", \"page\": \"https://flowmetrics.io/features\", \"clicks\": 170, \"impressions\": 22000, \"ctr\": 0.8, \"position\": 6.8}, {\"query\": \"how to reduce saas churn\", \"page\": \"https://flowmetrics.io/blog/reduce-saas-churn\", \"clicks\": 150, \"impressions\": 18000, \"ctr\": 0.8, \"position\": 8.9}], \"cannibalization\": [{\"query\": \"saas analytics\", \"competing_pages\": [{\"page\": \"https://flowmetrics.io/\", \"clicks\": 310, \"impressions\": 18000, \"ctr\": 1.7, \"position\": 8.2}, {\"page\": \"https://flowmetrics.io/features\", \"clicks\": 190, \"impressions\": 14000, \"ctr\": 1.4, \"position\": 11.8}], \"total_impressions\": 32000, \"total_clicks\": 500}], \"comparison\": {\"period\": \"2026-02-22 to 2026-03-21\", \"prior_period\": \"2026-01-24 to 2026-02-21\", \"declining_pages\": [{\"page\": \"https://flowmetrics.io/blog/mrr-vs-arr\", \"clicks_now\": 110, \"clicks_prev\": 220, \"change_pct\": -50.0}], \"declining_queries\": [{\"query\": \"mrr arr difference\", \"clicks_now\": 40, \"clicks_prev\": 95, \"change_pct\": -57.9}]}, \"device_split\": [{\"device\": \"DESKTOP\", \"clicks\": 5340, \"impressions\": 264000, \"ctr\": 2.0, \"position\": 13.8}, {\"device\": \"MOBILE\", \"clicks\": 2620, \"impressions\": 138000, \"ctr\": 1.9, \"position\": 15.1}, {\"device\": \"TABLET\", \"clicks\": 280, \"impressions\": 10000, \"ctr\": 2.8, \"position\": 12.4}], \"country_split\": [{\"country\": \"usa\", \"clicks\": 4120, \"impressions\": 198000, \"ctr\": 2.1, \"position\": 13.2}, {\"country\": \"gbr\", \"clicks\": 920, \"impressions\": 48000, \"ctr\": 1.9, \"position\": 14.8}, {\"country\": \"can\", \"clicks\": 680, \"impressions\": 34000, \"ctr\": 2.0, \"position\": 14.1}, {\"country\": \"ind\", \"clicks\": 310, \"impressions\": 52000, \"ctr\": 0.6, \"position\": 18.4}, {\"country\": \"aus\", \"clicks\": 290, \"impressions\": 14000, \"ctr\": 2.1, \"position\": 14.6}], \"search_type_split\": [{\"type\": \"web\", \"clicks\": 8100, \"impressions\": 408000, \"ctr\": 2.0, \"position\": 14.3}, {\"type\": \"image\", \"clicks\": 140, \"impressions\": 4000, \"ctr\": 3.5, \"position\": 8.2}]}\n```\n\nPlease give me a full SEO analysis. I want to understand my quick wins, keyword gaps, metadata issues, and schema problems.",
            "expected_output": "A comprehensive SEO analysis report that includes: Traffic Snapshot table, Quick Wins section with specific actionable recommendations tied to exact queries and pages, Keyword Gaps section (orphan keywords + topic clusters + business gaps), Metadata Issues table, Schema Gaps table, Content Opportunities, Traffic Drops section (specifically about the blog/mrr-vs-arr 50% drop), cannibalization analysis, and a prioritized 30-Day Action Plan. Also offers /meta-tags-optimizer, /schema-markup-generator, and /keyword-research as follow-up actions.",
            "files": [],
            "expectations": [
              "Report has a Traffic Snapshot table with the correct metrics (8240 clicks, 412000 impressions, 2.0% CTR, position 14.3)",
              "Quick Wins section specifically mentions 'best saas analytics tools' (position 7.2, 31000 impressions, 0.9% CTR) with a specific fix recommendation",
              "Quick Wins section specifically mentions 'subscription analytics software' (position 6.8, 22000 impressions, 0.8% CTR)",
              "Keyword Gaps section includes orphan keywords — specifically 'mrr tracking tool', 'churn rate calculator', or 'ltv cac ratio tool' as queries without dedicated pages",
              "Keyword Cannibalization section addresses 'saas analytics' competing between homepage and /features",
              "Traffic Drops section addresses the blog/mrr-vs-arr page dropping 50% (-110 clicks)",
              "Metadata Issues section is present (checks real page metadata or notes it needs crawling)",
              "Schema Gaps section is present with site type identified as SaaS and expected schema types listed",
              "The report offers to run /meta-tags-optimizer, /schema-markup-generator, or /keyword-research as follow-up",
              "30-Day Action Plan table is present with at least 3 prioritized actions"
            ]
          }
        ]
      }
      
  • references
    • gsc_setup.md 6.5 KB
      # Google Search Console API Setup Guide
      
      ## Step 0 — Which Google Account Has GSC Access?
      
      This is the most common source of confusion. You need to authenticate with the
      **exact Google account** that has access to Search Console for this site.
      
      Check which account it is:
      1. Go to https://search.google.com/search-console
      2. Note which Google account you're logged in as (top-right corner)
      3. Use that same account in all the steps below
      
      If you have multiple Google accounts (work email, personal Gmail, different org),
      make sure you pick the right one. A valid gcloud token from the wrong account will
      appear to work but return no GSC properties.
      
      ---
      
      ## Step 1 — Install the gcloud CLI
      
      Skip this step if you already have gcloud installed (`gcloud --version` to check).
      
      ### macOS (Homebrew)
      
      ```bash
      brew install google-cloud-sdk
      ```
      
      ### Linux (Debian/Ubuntu)
      
      ```bash
      # Install prerequisites
      sudo apt-get install -y curl apt-transport-https ca-certificates gnupg
      
      # Add the Google Cloud GPG key (modern keyring method, works on Debian 12+/Ubuntu 22.04+)
      curl -fsSL https://packages.cloud.google.com/apt/doc/apt-key.gpg \
        | sudo gpg --dearmor -o /usr/share/keyrings/cloud.google.gpg
      
      # Add the Cloud SDK apt repository
      echo "deb [signed-by=/usr/share/keyrings/cloud.google.gpg] \
        https://packages.cloud.google.com/apt cloud-sdk main" \
        | sudo tee /etc/apt/sources.list.d/google-cloud-sdk.list
      
      sudo apt-get update && sudo apt-get install -y google-cloud-cli
      ```
      
      ### Linux (RPM/Fedora/RHEL)
      
      ```bash
      sudo tee /etc/yum.repos.d/google-cloud-sdk.repo << EOM
      [google-cloud-cli]
      name=Google Cloud CLI
      baseurl=https://packages.cloud.google.com/yum/repos/cloud-sdk-el8-x86_64
      enabled=1
      gpgcheck=1
      repo_gpgcheck=0
      gpgkey=https://packages.cloud.google.com/yum/doc/rpm-package-key.gpg
      EOM
      sudo dnf install google-cloud-cli
      ```
      
      ### Windows
      
      ```powershell
      winget install Google.CloudSDK
      ```
      
      Or download the installer:
      https://cloud.google.com/sdk/docs/install#windows
      
      ---
      
      ## Step 2 — Initialize gcloud (First-Time Users)
      
      Skip this step if you've used gcloud before and already have a project configured
      (`gcloud config get-value project` to check).
      
      ```bash
      gcloud init
      ```
      
      This interactive wizard will:
      1. **Log you into Google** — a browser window opens. Sign in with the account from Step 0.
      2. **Select or create a GCP project** — if you don't have one, choose "Create a new project" and give it any name (e.g., `my-seo-tools`). The project is free — it's just a container for API access.
      
      After `gcloud init` completes, verify:
      ```bash
      gcloud config get-value project
      # Should print your project name, e.g. "my-seo-tools"
      ```
      
      ---
      
      ## Step 3 — Enable the Search Console API
      
      The Search Console API must be enabled in your GCP project before you can pull data.
      
      ```bash
      gcloud services enable searchconsole.googleapis.com
      ```
      
      This is a one-time step per project. It's free — the Search Console API has no charges.
      
      **If you get a billing error**: Some GCP projects require a billing account even for free APIs. Either:
      - Link a billing account at https://console.cloud.google.com/billing (you won't be charged for Search Console API usage)
      - Or create a new project at https://console.cloud.google.com/projectcreate and try again
      
      ---
      
      ## Step 4 — Authenticate for Search Console Access (OAuth)
      
      This is the key step. You need Application Default Credentials (ADC) with the
      Search Console scopes. The `--scopes` flag is required — omitting it defaults to
      the broad `cloud-platform` scope, which asks for access to BigQuery, Compute Engine,
      and other services you don't need.
      
      ```bash
      gcloud auth application-default login \
        --scopes=https://www.googleapis.com/auth/webmasters,https://www.googleapis.com/auth/webmasters.readonly
      ```
      
      A browser window opens. **Log in with the Google account from Step 0** — the one
      that has access to Search Console for your site.
      
      You'll see a consent screen asking to grant "Search Console API" access.
      Click **Allow**.
      
      The token is stored at `~/.config/gcloud/application_default_credentials.json`
      and auto-refreshes — you won't need to do this again unless the token is revoked.
      
      The scripts auto-detect the quota project from your gcloud config, so no extra
      setup is needed.
      
      ---
      
      ## Step 5 — Verify Everything Works
      
      ```bash
      SKILL_SCRIPTS=$(find ~/.claude/plugins ~/.claude/skills ~/.codex/skills .agents/skills -type d -name scripts -path "*seo-analysis*" 2>/dev/null | head -1)
      python3 "$SKILL_SCRIPTS/list_gsc_sites.py"
      ```
      
      This should list your Search Console properties. If it does, you're done.
      
      ---
      
      ## Property Types in Search Console
      
      GSC has two types of properties:
      
      - **Domain property**: `sc-domain:example.com` — covers all URLs, protocols, subdomains
      - **URL-prefix property**: `https://example.com/` — covers only that exact prefix
      
      Domain properties are better (more complete data). The analysis scripts handle both.
      
      ---
      
      ## Troubleshooting
      
      **"No Search Console properties found"**: gcloud is working but the wrong Google
      account is authenticated. Re-run Step 4 and log in with the account that has GSC
      access (see Step 0).
      
      **"Access Not Configured" / HTTP 403 with "API not enabled"**: The Search Console
      API isn't enabled in your GCP project. Run Step 3:
      ```bash
      gcloud services enable searchconsole.googleapis.com
      ```
      
      **"The caller does not have permission"**: The authenticated account doesn't have
      access to the specific GSC property. Verify at
      https://search.google.com/search-console → Settings → Users and permissions.
      
      **"insufficient_scope" or 403 on API calls despite valid token**: Your ADC token
      was created without `--scopes` (which defaults to `cloud-platform`), or was set up
      for a different Google service. The preflight script now detects this automatically
      and re-authenticates. To fix manually, re-run Step 4:
      ```bash
      gcloud auth application-default login \
        --scopes=https://www.googleapis.com/auth/webmasters,https://www.googleapis.com/auth/webmasters.readonly
      ```
      
      **"quota project not set" / 403 with quota error**: The scripts auto-detect the
      quota project from `gcloud config`. If this still fails, set it explicitly:
      ```bash
      gcloud auth application-default set-quota-project "$(gcloud config get-value project)"
      ```
      
      **"No project configured" / gcloud init never run**: Run Step 2:
      ```bash
      gcloud init
      ```
      
      **Token expired**: ADC tokens auto-refresh. If you get persistent auth errors,
      re-run Step 4.
      
      **Billing required error when enabling API**: Link a billing account at
      https://console.cloud.google.com/billing — the Search Console API is free, but
      some GCP projects require billing to be configured.
      
  • scripts
    • analyze_gsc.py 27.2 KB
      #!/usr/bin/env python3
      """
      Pull and analyze Google Search Console data.
      Outputs structured JSON for the seo-analysis skill to process.
      
      Usage:
        python3 analyze_gsc.py --site "sc-domain:example.com" --days 90
        python3 analyze_gsc.py --site "https://example.com/" --days 28
      """
      
      import argparse
      import json
      import os
      import re
      import subprocess
      import sys
      import tempfile
      import urllib.parse
      import urllib.request
      import urllib.error
      from concurrent.futures import ThreadPoolExecutor, as_completed
      from datetime import date, timedelta
      
      from _gcloud import adc_access_token, adc_config_dir, gcloud_run
      from _uid import portable_uid, secure_write_json
      
      
      DEFAULT_PAGE_GROUPS = [
          ("blog",         r"/blog/"),
          ("products",     r"/product"),
          ("locations",    r"/location"),
          ("services",     r"/service"),
          ("pricing",      r"/pricing"),
          ("docs",         r"/docs?/"),
          ("about",        r"/about"),
          ("faq",          r"/faq"),
          ("landing",      r"/lp/"),
          ("case-studies", r"/case-studi"),
      ]
      
      
      def get_quota_project():
          """Return the quota_project_id from the ADC JSON file, or None."""
          adc_dir = adc_config_dir()
          adc_path = os.path.join(adc_dir, "application_default_credentials.json")
          try:
              with open(adc_path) as f:
                  data = json.load(f)
              if isinstance(data, dict):
                  return data.get("quota_project_id") or None
          except (OSError, ValueError):
              pass
          return None
      
      
      def get_access_token():
          try:
              result = adc_access_token()
          except FileNotFoundError:
              print("ERROR: gcloud not found. Install it and authenticate:", file=sys.stderr)
              print("  https://cloud.google.com/sdk/docs/install", file=sys.stderr)
              sys.exit(1)
          except subprocess.TimeoutExpired:
              print("ERROR: gcloud timed out after 15s. Check your network or gcloud installation.", file=sys.stderr)
              sys.exit(1)
          if result.returncode != 0:
              print("ERROR: Not authenticated. Run:", file=sys.stderr)
              print("  gcloud auth application-default login \\", file=sys.stderr)
              print("    --scopes=https://www.googleapis.com/auth/webmasters,"
                    "https://www.googleapis.com/auth/webmasters.readonly", file=sys.stderr)
              sys.exit(1)
          token = result.stdout.strip()
          if not token:
              print("ERROR: gcloud returned an empty token. Re-authenticate:", file=sys.stderr)
              print("  gcloud auth application-default login \\", file=sys.stderr)
              print("    --scopes=https://www.googleapis.com/auth/webmasters,"
                    "https://www.googleapis.com/auth/webmasters.readonly", file=sys.stderr)
              sys.exit(1)
          return token
      
      
      def gsc_query(token, site_url, body):
          """Call the Search Analytics query endpoint."""
          encoded = urllib.parse.quote(site_url, safe="")
          url = f"https://searchconsole.googleapis.com/webmasters/v3/sites/{encoded}/searchAnalytics/query"
          data = json.dumps(body).encode()
          headers = {"Authorization": f"Bearer {token}", "Content-Type": "application/json"}
          quota_project = get_quota_project()
          if quota_project:
              headers["x-goog-user-project"] = quota_project
          req = urllib.request.Request(url, data=data, headers=headers)
          try:
              with urllib.request.urlopen(req, timeout=30) as resp:
                  return json.loads(resp.read())
          except urllib.error.HTTPError as e:
              err_body = e.read().decode() if e.fp else "(no body)"
              print(f"GSC API error {e.code}: {err_body}", file=sys.stderr)
              return {"rows": []}
          except urllib.error.URLError as e:
              print(f"GSC API network error: {e.reason}", file=sys.stderr)
              return {"rows": []}
      
      
      def date_range(days_ago_start, days_ago_end=3):
          """Return (start, end) date strings. GSC data typically lags ~3 days."""
          end = date.today() - timedelta(days=days_ago_end)
          start = end - timedelta(days=days_ago_start)
          return start.isoformat(), end.isoformat()
      
      
      def pull_top_queries(token, site, start, end, row_limit=50):
          body = {
              "startDate": start, "endDate": end,
              "dimensions": ["query"],
              "rowLimit": row_limit,
              "orderBy": [{"fieldName": "impressions", "sortOrder": "DESCENDING"}]
          }
          data = gsc_query(token, site, body)
          rows = []
          for r in data.get("rows", []):
              rows.append({
                  "query": r["keys"][0],
                  "clicks": r["clicks"],
                  "impressions": r["impressions"],
                  "ctr": round(r["ctr"] * 100, 2),
                  "position": round(r["position"], 1)
              })
          return rows
      
      
      def pull_top_pages(token, site, start, end, row_limit=50):
          body = {
              "startDate": start, "endDate": end,
              "dimensions": ["page"],
              "rowLimit": row_limit,
              "orderBy": [{"fieldName": "clicks", "sortOrder": "DESCENDING"}]
          }
          data = gsc_query(token, site, body)
          rows = []
          for r in data.get("rows", []):
              rows.append({
                  "page": r["keys"][0],
                  "clicks": r["clicks"],
                  "impressions": r["impressions"],
                  "ctr": round(r["ctr"] * 100, 2),
                  "position": round(r["position"], 1)
              })
          return rows
      
      
      def pull_position_buckets(token, site, start, end):
          """Queries by position bucket: 1-3 (winners), 4-10 (low-hanging fruit), 11-20 (almost there), 21+."""
          body = {
              "startDate": start, "endDate": end,
              "dimensions": ["query"],
              "rowLimit": 1000,
              "orderBy": [{"fieldName": "impressions", "sortOrder": "DESCENDING"}]
          }
          data = gsc_query(token, site, body)
          buckets = {"1-3": [], "4-10": [], "11-20": [], "21+": []}
          for r in data.get("rows", []):
              pos = r["position"]
              entry = {
                  "query": r["keys"][0],
                  "clicks": r["clicks"],
                  "impressions": r["impressions"],
                  "ctr": round(r["ctr"] * 100, 2),
                  "position": round(pos, 1)
              }
              if pos <= 3:
                  buckets["1-3"].append(entry)
              elif pos <= 10:
                  buckets["4-10"].append(entry)
              elif pos <= 20:
                  buckets["11-20"].append(entry)
              else:
                  buckets["21+"].append(entry)
          return buckets
      
      
      def pull_period_comparison(token, site, days):
          """Compare current period vs prior period to find declines."""
          end_curr = date.today() - timedelta(days=3)
          start_curr = end_curr - timedelta(days=days)
          end_prev = start_curr - timedelta(days=1)
          start_prev = end_prev - timedelta(days=days)
      
          def fetch(start, end, dim):
              body = {
                  "startDate": start.isoformat(), "endDate": end.isoformat(),
                  "dimensions": [dim], "rowLimit": 200,
                  "orderBy": [{"fieldName": "clicks", "sortOrder": "DESCENDING"}]
              }
              data = gsc_query(token, site, body)
              return {r["keys"][0]: r for r in data.get("rows", [])}
      
          # Pages comparison
          curr_pages = fetch(start_curr, end_curr, "page")
          prev_pages = fetch(start_prev, end_prev, "page")
      
          page_changes = []
          for page, curr in curr_pages.items():
              if page in prev_pages:
                  prev = prev_pages[page]
                  delta = curr["clicks"] - prev["clicks"]
                  pct = round((delta / max(prev["clicks"], 1)) * 100, 1)
                  if pct < -20 and prev["clicks"] > 10:  # Only flag meaningful drops
                      page_changes.append({
                          "page": page,
                          "clicks_now": curr["clicks"],
                          "clicks_prev": prev["clicks"],
                          "click_delta": delta,
                          "absolute_click_loss": abs(delta),
                          "change_pct": pct,
                          "impressions_now": curr.get("impressions", 0),
                          "impressions_prev": prev.get("impressions", 0),
                          "impression_delta": curr.get("impressions", 0) - prev.get("impressions", 0),
                          "ctr_now": round(curr.get("ctr", 0) * 100, 2),
                          "ctr_prev": round(prev.get("ctr", 0) * 100, 2),
                          "position_now": round(curr.get("position", 0), 1),
                          "position_prev": round(prev.get("position", 0), 1),
                      })
          page_changes.sort(key=lambda x: (-x.get("absolute_click_loss", 0), x["change_pct"]))
      
          # Queries comparison
          curr_q = fetch(start_curr, end_curr, "query")
          prev_q = fetch(start_prev, end_prev, "query")
      
          query_changes = []
          for q, curr in curr_q.items():
              if q in prev_q:
                  prev = prev_q[q]
                  delta = curr["clicks"] - prev["clicks"]
                  pct = round((delta / max(prev["clicks"], 1)) * 100, 1)
                  if pct < -25 and prev["clicks"] > 5:
                      query_changes.append({
                          "query": q,
                          "clicks_now": curr["clicks"],
                          "clicks_prev": prev["clicks"],
                          "click_delta": delta,
                          "absolute_click_loss": abs(delta),
                          "change_pct": pct,
                          "impressions_now": curr.get("impressions", 0),
                          "impressions_prev": prev.get("impressions", 0),
                          "impression_delta": curr.get("impressions", 0) - prev.get("impressions", 0),
                          "ctr_now": round(curr.get("ctr", 0) * 100, 2),
                          "ctr_prev": round(prev.get("ctr", 0) * 100, 2),
                          "position_now": round(curr.get("position", 0), 1),
                          "position_prev": round(prev.get("position", 0), 1),
                      })
          query_changes.sort(key=lambda x: (-x.get("absolute_click_loss", 0), x["change_pct"]))
      
          # --- Decompose each declining page into its top losing queries ---
          # For each page that lost meaningful traffic, fetch its top queries from
          # both periods so we can see which queries drove the decline.
          page_query_decompositions = []
          for pg in page_changes[:10]:
              page_url = pg["page"]
              # Fetch top queries for this page URL in both periods
              def _page_queries(start, end):
                  body = {
                      "startDate": start.isoformat(), "endDate": end.isoformat(),
                      "dimensions": ["query"],
                      "dimensionFilterGroups": [{
                          "filters": [{"dimension": "page", "operator": "equals", "expression": page_url}]
                      }],
                      "rowLimit": 25,
                      "orderBy": [{"fieldName": "clicks", "sortOrder": "DESCENDING"}]
                  }
                  data = gsc_query(token, site, body)
                  return {r["keys"][0]: r for r in data.get("rows", [])}
      
              curr_page_q = _page_queries(start_curr, end_curr)
              prev_page_q = _page_queries(start_prev, end_prev)
      
              # Compute query-level deltas — only for queries present in BOTH periods
              # to avoid inflating losses from truncated top-25 results.
              page_losing_queries = []
              shared_queries = set(curr_page_q.keys()) & set(prev_page_q.keys())
              for q in shared_queries:
                  c = curr_page_q[q]
                  p = prev_page_q[q]
                  clicks_now = c.get("clicks", 0)
                  clicks_prev = p.get("clicks", 0)
                  click_delta = clicks_now - clicks_prev
                  if click_delta >= 0:
                      continue  # only losing queries matter
                  pct = round((click_delta / max(clicks_prev, 1)) * 100, 1)
                  page_losing_queries.append({
                      "query": q,
                      "clicks_now": clicks_now,
                      "clicks_prev": clicks_prev,
                      "click_delta": click_delta,
                      "absolute_click_loss": abs(click_delta),
                      "change_pct": pct,
                      "impressions_now": c.get("impressions", 0),
                      "impressions_prev": p.get("impressions", 0),
                      "impression_delta": c.get("impressions", 0) - p.get("impressions", 0),
                      "ctr_now": round(c.get("ctr", 0) * 100, 2) if c else 0,
                      "ctr_prev": round(p.get("ctr", 0) * 100, 2) if p else 0,
                      "position_now": round(c.get("position", 0), 1) if c else None,
                      "position_prev": round(p.get("position", 0), 1) if p else None,
                  })
      
              page_losing_queries.sort(key=lambda x: -x["absolute_click_loss"])
              if page_losing_queries:
                  page_query_decompositions.append({
                      "page": page_url,
                      "top_losing_queries": page_losing_queries[:10],
                  })
      
          return {
              "period": f"{start_curr.isoformat()} to {end_curr.isoformat()}",
              "prior_period": f"{start_prev.isoformat()} to {end_prev.isoformat()}",
              "declining_pages": page_changes[:20],
              "declining_queries": query_changes[:20],
              "page_query_decompositions": page_query_decompositions,
          }
      
      
      def pull_summary(token, site, start, end):
          """Overall totals."""
          body = {"startDate": start, "endDate": end, "dimensions": []}
          data = gsc_query(token, site, body)
          rows = data.get("rows", [{}])
          r = rows[0] if rows else {}
          return {
              "clicks": r.get("clicks", 0),
              "impressions": r.get("impressions", 0),
              "ctr": round(r.get("ctr", 0) * 100, 2),
              "position": round(r.get("position", 0), 1)
          }
      
      
      def pull_device_split(token, site, start, end):
          body = {
              "startDate": start, "endDate": end,
              "dimensions": ["device"],
              "rowLimit": 10
          }
          data = gsc_query(token, site, body)
          return [
              {"device": r["keys"][0], "clicks": r["clicks"], "impressions": r["impressions"],
               "ctr": round(r["ctr"] * 100, 2), "position": round(r["position"], 1)}
              for r in data.get("rows", [])
          ]
      
      
      def pull_country_split(token, site, start, end, row_limit=20):
          """Top countries by clicks. Surfaces geo opportunities and region-specific problems."""
          body = {
              "startDate": start, "endDate": end,
              "dimensions": ["country"],
              "rowLimit": row_limit,
              "orderBy": [{"fieldName": "clicks", "sortOrder": "DESCENDING"}]
          }
          data = gsc_query(token, site, body)
          return [
              {"country": r["keys"][0], "clicks": r["clicks"], "impressions": r["impressions"],
               "ctr": round(r["ctr"] * 100, 2), "position": round(r["position"], 1)}
              for r in data.get("rows", [])
          ]
      
      
      def pull_search_type_split(token, site, start, end):
          """Breakdown by search type: web, image, video, news, discover, googleNews.
          Many sites have Discover or image traffic they don't know about."""
          search_types = ["web", "image", "video", "news", "discover", "googleNews"]
          results = []
          for stype in search_types:
              body = {
                  "startDate": start, "endDate": end,
                  "dimensions": [],
                  "type": stype
              }
              data = gsc_query(token, site, body)
              rows = data.get("rows", [{}])
              r = rows[0] if rows else {}
              clicks = r.get("clicks", 0)
              if clicks > 0:
                  results.append({
                      "type": stype,
                      "clicks": clicks,
                      "impressions": r.get("impressions", 0),
                      "ctr": round(r.get("ctr", 0) * 100, 2),
                      "position": round(r.get("position", 0), 1)
                  })
          results.sort(key=lambda x: x["clicks"], reverse=True)
          return results
      
      
      def pull_query_page_rows(token, site, start, end, row_limit=2000):
          """Pull [query, page] dimension data in one call. Expensive — reused for both
          cannibalization detection and page-level CTR gap analysis."""
          body = {
              "startDate": start, "endDate": end,
              "dimensions": ["query", "page"],
              "rowLimit": row_limit,
              "orderBy": [{"fieldName": "impressions", "sortOrder": "DESCENDING"}]
          }
          data = gsc_query(token, site, body)
          return data.get("rows", [])
      
      
      def _cannibalization_winner(pages):
          """Pick the canonical winner page. Primary: best (lowest) position. Tiebreaker: most clicks."""
          return min(pages, key=lambda p: (p["position"], -p["clicks"]))
      
      
      def derive_cannibalization(rows, min_impressions=100):
          """Find queries where multiple pages compete for the same keyword.
          Returns structured winner/loser scoring and recommended action.
          Input: raw rows from pull_query_page_rows."""
          query_pages = {}
          for r in rows:
              query, page = r["keys"]
              if query not in query_pages:
                  query_pages[query] = []
              query_pages[query].append({
                  "page": page,
                  "clicks": r["clicks"],
                  "impressions": r["impressions"],
                  "ctr": round(r["ctr"] * 100, 2),
                  "position": round(r["position"], 1)
              })
      
          cannibalized = []
          for query, pages in query_pages.items():
              if len(pages) > 1:
                  total_impressions = sum(p["impressions"] for p in pages)
                  if total_impressions >= min_impressions:
                      winner = _cannibalization_winner(pages)
                      winner_page = winner["page"]
                      loser_pages = [p["page"] for p in pages if p["page"] != winner_page]
      
                      # Possible SERP domination: all pages in top 5, positions within 2 of each other
                      positions = [p["position"] for p in pages]
                      is_domination = max(positions) <= 5 and (max(positions) - min(positions)) <= 2.0
                      action = ("monitor: possible SERP domination"
                                if is_domination else
                                "consolidate: 301 redirect losers to winner or add canonical")
      
                      # Determine the actual deciding factor for the winner reason
                      all_same_position = all(p["position"] == winner["position"] for p in pages)
                      winner_reason = (f"most clicks ({winner['clicks']})" if all_same_position
                                       else f"best position ({winner['position']})")
      
                      cannibalized.append({
                          "query": query,
                          "winner_page": winner_page,
                          "winner_reason": winner_reason,
                          "loser_pages": loser_pages,
                          "recommended_action": action,
                          "competing_pages": sorted(pages, key=lambda x: x["position"]),
                          "total_impressions": total_impressions,
                          "total_clicks": sum(p["clicks"] for p in pages)
                      })
      
          cannibalized.sort(key=lambda x: x["total_impressions"], reverse=True)
          return cannibalized[:30]
      
      
      def derive_ctr_gaps_by_page(rows, min_impressions=200, max_ctr=3.0, max_position=20):
          """High-impression, low-CTR at query+page level — pinpoints exactly which page
          to rewrite the title/meta for. Input: raw rows from pull_query_page_rows."""
          gaps = []
          for r in rows:
              ctr_pct = r["ctr"] * 100
              if r["impressions"] >= min_impressions and ctr_pct < max_ctr and r["position"] <= max_position:
                  gaps.append({
                      "query": r["keys"][0],
                      "page": r["keys"][1],
                      "clicks": r["clicks"],
                      "impressions": r["impressions"],
                      "ctr": round(ctr_pct, 2),
                      "position": round(r["position"], 1)
                  })
          gaps.sort(key=lambda x: x["impressions"], reverse=True)
          return gaps[:25]
      
      
      def classify_branded(query, brand_terms):
          """Return True if query contains any brand term (case-insensitive substring match)."""
          if not brand_terms:
              return False
          q = query.lower()
          return any(term.lower() in q for term in brand_terms)
      
      
      def derive_branded_split(rows, brand_terms):
          """Split query+page traffic into branded vs non-branded segments.
          Input: raw rows from pull_query_page_rows. Returns None if no brand_terms provided."""
          if not brand_terms:
              return None
      
          # Aggregate per unique query (qp_rows can have multiple rows per query across pages)
          query_stats = {}
          for r in rows:
              query = r["keys"][0]
              imp = r["impressions"]
              if query not in query_stats:
                  query_stats[query] = {
                      "clicks": 0, "impressions": 0, "weighted_pos": 0.0,
                      "branded": classify_branded(query, brand_terms)
                  }
              query_stats[query]["clicks"] += r["clicks"]
              query_stats[query]["impressions"] += imp
              query_stats[query]["weighted_pos"] += r["position"] * imp
      
          branded, non_branded = [], []
          for query, s in query_stats.items():
              imp = s["impressions"]
              pos = round(s["weighted_pos"] / imp, 1) if imp > 0 else 0.0
              ctr = round(s["clicks"] / imp * 100, 2) if imp > 0 else 0.0
              entry = {"query": query, "clicks": s["clicks"], "impressions": imp,
                       "ctr": ctr, "position": pos}
              (branded if s["branded"] else non_branded).append(entry)
      
          def summarize(query_list):
              if not query_list:
                  return {"clicks": 0, "impressions": 0, "ctr": 0.0, "position": 0.0,
                          "query_count": 0, "top_queries": []}
              total_clicks = sum(q["clicks"] for q in query_list)
              total_imp = sum(q["impressions"] for q in query_list)
              ctr = round(total_clicks / total_imp * 100, 2) if total_imp > 0 else 0.0
              weighted_pos = sum(q["position"] * q["impressions"] for q in query_list)
              pos = round(weighted_pos / total_imp, 1) if total_imp > 0 else 0.0
              top = sorted(query_list, key=lambda x: x["impressions"], reverse=True)[:20]
              return {"clicks": total_clicks, "impressions": total_imp, "ctr": ctr,
                      "position": pos, "query_count": len(query_list), "top_queries": top}
      
          return {"branded": summarize(branded), "non_branded": summarize(non_branded)}
      
      
      def _url_path(url):
          """Extract lowercase path from a full URL or path string."""
          try:
              path = urllib.parse.urlparse(url).path
          except Exception:
              path = url
          return path.rstrip("/").lower() or "/"
      
      
      def cluster_page_groups(pages, groups=None):
          """Group pages by URL path pattern. Returns per-group aggregate stats sorted by clicks.
          pages: list of dicts with 'page', 'clicks', 'impressions', 'ctr', 'position' keys."""
          patterns = groups or DEFAULT_PAGE_GROUPS
          buckets = {name: {"clicks": 0, "impressions": 0, "pos_weighted": 0.0, "count": 0}
                     for name, _ in patterns}
          buckets["other"] = {"clicks": 0, "impressions": 0, "pos_weighted": 0.0, "count": 0}
      
          for p in pages:
              path = _url_path(p["page"])
              group = "other"
              for name, pattern in patterns:
                  if re.search(pattern, path):
                      group = name
                      break
              imp = p["impressions"]
              buckets[group]["clicks"] += p["clicks"]
              buckets[group]["impressions"] += imp
              buckets[group]["pos_weighted"] += p["position"] * imp
              buckets[group]["count"] += 1
      
          results = []
          for name, b in buckets.items():
              if b["count"] == 0:
                  continue
              imp = b["impressions"]
              ctr = round(b["clicks"] / imp * 100, 2) if imp > 0 else 0.0
              pos = round(b["pos_weighted"] / imp, 1) if imp > 0 else 0.0
              results.append({"group": name, "page_count": b["count"],
                              "clicks": b["clicks"], "impressions": imp, "ctr": ctr, "position": pos})
      
          results.sort(key=lambda x: x["clicks"], reverse=True)
          return results
      
      
      def main():
          parser = argparse.ArgumentParser()
          parser.add_argument("--site", required=True, help="GSC property URL")
          parser.add_argument("--days", type=int, default=90, help="Days of data to pull")
          parser.add_argument("--brand-terms", default="",
                              help="Comma-separated brand names for branded vs non-branded split, e.g. 'Acme,AcmeCorp'")
          _default_out = os.path.join(tempfile.gettempdir(), f"gsc_analysis_{portable_uid()}.json")
          parser.add_argument("--output", default=_default_out, help="Output file")
          args = parser.parse_args()
          brand_terms = [t.strip() for t in args.brand_terms.split(",") if t.strip()]
      
          print(f"Pulling {args.days} days of GSC data for: {args.site}", file=sys.stderr)
      
          token = get_access_token()
          start, end = date_range(args.days)
      
          # All GSC calls are independent — run them concurrently to cut wall-clock
          # time from ~9 sequential round-trips down to the slowest single call.
          tasks = {
              "summary":    lambda: pull_summary(token, args.site, start, end),
              "queries":    lambda: pull_top_queries(token, args.site, start, end),
              "pages":      lambda: pull_top_pages(token, args.site, start, end),
              "buckets":    lambda: pull_position_buckets(token, args.site, start, end),
              "comparison": lambda: pull_period_comparison(token, args.site, 28),
              "devices":    lambda: pull_device_split(token, args.site, start, end),
              "countries":  lambda: pull_country_split(token, args.site, start, end),
              "search_types": lambda: pull_search_type_split(token, args.site, start, end),
              "qp_rows":    lambda: pull_query_page_rows(token, args.site, start, end),
          }
      
          results = {}
          print(f"Fetching {len(tasks)} data sets in parallel...", file=sys.stderr)
          with ThreadPoolExecutor(max_workers=len(tasks)) as pool:
              futures = {pool.submit(fn): name for name, fn in tasks.items()}
              for future in as_completed(futures):
                  name = futures[future]
                  try:
                      results[name] = future.result()
                      print(f"  ✓ {name}", file=sys.stderr)
                  except Exception as exc:
                      print(f"  ✗ {name}: {exc}", file=sys.stderr)
                      results[name] = {}
      
          summary    = results["summary"]
          queries    = results["queries"]
          pages      = results["pages"]
          buckets    = results["buckets"]
          comparison = results["comparison"]
          devices    = results["devices"]
          countries  = results["countries"]
          search_types = results["search_types"]
          qp_rows    = results["qp_rows"]
      
          cannibalization   = derive_cannibalization(qp_rows)
          ctr_gaps_by_page  = derive_ctr_gaps_by_page(qp_rows)
      
          # High-impression, low-CTR queries (query-level, for quick title/snippet targeting)
          ctr_opportunities = [
              q for q in queries
              if q["impressions"] > 500 and q["ctr"] < 3.0 and q["position"] <= 20
          ]
          ctr_opportunities.sort(key=lambda x: x["impressions"], reverse=True)
      
          print("Deriving branded/non-branded split...", file=sys.stderr)
          branded_split = derive_branded_split(qp_rows, brand_terms)
      
          print("Clustering pages by section...", file=sys.stderr)
          page_groups = cluster_page_groups(pages)
      
          result = {
              "site": args.site,
              "period": {"start": start, "end": end, "days": args.days},
              "summary": summary,
              "top_queries": queries[:30],
              "top_pages": pages[:30],
              "position_buckets": {
                  k: sorted(v, key=lambda x: x["impressions"], reverse=True)[:20]
                  for k, v in buckets.items()
              },
              "ctr_opportunities": ctr_opportunities[:20],
              "ctr_gaps_by_page": ctr_gaps_by_page,
              "cannibalization": cannibalization,
              "comparison": comparison,
              "device_split": devices,
              "country_split": countries,
              "search_type_split": search_types,
              "branded_split": branded_split,
              "page_groups": page_groups
          }
      
          secure_write_json(args.output, result)
      
          print(f"\nDone. Results saved to {args.output}", file=sys.stderr)
          print(f"\nSummary: {summary['clicks']:,} clicks | {summary['impressions']:,} impressions | "
                f"CTR {summary['ctr']}% | Avg position {summary['position']}", file=sys.stderr)
          if cannibalization:
              print(f"Cannibalization: {len(cannibalization)} queries with competing pages found", file=sys.stderr)
          if search_types:
              type_summary = ", ".join(f"{t['type']}={t['clicks']:,}" for t in search_types)
              print(f"Search types: {type_summary}", file=sys.stderr)
      
      
      if __name__ == "__main__":
          main()
      
    • cms_detect.py 2.1 KB
      #!/usr/bin/env python3
      """Detect which CMS is configured via environment variables.
      
      Checks for CMS-specific env vars and prints the detected CMS type to stdout.
      Used by seo-analysis to determine which preflight/fetch scripts to run.
      
      No external dependencies — uses only Python stdlib.
      
      Exit codes:
        0 — CMS found (prints: wordpress | contentful | ghost | strapi)
        2 — No CMS configured
      """
      
      import os
      import sys
      
      
      def load_env_file(path):
          env = {}
          try:
              with open(path) as f:
                  for line in f:
                      line = line.strip()
                      if not line or line.startswith("#") or "=" not in line:
                          continue
                      key, _, raw_value = line.partition("=")
                      key = key.strip()
                      value = raw_value.strip().strip('"').strip("'")
                      if key:
                          env[key] = value
          except (OSError, PermissionError):
              pass
          return env
      
      
      def find_and_load_env():
          env = {}
          search = os.path.abspath(os.getcwd())
          for _ in range(6):
              for name in (".env.local", ".env"):
                  candidate = os.path.join(search, name)
                  if os.path.isfile(candidate):
                      env.update(load_env_file(candidate))
              parent = os.path.dirname(search)
              if parent == search:
                  break
              search = parent
          return env
      
      
      def main():
          file_env = find_and_load_env()
      
          def get(key):
              return os.environ.get(key) or file_env.get(key, "")
      
          # Check each CMS by its unique required env var.
          # Order matters when multiple are set: prefer the most recently added CMSes
          # (WordPress, Contentful, Ghost) over the original Strapi support, so that
          # users who migrate don't silently fall back to Strapi.
          if get("WP_URL"):
              print("wordpress")
              sys.exit(0)
          if get("CONTENTFUL_SPACE_ID"):
              print("contentful")
              sys.exit(0)
          if get("GHOST_URL"):
              print("ghost")
              sys.exit(0)
          if get("STRAPI_URL"):
              print("strapi")
              sys.exit(0)
      
          sys.exit(2)
      
      
      if __name__ == "__main__":
          main()
      
    • fetch_contentful_content.py 14.1 KB
      #!/usr/bin/env python3
      """Fetch published content from Contentful for SEO analysis.
      
      Paginates through all entries of a content type, resolves linked SEO entries,
      and outputs structured JSON in the normalized CMS content format.
      
      Contentful's Delivery API only returns published content by default.
      No external dependencies — uses only Python stdlib.
      
      Usage:
        python3 fetch_contentful_content.py
        python3 fetch_contentful_content.py --content-type blogPost --output /tmp/cf.json
      
      Environment variables (or .env / .env.local):
        CONTENTFUL_SPACE_ID        Required. Space ID from Settings → General Settings.
        CONTENTFUL_DELIVERY_TOKEN  Required. Content Delivery API access token.
        CONTENTFUL_CONTENT_TYPE    Required. API Identifier for your content type.
        CONTENTFUL_ENVIRONMENT     Optional. Environment ID (default: master).
      """
      
      import argparse
      import json
      import os
      import sys
      import tempfile
      import time
      import urllib.error
      import urllib.parse
      import urllib.request
      
      from _uid import portable_uid, secure_write_json
      
      
      PAGE_SIZE = 1000  # Contentful max per request
      _RETRY_CODES = {429, 502, 503, 504}
      _CONTENTFUL_API = "https://cdn.contentful.com"
      
      
      # ── Config loading ────────────────────────────────────────────────────────────
      
      def load_env_file(path):
          env = {}
          try:
              with open(path) as f:
                  for line in f:
                      line = line.strip()
                      if not line or line.startswith("#") or "=" not in line:
                          continue
                      key, _, raw_value = line.partition("=")
                      key = key.strip()
                      value = raw_value.strip().strip('"').strip("'")
                      if key:
                          env[key] = value
          except (OSError, PermissionError):
              pass
          return env
      
      
      def find_and_load_env():
          env = {}
          search = os.path.abspath(os.getcwd())
          for _ in range(6):
              for name in (".env.local", ".env"):
                  candidate = os.path.join(search, name)
                  if os.path.isfile(candidate):
                      env.update(load_env_file(candidate))
              parent = os.path.dirname(search)
              if parent == search:
                  break
              search = parent
          return env
      
      
      def get_config():
          file_env = find_and_load_env()
      
          def get(key):
              return os.environ.get(key) or file_env.get(key, "")
      
          return (
              get("CONTENTFUL_SPACE_ID"),
              get("CONTENTFUL_DELIVERY_TOKEN"),
              get("CONTENTFUL_CONTENT_TYPE"),
              get("CONTENTFUL_ENVIRONMENT") or "master",
          )
      
      
      # ── HTTP helper with retry ────────────────────────────────────────────────────
      
      def contentful_get(token, path, params=None, timeout=30, retries=3):
          full_url = f"{_CONTENTFUL_API}{path}"
          if params:
              full_url = f"{full_url}?{urllib.parse.urlencode(params)}"
          req = urllib.request.Request(
              full_url,
              headers={"Authorization": f"Bearer {token}"},
          )
          last_exc = None
          for attempt in range(retries):
              try:
                  with urllib.request.urlopen(req, timeout=timeout) as resp:
                      return json.loads(resp.read())
              except urllib.error.HTTPError as e:
                  if e.code in _RETRY_CODES and attempt < retries - 1:
                      wait = 2 ** attempt
                      print(f"  HTTP {e.code} — retrying in {wait}s...", file=sys.stderr)
                      time.sleep(wait)
                      last_exc = e
                      continue
                  body = e.read().decode()[:200] if e.fp else "(no body)"
                  print(f"ERROR: Contentful API {e.code}: {body}", file=sys.stderr)
                  sys.exit(1)
              except urllib.error.URLError as e:
                  if attempt < retries - 1:
                      wait = 2 ** attempt
                      print(f"  Network error ({e.reason}) — retrying in {wait}s...", file=sys.stderr)
                      time.sleep(wait)
                      last_exc = e
                      continue
                  print(f"ERROR: Network error reaching Contentful: {e.reason}", file=sys.stderr)
                  sys.exit(1)
          raise last_exc
      
      
      # ── SEO field extraction ──────────────────────────────────────────────────────
      
      def extract_seo_fields(fields, includes_by_id):
          """Extract SEO meta title and description from a Contentful entry's fields.
      
          Tries three patterns in priority order:
          1. Linked SEO entry: fields.seo → linked entry with fields.title + fields.description
          2. Direct SEO fields: fields.seoTitle, fields.metaTitle, fields.seo_title, etc.
          3. Content fields fallback: fields.title, fields.description, fields.excerpt
          """
          meta_title = ""
          meta_description = ""
          has_meta_image = False
          has_meta_social = False
      
          # Pattern 1: linked SEO component entry
          seo_ref = fields.get("seo")
          if isinstance(seo_ref, dict) and seo_ref.get("sys", {}).get("type") == "Link":
              linked_id = seo_ref.get("sys", {}).get("id")
              linked = includes_by_id.get(linked_id, {})
              linked_fields = linked.get("fields", {})
              meta_title = linked_fields.get("title") or linked_fields.get("metaTitle") or ""
              meta_description = linked_fields.get("description") or linked_fields.get("metaDescription") or ""
              has_meta_image = bool(linked_fields.get("image") or linked_fields.get("ogImage"))
              has_meta_social = bool(linked_fields.get("openGraphTitle") or linked_fields.get("twitterTitle"))
      
          # Pattern 2: direct SEO fields
          if not meta_title:
              meta_title = (
                  fields.get("seoTitle") or
                  fields.get("metaTitle") or
                  fields.get("seo_title") or
                  fields.get("meta_title") or
                  ""
              )
          if not meta_description:
              meta_description = (
                  fields.get("seoDescription") or
                  fields.get("metaDescription") or
                  fields.get("seo_description") or
                  fields.get("meta_description") or
                  ""
              )
      
          # Do NOT fall back to fields["title"] — that's the content title, not an SEO
          # meta title override. Entries without explicit SEO titles should be flagged
          # as missing_meta_title=True so the audit surfaces them. The "title" field
          # is preserved in the normalised entry for display purposes.
      
          return {
              "meta_title": meta_title,
              "meta_description": meta_description,
              "has_meta_image": has_meta_image,
              "has_meta_social": has_meta_social,
          }
      
      
      # ── Response normalisation ────────────────────────────────────────────────────
      
      def normalise_entry(item, includes_by_id):
          """Normalise a Contentful entry to the shared CMS entry format."""
          sys_data = item.get("sys", {})
          fields = item.get("fields", {})
      
          document_id = sys_data.get("id", "")
          published_at = sys_data.get("createdAt") or ""  # Delivery API = publishedAt equivalent
          updated_at = sys_data.get("updatedAt") or ""
          locale = sys_data.get("locale") or ""
      
          # Slug: try slug, then title-derived, then id
          slug = fields.get("slug") or fields.get("url") or fields.get("path") or ""
          title = fields.get("title") or fields.get("name") or fields.get("heading") or ""
      
          seo = extract_seo_fields(fields, includes_by_id)
      
          meta_title_len = len(seo["meta_title"])
          meta_desc_len = len(seo["meta_description"])
      
          return {
              "document_id": document_id,
              "id": document_id,
              "title": title,
              "slug": slug,
              "published_at": published_at,
              "updated_at": updated_at,
              "created_at": published_at,
              "locale": locale,
              "seo": seo,
              "missing_meta_title": not seo["meta_title"],
              "missing_meta_description": not seo["meta_description"],
              "meta_title_too_long": meta_title_len > 60,
              "meta_description_too_long": meta_desc_len > 160,
              "meta_description_too_short": 0 < meta_desc_len < 70,
          }
      
      
      # ── Pagination ────────────────────────────────────────────────────────────────
      
      def fetch_all_entries(space_id, token, content_type, environment):
          """Paginate through all entries. Returns list of normalised entries."""
          path = f"/spaces/{space_id}/environments/{environment}/entries"
          all_entries = []
          skip = 0
          total = None
      
          while True:
              params = {
                  "content_type": content_type,
                  "limit": PAGE_SIZE,
                  "skip": skip,
                  "include": 1,  # Resolve one level of linked entries (SEO components)
                  "order": "-sys.updatedAt",
              }
      
              page_num = skip // PAGE_SIZE + 1
              print(f"  Fetching page {page_num}...", file=sys.stderr)
              data = contentful_get(token, path, params)
      
              if total is None:
                  total = data.get("total", 0)
                  print(f"  {total} entries total", file=sys.stderr)
      
              items = data.get("items", [])
              if not items:
                  break
      
              # Build a lookup of included entries (linked SEO components, etc.)
              includes = data.get("includes", {})
              includes_by_id = {}
              for entry in includes.get("Entry", []):
                  entry_id = entry.get("sys", {}).get("id")
                  if entry_id:
                      includes_by_id[entry_id] = entry
              for asset in includes.get("Asset", []):
                  asset_id = asset.get("sys", {}).get("id")
                  if asset_id:
                      includes_by_id[asset_id] = asset
      
              for item in items:
                  all_entries.append(normalise_entry(item, includes_by_id))
      
              skip += len(items)
              print(f"  {len(all_entries)}/{total} entries fetched", file=sys.stderr)
      
              if skip >= total:
                  break
      
          return all_entries
      
      
      # ── SEO audit ─────────────────────────────────────────────────────────────────
      
      def build_seo_audit(entries):
          missing_title = []
          missing_desc = []
          title_long = []
          desc_too_long = []
          desc_too_short = []
          broken_ids = set()
      
          for e in entries:
              broken = False
              if e["missing_meta_title"]:
                  missing_title.append(e)
                  broken = True
              if e["missing_meta_description"]:
                  missing_desc.append(e)
                  broken = True
              if e["meta_title_too_long"]:
                  title_long.append(e)
                  broken = True
              if e["meta_description_too_long"]:
                  desc_too_long.append(e)
                  broken = True
              if e["meta_description_too_short"]:
                  desc_too_short.append(e)
                  broken = True
              if broken:
                  broken_ids.add(e["document_id"])
      
          return {
              "total": len(entries),
              "missing_meta_title": len(missing_title),
              "missing_meta_description": len(missing_desc),
              "meta_title_too_long": len(title_long),
              "meta_description_too_short": len(desc_too_short),
              "meta_description_too_long": len(desc_too_long),
              "complete_seo": len(entries) - len(broken_ids),
              "entries_missing_meta_title": [
                  {"document_id": e["document_id"], "title": e["title"], "slug": e["slug"]}
                  for e in missing_title[:20]
              ],
              "entries_missing_meta_description": [
                  {"document_id": e["document_id"], "title": e["title"], "slug": e["slug"]}
                  for e in missing_desc[:20]
              ],
              "entries_title_too_long": [
                  {
                      "document_id": e["document_id"],
                      "title": e["title"],
                      "meta_title": e["seo"]["meta_title"],
                      "length": len(e["seo"]["meta_title"]),
                  }
                  for e in title_long[:20]
              ],
          }
      
      
      def main():
          parser = argparse.ArgumentParser()
          parser.add_argument("--content-type", help="Override CONTENTFUL_CONTENT_TYPE env var")
          parser.add_argument("--output", help="Output JSON file path (default: secure tempfile)")
          args = parser.parse_args()
      
          space_id, token, content_type, environment = get_config()
          if args.content_type:
              content_type = args.content_type
      
          if not space_id:
              print("CONTENTFUL_NOT_CONFIGURED: Set CONTENTFUL_SPACE_ID and CONTENTFUL_DELIVERY_TOKEN.", file=sys.stderr)
              sys.exit(2)
          if not token:
              print("ERROR: CONTENTFUL_DELIVERY_TOKEN is not set.", file=sys.stderr)
              sys.exit(1)
          if not content_type:
              print("ERROR: CONTENTFUL_CONTENT_TYPE is not set.", file=sys.stderr)
              sys.exit(1)
      
          print(f"Fetching {content_type} from Contentful space {space_id}...", file=sys.stderr)
          entries = fetch_all_entries(space_id, token, content_type, environment)
      
          seo_audit = build_seo_audit(entries)
      
          result = {
              "cms_type": "contentful",
              "cms_url": f"https://app.contentful.com/spaces/{space_id}",
              "content_type": content_type,
              "total_published": len(entries),
              "seo_audit": seo_audit,
              "entries": entries,
          }
      
          if args.output:
              out_path = args.output
          else:
              out_path = os.path.join(tempfile.gettempdir(), f"cms_content_{portable_uid()}.json")
      
          secure_write_json(out_path, result)
      
          print(f"\nDone. {len(entries)} entries saved to {out_path}", file=sys.stderr)
          print(
              f"SEO completeness: {seo_audit['complete_seo']}/{seo_audit['total']} entries fully complete",
              file=sys.stderr,
          )
          if seo_audit["missing_meta_title"]:
              print(f"  Missing meta title:        {seo_audit['missing_meta_title']}", file=sys.stderr)
          if seo_audit["missing_meta_description"]:
              print(f"  Missing meta description:  {seo_audit['missing_meta_description']}", file=sys.stderr)
          if seo_audit["meta_title_too_long"]:
              print(f"  Meta title too long (>60): {seo_audit['meta_title_too_long']}", file=sys.stderr)
          if seo_audit["meta_description_too_short"]:
              print(f"  Meta desc too short (<70): {seo_audit['meta_description_too_short']}", file=sys.stderr)
      
      
      if __name__ == "__main__":
          main()
      
    • fetch_ghost_content.py 14.5 KB
      #!/usr/bin/env python3
      """Fetch published content from Ghost for SEO analysis.
      
      Paginates through all published posts or pages, extracts Ghost's native SEO
      fields (meta_title, meta_description), and outputs structured JSON in the
      normalized CMS content format consumed by seo-analysis.
      
      Ghost has native meta_title and meta_description fields on every post/page —
      no plugin needed.
      
      Supports Ghost 4.x+ (/ghost/api/content/) and 3.x (/ghost/api/v3/content/).
      No external dependencies — uses only Python stdlib.
      
      Usage:
        python3 fetch_ghost_content.py
        python3 fetch_ghost_content.py --content-type pages --output /tmp/ghost.json
      
      Environment variables (or .env / .env.local):
        GHOST_URL           Required. Ghost instance URL, e.g. https://myblog.ghost.io
        GHOST_CONTENT_KEY   Required. Content API key from Settings → Integrations.
        GHOST_CONTENT_TYPE  Optional. 'posts' or 'pages' (default: posts)
      """
      
      import argparse
      import ipaddress
      import json
      import os
      import socket
      import sys
      import tempfile
      import time
      import urllib.error
      import urllib.parse
      import urllib.request
      
      from _uid import portable_uid, secure_write_json
      
      
      PAGE_SIZE = 100  # Ghost supports up to at least 100 per request
      _RETRY_CODES = {429, 502, 503, 504}
      _API_PATHS = ["/ghost/api/content", "/ghost/api/v3/content"]
      
      _SEO_FIELDS = "id,title,slug,published_at,updated_at,meta_title,meta_description,og_image,og_title,og_description,twitter_title,twitter_description"
      
      
      # ── Config loading ────────────────────────────────────────────────────────────
      
      def load_env_file(path):
          env = {}
          try:
              with open(path) as f:
                  for line in f:
                      line = line.strip()
                      if not line or line.startswith("#") or "=" not in line:
                          continue
                      key, _, raw_value = line.partition("=")
                      key = key.strip()
                      value = raw_value.strip().strip('"').strip("'")
                      if key:
                          env[key] = value
          except (OSError, PermissionError):
              pass
          return env
      
      
      def find_and_load_env():
          env = {}
          search = os.path.abspath(os.getcwd())
          for _ in range(6):
              for name in (".env.local", ".env"):
                  candidate = os.path.join(search, name)
                  if os.path.isfile(candidate):
                      env.update(load_env_file(candidate))
              parent = os.path.dirname(search)
              if parent == search:
                  break
              search = parent
          return env
      
      
      def get_config():
          file_env = find_and_load_env()
      
          def get(key):
              return os.environ.get(key) or file_env.get(key, "")
      
          return (
              get("GHOST_URL").rstrip("/"),
              get("GHOST_CONTENT_KEY"),
              get("GHOST_CONTENT_TYPE") or "posts",
          )
      
      
      def _is_private_ip(ip_str):
          try:
              addr = ipaddress.ip_address(ip_str)
              return addr.is_loopback or addr.is_private or addr.is_link_local or addr.is_reserved
          except ValueError:
              return False
      
      
      def validate_url(url):
          try:
              parsed = urllib.parse.urlparse(url)
          except Exception:
              print("ERROR: GHOST_URL is not a valid URL.", file=sys.stderr)
              sys.exit(1)
          if parsed.scheme not in ("http", "https"):
              print("ERROR: GHOST_URL must use http:// or https://", file=sys.stderr)
              sys.exit(1)
          hostname = parsed.hostname or ""
          if not hostname:
              print("ERROR: GHOST_URL has no hostname.", file=sys.stderr)
              sys.exit(1)
          if _is_private_ip(hostname):
              print(f"ERROR: GHOST_URL is a private/local address ('{hostname}').", file=sys.stderr)
              sys.exit(1)
          if hostname.lower() == "localhost":
              print("ERROR: GHOST_URL points to localhost.", file=sys.stderr)
              sys.exit(1)
          try:
              for info in socket.getaddrinfo(hostname, None, type=socket.SOCK_STREAM):
                  if _is_private_ip(info[4][0]):
                      print(f"ERROR: GHOST_URL resolves to an internal address ({info[4][0]}).", file=sys.stderr)
                      sys.exit(1)
          except (socket.gaierror, OSError):
              pass
      
      
      # ── HTTP helper with retry ────────────────────────────────────────────────────
      
      def ghost_get(base_url, api_path, content_key, resource, params, timeout=30, retries=3):
          all_params = {"key": content_key, **params}
          full_url = f"{base_url}{api_path}/{resource}/?{urllib.parse.urlencode(all_params)}"
          req = urllib.request.Request(full_url, headers={"Accept-Version": "v5.0"})
          last_exc = None
          for attempt in range(retries):
              try:
                  with urllib.request.urlopen(req, timeout=timeout) as resp:
                      return json.loads(resp.read())
              except urllib.error.HTTPError as e:
                  if e.code in _RETRY_CODES and attempt < retries - 1:
                      wait = 2 ** attempt
                      print(f"  HTTP {e.code} — retrying in {wait}s...", file=sys.stderr)
                      time.sleep(wait)
                      last_exc = e
                      continue
                  body = e.read().decode()[:200] if e.fp else "(no body)"
                  print(f"ERROR: Ghost API {e.code}: {body}", file=sys.stderr)
                  sys.exit(1)
              except urllib.error.URLError as e:
                  if attempt < retries - 1:
                      wait = 2 ** attempt
                      print(f"  Network error ({e.reason}) — retrying in {wait}s...", file=sys.stderr)
                      time.sleep(wait)
                      last_exc = e
                      continue
                  print(f"ERROR: Network error reaching Ghost: {e.reason}", file=sys.stderr)
                  sys.exit(1)
          raise last_exc
      
      
      def detect_api_path(base_url, content_key, content_type):
          """Try API paths in order, return the first that works.
      
          Uses a direct urllib probe so that 404s on the first path don't terminate
          the process — ghost_get calls sys.exit on errors, which would prevent
          the fallback from running.
          """
          for api_path in _API_PATHS:
              try:
                  url = (
                      f"{base_url}{api_path}/{content_type}/?"
                      f"{urllib.parse.urlencode({'key': content_key, 'limit': 1, 'fields': 'id'})}"
                  )
                  req = urllib.request.Request(url, headers={"Accept-Version": "v5.0"})
                  with urllib.request.urlopen(req, timeout=10) as resp:
                      resp.read()
                      return api_path
              except urllib.error.HTTPError as e:
                  if e.code == 403:
                      print("ERROR: Ghost returned 403 Forbidden.", file=sys.stderr)
                      print("Your GHOST_CONTENT_KEY is invalid or has been revoked.", file=sys.stderr)
                      print("Regenerate it in: Settings → Integrations", file=sys.stderr)
                      sys.exit(1)
                  # 404 = wrong API path; try next
                  continue
              except urllib.error.URLError as e:
                  print(f"ERROR: Cannot reach Ghost at {base_url}", file=sys.stderr)
                  print(f"  Network error: {e.reason}", file=sys.stderr)
                  sys.exit(1)
          print(f"ERROR: Could not find Ghost Content API at {base_url}", file=sys.stderr)
          print("Check that GHOST_URL points to your Ghost instance.", file=sys.stderr)
          sys.exit(1)
      
      
      # ── Response normalisation ────────────────────────────────────────────────────
      
      def normalise_entry(item):
          """Normalise a Ghost post/page to the shared CMS entry format."""
          # Ghost returns null for meta_title/meta_description when not explicitly set.
          # Do NOT fall back to item["title"] here — that would hide the fact that no
          # SEO override exists, causing missing_meta_title to be False for posts that
          # have never been SEO-optimized. The entry's "title" field is preserved
          # separately for display purposes.
          meta_title = item.get("meta_title") or ""
          meta_description = item.get("meta_description") or ""
          has_meta_image = bool(item.get("og_image"))
          has_meta_social = bool(item.get("og_title") or item.get("twitter_title"))
      
          seo = {
              "meta_title": meta_title,
              "meta_description": meta_description,
              "has_meta_image": has_meta_image,
              "has_meta_social": has_meta_social,
          }
      
          meta_title_len = len(seo["meta_title"])
          meta_desc_len = len(seo["meta_description"])
      
          return {
              "document_id": item.get("id", ""),
              "id": item.get("id"),
              "title": item.get("title") or "",
              "slug": item.get("slug") or "",
              "published_at": item.get("published_at") or "",
              "updated_at": item.get("updated_at") or "",
              "created_at": item.get("published_at") or "",
              "locale": "",
              "seo": seo,
              "missing_meta_title": not meta_title,
              "missing_meta_description": not meta_description,
              "meta_title_too_long": meta_title_len > 60,
              "meta_description_too_long": meta_desc_len > 160,
              "meta_description_too_short": 0 < meta_desc_len < 70,
          }
      
      
      # ── Pagination ────────────────────────────────────────────────────────────────
      
      def fetch_all_entries(base_url, content_key, content_type):
          """Paginate through all published entries. Returns list of normalised entries."""
          api_path = detect_api_path(base_url, content_key, content_type)
          all_entries = []
          page = 1
          total_pages = None
      
          while True:
              params = {
                  "limit": PAGE_SIZE,
                  "page": page,
                  "fields": _SEO_FIELDS,
                  "order": "published_at desc",
              }
      
              print(f"  Fetching page {page}...", file=sys.stderr)
              data = ghost_get(base_url, api_path, content_key, content_type, params)
      
              items = data.get(content_type, [])
              if not items:
                  break
      
              pagination = data.get("meta", {}).get("pagination", {})
              if total_pages is None:
                  total_pages = pagination.get("pages", 1)
                  total = pagination.get("total", 0)
                  print(f"  {total} published {content_type} across {total_pages} page(s)", file=sys.stderr)
      
              for item in items:
                  all_entries.append(normalise_entry(item))
      
              print(f"  Page {page}/{total_pages} — {len(all_entries)} fetched", file=sys.stderr)
      
              if page >= total_pages:
                  break
              page += 1
      
          return all_entries
      
      
      # ── SEO audit ─────────────────────────────────────────────────────────────────
      
      def build_seo_audit(entries):
          missing_title = []
          missing_desc = []
          title_long = []
          desc_too_long = []
          desc_too_short = []
          broken_ids = set()
      
          for e in entries:
              broken = False
              if e["missing_meta_title"]:
                  missing_title.append(e)
                  broken = True
              if e["missing_meta_description"]:
                  missing_desc.append(e)
                  broken = True
              if e["meta_title_too_long"]:
                  title_long.append(e)
                  broken = True
              if e["meta_description_too_long"]:
                  desc_too_long.append(e)
                  broken = True
              if e["meta_description_too_short"]:
                  desc_too_short.append(e)
                  broken = True
              if broken:
                  broken_ids.add(e["document_id"])
      
          return {
              "total": len(entries),
              "missing_meta_title": len(missing_title),
              "missing_meta_description": len(missing_desc),
              "meta_title_too_long": len(title_long),
              "meta_description_too_short": len(desc_too_short),
              "meta_description_too_long": len(desc_too_long),
              "complete_seo": len(entries) - len(broken_ids),
              "entries_missing_meta_title": [
                  {"document_id": e["document_id"], "title": e["title"], "slug": e["slug"]}
                  for e in missing_title[:20]
              ],
              "entries_missing_meta_description": [
                  {"document_id": e["document_id"], "title": e["title"], "slug": e["slug"]}
                  for e in missing_desc[:20]
              ],
              "entries_title_too_long": [
                  {
                      "document_id": e["document_id"],
                      "title": e["title"],
                      "meta_title": e["seo"]["meta_title"],
                      "length": len(e["seo"]["meta_title"]),
                  }
                  for e in title_long[:20]
              ],
          }
      
      
      def main():
          parser = argparse.ArgumentParser()
          parser.add_argument("--content-type", help="Override GHOST_CONTENT_TYPE (posts or pages)")
          parser.add_argument("--output", help="Output JSON file path (default: secure tempfile)")
          args = parser.parse_args()
      
          base_url, content_key, content_type = get_config()
          if args.content_type:
              content_type = args.content_type
      
          if not base_url:
              print("GHOST_NOT_CONFIGURED: Set GHOST_URL and GHOST_CONTENT_KEY to enable Ghost integration.", file=sys.stderr)
              sys.exit(2)
          if not content_key:
              print("ERROR: GHOST_CONTENT_KEY is not set.", file=sys.stderr)
              sys.exit(1)
      
          validate_url(base_url)
      
          print(f"Fetching {content_type} from {base_url}...", file=sys.stderr)
          entries = fetch_all_entries(base_url, content_key, content_type)
      
          seo_audit = build_seo_audit(entries)
      
          result = {
              "cms_type": "ghost",
              "cms_url": base_url,
              "content_type": content_type,
              "total_published": len(entries),
              "seo_audit": seo_audit,
              "entries": entries,
          }
      
          if args.output:
              out_path = args.output
          else:
              out_path = os.path.join(tempfile.gettempdir(), f"cms_content_{portable_uid()}.json")
      
          secure_write_json(out_path, result)
      
          print(f"\nDone. {len(entries)} entries saved to {out_path}", file=sys.stderr)
          print(
              f"SEO completeness: {seo_audit['complete_seo']}/{seo_audit['total']} entries fully complete",
              file=sys.stderr,
          )
          if seo_audit["missing_meta_title"]:
              print(f"  Missing meta title:        {seo_audit['missing_meta_title']}", file=sys.stderr)
          if seo_audit["missing_meta_description"]:
              print(f"  Missing meta description:  {seo_audit['missing_meta_description']}", file=sys.stderr)
          if seo_audit["meta_title_too_long"]:
              print(f"  Meta title too long (>60): {seo_audit['meta_title_too_long']}", file=sys.stderr)
          if seo_audit["meta_description_too_short"]:
              print(f"  Meta desc too short (<70): {seo_audit['meta_description_too_short']}", file=sys.stderr)
      
      
      if __name__ == "__main__":
          main()
      
    • fetch_strapi_content.py 15.6 KB
      #!/usr/bin/env python3
      """Fetch published content from Strapi for SEO analysis.
      
      Paginates through all published entries, extracts SEO fields (official
      strapi-community/plugin-seo component + common custom field names),
      and outputs structured JSON for the seo-analysis skill.
      
      Supports Strapi v4 (nested attributes) and v5 (flat response).
      No external dependencies — uses only Python stdlib.
      
      Usage:
        python3 fetch_strapi_content.py
        python3 fetch_strapi_content.py --content-type blog-posts --output /tmp/strapi.json
      
      Environment variables (or .env / .env.local):
        STRAPI_URL            Required. Base URL, e.g. https://cms.example.com
        STRAPI_API_KEY        Required. Full-access API token.
        STRAPI_CONTENT_TYPE   Optional. Plural API ID (default: articles)
        STRAPI_VERSION        Optional. Force '4' or '5' if auto-detection is wrong.
      """
      
      import argparse
      import ipaddress
      import json
      import os
      import socket
      import sys
      import tempfile
      import time
      import urllib.error
      import urllib.parse
      import urllib.request
      
      from _uid import portable_uid, secure_write_json
      
      
      PAGE_SIZE = 100  # Strapi default max; configurable up to 250 in config/api.js
      
      _RETRY_CODES = {429, 502, 503, 504}
      
      
      # ── SSRF protection ───────────────────────────────────────────────────────────
      
      def _is_private_ip(ip_str):
          try:
              addr = ipaddress.ip_address(ip_str)
              return addr.is_loopback or addr.is_private or addr.is_link_local or addr.is_reserved
          except ValueError:
              return False
      
      
      def validate_url(url):
          """Block SSRF targets. Called before any HTTP requests are made."""
          try:
              parsed = urllib.parse.urlparse(url)
          except Exception:
              print("ERROR: STRAPI_URL is not a valid URL.", file=sys.stderr)
              sys.exit(1)
          if parsed.scheme not in ("http", "https"):
              print(f"ERROR: STRAPI_URL must use http:// or https://", file=sys.stderr)
              sys.exit(1)
          hostname = parsed.hostname or ""
          if not hostname:
              print("ERROR: STRAPI_URL has no hostname.", file=sys.stderr)
              sys.exit(1)
          if _is_private_ip(hostname):
              print(f"ERROR: STRAPI_URL is a private/local address ('{hostname}').", file=sys.stderr)
              sys.exit(1)
          if hostname.lower() == "localhost":
              print("ERROR: STRAPI_URL points to localhost.", file=sys.stderr)
              sys.exit(1)
          # DNS-based check (best-effort)
          try:
              for info in socket.getaddrinfo(hostname, None, type=socket.SOCK_STREAM):
                  if _is_private_ip(info[4][0]):
                      print(f"ERROR: STRAPI_URL resolves to an internal address ({info[4][0]}).", file=sys.stderr)
                      sys.exit(1)
          except (socket.gaierror, OSError):
              pass  # non-fatal; let the request fail naturally
      
      
      # ── Config loading ────────────────────────────────────────────────────────────
      
      def load_env_file(path):
          env = {}
          try:
              with open(path) as f:
                  for line in f:
                      line = line.strip()
                      if not line or line.startswith("#") or "=" not in line:
                          continue
                      key, _, raw_value = line.partition("=")
                      key = key.strip()
                      value = raw_value.strip().strip('"').strip("'")
                      if key:
                          env[key] = value
          except (OSError, PermissionError):
              pass
          return env
      
      
      def find_and_load_env():
          env = {}
          search = os.path.abspath(os.getcwd())
          for _ in range(6):
              for name in (".env.local", ".env"):
                  candidate = os.path.join(search, name)
                  if os.path.isfile(candidate):
                      env.update(load_env_file(candidate))
              parent = os.path.dirname(search)
              if parent == search:
                  break
              search = parent
          return env
      
      
      def get_config():
          file_env = find_and_load_env()
      
          def get(key):
              return os.environ.get(key) or file_env.get(key, "")
      
          return (
              get("STRAPI_URL").rstrip("/"),
              get("STRAPI_API_KEY"),
              get("STRAPI_CONTENT_TYPE") or "articles",
              get("STRAPI_VERSION"),  # "4" or "5" explicit override
          )
      
      
      # ── HTTP helper with retry ────────────────────────────────────────────────────
      
      def strapi_get(base_url, api_key, path, params, timeout=30, retries=3):
          full_url = f"{base_url}{path}?{urllib.parse.urlencode(params)}"
          req = urllib.request.Request(
              full_url,
              headers={"Authorization": f"Bearer {api_key}", "Content-Type": "application/json"},
          )
          last_exc = None
          for attempt in range(retries):
              try:
                  with urllib.request.urlopen(req, timeout=timeout) as resp:
                      return json.loads(resp.read())
              except urllib.error.HTTPError as e:
                  if e.code in _RETRY_CODES and attempt < retries - 1:
                      wait = 2 ** attempt
                      print(f"  HTTP {e.code} on page — retrying in {wait}s...", file=sys.stderr)
                      time.sleep(wait)
                      last_exc = e
                      continue
                  body = e.read().decode()[:200] if e.fp else "(no body)"
                  print(f"ERROR: Strapi API {e.code} on {path}: {body}", file=sys.stderr)
                  sys.exit(1)
              except urllib.error.URLError as e:
                  if attempt < retries - 1:
                      wait = 2 ** attempt
                      print(f"  Network error ({e.reason}) — retrying in {wait}s...", file=sys.stderr)
                      time.sleep(wait)
                      last_exc = e
                      continue
                  print(f"ERROR: Network error on {base_url}{path}: {e.reason}", file=sys.stderr)
                  sys.exit(1)
          raise last_exc
      
      
      # ── Version detection ─────────────────────────────────────────────────────────
      
      def detect_version(data, version_hint):
          """Return 4 or 5. Explicit hint wins; otherwise infer from response structure."""
          if version_hint in ("4", "5"):
              return int(version_hint)
          items = data.get("data", [])
          if items:
              return 4 if "attributes" in items[0] else 5
          # Empty collection: fall back to v5. Set STRAPI_VERSION=4 to override.
          return 5
      
      
      def publication_params(version):
          """Return the correct publication filter for the Strapi version."""
          if version == 4:
              return {"publicationState": "live"}
          return {"status": "published"}
      
      
      # ── Response normalisation ────────────────────────────────────────────────────
      
      def extract_seo_component(seo_val):
          """Normalise the SEO component from plugin-seo. Returns {} if absent."""
          if not seo_val or not isinstance(seo_val, dict):
              return {}
          # v4 may wrap under .data.attributes; v5 is already flat
          attrs = seo_val.get("attributes", seo_val)
          return {
              "meta_title": attrs.get("metaTitle") or "",
              "meta_description": attrs.get("metaDescription") or "",
              "has_meta_image": bool(attrs.get("metaImage")),
              "has_meta_social": bool(attrs.get("metaSocial")),
          }
      
      
      def normalise_entry(raw, v4):
          """Return a flat dict regardless of v4/v5 response format."""
          if v4:
              document_id = str(raw.get("id", ""))
              attrs = raw.get("attributes", {})
          else:
              document_id = raw.get("documentId", "")
              attrs = raw
      
          item_id = raw.get("id")
          title = attrs.get("title") or attrs.get("name") or attrs.get("heading") or ""
          slug = attrs.get("slug") or attrs.get("url") or ""
          published_at = attrs.get("publishedAt") or ""
          updated_at = attrs.get("updatedAt") or ""
          created_at = attrs.get("createdAt") or ""
          locale = attrs.get("locale") or ""
      
          # Official plugin-seo component
          seo_component = extract_seo_component(attrs.get("seo"))
      
          # Fallback: common root-level custom fields when plugin is not installed
          if not seo_component.get("meta_title"):
              seo_component["meta_title"] = (
                  attrs.get("metaTitle") or attrs.get("seoTitle") or
                  attrs.get("meta_title") or attrs.get("seo_title") or ""
              )
          if not seo_component.get("meta_description"):
              seo_component["meta_description"] = (
                  attrs.get("metaDescription") or attrs.get("seoDescription") or
                  attrs.get("meta_description") or attrs.get("seo_description") or ""
              )
      
          # Detect which schema was used — push_strapi_seo.py needs this to write correctly
          seo_schema = "component" if attrs.get("seo") else "root_fields"
      
          meta_title_len = len(seo_component.get("meta_title", ""))
          meta_desc_len = len(seo_component.get("meta_description", ""))
      
          return {
              "document_id": document_id,
              "id": item_id,
              "title": title,
              "slug": slug,
              "published_at": published_at,
              "updated_at": updated_at,
              "created_at": created_at,
              "locale": locale,
              "seo": seo_component,
              "seo_schema": seo_schema,  # "component" | "root_fields"
              "missing_meta_title": not seo_component.get("meta_title"),
              "missing_meta_description": not seo_component.get("meta_description"),
              "meta_title_too_long": meta_title_len > 60,
              "meta_description_too_long": meta_desc_len > 160,
              "meta_description_too_short": 0 < meta_desc_len < 70,
          }
      
      
      # ── Pagination ────────────────────────────────────────────────────────────────
      
      def fetch_all_entries(base_url, api_key, content_type, version_hint):
          """Paginate through all published entries. Returns (entries, strapi_version)."""
          path = f"/api/{content_type}"
          all_entries = []
      
          # Version detection: skip probe when version_hint is already explicit
          if version_hint in ("4", "5"):
              strapi_version = int(version_hint)
              print(f"  Strapi v{strapi_version} (from STRAPI_VERSION)", file=sys.stderr)
          else:
              # Probe without publication filter so response structure reveals v4 vs v5
              probe_data = strapi_get(base_url, api_key, path, {"pagination[page]": 1, "pagination[pageSize]": 1})
              strapi_version = detect_version(probe_data, version_hint)
              print(f"  Strapi v{strapi_version} detected", file=sys.stderr)
      
          pub_filter = publication_params(strapi_version)
          page = 1
      
          while True:
              params = {
                  "populate": "seo,seo.metaImage,seo.metaSocial",
                  **pub_filter,
                  "pagination[page]": page,
                  "pagination[pageSize]": PAGE_SIZE,
                  "sort[0]": "publishedAt:desc",
              }
      
              print(f"  Fetching page {page}...", file=sys.stderr)
              data = strapi_get(base_url, api_key, path, params)
      
              items = data.get("data", [])
              if not items:
                  break
      
              for raw in items:
                  all_entries.append(normalise_entry(raw, v4=(strapi_version == 4)))
      
              pagination = data.get("meta", {}).get("pagination", {})
              page_count = pagination.get("pageCount", 1)
              total = pagination.get("total", len(all_entries))
      
              print(
                  f"  Page {page}/{page_count} — {len(all_entries)}/{total} entries fetched",
                  file=sys.stderr,
              )
      
              if page >= page_count:
                  break
              page += 1
      
          return all_entries, strapi_version
      
      
      # ── SEO completeness audit ────────────────────────────────────────────────────
      
      def build_seo_audit(entries):
          missing_title = []
          missing_desc = []
          title_long = []
          desc_too_long = []
          desc_too_short = []
          broken_ids = set()
      
          for e in entries:
              broken = False
              if e["missing_meta_title"]:
                  missing_title.append(e)
                  broken = True
              if e["missing_meta_description"]:
                  missing_desc.append(e)
                  broken = True
              if e["meta_title_too_long"]:
                  title_long.append(e)
                  broken = True
              if e["meta_description_too_long"]:
                  desc_too_long.append(e)
                  broken = True
              if e["meta_description_too_short"]:
                  desc_too_short.append(e)
                  broken = True
              if broken:
                  broken_ids.add(e["document_id"])
      
          return {
              "total": len(entries),
              "missing_meta_title": len(missing_title),
              "missing_meta_description": len(missing_desc),
              "meta_title_too_long": len(title_long),
              "meta_description_too_short": len(desc_too_short),
              "meta_description_too_long": len(desc_too_long),
              "complete_seo": len(entries) - len(broken_ids),
              "entries_missing_meta_title": [
                  {"document_id": e["document_id"], "title": e["title"], "slug": e["slug"]}
                  for e in missing_title[:20]
              ],
              "entries_missing_meta_description": [
                  {"document_id": e["document_id"], "title": e["title"], "slug": e["slug"]}
                  for e in missing_desc[:20]
              ],
              "entries_title_too_long": [
                  {
                      "document_id": e["document_id"],
                      "title": e["title"],
                      "meta_title": e["seo"]["meta_title"],
                      "length": len(e["seo"]["meta_title"]),
                  }
                  for e in title_long[:20]
              ],
          }
      
      
      def main():
          parser = argparse.ArgumentParser()
          parser.add_argument("--content-type", help="Override STRAPI_CONTENT_TYPE env var")
          parser.add_argument("--output", help="Output JSON file path (default: secure tempfile)")
          args = parser.parse_args()
      
          base_url, api_key, content_type, version_hint = get_config()
          if args.content_type:
              content_type = args.content_type
      
          if not base_url:
              print("STRAPI_NOT_CONFIGURED: Set STRAPI_URL and STRAPI_API_KEY to enable Strapi integration.", file=sys.stderr)
              sys.exit(2)
          if not api_key:
              print("ERROR: STRAPI_API_KEY is not set.", file=sys.stderr)
              sys.exit(1)
      
          validate_url(base_url)
      
          print(f"Fetching {content_type} from {base_url}...", file=sys.stderr)
          entries, version = fetch_all_entries(base_url, api_key, content_type, version_hint)
      
          seo_audit = build_seo_audit(entries)
      
          result = {
              "strapi_url": base_url,
              "content_type": content_type,
              "strapi_version": version,
              "total_published": len(entries),
              "seo_audit": seo_audit,
              "entries": entries,
          }
      
          if args.output:
              out_path = args.output
          else:
              out_path = os.path.join(tempfile.gettempdir(), f"strapi_content_{portable_uid()}.json")
      
          secure_write_json(out_path, result)
      
          print(f"\nDone. {len(entries)} entries saved to {out_path}", file=sys.stderr)
          print(
              f"SEO completeness: {seo_audit['complete_seo']}/{seo_audit['total']} entries fully complete",
              file=sys.stderr,
          )
          if seo_audit["missing_meta_title"]:
              print(f"  Missing meta title:        {seo_audit['missing_meta_title']}", file=sys.stderr)
          if seo_audit["missing_meta_description"]:
              print(f"  Missing meta description:  {seo_audit['missing_meta_description']}", file=sys.stderr)
          if seo_audit["meta_title_too_long"]:
              print(f"  Meta title too long (>60): {seo_audit['meta_title_too_long']}", file=sys.stderr)
          if seo_audit["meta_description_too_short"]:
              print(f"  Meta desc too short (<70): {seo_audit['meta_description_too_short']}", file=sys.stderr)
      
      
      if __name__ == "__main__":
          main()
      
    • fetch_wordpress_content.py 14.5 KB
      #!/usr/bin/env python3
      """Fetch published content from WordPress REST API for SEO analysis.
      
      Paginates through all published posts (or pages/custom types), extracts SEO
      fields from Yoast SEO or RankMath if present, and outputs structured JSON
      in the normalized CMS content format consumed by seo-analysis.
      
      No external dependencies — uses only Python stdlib.
      
      Usage:
        python3 fetch_wordpress_content.py
        python3 fetch_wordpress_content.py --content-type pages --output /tmp/wp.json
      
      Environment variables (or .env / .env.local):
        WP_URL            Required. Base URL, e.g. https://myblog.com
        WP_USERNAME       Required. WordPress username.
        WP_APP_PASSWORD   Required. Application Password (spaces OK).
        WP_CONTENT_TYPE   Optional. REST API slug (default: posts)
      """
      
      import argparse
      import base64
      import ipaddress
      import json
      import os
      import socket
      import sys
      import tempfile
      import time
      import urllib.error
      import urllib.parse
      import urllib.request
      
      from _uid import portable_uid, secure_write_json
      
      
      PAGE_SIZE = 100
      _RETRY_CODES = {429, 502, 503, 504}
      
      
      # ── SSRF protection ───────────────────────────────────────────────────────────
      
      def _is_private_ip(ip_str):
          try:
              addr = ipaddress.ip_address(ip_str)
              return addr.is_loopback or addr.is_private or addr.is_link_local or addr.is_reserved
          except ValueError:
              return False
      
      
      def validate_url(url):
          try:
              parsed = urllib.parse.urlparse(url)
          except Exception:
              print("ERROR: WP_URL is not a valid URL.", file=sys.stderr)
              sys.exit(1)
          if parsed.scheme not in ("http", "https"):
              print("ERROR: WP_URL must use http:// or https://", file=sys.stderr)
              sys.exit(1)
          hostname = parsed.hostname or ""
          if not hostname:
              print("ERROR: WP_URL has no hostname.", file=sys.stderr)
              sys.exit(1)
          if _is_private_ip(hostname):
              print(f"ERROR: WP_URL is a private/local address ('{hostname}').", file=sys.stderr)
              sys.exit(1)
          if hostname.lower() == "localhost":
              print("ERROR: WP_URL points to localhost.", file=sys.stderr)
              sys.exit(1)
          try:
              for info in socket.getaddrinfo(hostname, None, type=socket.SOCK_STREAM):
                  if _is_private_ip(info[4][0]):
                      print(f"ERROR: WP_URL resolves to an internal address ({info[4][0]}).", file=sys.stderr)
                      sys.exit(1)
          except (socket.gaierror, OSError):
              pass
      
      
      # ── Config loading ────────────────────────────────────────────────────────────
      
      def load_env_file(path):
          env = {}
          try:
              with open(path) as f:
                  for line in f:
                      line = line.strip()
                      if not line or line.startswith("#") or "=" not in line:
                          continue
                      key, _, raw_value = line.partition("=")
                      key = key.strip()
                      value = raw_value.strip().strip('"').strip("'")
                      if key:
                          env[key] = value
          except (OSError, PermissionError):
              pass
          return env
      
      
      def find_and_load_env():
          env = {}
          search = os.path.abspath(os.getcwd())
          for _ in range(6):
              for name in (".env.local", ".env"):
                  candidate = os.path.join(search, name)
                  if os.path.isfile(candidate):
                      env.update(load_env_file(candidate))
              parent = os.path.dirname(search)
              if parent == search:
                  break
              search = parent
          return env
      
      
      def get_config():
          file_env = find_and_load_env()
      
          def get(key):
              return os.environ.get(key) or file_env.get(key, "")
      
          return (
              get("WP_URL").rstrip("/"),
              get("WP_USERNAME"),
              get("WP_APP_PASSWORD"),
              get("WP_CONTENT_TYPE") or "posts",
          )
      
      
      def make_auth_header(username, app_password):
          password = app_password.replace(" ", "")
          credentials = base64.b64encode(f"{username}:{password}".encode()).decode()
          return f"Basic {credentials}"
      
      
      # ── HTTP helper with retry ────────────────────────────────────────────────────
      
      def wp_get(base_url, auth_header, path, params, timeout=30, retries=3):
          full_url = f"{base_url}{path}?{urllib.parse.urlencode(params)}"
          req = urllib.request.Request(
              full_url,
              headers={"Authorization": auth_header, "Accept": "application/json"},
          )
          last_exc = None
          for attempt in range(retries):
              try:
                  with urllib.request.urlopen(req, timeout=timeout) as resp:
                      body = json.loads(resp.read())
                      total = int(resp.headers.get("X-WP-Total", 0))
                      total_pages = int(resp.headers.get("X-WP-TotalPages", 1))
                      return body, total, total_pages
              except urllib.error.HTTPError as e:
                  if e.code in _RETRY_CODES and attempt < retries - 1:
                      wait = 2 ** attempt
                      print(f"  HTTP {e.code} — retrying in {wait}s...", file=sys.stderr)
                      time.sleep(wait)
                      last_exc = e
                      continue
                  body = e.read().decode()[:200] if e.fp else "(no body)"
                  print(f"ERROR: WordPress API {e.code} on {path}: {body}", file=sys.stderr)
                  sys.exit(1)
              except urllib.error.URLError as e:
                  if attempt < retries - 1:
                      wait = 2 ** attempt
                      print(f"  Network error ({e.reason}) — retrying in {wait}s...", file=sys.stderr)
                      time.sleep(wait)
                      last_exc = e
                      continue
                  print(f"ERROR: Network error on {base_url}{path}: {e.reason}", file=sys.stderr)
                  sys.exit(1)
          raise last_exc
      
      
      # ── SEO field extraction ──────────────────────────────────────────────────────
      
      def extract_seo_fields(item):
          """Extract meta title and description from WordPress post/page.
      
          Priority:
          1. Yoast SEO — yoast_head_json.title / yoast_head_json.description
          2. RankMath  — meta.rank_math_title / meta.rank_math_description
          3. Title     — title.rendered (raw page title, no SEO override)
          """
          meta_title = ""
          meta_description = ""
          has_meta_image = False
          has_meta_social = False
      
          yoast = item.get("yoast_head_json") or {}
          if yoast:
              meta_title = yoast.get("title") or ""
              meta_description = yoast.get("description") or ""
              has_meta_image = bool(yoast.get("og_image"))
              has_meta_social = bool(yoast.get("og_title") or yoast.get("twitter_title"))
      
          if not meta_title or not meta_description:
              meta_obj = item.get("meta") or {}
              if not meta_title:
                  meta_title = (
                      meta_obj.get("rank_math_title") or
                      meta_obj.get("_yoast_wpseo_title") or
                      ""
                  )
              if not meta_description:
                  meta_description = (
                      meta_obj.get("rank_math_description") or
                      meta_obj.get("_yoast_wpseo_metadesc") or
                      ""
                  )
      
          # Do NOT fall back to title.rendered — a post with no Yoast/RankMath title
          # should be flagged as missing_meta_title=True, not silently pass because it
          # has a page title. The entry's "title" field is preserved for display.
      
          return {
              "meta_title": meta_title,
              "meta_description": meta_description,
              "has_meta_image": has_meta_image,
              "has_meta_social": has_meta_social,
          }
      
      
      # ── Response normalisation ────────────────────────────────────────────────────
      
      def normalise_entry(item):
          """Normalise a WordPress REST API post/page to the shared CMS entry format."""
          seo = extract_seo_fields(item)
      
          title_obj = item.get("title") or {}
          slug = item.get("slug") or ""
          published_at = item.get("date_gmt") or item.get("date") or ""
          updated_at = item.get("modified_gmt") or item.get("modified") or ""
      
          meta_title_len = len(seo["meta_title"])
          meta_desc_len = len(seo["meta_description"])
      
          return {
              "document_id": str(item.get("id", "")),
              "id": item.get("id"),
              "title": title_obj.get("rendered") or "",
              "slug": slug,
              "published_at": published_at,
              "updated_at": updated_at,
              "created_at": published_at,  # WP doesn't separate creation from publish
              "locale": "",
              "seo": seo,
              "missing_meta_title": not seo["meta_title"],
              "missing_meta_description": not seo["meta_description"],
              "meta_title_too_long": meta_title_len > 60,
              "meta_description_too_long": meta_desc_len > 160,
              "meta_description_too_short": 0 < meta_desc_len < 70,
          }
      
      
      # ── Pagination ────────────────────────────────────────────────────────────────
      
      def fetch_all_entries(base_url, auth_header, content_type):
          """Paginate through all published entries. Returns list of normalised entries."""
          path = f"/wp-json/wp/v2/{content_type}"
          all_entries = []
          page = 1
          total_pages = None
      
          while True:
              params = {
                  "status": "publish",
                  "per_page": PAGE_SIZE,
                  "page": page,
                  # Fetch fields needed for SEO extraction plus pagination headers
                  "_fields": "id,slug,title,date,date_gmt,modified,modified_gmt,yoast_head_json,meta",
              }
      
              print(f"  Fetching page {page}...", file=sys.stderr)
              items, total, tp = wp_get(base_url, auth_header, path, params)
      
              if total_pages is None:
                  total_pages = tp
                  print(f"  {total} published {content_type} across {total_pages} page(s)", file=sys.stderr)
      
              if not items:
                  break
      
              for item in items:
                  all_entries.append(normalise_entry(item))
      
              print(f"  Page {page}/{total_pages} — {len(all_entries)}/{total} fetched", file=sys.stderr)
      
              if page >= total_pages:
                  break
              page += 1
      
          return all_entries
      
      
      # ── SEO audit ─────────────────────────────────────────────────────────────────
      
      def build_seo_audit(entries):
          missing_title = []
          missing_desc = []
          title_long = []
          desc_too_long = []
          desc_too_short = []
          broken_ids = set()
      
          for e in entries:
              broken = False
              if e["missing_meta_title"]:
                  missing_title.append(e)
                  broken = True
              if e["missing_meta_description"]:
                  missing_desc.append(e)
                  broken = True
              if e["meta_title_too_long"]:
                  title_long.append(e)
                  broken = True
              if e["meta_description_too_long"]:
                  desc_too_long.append(e)
                  broken = True
              if e["meta_description_too_short"]:
                  desc_too_short.append(e)
                  broken = True
              if broken:
                  broken_ids.add(e["document_id"])
      
          return {
              "total": len(entries),
              "missing_meta_title": len(missing_title),
              "missing_meta_description": len(missing_desc),
              "meta_title_too_long": len(title_long),
              "meta_description_too_short": len(desc_too_short),
              "meta_description_too_long": len(desc_too_long),
              "complete_seo": len(entries) - len(broken_ids),
              "entries_missing_meta_title": [
                  {"document_id": e["document_id"], "title": e["title"], "slug": e["slug"]}
                  for e in missing_title[:20]
              ],
              "entries_missing_meta_description": [
                  {"document_id": e["document_id"], "title": e["title"], "slug": e["slug"]}
                  for e in missing_desc[:20]
              ],
              "entries_title_too_long": [
                  {
                      "document_id": e["document_id"],
                      "title": e["title"],
                      "meta_title": e["seo"]["meta_title"],
                      "length": len(e["seo"]["meta_title"]),
                  }
                  for e in title_long[:20]
              ],
          }
      
      
      def main():
          parser = argparse.ArgumentParser()
          parser.add_argument("--content-type", help="Override WP_CONTENT_TYPE env var")
          parser.add_argument("--output", help="Output JSON file path (default: secure tempfile)")
          args = parser.parse_args()
      
          base_url, username, app_password, content_type = get_config()
          if args.content_type:
              content_type = args.content_type
      
          if not base_url:
              print("WP_NOT_CONFIGURED: Set WP_URL, WP_USERNAME, and WP_APP_PASSWORD to enable WordPress integration.", file=sys.stderr)
              sys.exit(2)
          if not username or not app_password:
              print("ERROR: WP_USERNAME and WP_APP_PASSWORD must both be set.", file=sys.stderr)
              sys.exit(1)
      
          validate_url(base_url)
          auth_header = make_auth_header(username, app_password)
      
          print(f"Fetching {content_type} from {base_url}...", file=sys.stderr)
          entries = fetch_all_entries(base_url, auth_header, content_type)
      
          seo_audit = build_seo_audit(entries)
      
          result = {
              "cms_type": "wordpress",
              "cms_url": base_url,
              "content_type": content_type,
              "total_published": len(entries),
              "seo_audit": seo_audit,
              "entries": entries,
          }
      
          if args.output:
              out_path = args.output
          else:
              out_path = os.path.join(tempfile.gettempdir(), f"cms_content_{portable_uid()}.json")
      
          secure_write_json(out_path, result)
      
          print(f"\nDone. {len(entries)} entries saved to {out_path}", file=sys.stderr)
          print(
              f"SEO completeness: {seo_audit['complete_seo']}/{seo_audit['total']} entries fully complete",
              file=sys.stderr,
          )
          if seo_audit["missing_meta_title"]:
              print(f"  Missing meta title:        {seo_audit['missing_meta_title']}", file=sys.stderr)
          if seo_audit["missing_meta_description"]:
              print(f"  Missing meta description:  {seo_audit['missing_meta_description']}", file=sys.stderr)
          if seo_audit["meta_title_too_long"]:
              print(f"  Meta title too long (>60): {seo_audit['meta_title_too_long']}", file=sys.stderr)
          if seo_audit["meta_description_too_short"]:
              print(f"  Meta desc too short (<70): {seo_audit['meta_description_too_short']}", file=sys.stderr)
      
      
      if __name__ == "__main__":
          main()
      
    • list_gsc_sites.py 3.6 KB
      #!/usr/bin/env python3
      """List all Google Search Console properties for the authenticated account."""
      
      import json
      import os
      import subprocess
      import sys
      import tempfile
      import urllib.request
      import urllib.error
      
      from _gcloud import adc_access_token, adc_config_dir, gcloud_run
      from _uid import portable_uid, secure_write_json
      
      
      def get_quota_project():
          """Return the quota_project_id from the ADC JSON file, or None."""
          adc_dir = adc_config_dir()
          adc_path = os.path.join(adc_dir, "application_default_credentials.json")
          try:
              with open(adc_path) as f:
                  data = json.load(f)
              if isinstance(data, dict):
                  return data.get("quota_project_id") or None
          except (OSError, ValueError):
              pass
          return None
      
      
      def get_access_token():
          try:
              result = adc_access_token()
          except FileNotFoundError:
              print("ERROR: gcloud not found. Install it and authenticate:", file=sys.stderr)
              print("  https://cloud.google.com/sdk/docs/install", file=sys.stderr)
              sys.exit(1)
          except subprocess.TimeoutExpired:
              print("ERROR: gcloud timed out after 15s. Check your network or gcloud installation.", file=sys.stderr)
              sys.exit(1)
          if result.returncode != 0:
              print("ERROR: Could not get access token. Run:", file=sys.stderr)
              print("  gcloud auth application-default login \\", file=sys.stderr)
              print("    --scopes=https://www.googleapis.com/auth/webmasters,"
                    "https://www.googleapis.com/auth/webmasters.readonly", file=sys.stderr)
              sys.exit(1)
          token = result.stdout.strip()
          if not token:
              print("ERROR: gcloud returned an empty token. Re-authenticate:", file=sys.stderr)
              print("  gcloud auth application-default login \\", file=sys.stderr)
              print("    --scopes=https://www.googleapis.com/auth/webmasters,"
                    "https://www.googleapis.com/auth/webmasters.readonly", file=sys.stderr)
              sys.exit(1)
          return token
      
      
      def list_sites(token):
          url = "https://searchconsole.googleapis.com/webmasters/v3/sites"
          headers = {"Authorization": f"Bearer {token}"}
          quota_project = get_quota_project()
          if quota_project:
              headers["x-goog-user-project"] = quota_project
          req = urllib.request.Request(url, headers=headers)
          try:
              with urllib.request.urlopen(req, timeout=30) as resp:
                  data = json.loads(resp.read())
                  return data.get("siteEntry", [])
          except urllib.error.HTTPError as e:
              err_body = e.read().decode() if e.fp else "(no body)"
              print(f"ERROR {e.code}: {err_body}", file=sys.stderr)
              sys.exit(1)
          except urllib.error.URLError as e:
              print(f"ERROR: Network failure: {e.reason}", file=sys.stderr)
              sys.exit(1)
      
      
      def main():
          token = get_access_token()
          sites = list_sites(token)
      
          if not sites:
              print("No Search Console properties found for this account.")
              print("Make sure you're logged in with the right Google account.")
              sys.exit(0)
      
          print(f"Found {len(sites)} Search Console properties:\n")
          for i, site in enumerate(sites, 1):
              ptype = "Domain" if site["siteUrl"].startswith("sc-domain:") else "URL-prefix"
              level = site.get("permissionLevel", "unknown")
              print(f"  {i}. {site['siteUrl']}")
              print(f"     Type: {ptype} | Permission: {level}")
      
          # Also output as JSON for machine parsing
          sites_path = os.path.join(tempfile.gettempdir(), f"gsc_sites_{portable_uid()}.json")
          secure_write_json(sites_path, sites)
          print(f"\n(Full list saved to {sites_path})")
      
      
      if __name__ == "__main__":
          main()
      
    • pagespeed.py 11.9 KB
      #!/usr/bin/env python3
      """
      Pull PageSpeed Insights data for one or more URLs.
      Outputs structured JSON with Core Web Vitals, performance scores,
      and optimization opportunities.
      
      Usage:
        python3 pagespeed.py --urls "https://example.com,https://example.com/about"
        python3 pagespeed.py --urls "https://example.com" --strategy mobile
        python3 pagespeed.py --urls "https://example.com" --api-key "YOUR_KEY"
      """
      
      import argparse
      import json
      import os
      import sys
      import tempfile
      import urllib.parse
      import urllib.request
      import urllib.error
      from concurrent.futures import ThreadPoolExecutor, as_completed
      
      from _uid import portable_uid, secure_write_json
      
      
      PSI_API = "https://www.googleapis.com/pagespeedonline/v5/runPagespeed"
      
      
      def _load_api_key_from_env_files():
          """Try to load PAGESPEED_API_KEY from .env files if not in environment."""
          for env_file in [".env", ".env.local", os.path.expanduser("~/.toprank/.env")]:
              if os.path.isfile(env_file):
                  try:
                      with open(env_file) as f:
                          for line in f:
                              line = line.strip()
                              if line.startswith("PAGESPEED_API_KEY=") and not line.startswith("#"):
                                  val = line.split("=", 1)[1].strip().strip("'\"")
                                  if val:
                                      return val
                  except OSError:
                      pass
          return None
      
      
      def run_pagespeed(url, strategy="mobile", api_key=None):
          """Call PageSpeed Insights API for a single URL and strategy."""
          params = {
              "url": url,
              "strategy": strategy,
              "category": "PERFORMANCE",
          }
          if api_key:
              params["key"] = api_key
      
          api_url = f"{PSI_API}?{urllib.parse.urlencode(params)}"
          req = urllib.request.Request(api_url)
          try:
              with urllib.request.urlopen(req, timeout=60) as resp:
                  return json.loads(resp.read())
          except urllib.error.HTTPError as e:
              err_body = e.read().decode() if e.fp else "(no body)"
              print(f"PSI API error {e.code} for {url}: {err_body}", file=sys.stderr)
              if e.code == 429:
                  print("", file=sys.stderr)
                  print("  HINT: Quota exceeded. Fix options:", file=sys.stderr)
                  print("  1. Create an API key: https://console.cloud.google.com/apis/credentials", file=sys.stderr)
                  print("     Then: export PAGESPEED_API_KEY='your-key'", file=sys.stderr)
                  print("  2. Enable the API: gcloud services enable pagespeedonline.googleapis.com", file=sys.stderr)
              return None
          except urllib.error.URLError as e:
              print(f"PSI API network error for {url}: {e.reason}", file=sys.stderr)
              return None
          except Exception as e:
              print(f"PSI API unexpected error for {url}: {e}", file=sys.stderr)
              return None
      
      
      def extract_crux_metric(metric_data):
          """Extract Chrome UX Report (field data) metric value and rating."""
          if not metric_data:
              return None
          percentile = metric_data.get("percentile")
          category = metric_data.get("category")
          distributions = metric_data.get("distributions", [])
          return {
              "value": percentile,
              "rating": category,  # FAST, AVERAGE, SLOW
              "distributions": [
                  {"min": d.get("min", 0), "max": d.get("max"), "proportion": round(d.get("proportion", 0), 4)}
                  for d in distributions
              ] if distributions else []
          }
      
      
      def extract_field_data(loading_experience):
          """Extract CrUX field data from the loading experience object."""
          if not loading_experience or not loading_experience.get("metrics"):
              return None
      
          metrics = loading_experience["metrics"]
          result = {
              "overall_category": loading_experience.get("overall_category"),
          }
      
          metric_map = {
              "LARGEST_CONTENTFUL_PAINT_MS": "lcp",
              "INTERACTION_TO_NEXT_PAINT": "inp",
              "CUMULATIVE_LAYOUT_SHIFT_SCORE": "cls",
              "FIRST_CONTENTFUL_PAINT_MS": "fcp",
              "EXPERIMENTAL_TIME_TO_FIRST_BYTE": "ttfb",
          }
      
          for api_key, short_key in metric_map.items():
              if api_key in metrics:
                  result[short_key] = extract_crux_metric(metrics[api_key])
      
          return result
      
      
      def extract_lab_data(lighthouse_result):
          """Extract Lighthouse lab data (synthetic test results)."""
          if not lighthouse_result:
              return None
      
          audits = lighthouse_result.get("audits", {})
          categories = lighthouse_result.get("categories", {})
      
          perf_score = None
          perf_category = categories.get("performance", {})
          if perf_category:
              perf_score = perf_category.get("score")
              if perf_score is not None:
                  perf_score = round(perf_score * 100)
      
          def get_audit_value(audit_id, field="numericValue"):
              audit = audits.get(audit_id, {})
              val = audit.get(field)
              display = audit.get("displayValue", "")
              score = audit.get("score")
              return {"value": val, "display": display, "score": score}
      
          lab = {
              "performance_score": perf_score,
              "fcp": get_audit_value("first-contentful-paint"),
              "lcp": get_audit_value("largest-contentful-paint"),
              "cls": get_audit_value("cumulative-layout-shift"),
              "tbt": get_audit_value("total-blocking-time"),
              "si": get_audit_value("speed-index"),
              "tti": get_audit_value("interactive"),
          }
      
          return lab
      
      
      def extract_opportunities(lighthouse_result, max_items=10):
          """Extract top optimization opportunities from Lighthouse."""
          if not lighthouse_result:
              return []
      
          audits = lighthouse_result.get("audits", {})
          categories = lighthouse_result.get("categories", {})
          perf = categories.get("performance", {})
          audit_refs = perf.get("auditRefs", [])
      
          # Collect opportunity-type audits that failed
          opportunities = []
          for ref in audit_refs:
              if ref.get("group") != "opportunity":
                  continue
              audit_id = ref.get("id", "")
              audit = audits.get(audit_id, {})
              score = audit.get("score")
              if score is not None and score >= 0.9:
                  continue  # already passing
              details = audit.get("details", {})
              overallSavingsMs = details.get("overallSavingsMs") or audit.get("numericValue", 0)
              if not overallSavingsMs or overallSavingsMs <= 0:
                  continue
              overallSavingsBytes = details.get("overallSavingsBytes", 0)
      
              opportunities.append({
                  "id": audit_id,
                  "title": audit.get("title", audit_id),
                  "description": audit.get("description", ""),
                  "savings_ms": round(overallSavingsMs),
                  "savings_bytes": overallSavingsBytes,
                  "score": score,
                  "display": audit.get("displayValue", ""),
              })
      
          opportunities.sort(key=lambda x: x["savings_ms"], reverse=True)
          return opportunities[:max_items]
      
      
      def extract_diagnostics(lighthouse_result, max_items=10):
          """Extract diagnostic audit findings from Lighthouse."""
          if not lighthouse_result:
              return []
      
          audits = lighthouse_result.get("audits", {})
          categories = lighthouse_result.get("categories", {})
          perf = categories.get("performance", {})
          audit_refs = perf.get("auditRefs", [])
      
          diagnostics = []
          for ref in audit_refs:
              if ref.get("group") != "diagnostics":
                  continue
              audit_id = ref.get("id", "")
              audit = audits.get(audit_id, {})
              score = audit.get("score")
              if score is not None and score >= 0.9:
                  continue
      
              diagnostics.append({
                  "id": audit_id,
                  "title": audit.get("title", audit_id),
                  "description": audit.get("description", ""),
                  "display": audit.get("displayValue", ""),
                  "score": score,
              })
      
          diagnostics.sort(key=lambda x: (x["score"] or 0))
          return diagnostics[:max_items]
      
      
      def analyze_url(url, strategy, api_key):
          """Run PageSpeed analysis for a single URL and return structured results."""
          print(f"  Analyzing {url} ({strategy})...", file=sys.stderr)
          raw = run_pagespeed(url, strategy=strategy, api_key=api_key)
          if not raw:
              return {"url": url, "strategy": strategy, "error": "API call failed"}
      
          lighthouse = raw.get("lighthouseResult", {})
      
          result = {
              "url": url,
              "strategy": strategy,
              "field_data": extract_field_data(raw.get("loadingExperience")),
              "origin_field_data": extract_field_data(raw.get("originLoadingExperience")),
              "lab_data": extract_lab_data(lighthouse),
              "opportunities": extract_opportunities(lighthouse),
              "diagnostics": extract_diagnostics(lighthouse),
          }
      
          score = (result["lab_data"] or {}).get("performance_score")
          if score is not None:
              print(f"  \u2713 {url}: score {score}/100", file=sys.stderr)
          else:
              print(f"  \u2713 {url}: done (no score)", file=sys.stderr)
      
          return result
      
      
      def main():
          parser = argparse.ArgumentParser()
          parser.add_argument("--urls", required=True,
                              help="Comma-separated URLs to analyze")
          parser.add_argument("--strategy", default="mobile",
                              choices=["mobile", "desktop"],
                              help="Test strategy (default: mobile)")
          parser.add_argument("--both-strategies", action="store_true",
                              help="Run both mobile and desktop")
          parser.add_argument("--api-key", default=os.environ.get("PAGESPEED_API_KEY", ""),
                              help="Google API key (optional, increases rate limits)")
          _default_out = os.path.join(tempfile.gettempdir(), f"pagespeed_{portable_uid()}.json")
          parser.add_argument("--output", default=_default_out, help="Output file")
          args = parser.parse_args()
      
          urls = [u.strip() for u in args.urls.split(",") if u.strip()]
          if not urls:
              print("ERROR: No URLs provided.", file=sys.stderr)
              sys.exit(1)
      
          strategies = ["mobile", "desktop"] if args.both_strategies else [args.strategy]
          api_key = args.api_key or _load_api_key_from_env_files()
          if api_key:
              print("Using PageSpeed API key.", file=sys.stderr)
          else:
              print("No API key found. Requests may hit quota limits.", file=sys.stderr)
              print("  Set PAGESPEED_API_KEY or add to ~/.toprank/.env", file=sys.stderr)
      
          tasks = []
          for url in urls:
              for strategy in strategies:
                  tasks.append((url, strategy))
      
          print(f"Running PageSpeed analysis for {len(urls)} URL(s), "
                f"strategy: {', '.join(strategies)}...", file=sys.stderr)
      
          results = []
          # PSI API has rate limits; use modest concurrency
          max_workers = min(len(tasks), 4)
          with ThreadPoolExecutor(max_workers=max_workers) as pool:
              futures = {
                  pool.submit(analyze_url, url, strategy, api_key): (url, strategy)
                  for url, strategy in tasks
              }
              for future in as_completed(futures):
                  url, strategy = futures[future]
                  try:
                      result = future.result()
                      results.append(result)
                  except Exception as exc:
                      print(f"  \u2717 {url} ({strategy}): {exc}", file=sys.stderr)
                      results.append({"url": url, "strategy": strategy, "error": str(exc)})
      
          # Sort results: by URL then strategy for consistent output
          results.sort(key=lambda x: (x["url"], x.get("strategy", "")))
      
          # Build summary
          scored = [r for r in results if (r.get("lab_data") or {}).get("performance_score") is not None]
          summary = {
              "urls_tested": len(urls),
              "strategies": strategies,
              "results_count": len(results),
              "avg_performance_score": (
                  round(sum(r["lab_data"]["performance_score"] for r in scored) / len(scored))
                  if scored else None
              ),
          }
      
          output = {
              "summary": summary,
              "results": results,
          }
      
          secure_write_json(args.output, output)
      
          print(f"\nDone. Results saved to {args.output}", file=sys.stderr)
          if summary["avg_performance_score"] is not None:
              print(f"Average performance score: {summary['avg_performance_score']}/100", file=sys.stderr)
      
      
      if __name__ == "__main__":
          main()
      
    • preflight.py 16.7 KB
      #!/usr/bin/env python3
      """Pre-flight check for seo-analysis skill.
      
      Verifies gcloud is installed, a GCP project is configured, the Search Console
      API is enabled, and Google ADC credentials are configured with the correct scope.
      No external dependencies — uses only Python stdlib and the gcloud CLI.
      
      Exit codes:
        0 — all dependencies ready
        1 — unrecoverable error (gcloud missing, auth failed, etc.)
      """
      
      import json
      import os
      import platform
      import shutil
      import subprocess
      import sys
      import urllib.request
      
      from _gcloud import adc_access_token, adc_config_dir, gcloud_run
      
      
      def check_python_version():
          if sys.version_info < (3, 8):
              print(f"ERROR: Python 3.8+ required (you have {sys.version.split()[0]})", file=sys.stderr)
              print("  Upgrade: https://python.org/downloads", file=sys.stderr)
              sys.exit(1)
      
      
      def check_gcloud():
          """Verify gcloud CLI is installed; print OS-specific install instructions if not."""
          if shutil.which("gcloud"):
              return
      
          system = platform.system()
          print("ERROR: gcloud CLI not found.", file=sys.stderr)
          print("", file=sys.stderr)
      
          if system == "Darwin":
              print("Install with Homebrew (recommended):", file=sys.stderr)
              print("  brew install google-cloud-sdk", file=sys.stderr)
              print("", file=sys.stderr)
              print("Or download the installer:", file=sys.stderr)
              print("  https://cloud.google.com/sdk/docs/install#mac", file=sys.stderr)
          elif system == "Linux":
              distro = ""
              try:
                  with open("/etc/os-release") as f:
                      distro = f.read().lower()
              except FileNotFoundError:
                  pass
      
              if "ubuntu" in distro or "debian" in distro:
                  print("Install with apt:", file=sys.stderr)
                  print("  sudo apt-get install google-cloud-cli", file=sys.stderr)
              elif "fedora" in distro or "rhel" in distro or "centos" in distro:
                  print("Install with dnf:", file=sys.stderr)
                  print("  sudo dnf install google-cloud-cli", file=sys.stderr)
              else:
                  print("Install via curl:", file=sys.stderr)
                  print("  curl https://sdk.cloud.google.com | bash", file=sys.stderr)
              print("", file=sys.stderr)
              print("Full guide: https://cloud.google.com/sdk/docs/install#linux", file=sys.stderr)
          elif system == "Windows":
              print("Install with winget:", file=sys.stderr)
              print("  winget install Google.CloudSDK", file=sys.stderr)
              print("", file=sys.stderr)
              print("Or download the installer:", file=sys.stderr)
              print("  https://dl.google.com/dl/cloudsdk/channels/rapid/GoogleCloudSDKInstaller.exe", file=sys.stderr)
          else:
              print("See: https://cloud.google.com/sdk/docs/install", file=sys.stderr)
      
          sys.exit(1)
      
      
      def check_gcloud_project():
          """Ensure gcloud has an active project. Run gcloud init if not."""
          try:
              result = gcloud_run(
                  ["gcloud", "config", "get-value", "project"],
                  capture_output=True, text=True, timeout=15,
              )
          except subprocess.TimeoutExpired:
              print("ERROR: gcloud timed out. Check your network.", file=sys.stderr)
              sys.exit(1)
      
          project = result.stdout.strip()
          # gcloud prints "(unset)" to stderr when no project is set
          if project and project != "(unset)":
              print(f"GCP project: {project}", file=sys.stderr)
              return
      
          # No project configured — first-time gcloud user
          print("No GCP project configured.", file=sys.stderr)
      
          if not sys.stdin.isatty():
              print("Run in an interactive terminal:", file=sys.stderr)
              print("  gcloud init", file=sys.stderr)
              print("This will create or select a Google Cloud project.", file=sys.stderr)
              sys.exit(1)
      
          print("Running 'gcloud init' to set up your project...", file=sys.stderr)
          print("", file=sys.stderr)
          init_result = gcloud_run(["gcloud", "init"])
          if init_result.returncode != 0:
              print("", file=sys.stderr)
              print("ERROR: gcloud init failed or was cancelled.", file=sys.stderr)
              print("Run 'gcloud init' manually and try again.", file=sys.stderr)
              sys.exit(1)
      
          # Verify project was set
          verify = gcloud_run(
              ["gcloud", "config", "get-value", "project"],
              capture_output=True, text=True, timeout=15,
          )
          project = verify.stdout.strip()
          if not project or project == "(unset)":
              print("ERROR: No project selected during gcloud init.", file=sys.stderr)
              print("Run 'gcloud init' again and select or create a project.", file=sys.stderr)
              sys.exit(1)
      
          print(f"GCP project: {project}", file=sys.stderr)
      
      
      def check_search_console_api():
          """Ensure the Search Console API is enabled in the active project."""
          try:
              result = gcloud_run(
                  ["gcloud", "services", "list", "--enabled",
                   "--filter=config.name:searchconsole.googleapis.com",
                   "--format=value(config.name)"],
                  capture_output=True, text=True, timeout=30,
              )
          except subprocess.TimeoutExpired:
              print("WARNING: Timed out checking Search Console API status.", file=sys.stderr)
              print("If you get API errors later, run:", file=sys.stderr)
              print("  gcloud services enable searchconsole.googleapis.com", file=sys.stderr)
              return  # non-fatal — let it fail later with a clear error
      
          if "searchconsole.googleapis.com" in result.stdout:
              print("Search Console API: enabled", file=sys.stderr)
              return
      
          # API not enabled — try to enable it automatically
          print("Search Console API is not enabled. Enabling it now...", file=sys.stderr)
          enable_result = gcloud_run(
              ["gcloud", "services", "enable", "searchconsole.googleapis.com"],
              capture_output=True, text=True, timeout=60,
          )
          if enable_result.returncode == 0:
              print("Search Console API: enabled", file=sys.stderr)
              return
      
          # Enable failed — print manual instructions
          print("", file=sys.stderr)
          print("ERROR: Could not enable the Search Console API automatically.", file=sys.stderr)
          stderr_msg = enable_result.stderr.strip()
          if stderr_msg:
              print(f"  Reason: {stderr_msg}", file=sys.stderr)
          print("", file=sys.stderr)
          print("Enable it manually:", file=sys.stderr)
          print("  gcloud services enable searchconsole.googleapis.com", file=sys.stderr)
          print("", file=sys.stderr)
          print("Or via the Cloud Console:", file=sys.stderr)
          print("  https://console.cloud.google.com/apis/library/searchconsole.googleapis.com", file=sys.stderr)
          sys.exit(1)
      
      
      _GSC_SCOPES = (
          "https://www.googleapis.com/auth/webmasters",
          "https://www.googleapis.com/auth/webmasters.readonly",
      )
      _GSC_SCOPES_ARG = ",".join(_GSC_SCOPES)
      
      
      def _token_has_gsc_scope(token):
          """Return True if the token includes at least one Search Console scope.
      
          Calls the Google tokeninfo endpoint to inspect the granted scopes.
          Returns None if the check cannot be completed (network error, etc.).
          """
          try:
              url = f"https://oauth2.googleapis.com/tokeninfo?access_token={token}"
              with urllib.request.urlopen(url, timeout=10) as resp:
                  data = json.loads(resp.read().decode())
              granted = set(data.get("scope", "").split())
              return bool(granted & set(_GSC_SCOPES))
          except Exception:
              return None  # can't verify — caller decides what to do
      
      
      def check_adc_credentials():
          """Check ADC credentials exist with correct Search Console scope.
      
          If credentials are missing or have the wrong scope (e.g. cloud-platform from
          a prior bare `gcloud auth application-default login`), re-authenticates with
          the correct scopes.
          """
          try:
              result = adc_access_token()
          except subprocess.TimeoutExpired:
              print("ERROR: gcloud timed out checking credentials. Check your network.", file=sys.stderr)
              sys.exit(1)
      
          needs_auth = True
          if result.returncode == 0 and result.stdout.strip():
              token = result.stdout.strip()
              has_scope = _token_has_gsc_scope(token)
              if has_scope is True:
                  print("Google credentials: OK (Search Console scope confirmed)", file=sys.stderr)
                  return
              elif has_scope is None:
                  # tokeninfo unreachable — assume credentials are fine, let the API call fail
                  print("Google credentials: found (scope check skipped — no network)", file=sys.stderr)
                  return
              else:
                  # Credentials exist but have the wrong scope (e.g. cloud-platform)
                  print("WARNING: Existing credentials are missing the Search Console scope.", file=sys.stderr)
                  print("  This happens when `gcloud auth application-default login` was run", file=sys.stderr)
                  print("  without --scopes, granting broad cloud-platform access instead.", file=sys.stderr)
                  print("  Re-authenticating with the correct scope now...", file=sys.stderr)
                  print("", file=sys.stderr)
                  needs_auth = True
      
          if needs_auth and not sys.stdin.isatty():
              print("ERROR: No Application Default Credentials with Search Console scope.", file=sys.stderr)
              print("Run in an interactive terminal:", file=sys.stderr)
              print("  gcloud auth application-default login \\", file=sys.stderr)
              print(f"    --scopes={_GSC_SCOPES_ARG}", file=sys.stderr)
              sys.exit(1)
      
          print("Opening browser for Google authentication...", file=sys.stderr)
          print("(Log in with the Google account that has access to Search Console.)", file=sys.stderr)
          print("", file=sys.stderr)
          auth_result = gcloud_run(
              ["gcloud", "auth", "application-default", "login",
               f"--scopes={_GSC_SCOPES_ARG}"],
          )
          if auth_result.returncode != 0:
              print("", file=sys.stderr)
              print("ERROR: Authentication failed or was cancelled.", file=sys.stderr)
              print("Run this manually and try again:", file=sys.stderr)
              print("  gcloud auth application-default login \\", file=sys.stderr)
              print(f"    --scopes={_GSC_SCOPES_ARG}", file=sys.stderr)
              sys.exit(1)
          print("Authentication successful.", file=sys.stderr)
      
      
      def _get_adc_quota_project():
          """Return the quota_project_id from the ADC JSON file, or None if absent."""
          adc_dir = adc_config_dir()
          adc_path = os.path.join(adc_dir, "application_default_credentials.json")
          if not os.path.isfile(adc_path):
              return None
          try:
              with open(adc_path) as f:
                  data = json.load(f)
              if not isinstance(data, dict):
                  return None
              return data.get("quota_project_id") or None
          except (OSError, ValueError):
              return None
      
      
      def check_quota_project():
          """Ensure ADC has a quota project set; auto-configure it from the active gcloud project.
      
          Without a quota project, user-credential ADC calls to Search Console return 403:
            "The searchconsole.googleapis.com API requires a quota project."
          Fix: gcloud auth application-default set-quota-project PROJECT_ID
      
          Returns True if quota project is confirmed set, False if it could not be configured.
          """
          if _get_adc_quota_project():
              return True  # already configured
      
          # Look up the active gcloud project
          try:
              result = gcloud_run(
                  ["gcloud", "config", "get-value", "project"],
                  capture_output=True, text=True, timeout=15,
              )
          except subprocess.TimeoutExpired:
              print("WARNING: gcloud timed out getting project for quota setup.", file=sys.stderr)
              return False
      
          project = result.stdout.strip() if result.returncode == 0 else ""
          if not project or project == "(unset)":
              print("WARNING: Cannot set quota project — no active GCP project.", file=sys.stderr)
              print("  Run: gcloud auth application-default set-quota-project YOUR_PROJECT_ID", file=sys.stderr)
              return False
      
          print(f"Setting ADC quota project to '{project}'...", file=sys.stderr)
          try:
              set_result = gcloud_run(
                  ["gcloud", "auth", "application-default", "set-quota-project", project],
                  capture_output=True, text=True, timeout=30,
              )
          except subprocess.TimeoutExpired:
              print("WARNING: gcloud timed out setting quota project.", file=sys.stderr)
              print(f"  Run manually: gcloud auth application-default set-quota-project '{project}'", file=sys.stderr)
              return False
          if set_result.returncode == 0:
              print(f"ADC quota project: {project}", file=sys.stderr)
              return True
          else:
              print("WARNING: Could not set quota project automatically.", file=sys.stderr)
              print(f"  Run manually: gcloud auth application-default set-quota-project '{project}'", file=sys.stderr)
              stderr_msg = set_result.stderr.strip()
              if stderr_msg:
                  print(f"  Reason: {stderr_msg}", file=sys.stderr)
              return False
      
      
      def check_pagespeed_api():
          """Ensure the PageSpeed Insights API is enabled in the active project.
          Non-fatal — PageSpeed is optional but recommended."""
          try:
              result = gcloud_run(
                  ["gcloud", "services", "list", "--enabled",
                   "--filter=config.name:pagespeedonline.googleapis.com",
                   "--format=value(config.name)"],
                  capture_output=True, text=True, timeout=30,
              )
          except subprocess.TimeoutExpired:
              print("WARNING: Timed out checking PageSpeed API status.", file=sys.stderr)
              return
      
          if result.returncode != 0:
              print("WARNING: Could not check PageSpeed API status (gcloud error).", file=sys.stderr)
              print("  PageSpeed analysis will still work with an API key.", file=sys.stderr)
              return
      
          if "pagespeedonline.googleapis.com" in result.stdout:
              print("PageSpeed Insights API: enabled", file=sys.stderr)
              return
      
          print("PageSpeed Insights API is not enabled. Enabling it now...", file=sys.stderr)
          try:
              enable_result = gcloud_run(
                  ["gcloud", "services", "enable", "pagespeedonline.googleapis.com"],
                  capture_output=True, text=True, timeout=60,
              )
          except subprocess.TimeoutExpired:
              print("WARNING: Timed out enabling PageSpeed API.", file=sys.stderr)
              print("  To enable manually: gcloud services enable pagespeedonline.googleapis.com", file=sys.stderr)
              return
          if enable_result.returncode == 0:
              print("PageSpeed Insights API: enabled", file=sys.stderr)
          else:
              print("WARNING: Could not enable PageSpeed Insights API.", file=sys.stderr)
              print("  PageSpeed analysis will still work with an API key.", file=sys.stderr)
              print("  To enable manually: gcloud services enable pagespeedonline.googleapis.com", file=sys.stderr)
      
      
      def check_pagespeed_api_key():
          """Check if a PageSpeed API key is available. Suggest creating one if not.
          The PSI API requires an API key for reliable access (without one, requests
          may be rejected with quota errors)."""
          if os.environ.get("PAGESPEED_API_KEY"):
              print("PageSpeed API key: found in environment", file=sys.stderr)
              return
      
          # Check .env and .env.local files in common locations
          for env_file in [".env", ".env.local", os.path.expanduser("~/.toprank/.env")]:
              if os.path.isfile(env_file):
                  try:
                      with open(env_file) as f:
                          for line in f:
                              stripped = line.strip()
                              if stripped.startswith("PAGESPEED_API_KEY=") and not stripped.startswith("#"):
                                  val = stripped.split("=", 1)[1].strip().strip("'\"")
                                  if val:
                                      print(f"PageSpeed API key: found in {env_file}", file=sys.stderr)
                                      return
                  except OSError:
                      pass
      
          print("", file=sys.stderr)
          print("NOTE: No PageSpeed API key found.", file=sys.stderr)
          print("  The PageSpeed Insights API works best with an API key.", file=sys.stderr)
          print("  Without one, requests may hit quota limits.", file=sys.stderr)
          print("", file=sys.stderr)
          print("  To create one:", file=sys.stderr)
          print("  1. Go to https://console.cloud.google.com/apis/credentials", file=sys.stderr)
          print("  2. Click 'Create Credentials' > 'API key'", file=sys.stderr)
          print("  3. Set: export PAGESPEED_API_KEY='your-key-here'", file=sys.stderr)
          print("     Or add to ~/.toprank/.env: PAGESPEED_API_KEY=your-key-here", file=sys.stderr)
          print("", file=sys.stderr)
      
      
      def main():
          check_python_version()
          check_gcloud()
          check_gcloud_project()
          check_search_console_api()
          check_pagespeed_api()
          check_adc_credentials()
          quota_ok = check_quota_project()
          check_pagespeed_api_key()
          if quota_ok:
              print("OK: All dependencies ready.", file=sys.stderr)
          else:
              print("OK: All dependencies ready (quota project not confirmed — GSC may return 403).", file=sys.stderr)
      
      
      if __name__ == "__main__":
          main()
      
    • preflight_contentful.py 7.6 KB
      #!/usr/bin/env python3
      """Pre-flight check for Contentful Content Delivery API integration.
      
      Verifies CONTENTFUL_SPACE_ID, CONTENTFUL_DELIVERY_TOKEN, and
      CONTENTFUL_CONTENT_TYPE are set, tests the Delivery API, and reports the
      total published entry count for the configured content type.
      
      No external dependencies — uses only Python stdlib.
      
      Exit codes:
        0 — Contentful connection ready
        1 — unrecoverable error (missing config, auth failed, wrong content type, etc.)
        2 — Contentful not configured (CONTENTFUL_SPACE_ID not set) — non-fatal, caller skips
      """
      
      import json
      import os
      import sys
      import time
      import urllib.error
      import urllib.parse
      import urllib.request
      
      
      _RETRY_CODES = {429, 502, 503, 504}
      _CONTENTFUL_API = "https://cdn.contentful.com"
      
      
      # ── Config loading ────────────────────────────────────────────────────────────
      
      def load_env_file(path):
          env = {}
          try:
              with open(path) as f:
                  for line in f:
                      line = line.strip()
                      if not line or line.startswith("#") or "=" not in line:
                          continue
                      key, _, raw_value = line.partition("=")
                      key = key.strip()
                      value = raw_value.strip().strip('"').strip("'")
                      if key:
                          env[key] = value
          except (OSError, PermissionError):
              pass
          return env
      
      
      def find_and_load_env():
          env = {}
          search = os.path.abspath(os.getcwd())
          for _ in range(6):
              for name in (".env.local", ".env"):
                  candidate = os.path.join(search, name)
                  if os.path.isfile(candidate):
                      env.update(load_env_file(candidate))
              parent = os.path.dirname(search)
              if parent == search:
                  break
              search = parent
          return env
      
      
      def get_config():
          file_env = find_and_load_env()
      
          def get(key):
              return os.environ.get(key) or file_env.get(key, "")
      
          return (
              get("CONTENTFUL_SPACE_ID"),
              get("CONTENTFUL_DELIVERY_TOKEN"),
              get("CONTENTFUL_CONTENT_TYPE"),
              get("CONTENTFUL_ENVIRONMENT") or "master",
          )
      
      
      # ── HTTP helper with retry ────────────────────────────────────────────────────
      
      def contentful_get(token, path, params=None, timeout=15, retries=3):
          """GET {_CONTENTFUL_API}{path}?{params} with Bearer auth."""
          full_url = f"{_CONTENTFUL_API}{path}"
          if params:
              full_url = f"{full_url}?{urllib.parse.urlencode(params)}"
          req = urllib.request.Request(
              full_url,
              headers={"Authorization": f"Bearer {token}"},
          )
          last_exc = None
          for attempt in range(retries):
              try:
                  with urllib.request.urlopen(req, timeout=timeout) as resp:
                      return json.loads(resp.read())
              except urllib.error.HTTPError as e:
                  if e.code in _RETRY_CODES and attempt < retries - 1:
                      wait = 2 ** attempt
                      print(f"  HTTP {e.code} — retrying in {wait}s...", file=sys.stderr)
                      time.sleep(wait)
                      last_exc = e
                      continue
                  raise
              except urllib.error.URLError as e:
                  if attempt < retries - 1:
                      wait = 2 ** attempt
                      print(f"  Network error ({e.reason}) — retrying in {wait}s...", file=sys.stderr)
                      time.sleep(wait)
                      last_exc = e
                      continue
                  raise
          raise last_exc
      
      
      # ── Validation checks ─────────────────────────────────────────────────────────
      
      def check_config(space_id, token, content_type):
          if not space_id:
              print("CONTENTFUL_NOT_CONFIGURED: Set CONTENTFUL_SPACE_ID and CONTENTFUL_DELIVERY_TOKEN to enable Contentful integration.", file=sys.stderr)
              sys.exit(2)
      
          if not token:
              print("ERROR: CONTENTFUL_DELIVERY_TOKEN is not set.", file=sys.stderr)
              print("", file=sys.stderr)
              print("Create a Content Delivery API key in Contentful:", file=sys.stderr)
              print("  Settings → API Keys → Add API Key → copy Content Delivery API - access token", file=sys.stderr)
              print("", file=sys.stderr)
              print("Then set it in .env.local:", file=sys.stderr)
              print("  CONTENTFUL_DELIVERY_TOKEN=your_token_here", file=sys.stderr)
              sys.exit(1)
      
          if not content_type:
              print("ERROR: CONTENTFUL_CONTENT_TYPE is not set.", file=sys.stderr)
              print("Set the content type API ID in .env.local:", file=sys.stderr)
              print("  CONTENTFUL_CONTENT_TYPE=blogPost", file=sys.stderr)
              print("Find it in: Content model → [your type] → API Identifier", file=sys.stderr)
              sys.exit(1)
      
          print(f"Contentful space: {space_id}", file=sys.stderr)
      
      
      def check_connectivity(space_id, token, content_type, environment):
          """Probe the space and content type, return total entry count."""
          # First verify auth by fetching the space
          try:
              contentful_get(token, f"/spaces/{space_id}")
          except urllib.error.HTTPError as e:
              if e.code == 401:
                  print("ERROR: Contentful returned 401 Unauthorized.", file=sys.stderr)
                  print("Your CONTENTFUL_DELIVERY_TOKEN is invalid or expired.", file=sys.stderr)
                  print("Regenerate it in: Settings → API Keys", file=sys.stderr)
                  sys.exit(1)
              if e.code == 404:
                  print(f"ERROR: Space '{space_id}' not found (404).", file=sys.stderr)
                  print("Check CONTENTFUL_SPACE_ID in Settings → General Settings.", file=sys.stderr)
                  sys.exit(1)
              # Non-fatal for space check — content type check below will surface the real error
          except urllib.error.URLError as e:
              print(f"ERROR: Cannot reach Contentful API.", file=sys.stderr)
              print(f"  Network error: {e.reason}", file=sys.stderr)
              sys.exit(1)
      
          # Verify content type and get count
          try:
              data = contentful_get(token, f"/spaces/{space_id}/environments/{environment}/entries", {
                  "content_type": content_type,
                  "limit": 1,
              })
          except urllib.error.HTTPError as e:
              body = e.read().decode()[:300] if e.fp else "(no body)"
              if e.code == 400:
                  print(f"ERROR: Contentful returned 400 Bad Request.", file=sys.stderr)
                  print(f"Content type '{content_type}' may not exist.", file=sys.stderr)
                  print("Check CONTENTFUL_CONTENT_TYPE — find it in: Content model → [your type] → API Identifier", file=sys.stderr)
                  sys.exit(1)
              if e.code == 404:
                  print(f"ERROR: Environment '{environment}' not found.", file=sys.stderr)
                  print(f"Check CONTENTFUL_ENVIRONMENT (default: master).", file=sys.stderr)
                  sys.exit(1)
              print(f"ERROR: Contentful API error {e.code}. Response: {body}", file=sys.stderr)
              sys.exit(1)
      
          total = data.get("total", 0)
          print(f"Contentful ready | space: {space_id} | env: {environment} | content type: {content_type} | {total} entries", file=sys.stderr)
          return total
      
      
      def main():
          space_id, token, content_type, environment = get_config()
          check_config(space_id, token, content_type)
          total = check_connectivity(space_id, token, content_type, environment)
          if total == 0:
              print(f"WARNING: No entries found in content type '{content_type}'.", file=sys.stderr)
          print(f"OK: Contentful ready ({content_type}, {total} entries)", file=sys.stderr)
      
      
      if __name__ == "__main__":
          main()
      
    • preflight_ghost.py 8.2 KB
      #!/usr/bin/env python3
      """Pre-flight check for Ghost Content API integration.
      
      Verifies GHOST_URL and GHOST_CONTENT_KEY are set, tests connectivity
      via the Ghost Content API, and reports the total published entry count.
      
      Supports Ghost 4.x+ (/ghost/api/content/) and 3.x (/ghost/api/v3/content/).
      No external dependencies — uses only Python stdlib.
      
      Exit codes:
        0 — Ghost connection ready
        1 — unrecoverable error (missing config, auth failed, etc.)
        2 — Ghost not configured (GHOST_URL not set) — non-fatal, caller skips
      """
      
      import ipaddress
      import json
      import os
      import socket
      import sys
      import time
      import urllib.error
      import urllib.parse
      import urllib.request
      
      
      _RETRY_CODES = {429, 502, 503, 504}
      # API path candidates: try newest first, fall back to v3
      _API_PATHS = ["/ghost/api/content", "/ghost/api/v3/content"]
      
      
      # ── Config loading ────────────────────────────────────────────────────────────
      
      def load_env_file(path):
          env = {}
          try:
              with open(path) as f:
                  for line in f:
                      line = line.strip()
                      if not line or line.startswith("#") or "=" not in line:
                          continue
                      key, _, raw_value = line.partition("=")
                      key = key.strip()
                      value = raw_value.strip().strip('"').strip("'")
                      if key:
                          env[key] = value
          except (OSError, PermissionError):
              pass
          return env
      
      
      def find_and_load_env():
          env = {}
          search = os.path.abspath(os.getcwd())
          for _ in range(6):
              for name in (".env.local", ".env"):
                  candidate = os.path.join(search, name)
                  if os.path.isfile(candidate):
                      env.update(load_env_file(candidate))
              parent = os.path.dirname(search)
              if parent == search:
                  break
              search = parent
          return env
      
      
      def get_config():
          file_env = find_and_load_env()
      
          def get(key):
              return os.environ.get(key) or file_env.get(key, "")
      
          url = get("GHOST_URL").rstrip("/")
          content_key = get("GHOST_CONTENT_KEY")
          content_type = get("GHOST_CONTENT_TYPE") or "posts"
          return url, content_key, content_type
      
      
      # ── Security: SSRF protection ─────────────────────────────────────────────────
      
      def _is_private_ip(ip_str):
          try:
              addr = ipaddress.ip_address(ip_str)
              return addr.is_loopback or addr.is_private or addr.is_link_local or addr.is_reserved
          except ValueError:
              return False
      
      
      def validate_url(url):
          try:
              parsed = urllib.parse.urlparse(url)
          except Exception:
              print("ERROR: GHOST_URL is not a valid URL.", file=sys.stderr)
              sys.exit(1)
      
          if parsed.scheme not in ("http", "https"):
              print(f"ERROR: GHOST_URL must use http:// or https:// (got '{parsed.scheme}://')", file=sys.stderr)
              sys.exit(1)
      
          hostname = parsed.hostname or ""
          if not hostname:
              print("ERROR: GHOST_URL has no hostname.", file=sys.stderr)
              sys.exit(1)
      
          if _is_private_ip(hostname):
              print(f"ERROR: GHOST_URL is a private/local address ('{hostname}'). Use a public Ghost URL.", file=sys.stderr)
              sys.exit(1)
      
          if hostname.lower() == "localhost":
              print("ERROR: GHOST_URL points to localhost. Use a reachable Ghost URL.", file=sys.stderr)
              sys.exit(1)
      
          try:
              for info in socket.getaddrinfo(hostname, None, type=socket.SOCK_STREAM):
                  if _is_private_ip(info[4][0]):
                      print(f"ERROR: GHOST_URL resolves to an internal address ({info[4][0]}). Use a public Ghost URL.", file=sys.stderr)
                      sys.exit(1)
          except (socket.gaierror, OSError):
              pass
      
      
      # ── HTTP helper with retry ────────────────────────────────────────────────────
      
      def ghost_get(url, api_path, content_key, resource, params=None, timeout=15, retries=3):
          """GET {url}{api_path}/{resource}/?key={key}&{params}."""
          all_params = {"key": content_key, **(params or {})}
          full_url = f"{url}{api_path}/{resource}/?{urllib.parse.urlencode(all_params)}"
          req = urllib.request.Request(full_url, headers={"Accept-Version": "v5.0"})
          last_exc = None
          for attempt in range(retries):
              try:
                  with urllib.request.urlopen(req, timeout=timeout) as resp:
                      return json.loads(resp.read())
              except urllib.error.HTTPError as e:
                  if e.code in _RETRY_CODES and attempt < retries - 1:
                      wait = 2 ** attempt
                      print(f"  HTTP {e.code} — retrying in {wait}s...", file=sys.stderr)
                      time.sleep(wait)
                      last_exc = e
                      continue
                  raise
              except urllib.error.URLError as e:
                  if attempt < retries - 1:
                      wait = 2 ** attempt
                      print(f"  Network error ({e.reason}) — retrying in {wait}s...", file=sys.stderr)
                      time.sleep(wait)
                      last_exc = e
                      continue
                  raise
          raise last_exc
      
      
      # ── Validation checks ─────────────────────────────────────────────────────────
      
      def check_config(url, content_key):
          if not url:
              print("GHOST_NOT_CONFIGURED: Set GHOST_URL and GHOST_CONTENT_KEY to enable Ghost integration.", file=sys.stderr)
              sys.exit(2)
      
          if not content_key:
              print("ERROR: GHOST_CONTENT_KEY is not set.", file=sys.stderr)
              print("", file=sys.stderr)
              print("Create a Content API key in Ghost admin:", file=sys.stderr)
              print("  Settings → Integrations → Add custom integration → copy Content API Key", file=sys.stderr)
              print("", file=sys.stderr)
              print("Then set it in .env.local:", file=sys.stderr)
              print("  GHOST_CONTENT_KEY=your_key_here", file=sys.stderr)
              sys.exit(1)
      
          validate_url(url)
          print(f"Ghost URL: {url}", file=sys.stderr)
      
      
      def check_connectivity(url, content_key, content_type):
          """Try each API path version; return (api_path, total)."""
          last_error = None
      
          for api_path in _API_PATHS:
              try:
                  data = ghost_get(url, api_path, content_key, content_type, {"limit": 1, "fields": "id"})
                  total = data.get("meta", {}).get("pagination", {}).get("total", 0)
                  version = "v4+" if "/v3/" not in api_path else "v3"
                  print(f"Ghost {version} detected | content type: {content_type} | {total} published entries", file=sys.stderr)
                  return api_path, total
              except urllib.error.HTTPError as e:
                  if e.code == 403:
                      print("ERROR: Ghost returned 403 Forbidden.", file=sys.stderr)
                      print("Your GHOST_CONTENT_KEY is invalid or has been revoked.", file=sys.stderr)
                      print("Regenerate it in: Settings → Integrations", file=sys.stderr)
                      sys.exit(1)
                  if e.code == 404 and api_path == _API_PATHS[-1]:
                      print(f"ERROR: Could not find Ghost Content API at {url}", file=sys.stderr)
                      print("Check that GHOST_URL points to your Ghost instance (not a CDN/proxy URL).", file=sys.stderr)
                      sys.exit(1)
                  last_error = e
                  continue
              except urllib.error.URLError as e:
                  print(f"ERROR: Cannot reach Ghost at {url}", file=sys.stderr)
                  print(f"  Network error: {e.reason}", file=sys.stderr)
                  sys.exit(1)
      
          if last_error:
              body = last_error.read().decode()[:200] if last_error.fp else "(no body)"
              print(f"ERROR: Ghost API error {last_error.code}. Response: {body}", file=sys.stderr)
          sys.exit(1)
      
      
      def main():
          url, content_key, content_type = get_config()
          check_config(url, content_key)
          api_path, total = check_connectivity(url, content_key, content_type)
          if total == 0:
              print(f"WARNING: No published entries found in '{content_type}'.", file=sys.stderr)
          print(f"OK: Ghost ready ({content_type}, {total} published)", file=sys.stderr)
      
      
      if __name__ == "__main__":
          main()
      
    • preflight_strapi.py 11 KB
      #!/usr/bin/env python3
      """Pre-flight check for Strapi integration.
      
      Verifies STRAPI_URL and STRAPI_API_KEY are set, tests connectivity,
      detects API version (v4 or v5), and confirms the content type is accessible.
      Credentials are loaded from environment variables or .env files.
      
      No external dependencies — uses only Python stdlib.
      
      Exit codes:
        0 — Strapi connection ready
        1 — unrecoverable error (missing config, auth failed, wrong content type, etc.)
        2 — Strapi not configured (STRAPI_URL not set) — non-fatal, caller skips
      """
      
      import ipaddress
      import json
      import os
      import socket
      import sys
      import time
      import urllib.error
      import urllib.parse
      import urllib.request
      
      
      # ── Config loading ────────────────────────────────────────────────────────────
      
      def load_env_file(path):
          env = {}
          try:
              with open(path) as f:
                  for line in f:
                      line = line.strip()
                      if not line or line.startswith("#") or "=" not in line:
                          continue
                      key, _, raw_value = line.partition("=")
                      key = key.strip()
                      value = raw_value.strip().strip('"').strip("'")
                      if key:
                          env[key] = value
          except (OSError, PermissionError):
              pass
          return env
      
      
      def find_and_load_env():
          env = {}
          search = os.path.abspath(os.getcwd())
          for _ in range(6):
              for name in (".env.local", ".env"):
                  candidate = os.path.join(search, name)
                  if os.path.isfile(candidate):
                      env.update(load_env_file(candidate))
              parent = os.path.dirname(search)
              if parent == search:
                  break
              search = parent
          return env
      
      
      def get_config():
          file_env = find_and_load_env()
      
          def get(key):
              return os.environ.get(key) or file_env.get(key, "")
      
          url = get("STRAPI_URL").rstrip("/")
          api_key = get("STRAPI_API_KEY")
          content_type = get("STRAPI_CONTENT_TYPE") or "articles"
          version_hint = get("STRAPI_VERSION")  # "4" or "5" — explicit override
          return url, api_key, content_type, version_hint
      
      
      # ── Security: SSRF protection ─────────────────────────────────────────────────
      
      def _is_private_ip(ip_str):
          """Return True if the IP is loopback, private, link-local, or reserved."""
          try:
              addr = ipaddress.ip_address(ip_str)
              return addr.is_loopback or addr.is_private or addr.is_link_local or addr.is_reserved
          except ValueError:
              return False
      
      
      def _hostname_resolves_to_internal(hostname):
          """Resolve hostname and check if any address is internal. Non-fatal on DNS failure."""
          try:
              infos = socket.getaddrinfo(hostname, None, type=socket.SOCK_STREAM)
              for info in infos:
                  ip = info[4][0]
                  if _is_private_ip(ip):
                      return True, ip
          except (socket.gaierror, OSError):
              pass
          return False, None
      
      
      def validate_url(url):
          """Validate URL scheme and block SSRF targets (localhost, RFC1918, link-local)."""
          try:
              parsed = urllib.parse.urlparse(url)
          except Exception:
              print("ERROR: STRAPI_URL is not a valid URL.", file=sys.stderr)
              sys.exit(1)
      
          if parsed.scheme not in ("http", "https"):
              print(f"ERROR: STRAPI_URL must use http:// or https:// (got '{parsed.scheme}://')", file=sys.stderr)
              sys.exit(1)
      
          hostname = parsed.hostname or ""
          if not hostname:
              print("ERROR: STRAPI_URL has no hostname.", file=sys.stderr)
              sys.exit(1)
      
          # If the hostname is a literal IP, check it directly via ipaddress (no DNS needed).
          # If it's a hostname, fall through to the DNS-based check below.
          if _is_private_ip(hostname):
              print(f"ERROR: STRAPI_URL is a private/local address ('{hostname}'). Use a public CMS URL.", file=sys.stderr)
              sys.exit(1)
      
          if hostname.lower() in ("localhost",):
              print(f"ERROR: STRAPI_URL points to localhost. Use a reachable CMS URL.", file=sys.stderr)
              sys.exit(1)
      
          # DNS-based check for hostnames that resolve to internal IPs (best-effort)
          is_internal, resolved_ip = _hostname_resolves_to_internal(hostname)
          if is_internal:
              print(f"ERROR: STRAPI_URL resolves to an internal address ({resolved_ip}). Use a public CMS URL.", file=sys.stderr)
              sys.exit(1)
      
      
      # ── HTTP helper with retry ────────────────────────────────────────────────────
      
      _RETRY_CODES = {429, 502, 503, 504}
      
      
      def strapi_get(url, api_key, path, params=None, timeout=15, retries=3):
          """GET {url}{path}?{params}. Retries on transient failures with backoff."""
          full_url = f"{url}{path}"
          if params:
              full_url = f"{full_url}?{urllib.parse.urlencode(params)}"
          req = urllib.request.Request(
              full_url,
              headers={"Authorization": f"Bearer {api_key}", "Content-Type": "application/json"},
          )
          last_exc = None
          for attempt in range(retries):
              try:
                  with urllib.request.urlopen(req, timeout=timeout) as resp:
                      return json.loads(resp.read())
              except urllib.error.HTTPError as e:
                  if e.code in _RETRY_CODES and attempt < retries - 1:
                      wait = 2 ** attempt
                      print(f"  HTTP {e.code} — retrying in {wait}s...", file=sys.stderr)
                      time.sleep(wait)
                      last_exc = e
                      continue
                  raise
              except urllib.error.URLError as e:
                  if attempt < retries - 1:
                      wait = 2 ** attempt
                      print(f"  Network error ({e.reason}) — retrying in {wait}s...", file=sys.stderr)
                      time.sleep(wait)
                      last_exc = e
                      continue
                  raise
          raise last_exc  # all retries exhausted
      
      
      # ── Version detection ─────────────────────────────────────────────────────────
      
      def detect_version(data, version_hint):
          """Return 4 or 5. Explicit hint wins; otherwise infer from response structure."""
          if version_hint in ("4", "5"):
              return int(version_hint)
          items = data.get("data", [])
          if items:
              return 4 if "attributes" in items[0] else 5
          # Empty collection: cannot infer from items. Check pagination meta shape.
          # v4 pagination has "total", v5 also has "total" — not distinguishable here.
          # Fall back to v5 (newer default). User can override with STRAPI_VERSION=4.
          return 5
      
      
      def publication_param(version):
          """Return the correct publication filter param for the detected Strapi version."""
          if version == 4:
              return {"publicationState": "live"}
          return {"status": "published"}
      
      
      # ── Validation checks ─────────────────────────────────────────────────────────
      
      def check_config(url, api_key):
          if not url:
              print("STRAPI_NOT_CONFIGURED: Set STRAPI_URL and STRAPI_API_KEY to enable Strapi integration.", file=sys.stderr)
              sys.exit(2)
      
          if not api_key:
              print("ERROR: STRAPI_API_KEY is not set.", file=sys.stderr)
              print("", file=sys.stderr)
              print("Create a Full-access API token in Strapi admin:", file=sys.stderr)
              print("  Settings → Global settings → API Tokens → Create new API Token", file=sys.stderr)
              print("", file=sys.stderr)
              print("Then set it in .env.local:", file=sys.stderr)
              print("  STRAPI_API_KEY=your_token_here", file=sys.stderr)
              sys.exit(1)
      
          validate_url(url)
          print(f"Strapi URL: {url}", file=sys.stderr)
      
      
      def check_connectivity(url, api_key, content_type, version_hint):
          """Probe the content type, detect version, return (version, total)."""
          # Probe without publication filter first — lets us detect version from response.
          probe_params = {"pagination[page]": 1, "pagination[pageSize]": 1}
          try:
              data = strapi_get(url, api_key, f"/api/{content_type}", probe_params)
          except urllib.error.HTTPError as e:
              body = e.read().decode()[:200] if e.fp else "(no body)"  # truncate — don't leak stack traces
              if e.code == 401:
                  print("ERROR: Strapi returned 401 Unauthorized.", file=sys.stderr)
                  print("Your STRAPI_API_KEY is invalid or expired.", file=sys.stderr)
                  print("Regenerate it in: Settings → API Tokens", file=sys.stderr)
                  sys.exit(1)
              if e.code == 403:
                  print("ERROR: Strapi returned 403 Forbidden.", file=sys.stderr)
                  print(f"The API token lacks permission to read '{content_type}'.", file=sys.stderr)
                  print("Use a Full-access token or grant find/findOne permissions.", file=sys.stderr)
                  sys.exit(1)
              if e.code == 404:
                  print(f"ERROR: Content type '{content_type}' not found (404).", file=sys.stderr)
                  print("Check the plural API ID in Strapi admin:", file=sys.stderr)
                  print("  Content-Type Builder → [your type] → API ID (plural)", file=sys.stderr)
                  print("Override with: STRAPI_CONTENT_TYPE=blog-posts  (in .env.local)", file=sys.stderr)
                  sys.exit(1)
              print(f"ERROR: Strapi API error {e.code}. Response: {body}", file=sys.stderr)
              sys.exit(1)
          except urllib.error.URLError as e:
              print(f"ERROR: Cannot reach Strapi at {url}", file=sys.stderr)
              print(f"  Network error: {e.reason}", file=sys.stderr)
              sys.exit(1)
      
          version = detect_version(data, version_hint)
      
          # Now fetch published count with the correct version-specific param
          pub_params = {"pagination[page]": 1, "pagination[pageSize]": 1, **publication_param(version)}
          try:
              pub_data = strapi_get(url, api_key, f"/api/{content_type}", pub_params)
          except Exception:
              pub_data = data  # fall back to probe result
      
          total = pub_data.get("meta", {}).get("pagination", {}).get("total", 0)
      
          if version_hint and version_hint not in ("4", "5"):
              print(f"WARNING: STRAPI_VERSION='{version_hint}' is invalid. Use '4' or '5'. Detected v{version}.", file=sys.stderr)
      
          print(f"Strapi v{version} detected | content type: {content_type} | {total} published entries", file=sys.stderr)
          return version, total
      
      
      def main():
          url, api_key, content_type, version_hint = get_config()
          check_config(url, api_key)
          version, total = check_connectivity(url, api_key, content_type, version_hint)
          if total == 0:
              print(f"WARNING: No published entries found in '{content_type}'.", file=sys.stderr)
              if not version_hint:
                  print("  If this is a v4 instance with live content, set STRAPI_VERSION=4 in .env.local", file=sys.stderr)
          print(f"OK: Strapi ready (v{version}, {content_type}, {total} published)", file=sys.stderr)
      
      
      if __name__ == "__main__":
          main()
      
    • preflight_wordpress.py 10.2 KB
      #!/usr/bin/env python3
      """Pre-flight check for WordPress REST API integration.
      
      Verifies WP_URL, WP_USERNAME, and WP_APP_PASSWORD are set, tests connectivity
      via the WordPress REST API, detects installed SEO plugins (Yoast, RankMath),
      and reports the total published entry count.
      
      Uses WordPress Application Passwords (WP 5.6+) for authentication.
      No external dependencies — uses only Python stdlib.
      
      Exit codes:
        0 — WordPress connection ready
        1 — unrecoverable error (missing config, auth failed, wrong content type, etc.)
        2 — WordPress not configured (WP_URL not set) — non-fatal, caller skips
      """
      
      import base64
      import ipaddress
      import json
      import os
      import socket
      import sys
      import time
      import urllib.error
      import urllib.parse
      import urllib.request
      
      
      _RETRY_CODES = {429, 502, 503, 504}
      
      
      # ── Config loading ────────────────────────────────────────────────────────────
      
      def load_env_file(path):
          env = {}
          try:
              with open(path) as f:
                  for line in f:
                      line = line.strip()
                      if not line or line.startswith("#") or "=" not in line:
                          continue
                      key, _, raw_value = line.partition("=")
                      key = key.strip()
                      value = raw_value.strip().strip('"').strip("'")
                      if key:
                          env[key] = value
          except (OSError, PermissionError):
              pass
          return env
      
      
      def find_and_load_env():
          env = {}
          search = os.path.abspath(os.getcwd())
          for _ in range(6):
              for name in (".env.local", ".env"):
                  candidate = os.path.join(search, name)
                  if os.path.isfile(candidate):
                      env.update(load_env_file(candidate))
              parent = os.path.dirname(search)
              if parent == search:
                  break
              search = parent
          return env
      
      
      def get_config():
          file_env = find_and_load_env()
      
          def get(key):
              return os.environ.get(key) or file_env.get(key, "")
      
          url = get("WP_URL").rstrip("/")
          username = get("WP_USERNAME")
          app_password = get("WP_APP_PASSWORD")
          content_type = get("WP_CONTENT_TYPE") or "posts"
          return url, username, app_password, content_type
      
      
      # ── Security: SSRF protection ─────────────────────────────────────────────────
      
      def _is_private_ip(ip_str):
          try:
              addr = ipaddress.ip_address(ip_str)
              return addr.is_loopback or addr.is_private or addr.is_link_local or addr.is_reserved
          except ValueError:
              return False
      
      
      def validate_url(url):
          """Validate URL scheme and block SSRF targets."""
          try:
              parsed = urllib.parse.urlparse(url)
          except Exception:
              print("ERROR: WP_URL is not a valid URL.", file=sys.stderr)
              sys.exit(1)
      
          if parsed.scheme not in ("http", "https"):
              print(f"ERROR: WP_URL must use http:// or https:// (got '{parsed.scheme}://')", file=sys.stderr)
              sys.exit(1)
      
          hostname = parsed.hostname or ""
          if not hostname:
              print("ERROR: WP_URL has no hostname.", file=sys.stderr)
              sys.exit(1)
      
          if _is_private_ip(hostname):
              print(f"ERROR: WP_URL is a private/local address ('{hostname}'). Use a public WordPress URL.", file=sys.stderr)
              sys.exit(1)
      
          if hostname.lower() == "localhost":
              print("ERROR: WP_URL points to localhost. Use a reachable WordPress URL.", file=sys.stderr)
              sys.exit(1)
      
          try:
              for info in socket.getaddrinfo(hostname, None, type=socket.SOCK_STREAM):
                  if _is_private_ip(info[4][0]):
                      print(f"ERROR: WP_URL resolves to an internal address ({info[4][0]}). Use a public WordPress URL.", file=sys.stderr)
                      sys.exit(1)
          except (socket.gaierror, OSError):
              pass  # non-fatal; let the request fail naturally
      
      
      # ── HTTP helper ───────────────────────────────────────────────────────────────
      
      def wp_get(url, auth_header, path, params=None, timeout=15, retries=3):
          """GET {url}{path}?{params} with Basic auth. Retries on transient failures."""
          full_url = f"{url}{path}"
          if params:
              full_url = f"{full_url}?{urllib.parse.urlencode(params)}"
          req = urllib.request.Request(
              full_url,
              headers={"Authorization": auth_header, "Accept": "application/json"},
          )
          last_exc = None
          for attempt in range(retries):
              try:
                  with urllib.request.urlopen(req, timeout=timeout) as resp:
                      body = json.loads(resp.read())
                      total = int(resp.headers.get("X-WP-Total", 0))
                      total_pages = int(resp.headers.get("X-WP-TotalPages", 1))
                      return body, total, total_pages
              except urllib.error.HTTPError as e:
                  if e.code in _RETRY_CODES and attempt < retries - 1:
                      wait = 2 ** attempt
                      print(f"  HTTP {e.code} — retrying in {wait}s...", file=sys.stderr)
                      time.sleep(wait)
                      last_exc = e
                      continue
                  raise
              except urllib.error.URLError as e:
                  if attempt < retries - 1:
                      wait = 2 ** attempt
                      print(f"  Network error ({e.reason}) — retrying in {wait}s...", file=sys.stderr)
                      time.sleep(wait)
                      last_exc = e
                      continue
                  raise
          raise last_exc
      
      
      def make_auth_header(username, app_password):
          """Build Basic auth header from WP username + Application Password."""
          # Application Passwords are displayed with spaces for readability — strip them.
          password = app_password.replace(" ", "")
          credentials = base64.b64encode(f"{username}:{password}".encode()).decode()
          return f"Basic {credentials}"
      
      
      # ── Validation checks ─────────────────────────────────────────────────────────
      
      def check_config(url, username, app_password):
          if not url:
              print("WP_NOT_CONFIGURED: Set WP_URL, WP_USERNAME, and WP_APP_PASSWORD to enable WordPress integration.", file=sys.stderr)
              sys.exit(2)
      
          if not username:
              print("ERROR: WP_USERNAME is not set.", file=sys.stderr)
              print("", file=sys.stderr)
              print("Set your WordPress username in .env.local:", file=sys.stderr)
              print("  WP_USERNAME=your_username", file=sys.stderr)
              sys.exit(1)
      
          if not app_password:
              print("ERROR: WP_APP_PASSWORD is not set.", file=sys.stderr)
              print("", file=sys.stderr)
              print("Create an Application Password in WordPress admin:", file=sys.stderr)
              print("  Users → Profile → Application Passwords → Add New Application Password", file=sys.stderr)
              print("", file=sys.stderr)
              print("Then set it in .env.local:", file=sys.stderr)
              print("  WP_APP_PASSWORD=xxxx xxxx xxxx xxxx xxxx xxxx", file=sys.stderr)
              sys.exit(1)
      
          validate_url(url)
          print(f"WordPress URL: {url}", file=sys.stderr)
      
      
      def check_connectivity(url, auth_header, content_type):
          """Probe the REST API, detect SEO plugins, return total published count."""
          try:
              items, total, _ = wp_get(url, auth_header, f"/wp-json/wp/v2/{content_type}", {
                  "status": "publish",
                  "per_page": 1,
                  "_fields": "id,yoast_head_json",
              })
          except urllib.error.HTTPError as e:
              body = e.read().decode()[:300] if e.fp else "(no body)"
              if e.code == 401:
                  print("ERROR: WordPress returned 401 Unauthorized.", file=sys.stderr)
                  print("Your WP_USERNAME or WP_APP_PASSWORD is invalid.", file=sys.stderr)
                  print("Regenerate the Application Password in: Users → Profile → Application Passwords", file=sys.stderr)
                  sys.exit(1)
              if e.code == 403:
                  print("ERROR: WordPress returned 403 Forbidden.", file=sys.stderr)
                  print(f"The user '{content_type}' may not have REST API access.", file=sys.stderr)
                  sys.exit(1)
              if e.code == 404:
                  print(f"ERROR: Content type '{content_type}' not found (404).", file=sys.stderr)
                  print("Check the content type slug. Common values: posts, pages.", file=sys.stderr)
                  print("Override with: WP_CONTENT_TYPE=your-type  (in .env.local)", file=sys.stderr)
                  sys.exit(1)
              print(f"ERROR: WordPress API error {e.code}. Response: {body}", file=sys.stderr)
              sys.exit(1)
          except urllib.error.URLError as e:
              print(f"ERROR: Cannot reach WordPress at {url}", file=sys.stderr)
              print(f"  Network error: {e.reason}", file=sys.stderr)
              sys.exit(1)
      
          # Detect SEO plugins from first item's fields
          seo_plugin = "none detected"
          if items:
              item = items[0] if isinstance(items, list) else items
              if "yoast_head_json" in item:
                  seo_plugin = "Yoast SEO"
      
          if seo_plugin == "none detected":
              # Check REST API namespaces for plugin detection
              try:
                  ns_data, _, _ = wp_get(url, auth_header, "/wp-json/", timeout=10, retries=1)
                  namespaces = ns_data.get("namespaces", [])
                  if any(ns.startswith("yoast") for ns in namespaces):
                      seo_plugin = "Yoast SEO"
                  elif any(ns.startswith("rankmath") for ns in namespaces):
                      seo_plugin = "RankMath"
              except Exception:
                  pass
      
          print(f"WordPress REST API ready | content type: {content_type} | {total} published | SEO plugin: {seo_plugin}", file=sys.stderr)
          return total, seo_plugin
      
      
      def main():
          url, username, app_password, content_type = get_config()
          check_config(url, username, app_password)
          auth_header = make_auth_header(username, app_password)
          total, seo_plugin = check_connectivity(url, auth_header, content_type)
          if total == 0:
              print(f"WARNING: No published entries found in '{content_type}'.", file=sys.stderr)
          print(f"OK: WordPress ready ({content_type}, {total} published, {seo_plugin})", file=sys.stderr)
      
      
      if __name__ == "__main__":
          main()
      
    • push_strapi_seo.py 18.3 KB
      #!/usr/bin/env python3
      """Push SEO metadata updates back to Strapi.
      
      Reads a batch of recommended SEO updates, shows a diff of proposed changes,
      and writes them to Strapi after confirmation.
      
      Supports Strapi v4 (PUT /api/{type}/{id}) and v5 (PUT /api/{type}/{documentId}).
      Locale-aware: for localized v5 content, pass --locale or include 'locale' in batch.
      No external dependencies — uses only Python stdlib.
      
      Usage — single entry:
        python3 push_strapi_seo.py \\
          --document-id clkgylmcc000008lcdd868feh \\
          --meta-title "New Title | Brand" \\
          --meta-description "Compelling 120-char description."
      
        # Localized v5:
        python3 push_strapi_seo.py \\
          --document-id clkgylmcc000008lcdd868feh \\
          --locale fr \\
          --meta-title "Nouveau titre | Marque"
      
      Usage — batch from file:
        python3 push_strapi_seo.py --batch-file /tmp/seo_updates.json [--yes]
      
      Batch file format (JSON array):
        [
          {
            "document_id": "clkgylmcc000008lcdd868feh",  // v5
            "id": 42,                                      // v4 fallback
            "locale": "en",                                // optional, v5 localized
            "seo_schema": "component",                     // "component" | "root_fields"
            "meta_title": "New Title | Brand",
            "meta_description": "New description.",
            "updated_at": "2024-01-20T14:30:00.000Z"      // optional: refuse if stale
          }
        ]
      
      Environment variables (or .env / .env.local):
        STRAPI_URL            Required.
        STRAPI_API_KEY        Required. Must be Full-access token (not read-only).
        STRAPI_CONTENT_TYPE   Optional (default: articles).
        STRAPI_VERSION        Optional. Force '4' or '5'.
      """
      
      import argparse
      import ipaddress
      import json
      import os
      import socket
      import sys
      import time
      import urllib.error
      import urllib.parse
      import urllib.request
      
      
      _RETRY_CODES = {429, 502, 503, 504}
      
      
      # ── SSRF protection ───────────────────────────────────────────────────────────
      
      def _is_private_ip(ip_str):
          try:
              addr = ipaddress.ip_address(ip_str)
              return addr.is_loopback or addr.is_private or addr.is_link_local or addr.is_reserved
          except ValueError:
              return False
      
      
      def validate_url(url):
          """Block SSRF targets. Called before any HTTP requests are made."""
          try:
              parsed = urllib.parse.urlparse(url)
          except Exception:
              print("ERROR: STRAPI_URL is not a valid URL.", file=sys.stderr)
              sys.exit(1)
          if parsed.scheme not in ("http", "https"):
              print(f"ERROR: STRAPI_URL must use http:// or https://", file=sys.stderr)
              sys.exit(1)
          hostname = parsed.hostname or ""
          if not hostname:
              print("ERROR: STRAPI_URL has no hostname.", file=sys.stderr)
              sys.exit(1)
          if _is_private_ip(hostname):
              print(f"ERROR: STRAPI_URL is a private/local address ('{hostname}').", file=sys.stderr)
              sys.exit(1)
          if hostname.lower() == "localhost":
              print("ERROR: STRAPI_URL points to localhost.", file=sys.stderr)
              sys.exit(1)
          # DNS-based check (best-effort)
          try:
              for info in socket.getaddrinfo(hostname, None, type=socket.SOCK_STREAM):
                  if _is_private_ip(info[4][0]):
                      print(f"ERROR: STRAPI_URL resolves to an internal address ({info[4][0]}).", file=sys.stderr)
                      sys.exit(1)
          except (socket.gaierror, OSError):
              pass  # non-fatal; let the request fail naturally
      
      
      # ── Config loading ────────────────────────────────────────────────────────────
      
      def load_env_file(path):
          env = {}
          try:
              with open(path) as f:
                  for line in f:
                      line = line.strip()
                      if not line or line.startswith("#") or "=" not in line:
                          continue
                      key, _, raw_value = line.partition("=")
                      key = key.strip()
                      value = raw_value.strip().strip('"').strip("'")
                      if key:
                          env[key] = value
          except (OSError, PermissionError):
              pass
          return env
      
      
      def find_and_load_env():
          env = {}
          search = os.path.abspath(os.getcwd())
          for _ in range(6):
              for name in (".env.local", ".env"):
                  candidate = os.path.join(search, name)
                  if os.path.isfile(candidate):
                      env.update(load_env_file(candidate))
              parent = os.path.dirname(search)
              if parent == search:
                  break
              search = parent
          return env
      
      
      def get_config():
          file_env = find_and_load_env()
      
          def get(key):
              return os.environ.get(key) or file_env.get(key, "")
      
          return (
              get("STRAPI_URL").rstrip("/"),
              get("STRAPI_API_KEY"),
              get("STRAPI_CONTENT_TYPE") or "articles",
              get("STRAPI_VERSION"),
          )
      
      
      # ── HTTP helpers with retry ───────────────────────────────────────────────────
      
      def _headers(api_key):
          return {"Authorization": f"Bearer {api_key}", "Content-Type": "application/json"}
      
      
      def strapi_get(base_url, api_key, path, params=None, timeout=15, retries=3):
          full_url = f"{base_url}{path}"
          if params:
              full_url = f"{full_url}?{urllib.parse.urlencode(params)}"
          req = urllib.request.Request(full_url, headers=_headers(api_key))
          last_exc = None
          for attempt in range(retries):
              try:
                  with urllib.request.urlopen(req, timeout=timeout) as resp:
                      return json.loads(resp.read())
              except urllib.error.HTTPError as e:
                  if e.code in _RETRY_CODES and attempt < retries - 1:
                      time.sleep(2 ** attempt)
                      last_exc = e
                      continue
                  raise
              except urllib.error.URLError as e:
                  if attempt < retries - 1:
                      time.sleep(2 ** attempt)
                      last_exc = e
                      continue
                  raise
          raise last_exc
      
      
      def strapi_put(base_url, api_key, path, payload, timeout=30, retries=3):
          full_url = f"{base_url}{path}"
          data = json.dumps(payload).encode()
          req = urllib.request.Request(
              full_url, data=data, method="PUT", headers=_headers(api_key)
          )
          last_exc = None
          for attempt in range(retries):
              try:
                  with urllib.request.urlopen(req, timeout=timeout) as resp:
                      return json.loads(resp.read())
              except urllib.error.HTTPError as e:
                  if e.code in _RETRY_CODES and attempt < retries - 1:
                      time.sleep(2 ** attempt)
                      last_exc = e
                      continue
                  raise
              except urllib.error.URLError as e:
                  if attempt < retries - 1:
                      time.sleep(2 ** attempt)
                      last_exc = e
                      continue
                  raise
          raise last_exc
      
      
      # ── Version detection ─────────────────────────────────────────────────────────
      
      def detect_version(raw, version_hint):
          """Detect v4 vs v5 from a single-entry GET response."""
          if version_hint in ("4", "5"):
              return int(version_hint)
          data = raw.get("data", {})
          return 4 if "attributes" in data else 5
      
      
      # ── Current SEO value fetching ────────────────────────────────────────────────
      
      def fetch_current_seo(base_url, api_key, content_type, entry_id, locale, version):
          params = {"populate": "seo"}
          if version == 5 and locale:
              params["locale"] = locale
          try:
              data = strapi_get(base_url, api_key, f"/api/{content_type}/{entry_id}", params)
          except Exception as e:
              print(f"  WARNING: Could not fetch current values for {entry_id}: {e}", file=sys.stderr)
              return {}, {}
      
          raw = data.get("data", {})
          attrs = raw.get("attributes", raw)  # works for both v4 and v5
      
          seo = attrs.get("seo") or {}
          if isinstance(seo, dict) and "data" in seo:
              seo = seo["data"].get("attributes", seo)
      
          current_seo = {
              "meta_title": seo.get("metaTitle") or attrs.get("metaTitle") or "",
              "meta_description": seo.get("metaDescription") or attrs.get("metaDescription") or "",
              "updated_at": attrs.get("updatedAt") or "",
          }
          return current_seo, attrs
      
      
      # ── Payload builder ───────────────────────────────────────────────────────────
      
      def build_payload(update, current_attrs, seo_schema):
          """Build the PUT payload. Respects the schema in use (component vs root fields)."""
          seo_patch = {}
          if "meta_title" in update:
              seo_patch["metaTitle"] = update["meta_title"]
          if "meta_description" in update:
              seo_patch["metaDescription"] = update["meta_description"]
      
          if not seo_patch:
              return None
      
          # Determine schema: prefer explicit flag from fetch output, else detect from attrs
          use_component = seo_schema == "component"
          if seo_schema not in ("component", "root_fields"):
              # Auto-detect: if current attrs have a 'seo' key, use component schema
              use_component = "seo" in (current_attrs or {})
      
          if use_component:
              # Merge with existing SEO component to avoid clobbering unrelated fields
              existing_seo = (current_attrs or {}).get("seo") or {}
              if isinstance(existing_seo, dict) and "data" in existing_seo:
                  existing_seo = existing_seo["data"].get("attributes", {})
              merged_seo = {**{k: v for k, v in existing_seo.items()
                               if k not in ("metaImage", "metaSocial")},
                            **seo_patch}
              return {"data": {"seo": merged_seo}}
          else:
              # Root-level SEO fields
              return {"data": seo_patch}
      
      
      # ── Diff display ──────────────────────────────────────────────────────────────
      
      def print_diff(entry_id, update, current, locale=None):
          loc_label = f" [{locale}]" if locale else ""
          print(f"\n  Entry: {entry_id}{loc_label}", file=sys.stderr)
          for field in ("meta_title", "meta_description"):
              if field not in update:
                  continue
              old_val = current.get(field) or "(empty)"
              new_val = update[field]
              label = "Meta Title" if field == "meta_title" else "Meta Description"
              char_limit = 60 if field == "meta_title" else 160
              print(f"  {label}:", file=sys.stderr)
              print(f"    - {old_val}", file=sys.stderr)
              print(f"    + {new_val}", file=sys.stderr)
              if len(new_val) > char_limit:
                  print(f"    WARNING: exceeds {char_limit} chars ({len(new_val)})", file=sys.stderr)
              if len(new_val) == 0:
                  print(f"    WARNING: new value is empty — will blank this field", file=sys.stderr)
      
      
      # ── Confirmation ──────────────────────────────────────────────────────────────
      
      def confirm_batch(count, auto_yes=False):
          if auto_yes:
              return True
          if not sys.stdin.isatty():
              print("ERROR: --yes flag required in non-interactive mode.", file=sys.stderr)
              sys.exit(1)
          print(f"\nApply {count} SEO update(s) to Strapi? [y/N] ", end="", file=sys.stderr, flush=True)
          return input().strip().lower() in ("y", "yes")
      
      
      # ── Core update logic ─────────────────────────────────────────────────────────
      
      def process_updates(base_url, api_key, content_type, updates, version_hint, auto_yes=False):
          if not updates:
              print("No updates to apply.", file=sys.stderr)
              return
      
          # Short-circuit: if version_hint is explicit, skip the probe entirely
          if version_hint in ("4", "5"):
              version = int(version_hint)
          else:
              version = 5  # default; probe to confirm
              for upd in updates:
                  entry_id = upd.get("document_id") or str(upd.get("id", ""))
                  if not entry_id:
                      continue
                  try:
                      probe = strapi_get(base_url, api_key, f"/api/{content_type}/{entry_id}")
                      version = detect_version(probe, version_hint)
                      break
                  except Exception:
                      continue
      
          print(f"Strapi v{version} | {content_type}", file=sys.stderr)
      
          # Build diffs
          print(f"\nProposed changes ({len(updates)} entries):", file=sys.stderr)
          print("-" * 60, file=sys.stderr)
      
          enriched = []
          skipped = 0
          for upd in updates:
              entry_id = upd.get("document_id") or str(upd.get("id", ""))
              locale = upd.get("locale") or ""
              seo_schema = upd.get("seo_schema") or "auto"
      
              if not entry_id:
                  print(f"  SKIP: entry missing document_id/id: {upd}", file=sys.stderr)
                  skipped += 1
                  continue
      
              current_seo, current_attrs = fetch_current_seo(
                  base_url, api_key, content_type, entry_id, locale, version
              )
      
              # Stale-write guard: refuse if entry was modified since the batch was generated
              expected_updated_at = upd.get("updated_at") or ""
              live_updated_at = current_seo.get("updated_at") or ""
              if expected_updated_at and live_updated_at and expected_updated_at != live_updated_at:
                  print(
                      f"  SKIP {entry_id}: entry was modified since analysis "
                      f"(expected {expected_updated_at}, got {live_updated_at}). "
                      f"Re-run analysis before pushing.",
                      file=sys.stderr,
                  )
                  skipped += 1
                  continue
      
              print_diff(entry_id, upd, current_seo, locale)
              enriched.append((entry_id, upd, current_seo, current_attrs, locale, seo_schema))
      
          print("-" * 60, file=sys.stderr)
      
          if not enriched:
              print("No valid entries to update after review.", file=sys.stderr)
              sys.exit(0 if skipped == 0 else 1)
      
          if not confirm_batch(len(enriched), auto_yes):
              print("Aborted. No changes written.", file=sys.stderr)
              sys.exit(0)
      
          # Apply updates
          success = 0
          failed = 0
          for entry_id, upd, _current, current_attrs, locale, seo_schema in enriched:
              payload = build_payload(upd, current_attrs, seo_schema)
              if not payload:
                  print(f"  SKIP {entry_id}: nothing to update", file=sys.stderr)
                  continue
      
              path = f"/api/{content_type}/{entry_id}"
              params = {}
              if version == 5 and locale:
                  params["locale"] = locale
              if params:
                  path = f"{path}?{urllib.parse.urlencode(params)}"
      
              try:
                  strapi_put(base_url, api_key, path, payload)
                  loc_label = f" [{locale}]" if locale else ""
                  print(f"  OK   {entry_id}{loc_label}", file=sys.stderr)
                  success += 1
              except urllib.error.HTTPError as e:
                  body = e.read().decode()[:200] if e.fp else "(no body)"
                  print(f"  FAIL {entry_id}: HTTP {e.code}: {body}", file=sys.stderr)
                  failed += 1
              except urllib.error.URLError as e:
                  print(f"  FAIL {entry_id}: network error: {e.reason}", file=sys.stderr)
                  failed += 1
      
          print(f"\nDone. {success} updated, {failed} failed, {skipped} skipped.", file=sys.stderr)
          if failed:
              sys.exit(1)
      
      
      # ── CLI ───────────────────────────────────────────────────────────────────────
      
      def main():
          parser = argparse.ArgumentParser(description="Push SEO updates to Strapi")
          parser.add_argument("--content-type", help="Override STRAPI_CONTENT_TYPE")
          parser.add_argument("--document-id", help="Strapi v5 documentId (single entry)")
          parser.add_argument("--id", type=int, help="Strapi v4 numeric id (single entry)")
          parser.add_argument("--locale", help="Locale for v5 localized content (e.g. 'fr', 'en')")
          parser.add_argument("--meta-title", help="New meta title (max 60 chars)")
          parser.add_argument("--meta-description", help="New meta description (70-160 chars)")
          parser.add_argument("--batch-file", help="JSON file with array of update objects")
          parser.add_argument("--yes", "-y", action="store_true", help="Skip confirmation prompt")
          args = parser.parse_args()
      
          base_url, api_key, content_type, version_hint = get_config()
          if args.content_type:
              content_type = args.content_type
      
          if not base_url:
              print("ERROR: STRAPI_URL is not set.", file=sys.stderr)
              sys.exit(1)
          if not api_key:
              print("ERROR: STRAPI_API_KEY is not set.", file=sys.stderr)
              sys.exit(1)
      
          validate_url(base_url)
      
          if args.batch_file:
              try:
                  with open(args.batch_file) as f:
                      updates = json.load(f)
                  if not isinstance(updates, list):
                      print("ERROR: batch file must contain a JSON array.", file=sys.stderr)
                      sys.exit(1)
              except (OSError, json.JSONDecodeError) as e:
                  print(f"ERROR: Could not read batch file: {e}", file=sys.stderr)
                  sys.exit(1)
          elif args.document_id or args.id:
              if not args.meta_title and not args.meta_description:
                  print("ERROR: Provide --meta-title and/or --meta-description.", file=sys.stderr)
                  sys.exit(1)
              update = {}
              if args.document_id:
                  update["document_id"] = args.document_id
              if args.id:
                  update["id"] = args.id
              if args.locale:
                  import re
                  if not re.match(r"^[a-z]{2}(-[A-Z]{2})?$", args.locale):
                      print(f"ERROR: Invalid locale '{args.locale}'. Expected format: 'en' or 'en-US'.", file=sys.stderr)
                      sys.exit(1)
                  update["locale"] = args.locale
              if args.meta_title:
                  update["meta_title"] = args.meta_title
              if args.meta_description:
                  update["meta_description"] = args.meta_description
              updates = [update]
          else:
              parser.print_help()
              sys.exit(1)
      
          process_updates(base_url, api_key, content_type, updates, version_hint, auto_yes=args.yes)
      
      
      if __name__ == "__main__":
          main()
      
    • show_gsc.py 5.2 KB
      #!/usr/bin/env python3
      """
      Display a human-readable summary of the GSC analysis JSON output.
      
      Usage:
        python3 show_gsc.py [path/to/gsc_analysis.json]
      
      If no path is given, reads from the default temp file location.
      """
      
      import json
      import os
      import sys
      import tempfile
      
      from _uid import portable_uid
      
      DEFAULT_PATH = os.path.join(tempfile.gettempdir(), f"gsc_analysis_{portable_uid()}.json")
      
      
      def fmt_ctr(ctr):
          """CTR is stored as a percentage (e.g. 4.79 means 4.79%)."""
          return f"{ctr:.2f}%"
      
      
      def show(path):
          with open(path) as f:
              data = json.load(f)
      
          summary = data.get("summary", {})
          print(f"\nSite: {data.get('site', '?')}")
          period = data.get("period", {})
          print(f"Period: {period.get('start', '?')} to {period.get('end', '?')} ({period.get('days', '?')} days)")
          print(f"\nSummary: {summary.get('clicks', 0):,} clicks | {summary.get('impressions', 0):,} impressions "
                f"| CTR {fmt_ctr(summary.get('ctr', 0))} | Avg position {summary.get('position', 0)}")
      
          # Top pages
          top_pages = data.get("top_pages", [])
          if top_pages:
              print(f"\n=== TOP {len(top_pages)} PAGES ===")
              for i, p in enumerate(top_pages, 1):
                  print(f"  {i:2}. {p['clicks']:5,} clk | {p['impressions']:7,} imp "
                        f"| CTR {fmt_ctr(p['ctr'])} | pos {p['position']} | {p['page']}")
      
          # Top queries
          top_queries = data.get("top_queries", [])
          if top_queries:
              print(f"\n=== TOP {len(top_queries)} QUERIES ===")
              for i, q in enumerate(top_queries, 1):
                  print(f"  {i:2}. {q['clicks']:5,} clk | {q['impressions']:7,} imp "
                        f"| CTR {fmt_ctr(q['ctr'])} | pos {q['position']} | {q['query']}")
      
          # Position buckets
          buckets = data.get("position_buckets", {})
          if buckets:
              print("\n=== POSITION BUCKETS ===")
              for bucket_name in ["1-3", "4-10", "11-20", "21+"]:
                  rows = buckets.get(bucket_name, [])
                  print(f"  [{bucket_name}]: {len(rows)} queries")
      
          # CTR opportunities
          ctr_opps = data.get("ctr_opportunities", [])
          if ctr_opps:
              print(f"\n=== CTR OPPORTUNITIES (high impressions, low CTR) ===")
              for q in ctr_opps[:10]:
                  print(f"  {q['impressions']:6,} imp | CTR {fmt_ctr(q['ctr'])} | pos {q['position']} | {q['query']}")
      
          # Cannibalization
          cannib = data.get("cannibalization", [])
          if cannib:
              print(f"\n=== CANNIBALIZATION ({len(cannib)} queries) ===")
              for c in cannib[:5]:
                  print(f"  '{c['query']}' → winner: {c['winner_page']}")
                  print(f"    losers: {', '.join(c['loser_pages'])}")
                  print(f"    action: {c['recommended_action']}")
      
          # Declining pages/queries
          comparison = data.get("comparison", {})
          declining_pages = comparison.get("declining_pages", [])
          declining_queries = comparison.get("declining_queries", [])
          comp_period = comparison.get("period", "?")
          comp_prior = comparison.get("prior_period", "?")
          if declining_pages or declining_queries:
              print(f"\n=== TRAFFIC CHANGES ({comp_period} vs {comp_prior}) ===")
              if declining_pages:
                  print(f"  Declining pages ({len(declining_pages)}):")
                  for p in declining_pages[:5]:
                      print(f"    {p['change_pct']:+.1f}% | {p['clicks_now']:,} → {p['clicks_prev']:,} | {p['page']}")
              if declining_queries:
                  print(f"  Declining queries ({len(declining_queries)}):")
                  for q in declining_queries[:5]:
                      print(f"    {q['change_pct']:+.1f}% | {q['clicks_now']:,} → {q['clicks_prev']:,} | {q['query']}")
      
          # Device split
          devices = data.get("device_split", [])
          if devices:
              print("\n=== DEVICE SPLIT ===")
              for d in devices:
                  print(f"  {d['device']:10} {d['clicks']:6,} clk | CTR {fmt_ctr(d['ctr'])} | pos {d['position']}")
      
          # Search type split
          search_types = data.get("search_type_split", [])
          if search_types:
              print("\n=== SEARCH TYPE SPLIT ===")
              for t in search_types:
                  print(f"  {t['type']:12} {t['clicks']:6,} clk | CTR {fmt_ctr(t['ctr'])} | pos {t['position']}")
      
          # Branded split
          branded = data.get("branded_split")
          if branded:
              b = branded.get("branded", {})
              nb = branded.get("non_branded", {})
              print("\n=== BRANDED vs NON-BRANDED ===")
              print(f"  Branded:     {b.get('clicks', 0):6,} clk | {b.get('impressions', 0):,} imp "
                    f"| CTR {fmt_ctr(b.get('ctr', 0))} | {b.get('query_count', 0)} queries")
              print(f"  Non-branded: {nb.get('clicks', 0):6,} clk | {nb.get('impressions', 0):,} imp "
                    f"| CTR {fmt_ctr(nb.get('ctr', 0))} | {nb.get('query_count', 0)} queries")
      
          # Page groups
          page_groups = data.get("page_groups", [])
          if page_groups:
              print("\n=== PAGE GROUPS ===")
              for g in page_groups:
                  print(f"  {g['group']:15} {g['page_count']:3} pages | {g['clicks']:6,} clk "
                        f"| CTR {fmt_ctr(g['ctr'])} | pos {g['position']}")
      
          print()
      
      
      if __name__ == "__main__":
          path = sys.argv[1] if len(sys.argv) > 1 else DEFAULT_PATH
          if not os.path.exists(path):
              print(f"ERROR: GSC data file not found: {path}", file=sys.stderr)
              print("Run analyze_gsc.py first to generate it.", file=sys.stderr)
              sys.exit(1)
          show(path)
      
    • show_pagespeed.py 7.4 KB
      #!/usr/bin/env python3
      """
      Display PageSpeed Insights results in a terminal-friendly format.
      Reads the JSON output from pagespeed.py.
      
      Usage:
        python3 show_pagespeed.py
        python3 show_pagespeed.py --input /path/to/pagespeed.json
      """
      
      import argparse
      import json
      import os
      import sys
      import tempfile
      
      from _uid import portable_uid
      
      
      def rating_indicator(rating):
          """Return a visual indicator for CrUX rating."""
          if not rating:
              return "?"
          return {"FAST": "GOOD", "AVERAGE": "NEEDS WORK", "SLOW": "POOR"}.get(rating, rating)
      
      
      def score_indicator(score):
          """Return a visual indicator for Lighthouse score."""
          if score is None:
              return "N/A"
          if score >= 90:
              return f"{score} (Good)"
          elif score >= 50:
              return f"{score} (Needs Work)"
          else:
              return f"{score} (Poor)"
      
      
      def format_ms(val):
          """Format milliseconds for display."""
          if val is None:
              return "N/A"
          if val >= 1000:
              return f"{val / 1000:.1f} s"
          return f"{val:.0f} ms"
      
      
      def format_bytes(val):
          """Format bytes for display."""
          if not val:
              return ""
          if val >= 1_048_576:
              return f"{val / 1_048_576:.1f} MB"
          if val >= 1024:
              return f"{val / 1024:.0f} KB"
          return f"{val} B"
      
      
      def format_cls(val, is_crux=False):
          """Format CLS value.
          CrUX API returns CLS as an integer (CLS * 100), e.g. 10 means 0.10.
          Lighthouse returns CLS as a float, e.g. 0.10."""
          if val is None:
              return "N/A"
          if isinstance(val, (int, float)):
              if is_crux:
                  return f"{val / 100:.3f}"
              return f"{val:.3f}"
          return str(val)
      
      
      def print_section(title):
          print(f"\n{'=' * 60}")
          print(f"  {title}")
          print(f"{'=' * 60}")
      
      
      def print_result(result):
          """Print a single URL's PageSpeed result."""
          url = result.get("url", "?")
          strategy = result.get("strategy", "?")
      
          if result.get("error"):
              print(f"\n  {url} ({strategy}): ERROR - {result['error']}")
              return
      
          print(f"\n  URL: {url}")
          print(f"  Strategy: {strategy}")
      
          # Lab data (Lighthouse)
          lab = result.get("lab_data")
          if lab:
              score = lab.get("performance_score")
              print(f"\n  Performance Score: {score_indicator(score)}")
              print(f"  {'─' * 40}")
      
              metrics = [
                  ("First Contentful Paint", lab.get("fcp", {})),
                  ("Largest Contentful Paint", lab.get("lcp", {})),
                  ("Total Blocking Time", lab.get("tbt", {})),
                  ("Cumulative Layout Shift", lab.get("cls", {})),
                  ("Speed Index", lab.get("si", {})),
                  ("Time to Interactive", lab.get("tti", {})),
              ]
      
              print(f"  {'Metric':<30} {'Value':<15} {'Score'}")
              print(f"  {'─' * 55}")
              for name, data in metrics:
                  if not data:
                      continue
                  display = data.get("display", "")
                  metric_score = data.get("score")
                  if metric_score is not None:
                      metric_score = f"{round(metric_score * 100)}/100"
                  else:
                      metric_score = "N/A"
                  print(f"  {name:<30} {display:<15} {metric_score}")
      
          # Field data (CrUX - real user data)
          field = result.get("field_data")
          if field:
              print(f"\n  Real-User Data (Chrome UX Report)")
              print(f"  {'─' * 40}")
              overall = field.get("overall_category")
              if overall:
                  print(f"  Overall: {rating_indicator(overall)}")
      
              crux_metrics = [
                  ("LCP", field.get("lcp"), "ms", False),
                  ("INP", field.get("inp"), "ms", False),
                  ("CLS", field.get("cls"), "", True),
                  ("FCP", field.get("fcp"), "ms", False),
                  ("TTFB", field.get("ttfb"), "ms", False),
              ]
      
              print(f"  {'Metric':<8} {'Value':<12} {'Rating'}")
              print(f"  {'─' * 35}")
              for name, data, unit, is_cls in crux_metrics:
                  if not data:
                      continue
                  val = data.get("value")
                  rating = data.get("rating")
                  if is_cls:
                      display = format_cls(val, is_crux=True)
                  elif unit == "ms":
                      display = format_ms(val)
                  else:
                      display = str(val) if val is not None else "N/A"
                  print(f"  {name:<8} {display:<12} {rating_indicator(rating)}")
      
          # Origin field data (site-wide CrUX)
          origin = result.get("origin_field_data")
          if origin and origin.get("overall_category"):
              print(f"\n  Origin (Site-Wide) Real-User Data")
              print(f"  {'─' * 40}")
              print(f"  Overall: {rating_indicator(origin.get('overall_category'))}")
      
              crux_metrics = [
                  ("LCP", origin.get("lcp"), "ms", False),
                  ("INP", origin.get("inp"), "ms", False),
                  ("CLS", origin.get("cls"), "", True),
              ]
              for name, data, unit, is_cls in crux_metrics:
                  if not data:
                      continue
                  val = data.get("value")
                  rating = data.get("rating")
                  if is_cls:
                      display = format_cls(val, is_crux=True)
                  elif unit == "ms":
                      display = format_ms(val)
                  else:
                      display = str(val) if val is not None else "N/A"
                  print(f"  {name:<8} {display:<12} {rating_indicator(rating)}")
      
          # Opportunities
          opportunities = result.get("opportunities", [])
          if opportunities:
              print(f"\n  Top Optimization Opportunities")
              print(f"  {'─' * 55}")
              print(f"  {'Opportunity':<40} {'Savings'}")
              print(f"  {'─' * 55}")
              for opp in opportunities:
                  title = opp.get("title", "?")
                  if len(title) > 38:
                      title = title[:35] + "..."
                  savings = format_ms(opp.get("savings_ms"))
                  bytes_saved = opp.get("savings_bytes", 0)
                  extra = f" ({format_bytes(bytes_saved)})" if bytes_saved else ""
                  print(f"  {title:<40} {savings}{extra}")
      
          # Diagnostics
          diagnostics = result.get("diagnostics", [])
          if diagnostics:
              print(f"\n  Diagnostics")
              print(f"  {'─' * 55}")
              for diag in diagnostics:
                  title = diag.get("title", "?")
                  display = diag.get("display", "")
                  score = diag.get("score")
                  indicator = ""
                  if score is not None:
                      indicator = f" (score: {round(score * 100)}/100)"
                  suffix = f" — {display}" if display else ""
                  print(f"  - {title}{suffix}{indicator}")
      
      
      def main():
          parser = argparse.ArgumentParser()
          _default_in = os.path.join(tempfile.gettempdir(), f"pagespeed_{portable_uid()}.json")
          parser.add_argument("--input", default=_default_in, help="Input JSON file")
          args = parser.parse_args()
      
          if not os.path.isfile(args.input):
              print(f"ERROR: File not found: {args.input}", file=sys.stderr)
              print("Run pagespeed.py first to generate the data.", file=sys.stderr)
              sys.exit(1)
      
          with open(args.input) as f:
              data = json.load(f)
      
          summary = data.get("summary", {})
          results = data.get("results", [])
      
          print_section("PageSpeed Insights Report")
          print(f"  URLs tested: {summary.get('urls_tested', '?')}")
          print(f"  Strategies: {', '.join(summary.get('strategies', []))}")
          avg = summary.get("avg_performance_score")
          if avg is not None:
              print(f"  Average score: {score_indicator(avg)}")
      
          for result in results:
              print(f"\n{'─' * 60}")
              print_result(result)
      
          print(f"\n{'=' * 60}")
      
      
      if __name__ == "__main__":
          main()
      
    • url_inspection.py 14.1 KB
      #!/usr/bin/env python3
      """
      Run the Google Search Console URL Inspection API on a list of URLs.
      Outputs structured JSON for the seo-analysis skill to process.
      
      The URL Inspection API returns per-page: indexing status, mobile usability verdict,
      rich result status, last crawl time, referring sitemaps, and coverage state.
      
      Required OAuth scope: https://www.googleapis.com/auth/webmasters
      (Not just webmasters.readonly — URL Inspection requires the broader scope.)
      
      Usage:
        python3 url_inspection.py --site "sc-domain:example.com" \
          --urls "https://example.com/,https://example.com/pricing"
      
        python3 url_inspection.py --site "https://example.com/" \
          --urls-file /tmp/urls.txt
      
        python3 url_inspection.py --site "sc-domain:example.com" \
          --urls "https://example.com/,https://example.com/blog" \
          --output /tmp/inspection_results.json
      """
      
      import argparse
      import json
      import os
      import subprocess
      import sys
      import tempfile
      import time
      import urllib.parse
      import urllib.request
      import urllib.error
      from concurrent.futures import ThreadPoolExecutor, as_completed
      
      from _gcloud import adc_access_token, adc_config_dir, gcloud_run
      from _uid import portable_uid, secure_write_json
      
      
      def get_quota_project():
          """Return the quota_project_id from the ADC JSON file, or None."""
          adc_dir = adc_config_dir()
          adc_path = os.path.join(adc_dir, "application_default_credentials.json")
          try:
              with open(adc_path) as f:
                  data = json.load(f)
              if isinstance(data, dict):
                  return data.get("quota_project_id") or None
          except (OSError, ValueError):
              pass
          return None
      
      
      def get_access_token():
          try:
              result = adc_access_token()
          except FileNotFoundError:
              print("ERROR: gcloud not found. Install it from https://cloud.google.com/sdk/docs/install",
                    file=sys.stderr)
              sys.exit(1)
          except subprocess.TimeoutExpired:
              print("ERROR: gcloud timed out after 15s.", file=sys.stderr)
              sys.exit(1)
      
          if result.returncode != 0:
              print("ERROR: Not authenticated. Run:", file=sys.stderr)
              print("  gcloud auth application-default login \\", file=sys.stderr)
              print("    --scopes=https://www.googleapis.com/auth/webmasters,"
                    "https://www.googleapis.com/auth/webmasters.readonly", file=sys.stderr)
              sys.exit(1)
      
          token = result.stdout.strip()
          if not token:
              print("ERROR: gcloud returned an empty token.", file=sys.stderr)
              sys.exit(1)
          return token
      
      
      def inspect_url(token, site_url, inspection_url):
          """Call the URL Inspection API for one URL. Returns the raw API response dict."""
          endpoint = "https://searchconsole.googleapis.com/v1/urlInspection/index:inspect"
          body = json.dumps({
              "inspectionUrl": inspection_url,
              "siteUrl": site_url
          }).encode()
      
          headers = {
              "Authorization": f"Bearer {token}",
              "Content-Type": "application/json",
          }
          quota_project = get_quota_project()
          if quota_project:
              headers["x-goog-user-project"] = quota_project
          req = urllib.request.Request(endpoint, data=body, headers=headers)
      
          try:
              with urllib.request.urlopen(req, timeout=30) as resp:
                  return json.loads(resp.read()), None
          except urllib.error.HTTPError as e:
              err_body = e.read().decode() if e.fp else ""
              if e.code == 403:
                  return None, (
                      f"403 Forbidden for {inspection_url}. "
                      "The URL Inspection API requires the broader 'webmasters' OAuth scope "
                      "(not just 'webmasters.readonly'). Re-authenticate with:\n"
                      "  gcloud auth application-default login \\\n"
                      "    --scopes=https://www.googleapis.com/auth/webmasters,"
                      "https://www.googleapis.com/auth/webmasters.readonly"
                  )
              return None, f"HTTP {e.code} for {inspection_url}: {err_body[:200]}"
          except urllib.error.URLError as e:
              return None, f"Network error for {inspection_url}: {e.reason}"
      
      
      def normalize_site_url_for_inspection(site_url, url):
          """
          For domain properties (sc-domain:example.com), the inspectionUrl must be
          an absolute URL. For URL-prefix properties, it must start with the prefix.
          If the caller passes a path like '/pricing', resolve it against the site URL.
          """
          if url.startswith("http://") or url.startswith("https://"):
              return url
      
          # Strip the sc-domain: prefix to get the bare domain
          if site_url.startswith("sc-domain:"):
              domain = site_url[len("sc-domain:"):]
              return f"https://{domain.rstrip('/')}{url}"
          else:
              base = site_url.rstrip("/")
              return f"{base}{url}"
      
      
      def _as_dict(value):
          return value if isinstance(value, dict) else {}
      
      
      def _as_list(value):
          return value if isinstance(value, list) else []
      
      
      def parse_inspection_result(raw, url):
          """Extract the fields we care about from the API response."""
          ir = _as_dict(_as_dict(raw).get("inspectionResult"))
      
          # Index status
          index_result = _as_dict(ir.get("indexStatusResult"))
          indexing_state = index_result.get("coverageState", "UNKNOWN")
          verdict = index_result.get("verdict", "UNKNOWN")
          last_crawl = index_result.get("lastCrawlTime", None)
          referring_sitemaps = _as_list(index_result.get("referringSitemaps"))
          crawled_as = index_result.get("crawledAs", None)
          google_canonical = index_result.get("googleCanonical", None)
          user_canonical = index_result.get("userDeclaredCanonical", None)
          page_fetch_state = index_result.get("pageFetchState", None)
          robots_txt_state = index_result.get("robotsTxtState", None)
          indexing_state_value = index_result.get("indexingState", None)
      
          # Mobile usability
          mobile_result = _as_dict(ir.get("mobileUsabilityResult"))
          mobile_verdict = mobile_result.get("verdict", "VERDICT_UNSPECIFIED")
          mobile_issues = [
              issue.get("issueType", "UNKNOWN")
              for issue in _as_list(mobile_result.get("issues"))
              if isinstance(issue, dict)
          ]
      
          # Rich results
          rich_result = _as_dict(ir.get("richResultsResult"))
          rich_verdict = rich_result.get("verdict", "VERDICT_UNSPECIFIED")
          rich_items = []
          for item in _as_list(rich_result.get("detectedItems")):
              if not isinstance(item, dict):
                  continue
              for ri in _as_list(item.get("items")):
                  if not isinstance(ri, dict):
                      continue
                  item_entry = {
                      "name": ri.get("name", ""),
                      "issues": [
                          issue.get("issueMessage", "")
                          for issue in _as_list(ri.get("issues"))
                          if isinstance(issue, dict)
                      ]
                  }
                  rich_items.append(item_entry)
      
          return {
              "url": url,
              "index_status": {
                  "verdict": verdict,
                  "coverage_state": indexing_state,
                  "last_crawl_time": last_crawl,
                  "crawled_as": crawled_as,
                  "indexing_state": indexing_state_value,
                  "page_fetch_state": page_fetch_state,
                  "robots_txt_state": robots_txt_state,
                  "referring_sitemaps": referring_sitemaps,
                  "google_canonical": google_canonical,
                  "user_declared_canonical": user_canonical,
              },
              "mobile_usability": {
                  "verdict": mobile_verdict,
                  "issues": mobile_issues
              },
              "rich_results": {
                  "verdict": rich_verdict,
                  "detected_items": rich_items
              }
          }
      
      
      def summarize_findings(results):
          """Produce a high-level summary flags for easy parsing by the skill."""
          not_indexed = [r for r in results if r.get("index_status", {}).get("verdict") not in ("PASS", "NEUTRAL", "VERDICT_UNSPECIFIED")]
          mobile_issues = [r for r in results if r.get("mobile_usability", {}).get("verdict") not in ("MOBILE_FRIENDLY", "VERDICT_UNSPECIFIED")]
          rich_errors = [r for r in results if r.get("rich_results", {}).get("verdict") == "FAIL"]
          no_sitemaps = [r for r in results if not r.get("index_status", {}).get("referring_sitemaps")]
      
          import datetime
          stale_crawl = []
          for r in results:
              lc = r.get("index_status", {}).get("last_crawl_time")
              if lc:
                  try:
                      crawl_dt = datetime.datetime.fromisoformat(lc.replace("Z", "+00:00"))
                      now = datetime.datetime.now(datetime.timezone.utc)
                      days_since = (now - crawl_dt).days
                      if days_since > 60:
                          stale_crawl.append({
                              "url": r["url"],
                              "last_crawl_time": lc,
                              "days_since_crawl": days_since
                          })
                  except (ValueError, TypeError):
                      pass
      
          return {
              "total_urls_inspected": len(results),
              "not_indexed_count": len(not_indexed),
              "mobile_issues_count": len(mobile_issues),
              "rich_result_errors_count": len(rich_errors),
              "no_sitemap_count": len(no_sitemaps),
              "stale_crawl_count": len(stale_crawl),
              "not_indexed_urls": [r["url"] for r in not_indexed],
              "mobile_issue_urls": [r["url"] for r in mobile_issues],
              "rich_error_urls": [r["url"] for r in rich_errors],
              "stale_crawl_urls": stale_crawl
          }
      
      
      def main():
          parser = argparse.ArgumentParser(
              description="Run GSC URL Inspection API on a list of URLs."
          )
          parser.add_argument("--site", required=True,
                              help="GSC property (sc-domain:example.com or https://example.com/)")
          parser.add_argument("--urls",
                              help="Comma-separated list of URLs to inspect")
          parser.add_argument("--urls-file",
                              help="File with one URL per line")
          parser.add_argument("--max-urls", type=int, default=5,
                              help="Maximum number of URLs to inspect (API limit: 2000/day). Default: 5")
          _default_out = os.path.join(tempfile.gettempdir(),
                                      f"url_inspection_{portable_uid()}.json")
          parser.add_argument("--output", default=_default_out,
                              help="Output JSON file path")
          parser.add_argument("--delay", type=float, default=0.1,
                              help="Seconds between concurrent API calls to avoid rate limiting. Default: 0.1")
          parser.add_argument("--concurrency", type=int, default=3,
                              help="Number of concurrent URL inspections. Default: 3")
          args = parser.parse_args()
      
          # Collect URLs
          urls = []
          if args.urls:
              urls.extend([u.strip() for u in args.urls.split(",") if u.strip()])
          if args.urls_file:
              with open(args.urls_file) as f:
                  urls.extend([line.strip() for line in f if line.strip()])
      
          if not urls:
              print("ERROR: Provide --urls or --urls-file", file=sys.stderr)
              sys.exit(1)
      
          # Deduplicate and cap
          seen = set()
          deduped = []
          for u in urls:
              if u not in seen:
                  seen.add(u)
                  deduped.append(u)
          urls = deduped[:args.max_urls]
      
          if len(deduped) > args.max_urls:
              print(f"Note: Capped at {args.max_urls} URLs (had {len(deduped)}). "
                    f"Pass --max-urls N to inspect more.", file=sys.stderr)
      
          print(f"Inspecting {len(urls)} URLs for site: {args.site} "
                f"(concurrency={args.concurrency})", file=sys.stderr)
      
          token = get_access_token()
      
          # Normalize all URLs upfront
          absolute_urls = [normalize_site_url_for_inspection(args.site, u) for u in urls]
      
          results = []
          errors = []
          abort_403 = False
      
          def _inspect_one(absolute_url):
              time.sleep(args.delay)  # small stagger to avoid thundering herd
              return absolute_url, inspect_url(token, args.site, absolute_url)
      
          with ThreadPoolExecutor(max_workers=args.concurrency) as pool:
              futures = {pool.submit(_inspect_one, url): url for url in absolute_urls}
              for future in as_completed(futures):
                  try:
                      absolute_url, (raw, error) = future.result()
                  except Exception as exc:
                      absolute_url = futures[future]
                      print(f"  ERROR [{absolute_url}]: unexpected error: {exc}", file=sys.stderr)
                      errors.append({"url": absolute_url, "error": str(exc)})
                      continue
                  if error:
                      print(f"  ERROR [{absolute_url}]: {error[:80]}", file=sys.stderr)
                      errors.append({"url": absolute_url, "error": error})
                      if "403" in str(error):
                          abort_403 = True
                  else:
                      parsed = parse_inspection_result(raw, absolute_url)
                      results.append(parsed)
                      verdict = parsed.get("index_status", {}).get("verdict", "UNKNOWN")
                      mobile = parsed.get("mobile_usability", {}).get("verdict", "VERDICT_UNSPECIFIED")
                      print(f"  ✓ {absolute_url} — Index: {verdict} | Mobile: {mobile}",
                            file=sys.stderr)
      
          if abort_403:
              print("\nOne or more 403 errors — URL Inspection requires 'webmasters' scope.",
                    file=sys.stderr)
              print("Re-authenticate with the broader scope and retry:", file=sys.stderr)
              print("  gcloud auth application-default login \\", file=sys.stderr)
              print("    --scopes=https://www.googleapis.com/auth/webmasters,"
                    "https://www.googleapis.com/auth/webmasters.readonly", file=sys.stderr)
      
          summary = summarize_findings(results)
      
          output = {
              "site": args.site,
              "inspected_at": __import__("datetime").datetime.utcnow().isoformat() + "Z",
              "summary": summary,
              "results": results,
              "errors": errors
          }
      
          secure_write_json(args.output, output)
      
          print(f"\nDone. Results saved to {args.output}", file=sys.stderr)
          print(f"Summary: {summary['total_urls_inspected']} inspected | "
                f"{summary['not_indexed_count']} not indexed | "
                f"{summary['mobile_issues_count']} mobile issues | "
                f"{summary['rich_result_errors_count']} rich result errors | "
                f"{summary['stale_crawl_count']} stale crawl",
                file=sys.stderr)
      
          if errors:
              print(f"\n{len(errors)} URL(s) failed inspection:", file=sys.stderr)
              for e in errors:
                  print(f"  {e['url']}: {e['error'][:100]}", file=sys.stderr)
      
      
      if __name__ == "__main__":
          main()
      
    • _gcloud.py 2.7 KB
      """Helpers for invoking the gcloud CLI portably."""
      
      import os
      import shutil
      import subprocess
      import sys
      
      
      def gcloud_command(args):
          """Return a subprocess argument list for a gcloud command.
      
          On Windows, the Google Cloud SDK installs gcloud as gcloud.cmd. Python's
          shell=False path resolution does not expand PATHEXT for CreateProcess, so
          invoke the resolved batch file through cmd.exe.
          """
          if not args or args[0] != "gcloud":
              raise ValueError("gcloud_command expects args starting with 'gcloud'")
      
          gcloud = shutil.which("gcloud")
          if sys.platform == "win32" and gcloud and gcloud.lower().endswith((".cmd", ".bat")):
              return ["cmd", "/c", gcloud, *args[1:]]
      
          return [gcloud or "gcloud", *args[1:]]
      
      
      def gcloud_run(args, *run_args, **run_kwargs):
          """Run gcloud with subprocess.run using the portable command wrapper."""
          return subprocess.run(gcloud_command(args), *run_args, **run_kwargs)
      
      
      # Search Console needs an explicitly-requested scope. Service-account ADC
      # (GOOGLE_APPLICATION_CREDENTIALS) mints a cloud-platform-only token by default,
      # which searchconsole.googleapis.com rejects with 403
      # ACCESS_TOKEN_SCOPE_INSUFFICIENT.
      GSC_SCOPES = (
          "https://www.googleapis.com/auth/webmasters.readonly,"
          "https://www.googleapis.com/auth/cloud-platform"
      )
      
      
      def adc_access_token(scopes=GSC_SCOPES, timeout=15):
          """Mint an Application Default Credentials access token.
      
          Requests `scopes` explicitly so that service-account credentials can reach
          Search Console. User credentials that were not granted those scopes at
          login cannot mint them, so fall back to an unscoped request rather than
          failing outright.
          """
          attempts = []
          if scopes:
              attempts.append(
                  ["gcloud", "auth", "application-default", "print-access-token",
                   f"--scopes={scopes}"]
              )
          attempts.append(["gcloud", "auth", "application-default", "print-access-token"])
      
          result = None
          for args in attempts:
              result = gcloud_run(args, capture_output=True, text=True, timeout=timeout)
              if result.returncode == 0 and result.stdout.strip():
                  return result
          return result
      
      
      def adc_config_dir():
          """Return the gcloud config directory that holds the ADC file.
      
          CLOUDSDK_CONFIG wins when set. Otherwise gcloud writes its config to
          %APPDATA%\\gcloud on Windows and ~/.config/gcloud everywhere else.
          """
          if os.environ.get("CLOUDSDK_CONFIG"):
              return os.environ["CLOUDSDK_CONFIG"]
          if sys.platform == "win32":
              appdata = os.environ.get("APPDATA")
              if appdata:
                  return os.path.join(appdata, "gcloud")
          return os.path.join(os.path.expanduser("~"), ".config", "gcloud")
      
    • _uid.py 2.9 KB
      """Portable per-user identifier and secure tmp-file helpers.
      
      Why this exists
      ---------------
      The seo-analysis scripts cache intermediate JSON in the system tempdir between
      invocations (e.g. ``analyze_gsc.py`` writes, ``show_gsc.py`` reads). Filenames
      are keyed by a per-user suffix so that on shared POSIX hosts two users running
      the scripts in the same ``/tmp`` don't collide.
      
      Two primitives:
      
      - :func:`portable_uid` — stable, path-safe identifier for the current user.
        Uses ``os.getuid()`` on POSIX (preserving the historical filename suffix on
        Linux/macOS), sanitized ``getpass.getuser()`` on Windows where ``getuid``
        doesn't exist, and a hashed env-based fallback if neither is available.
      
      - :func:`secure_write_json` — atomic, mode-0600, symlink-safe JSON write,
        matching the pattern already used in the CMS fetchers
        (``fetch_*_content.py``). Writes to a fresh ``mkstemp()`` file in the
        destination directory, then ``os.replace()``s it into place. Defends
        against symlink attacks on shared tmpdirs because POSIX ``rename(2)``
        removes a pre-existing symlink at the destination instead of following it.
      
      Usage as a module: ``python3 -m _uid`` prints the portable uid (used by the
      SKILL.md heredoc in place of the previous ``os.getuid()`` shell call).
      """
      
      from __future__ import annotations
      
      import hashlib
      import json
      import os
      import re
      import sys
      import tempfile
      from typing import Any
      
      _SAFE_CHARS = re.compile(r"[^A-Za-z0-9_-]")
      
      
      def portable_uid() -> str:
          """Return a stable, path-safe identifier for the current user."""
          getuid = getattr(os, "getuid", None)
          if getuid is not None:
              return str(getuid())
      
          import getpass
          try:
              username = getpass.getuser()
          except Exception:
              username = ""
      
          # Sanitize: env-var-derived usernames could contain path separators or
          # null bytes; we interpolate the result into a filesystem path.
          safe = _SAFE_CHARS.sub("_", username)[:32].strip("_")
          if safe:
              return safe
      
          seed = os.environ.get("APPDATA") or os.environ.get("USERPROFILE") or ""
          if seed:
              return hashlib.sha1(seed.encode("utf-8", "replace")).hexdigest()[:8]
      
          return f"pid{os.getpid()}"
      
      
      def secure_write_json(path: str, data: Any) -> None:
          """Atomically write ``data`` as JSON to ``path`` with mode 0600.
      
          Defends against symlink-based clobber attacks on shared tempdirs.
          """
          out_dir = os.path.dirname(path) or "."
          fd, tmp_path = tempfile.mkstemp(dir=out_dir, suffix=".json.tmp")
          try:
              try:
                  os.chmod(tmp_path, 0o600)
              except (OSError, NotImplementedError):
                  # Windows / unusual filesystems may not honor POSIX modes.
                  pass
              with os.fdopen(fd, "w") as f:
                  json.dump(data, f, indent=2)
              os.replace(tmp_path, path)
          except Exception:
              try:
                  os.unlink(tmp_path)
              except OSError:
                  pass
              raise
      
      
      if __name__ == "__main__":
          sys.stdout.write(portable_uid())
      
  • SKILL.md 58.8 KB
    ---
    name: seo-analysis
    argument-hint: "<URL to audit, e.g. https://example.com>"
    description: >
      Full SEO audit: Google Search Console data + URL Inspection API + PageSpeed
      Insights API + technical crawl + keyword research + metadata audit + schema
      markup audit + search intent analysis + Core Web Vitals monitoring. Feeds real
      GSC data and PageSpeed metrics into AI to surface quick wins, diagnose traffic
      drops, find content gaps, identify metadata mismatches, detect schema gaps,
      monitor page performance, and produce an actionable 30-day plan. Use this skill
      whenever the user asks about SEO, search rankings, organic traffic, Google
      Search Console, keyword performance, traffic drops, content gaps, search
      visibility, technical SEO, meta tags, schema markup, structured data, URL
      indexing, keyword research, indexing issues, page speed, performance, Core Web
      Vitals, LCP, INP, CLS, or Lighthouse scores. Also trigger on: "why is my
      traffic down", "what keywords am I ranking for", "improve my rankings", "check
      my search console", "SEO audit", "analyze my SEO", "technical SEO", "meta
      tags", "indexing issues", "crawl errors", "content strategy", "keyword
      cannibalization", "search intent", "schema markup", "structured data", "URL
      inspection", "page speed", "performance score", "core web vitals", "lighthouse",
      or any organic search question. If in doubt, trigger. This skill handles
      everything from quick GSC checks to deep technical audits with performance
      monitoring.
    ---
    
    # SEO Analysis
    
    You are a senior technical SEO consultant. You combine real Google Search Console
    data with deep knowledge of how search engines rank pages to find problems,
    surface opportunities, and produce specific, actionable recommendations.
    
    Your goal is not to produce a generic report. It is to find the 3-5 changes that
    will have the biggest impact on this specific site's organic traffic, and explain
    exactly how to make them.
    
    Works on any site. Works whether you are inside a website repo or auditing a URL
    cold.
    
    ---
    
    ## Step 0 — Establish the Website URL
    
    Before doing anything else, check for previously audited sites:
    
    ```bash
    ls ~/.toprank/business-context/*.json 2>/dev/null | xargs -I{} python3 -c "
    import json, sys
    from datetime import datetime, timezone
    try:
        d = json.load(open(sys.argv[1]))
        gen = datetime.fromisoformat(d.get('generated_at', '1970-01-01T00:00:00+00:00'))
        age = (datetime.now(timezone.utc) - gen.astimezone(timezone.utc)).days
        print(f\"{d.get('target_url', d.get('domain','?'))} (audited {age}d ago)\")
    except: pass
    " {}
    ```
    
    **If one or more cached sites are listed**, show them and ask:
    
    > "I've audited these sites before — use one, or enter a different URL:
    > 1. https://example.com (audited 12 days ago)
    > 2. Enter a different URL"
    
    If the user picks a cached site, load `target_url` from that domain's `~/.toprank/business-context/<domain>.json` and set it as `$TARGET_URL`. Skip to Phase 0.
    
    **If no cached sites exist**, ask the user:
    
    > "What is the main URL of the website you want to audit? (e.g. https://yoursite.com)"
    
    Wait for their answer. Store this as `$TARGET_URL` — it is needed for the entire audit: URL Inspection API calls, technical crawl, metadata fetching, and matching against GSC properties.
    
    Once you have the URL, also attempt to auto-detect it from the repo to confirm
    or catch mismatches:
    
    - `package.json` → `"homepage"` field or scripts with domain hints
    - `next.config.js` / `next.config.ts` → `env.NEXT_PUBLIC_SITE_URL` or `basePath`
    - `astro.config.*` → `site:` field
    - `gatsby-config.js` → `siteMetadata.siteUrl`
    - `hugo.toml` / `hugo.yaml` → `baseURL`
    - `_config.yml` (Jekyll) → `url` field
    - `.env` or `.env.local` → `NEXT_PUBLIC_SITE_URL`, `SITE_URL`, `PUBLIC_URL`
    - `vercel.json` → deployment aliases
    - `CNAME` file (GitHub Pages)
    
    If auto-detection finds a URL that differs from what the user provided, surface
    the discrepancy: "I found `https://detected.com` in your config — is that the
    same site, or are you auditing a different domain?" Resolve before continuing.
    
    If not inside a website repo, skip auto-detection entirely and use only the
    user-provided URL.
    
    ---
    
    ## Step 0.5 — Load Audit History
    
    After identifying `$TARGET_URL`, derive the domain (used throughout the entire audit) and check for a previous audit log:
    
    ```bash
    DOMAIN=$(python3 -c "import sys; from urllib.parse import urlparse; print(urlparse(sys.argv[1]).netloc.lstrip('www.'))" "$TARGET_URL")
    AUDIT_LOG="$HOME/.toprank/audit-log/${DOMAIN}.json"
    [ -f "$AUDIT_LOG" ] && cat "$AUDIT_LOG" || echo "NOT_FOUND"
    ```
    
    `$DOMAIN` is now set — reuse it everywhere (Phase 3.7, Phase 6.5). Do not re-derive it.
    
    **If found**: Extract the most recent entry's `date` and `top_issues`. Show the user a brief one-liner:
    
    > "Last audit: [date]. Previously flagged: [issue #1 title], [issue #2 title]. I'll check whether these are resolved."
    
    Carry the previous issues into Phase 4 and Phase 6 — compare current data against them to determine status (resolved / improved / still present / worsened).
    
    **If not found**: This is the first audit. No action needed.
    
    Do NOT pause for user confirmation — just show the one-liner and continue.
    
    ---
    
    ## Phase 0 — Preflight Check
    
    Read and follow `../shared/preamble.md` — it handles script discovery, gcloud auth, and GSC API setup. If credentials are already cached, this is instant.
    
    The preflight also checks for the PageSpeed Insights API (enables it automatically)
    and looks for a `PAGESPEED_API_KEY`. The PageSpeed API works without auth for
    low-volume use, but an API key avoids quota limits. If the preflight reports no
    API key, suggest:
    
    > "For reliable PageSpeed analysis, create an API key at
    > https://console.cloud.google.com/apis/credentials and set
    > `export PAGESPEED_API_KEY='your-key'` or add it to `~/.toprank/.env`."
    
    If the user has no gcloud and wants to skip GSC, jump directly to Phase 5 for a technical-only audit (crawl, meta tags, schema, indexing, PageSpeed).
    
    > **Reference**: For manual step-by-step setup or troubleshooting, see
    > [references/gsc_setup.md](references/gsc_setup.md).
    
    ---
    
    ## Phase 1 — Confirm Access to Google Search Console
    
    Using `$SKILL_SCRIPTS` from the shared preamble (Step 2):
    
    ```bash
    python3 "$SKILL_SCRIPTS/list_gsc_sites.py"
    ```
    
    **If it lists sites** → done. Carry the site list into Phase 2.
    
    **If "No Search Console properties found"** → wrong Google account. Ask the user
    which account owns their GSC properties at
    https://search.google.com/search-console, then re-authenticate:
    
    ```bash
    gcloud auth application-default login \
      --scopes=https://www.googleapis.com/auth/webmasters,https://www.googleapis.com/auth/webmasters.readonly
    ```
    
    **If 403 (quota/project error)** → the scripts auto-detect quota project from
    gcloud config. If it still fails, set it explicitly:
    
    ```bash
    gcloud auth application-default set-quota-project "$(gcloud config get-value project)"
    ```
    
    **If 403 (API not enabled)** → run:
    
    ```bash
    gcloud services enable searchconsole.googleapis.com
    ```
    
    **If 403 (permission denied)** → the account lacks GSC property access. Verify
    at Search Console → Settings → Users and permissions.
    
    ---
    
    ## Phase 2 — Match the Site to a GSC Property
    
    Use the target URL from Step 0 and the GSC property list from Phase 1 to find
    the matching property.
    
    ### Collect brand terms
    
    First, run the Loading section from `../shared/business-context.md`. This sets `CACHE_STATUS` (one of `fresh_loaded`, `stale`, or `not_found`).
    
    **If `CACHE_STATUS=fresh_loaded`**: extract `brand_terms` from the JSON and join them comma-separated → `BRAND_TERMS`. Skip asking the user. Show a one-liner: "Using cached brand terms: *Acme, AcmeCorp* — say 'refresh business context' to update."
    
    **If `CACHE_STATUS=stale` or `not_found`**: ask the user:
    > "What's your brand name? Enter one or more comma-separated terms (e.g. `Acme, AcmeCorp, acme.io`) — used to separate branded from non-branded traffic. Press Enter to skip."
    
    Store the response as `BRAND_TERMS`. If skipped, leave empty — the script handles it gracefully.
    
    GSC properties can be domain properties (`sc-domain:example.com`) or URL-prefix
    properties (`https://example.com/`). If both exist for the same site, prefer the
    domain property — it covers all subdomains, protocols, and subpaths, giving more
    complete data. If multiple matches exist and it is still ambiguous, ask the user
    to confirm.
    
    Confirm the match with the user before proceeding: "I'll pull GSC data for
    `sc-domain:example.com` — is that correct?"
    
    ---
    
    ## Phase 3 — Collect GSC Data
    
    **⚡ Speed**: In the same turn you run `analyze_gsc.py`, also fire a parallel
    WebFetch for `{target_url}/robots.txt` — it's always needed in Phase 5 and you
    already know the URL. Both calls can run simultaneously.
    
    Run the main analysis script with the confirmed site property:
    
    ```bash
    python3 "$SKILL_SCRIPTS/analyze_gsc.py" \
      --site "sc-domain:example.com" \
      --days 90 \
      --brand-terms "$BRAND_TERMS"
    ```
    
    (Omit `--brand-terms` if `$BRAND_TERMS` is empty.)
    
    After `analyze_gsc.py` completes, run the display utility to print a structured summary — **do not write inline Python to parse the JSON yourself**:
    
    ```bash
    python3 "$SKILL_SCRIPTS/show_gsc.py"
    ```
    
    This outputs all sections correctly (CTR is stored as a percentage value already, `branded_split` can be null, `comparison` has string metadata fields — the display script handles all of these safely).
    
    This pulls:
    - **Top queries** by impressions, clicks, CTR, average position
    - **Top pages** by clicks + impressions
    - **Position buckets** — queries in 1-3, 4-10, 11-20, 21+ (the "striking
      distance" opportunities)
    - **Queries losing clicks** — comparing last 28 days vs the prior 28 days
    - **Pages losing traffic** — same comparison
    - **CTR opportunities** (`ctr_opportunities`) — query-level: high impressions, low CTR, title/snippet targets
    - **CTR gaps by page** (`ctr_gaps_by_page`) — query+page level: shows exactly which page to rewrite for each underperforming query
    - **Cannibalization** (`cannibalization`) — queries where multiple pages compete, with per-page click/impression split
    - **Device split** — mobile vs desktop vs tablet clicks, impressions, CTR, position
    - **Country split** (`country_split`) — top 20 countries by clicks with CTR and position
    - **Search type breakdown** (`search_type_split`) — web vs image vs video vs news vs Discover vs Google News traffic
    - **Branded vs non-branded split** (`branded_split`) — separate aggregates for queries containing brand terms vs pure organic; `null` if no brand terms provided
    - **Page groups** (`page_groups`) — traffic aggregated by site section (/blog/, /products/, /locations/, etc.) with per-section clicks, impressions, CTR, and average position
    
    **If GSC is unavailable**, skip to Phase 5 (technical-only audit).
    
    ---
    
    ## ⚡ Parallel Data Collection (after Phase 3 completes)
    
    **Do not run Phase 3.5, 3.6, 5, and 5.5 sequentially — run them all at once.**
    
    As soon as Phase 3's `analyze_gsc.py` finishes and you have the top pages list,
    launch all four of these in a single turn using parallel tool calls:
    
    1. **Phase 3.5**: run `url_inspection.py` (Bash tool)
    2. **Phase 3.6**: detect CMS with `cms_detect.py`, then run the appropriate preflight + fetch if configured (Bash tool)
    3. **Phase 5 pre-fetch**: fetch `robots.txt`, the homepage, and up to 4 top pages via WebFetch — all in parallel
    4. **Phase 5.5**: run `pagespeed.py` for the homepage + top pages by clicks (Bash tool) — this calls the PageSpeed Insights API which is independent of GSC auth
    
    This is safe because all four only need the target URL and top pages list, which
    Phase 3 has already produced. Running them in parallel cuts ~3-5 minutes off the
    total audit time. Start them all in the same response before reading any results.
    
    **After all parallel tasks complete**, run **Phase 3.7** (Persona Discovery)
    before starting Phase 4 analysis. Phase 3.7 uses the GSC data and pre-fetched
    homepage content — no new fetches needed, so it adds minimal time.
    
    Also: once you know the target URL (after Step 0), **pre-fetch `robots.txt`
    (`{target_url}/robots.txt`) immediately** — don't wait for Phase 3 to finish. It
    is always needed in Phase 5 and takes only seconds. Fire it off as a WebFetch call
    alongside the `analyze_gsc.py` bash call.
    
    ---
    
    ## Phase 3.5 — URL Inspection
    
    Run the URL Inspection API on the top 10 pages by clicks from Phase 3, plus any
    pages flagged as losing traffic:
    
    ```bash
    python3 "$SKILL_SCRIPTS/url_inspection.py" \
      --site "sc-domain:example.com" \
      --urls "/path/to/page1,/path/to/page2,..."
    ```
    
    The script calls `POST https://searchconsole.googleapis.com/v1/urlInspection/index:inspect`
    for each URL and returns per-page:
    - **Indexing status**: `INDEXED`, `NOT_INDEXED`, `SUBMITTED_AND_INDEXED`,
      `DUPLICATE_WITHOUT_CANONICAL`, `CRAWLED_CURRENTLY_NOT_INDEXED`, etc.
    - **Mobile usability verdict**: `MOBILE_FRIENDLY` or issues found
    - **Rich result status**: which rich result types were detected and their verdict
    - **Last crawl time**: when Googlebot last visited
    - **Referring sitemaps**: which sitemap(s) reference this URL
    - **Coverage state**: full coverage detail from the Index Coverage report
    
    **If URL Inspection returns 403**: the current auth scope may be read-only. Re-
    authenticate with the broader scope:
    
    ```bash
    gcloud auth application-default login \
      --scopes=https://www.googleapis.com/auth/webmasters,https://www.googleapis.com/auth/webmasters.readonly
    ```
    
    Then retry `url_inspection.py`.
    
    **Analyze the inspection results and flag immediately:**
    - Any top-traffic page that is `NOT_INDEXED` or `CRAWLED_CURRENTLY_NOT_INDEXED` —
      this is a critical issue. Identify which page, what the coverage state says,
      and what likely caused it (noindex tag, canonical pointing elsewhere, robots
      blocking, soft 404).
    - Pages with `DUPLICATE_WITHOUT_CANONICAL` — these are leaking authority. The
      canonical needs to be set.
    - Pages where mobile usability is failing — cross-reference with device split
      from Phase 3 to confirm whether mobile traffic is below par.
    - Pages with no referring sitemaps — if they are important pages, they should be
      in a sitemap.
    - Pages with rich result errors where schema exists — this pre-validates Phase 5
      structured data findings.
    - Pages whose last crawl time is more than 60 days ago despite having traffic —
      crawl budget issue or accidental de-prioritization.
    
    ---
    
    ## Phase 3.6 — CMS Content Inventory (Optional)
    
    This phase is **non-blocking** — if no CMS is configured it is silently skipped.
    
    ### Detect configured CMS
    
    ```bash
    CMS_TYPE=$(python3 "$SKILL_SCRIPTS/cms_detect.py" 2>/dev/null)
    CMS_DETECT_EXIT=$?
    ```
    
    - Exit code **2** → no CMS configured. Skip this phase entirely, no mention needed.
    - Exit code **0** → CMS detected. Run the matching preflight below.
    
    ### Run preflight and fetch
    
    ```bash
    CMS_CONTENT_FILE=$(SKILL_SCRIPTS="$SKILL_SCRIPTS" python3 -c "import os, sys, tempfile; sys.path.insert(0, os.environ['SKILL_SCRIPTS']); from _uid import portable_uid; print(os.path.join(tempfile.gettempdir(), f'cms_content_{portable_uid()}.json'))")
    
    case "$CMS_TYPE" in
      strapi)
        python3 "$SKILL_SCRIPTS/preflight_strapi.py"
        CMS_PREFLIGHT=$?
        [ "$CMS_PREFLIGHT" = "0" ] && python3 "$SKILL_SCRIPTS/fetch_strapi_content.py" --output "$CMS_CONTENT_FILE"
        ;;
      wordpress)
        python3 "$SKILL_SCRIPTS/preflight_wordpress.py"
        CMS_PREFLIGHT=$?
        [ "$CMS_PREFLIGHT" = "0" ] && python3 "$SKILL_SCRIPTS/fetch_wordpress_content.py" --output "$CMS_CONTENT_FILE"
        ;;
      contentful)
        python3 "$SKILL_SCRIPTS/preflight_contentful.py"
        CMS_PREFLIGHT=$?
        [ "$CMS_PREFLIGHT" = "0" ] && python3 "$SKILL_SCRIPTS/fetch_contentful_content.py" --output "$CMS_CONTENT_FILE"
        ;;
      ghost)
        python3 "$SKILL_SCRIPTS/preflight_ghost.py"
        CMS_PREFLIGHT=$?
        [ "$CMS_PREFLIGHT" = "0" ] && python3 "$SKILL_SCRIPTS/fetch_ghost_content.py" --output "$CMS_CONTENT_FILE"
        ;;
    esac
    ```
    
    **Preflight exit codes:**
    - **0** → ready. Content fetched to `$CMS_CONTENT_FILE`. Load it and use the data in Phase 4.
    - **2** → not configured. Skip silently.
    - **1** → auth/config error. Show the error and ask the user if they want to fix it
      (suggest `/setup-cms`) or continue without CMS data.
    
    ### What to do with the CMS data
    
    Load `$CMS_CONTENT_FILE`. All CMSes produce the same normalized format:
    `cms_content.entries` is a list of published articles with slugs and SEO fields.
    
    Cross-reference against GSC data:
    
    **1. Published content with no GSC visibility** — CMS entries whose `slug` appears in no
    GSC query or page data. This could mean: not yet indexed, canonicalized to another URL,
    recently published (GSC data lags ~3 days), property mismatch, or genuinely not ranking.
    For each: cross-check in Phase 5 technical crawl (indexability, robots.txt, canonical tags).
    Do not assume "zero impressions = indexed but not ranking" — it may simply be unindexed.
    
    **2. Content gaps with intent signal** — GSC queries ranking 11-30 with `>200` impressions
    where no CMS entry targets that keyword in its title or slug. These are confirmed demand
    signals you can close with a new article.
    
    **3. Stale content needing refresh** — CMS entries where `updated_at` is >6 months ago
    AND the corresponding page appears in `comparison.declining_pages`. Age alone isn't a problem;
    age + declining clicks is.
    
    **4. Missing SEO fields** — Use `cms_content.seo_audit` directly:
    - `missing_meta_title` — entries with no meta title set
    - `missing_meta_description` — entries with no meta description set
    - `meta_title_too_long` — meta titles over 60 characters
    - `meta_description_too_short/too_long` — outside 70-160 char range
    
    Surface the top 5 most impactful fixes (by impressions where GSC data matches).
    
    ### Pushing fixes back (Strapi only)
    
    For Strapi, after generating recommendations in Phase 6, offer to write the fixes directly:
    
    > "I can push the meta title/description fixes directly to Strapi. Want me to apply them?"
    
    ```bash
    python3 "$SKILL_SCRIPTS/push_strapi_seo.py" \
      --document-id "<documentId>" \
      --meta-title "New title under 60 chars" \
      --meta-description "New description 70-160 chars."
    # Or batch: python3 "$SKILL_SCRIPTS/push_strapi_seo.py" --batch-file /tmp/seo_updates.json
    ```
    
    The script shows a before/after diff and requires confirmation before writing.
    
    ### Setup / reconfiguration
    
    If no CMS is configured and the user wants to connect one, suggest:
    > "Run `/setup-cms` to connect WordPress, Strapi, Contentful, or Ghost."
    
    ---
    
    ## Phase 3.7 — Business & Persona Discovery
    
    Understanding who visits the site — and why — shapes every recommendation from
    Phase 4 onward. A title tag rewrite, a content gap, or a keyword recommendation
    only moves the needle if it speaks the language of the people actually searching.
    This phase builds that foundation using real data you already have.
    
    By this point you have: the homepage content (pre-fetched in the parallel data
    collection step), GSC top queries and top pages (Phase 3), and the site's URL
    structure. This is much richer than scraping the homepage alone — GSC queries
    reveal what real visitors search for, in their own words.
    
    ### Check for cached personas
    
    Personas are cached at `~/.toprank/personas/` keyed by domain hostname. Check
    whether a persona file already exists (`$DOMAIN` is already set from Step 0.5):
    
    ```bash
    PERSONA_FILE="$HOME/.toprank/personas/$DOMAIN.json"
    [ -f "$PERSONA_FILE" ] && cat "$PERSONA_FILE" || echo "NOT_FOUND"
    ```
    
    **If found and `saved_at` is less than 90 days old**: Show a one-line summary of
    each persona and continue. No confirmation pause needed — the user already
    approved these. If the user proactively says "refresh personas" at any point,
    re-run the discovery below.
    
    **If found but stale (>90 days)** or **not found**: Continue to discovery below.
    
    ### Discover personas from GSC + site content
    
    Combine these data sources — do not fetch any new pages (you already have them):
    
    1. **GSC top queries** (from Phase 3) — the actual words real visitors type. Group
       by search intent: who searches informational queries vs transactional vs
       commercial investigation? These are different people with different needs.
    
    2. **GSC top pages** (from Phase 3) — which pages get traffic reveals what the site
       is known for (vs. what it claims on the homepage).
    
    3. **Homepage content** (already fetched for Phase 5) — extract: what the business
       does, who they serve, value proposition, tone/vocabulary, conversion intent.
    
    4. **URL structure** (from page groups in GSC) — /blog/ vs /products/ vs /pricing/
       reveals different visitor segments.
    
    From these signals, identify the 2-3 most distinct visitor segments. For each:
    
    | Field | What to capture | Why it matters |
    |-------|----------------|----------------|
    | **Name** | Descriptive label (e.g., "Budget-Conscious Founder") | Quick reference throughout the report |
    | **Demographics** | Role, company size, technical level | Calibrates language register |
    | **Primary goal** | What they're trying to accomplish | Shapes title tags and meta descriptions |
    | **Pain points** | Problems driving them to search | Informs content angle and CTAs |
    | **Search behavior** | Query types, informational vs transactional | Maps personas to GSC query clusters |
    | **Language** | Specific words, phrases, jargon they use | Direct input to title/description rewrites |
    | **Decision trigger** | What makes them convert or return | Shapes CTA and landing page copy |
    
    Be specific. "Small business owner comparing field-service software for a 3-location
    operation" is useful. "Users who want to learn more" is not. Ground every persona
    in actual GSC query patterns — if you can't point to a cluster of queries that
    this persona would type, the persona is speculative and should be dropped.
    
    ### Persist personas
    
    Save to `~/.toprank/personas/<domain>.json` using a Python one-liner to ensure
    valid JSON (not a heredoc — heredocs with JSON are fragile):
    
    ```bash
    mkdir -p "$HOME/.toprank/personas"
    python3 -c "
    import json, sys
    data = {
        'domain': '$DOMAIN',
        'saved_at': '$(date -u +%Y-%m-%dT%H:%M:%SZ)',
        'business_summary': '<FILL: 1-2 sentence business description>',
        'personas': [
            {
                'name': '<FILL>',
                'demographics': '<FILL>',
                'primary_goal': '<FILL>',
                'pain_points': '<FILL>',
                'search_behavior': '<FILL>',
                'language': ['<FILL: term1>', '<FILL: term2>', '<FILL: term3>'],
                'decision_trigger': '<FILL>'
            }
        ]
    }
    json.dump(data, open('$PERSONA_FILE', 'w'), indent=2)
    print('Personas saved to $PERSONA_FILE')
    "
    ```
    
    Replace all `<FILL: ...>` placeholders with actual discovered values before
    running. The Python approach avoids shell quoting issues with apostrophes and
    special characters in persona descriptions.
    
    ### Present personas (non-blocking)
    
    Show the personas in a compact table — do NOT pause for confirmation. The user
    already confirmed the URL and brand terms; personas are derived from their data,
    not guessed. Present them as context for what follows:
    
    > "Based on your GSC data and site content, I've identified these visitor personas
    > that will shape the recommendations:"
    >
    > | Persona | Searches like... | Goal |
    > |---------|-----------------|------|
    > | [name] | [2-3 example query patterns from GSC] | [goal] |
    >
    > "Let me know if any of these are off — otherwise I'll use them throughout the
    > analysis."
    
    Then immediately continue to Phase 4. Do not wait for a response. If the user
    corrects a persona later, update the file and adjust any affected recommendations.
    
    **Reference `$PERSONA_FILE` path as `~/.toprank/personas/<domain>.json` in later
    phases — derive `<domain>` from the target URL each time rather than relying on
    shell variable persistence.**
    
    **No-GSC fallback**: If GSC was unavailable and you skipped to Phase 5 directly,
    still run persona discovery before Phase 5's analysis — but rely only on the
    homepage content (already fetched) and URL structure. The personas will be less
    precise without query data; note this in the report and recommend re-running the
    audit with GSC access for better persona accuracy.
    
    ---
    
    ## Phase 3.8 — Business Context
    
    Read and follow `../shared/business-context.md`.
    
    By this point you have GSC data (Phase 3) and homepage content — the two inputs needed to infer business facts before asking the user anything. The goal is to ask as few questions as possible while generating a complete, useful profile.
    
    Branch on `CACHE_STATUS` from Phase 2:
    
    **`fresh_loaded`**: business context is already in memory. No action needed — proceed to Phase 4.
    
    **`not_found`**: run the Generation flow from `../shared/business-context.md`. Seed `brand_terms` with `$BRAND_TERMS` from Phase 2 if the user provided them; supplement with additional brand signals inferred from GSC queries.
    
    **`stale`**: run Generation to refresh. `CACHE_STATUS=stale` means the file was loaded — use those values to pre-fill the three questions so the user confirms or corrects rather than re-enters from scratch.
    
    This phase adds ~30 seconds and one exchange with the user on first run. On all subsequent runs it is silent (cache load only). The payoff: Phase 6 recommendations reference the business by name, compare against real competitors, and focus on the primary goal rather than giving generic SEO advice.
    
    ---
    
    ## Phase 4 — Search Console Analysis
    
    This is where you earn your keep. Do not just restate the data. Interpret it like
    an SEO expert would.
    
    ### Traffic Overview
    
    State totals: clicks, impressions, average CTR, average position for the period.
    Note any dramatic changes. Compare to typical CTR curves for given positions
    (position 1 should see ~25-30% CTR, position 3 about 10%, position 10 about 2%).
    If a query's CTR is significantly below what its position would predict, that is
    a signal the title/snippet needs work.
    
    ### Branded vs Non-Branded Split
    
    If `branded_split` is present (not null), show it as the first table in the analysis:
    
    | Segment | Queries | Clicks | Impressions | CTR | Avg Position |
    |---------|---------|--------|-------------|-----|--------------|
    | Branded | X | X | X | X% | X |
    | Non-branded | X | X | X | X% | X |
    
    Interpret the gap:
    - If branded CTR is significantly higher (expected — users know what they're looking for), note that non-branded metrics are the real measure of organic performance.
    - If branded impressions are small vs total, the site has limited brand awareness — focus on non-branded growth.
    - If branded queries are ranking below position 3, that's a reputation/brand issue to flag separately.
    - Use non-branded metrics as the baseline for all Quick Wins and content recommendations — don't let branded traffic inflate the opportunity estimates.
    
    ### Quick Wins (highest impact, lowest effort)
    
    These are the changes that can move the needle in days, not months:
    
    1. **Position 4-10 queries** — ranking on page 1 but below the fold. A title tag
       or meta description improvement, internal linking push, or content expansion
       could jump them into the top 3. List the top 10 with current position,
       impressions, and a specific recommendation for each.
    
    2. **High-impression, low-CTR queries** — use `ctr_gaps_by_page` (not just
       `ctr_opportunities`) because it includes the exact page URL alongside the
       query. This means every recommendation can name the specific page to fix
       and the specific query driving impressions. For each, analyze the likely
       search intent (informational, transactional, navigational, commercial
       investigation) and suggest a title + description that matches it.
    
    3. **Queries dropping month-over-month** — flag anything with >30% click decline.
       For each, hypothesize: is it seasonal? Did a competitor take the SERP feature?
       Did the page content drift from the query intent?
    
    ### Search Intent Analysis
    
    For the top 10-15 queries, classify the search intent:
    - **Informational** ("how to...", "what is...") → needs comprehensive content,
      FAQ schema
    - **Transactional** ("buy...", "pricing...", "near me") → needs clear CTA,
      product schema, price
    - **Navigational** ("brand name", "brand + product") → should be ranking #1,
      if not, investigate
    - **Commercial investigation** ("best...", "vs...", "review") → needs comparison
      content, trust signals
    
    If the page ranking for a query does not match the intent (e.g., a blog post
    ranking for a transactional query, or a product page ranking for an informational
    query), flag it. This is often the single biggest unlock.
    
    **Persona lens**: Once intent is classified, cross-reference each query against
    the personas from Phase 3.7. Which persona is most likely searching this query?
    Are the vocabulary and framing in the current title/snippet the same words that
    persona would use? A title written for one persona can actively repel another.
    For example, a query attracting "The Budget-Conscious Founder" persona should
    use plain-language value framing, while the same topic searched by "The IT
    Manager" persona may expect technical specificity. Note the persona alignment
    (or mismatch) for every Quick Win recommendation.
    
    ### Keyword Cannibalization Check
    
    The output includes a `cannibalization` array. Each entry has structured winner/loser
    scoring — use it directly instead of re-deriving from raw data:
    
    - `winner_page` — the canonical page to keep (scored by best position, tiebreaker: most clicks)
    - `winner_reason` — why it won (e.g. "best position (2.1)")
    - `loser_pages` — pages to consolidate away
    - `recommended_action` — either "consolidate: 301 redirect losers to winner or add canonical" or "monitor: possible SERP domination" (all pages in top 5, positions within 2 of each other)
    
    For each cannibalized query:
    - State the winner and losers explicitly — don't make the user figure it out
    - Use `recommended_action` directly in your recommendation
    - Flag queries where position is mediocre (5-15) despite high impressions — splitting is likely suppressing a potential top-3 ranking
    - If `recommended_action` is "monitor: possible SERP domination", note this as a positive (owning multiple SERP spots) and skip the consolidation recommendation
    
    Also cross-check `top_pages` and `position_buckets` for indirect signals: a page
    that used to rank well dropping after a new page was published, or wild position
    fluctuation on a query, are signs of cannibalization not yet in the data window.
    
    ### Page Group Performance
    
    Use `page_groups` to show which site sections are winning and which need attention:
    
    | Section | Pages | Clicks | Impressions | CTR | Avg Position |
    |---------|-------|--------|-------------|-----|--------------|
    | /blog/ | X | X | X | X% | X |
    | /products/ | X | X | X | X% | X |
    | ... | | | | | |
    
    Flag:
    - **Low-CTR sections**: if an entire section (e.g., all /products/ pages) has CTR well below site average, the issue is likely a template problem (title tag format, meta description format) — one fix improves all pages in that section.
    - **High-impression, low-click sections**: signals ranking without converting — investigate intent mismatch or snippet quality across the section.
    - **Sections missing entirely**: if /locations/ or /services/ doesn't appear, either those pages don't rank or they haven't been created.
    - **"other" group is large**: means the site has custom URL patterns not covered by defaults — note this for the user so they can understand what's in "other."
    
    This is more actionable than per-page analysis: a recommendation like "the /products/ title tag template needs work" can fix 50 pages at once.
    
    ### Segment Analysis
    
    **Device** (`device_split`): Compare CTR and position across mobile/desktop/
    tablet. A page can look healthy overall but be failing on mobile. Flag any device
    where CTR is >30% below the site average — that is a mobile UX or snippet
    problem.
    
    **Country** (`country_split`): Look at the top countries. Flag cases where:
    - A country has high impressions but very low CTR (title/snippet not landing in
      that market)
    - Position is much worse in one country vs others (local competitor or relevance
      gap)
    - A country with meaningful impressions has near-zero clicks (potential hreflang
      or geo-targeting issue)
    
    **Search type** (`search_type_split`): If `discover` or `googleNews` appear,
    note them — they behave differently from web search and have separate optimization
    levers (freshness, images, authority signals). If `image` or `video` traffic
    exists and the site does not have dedicated image/video optimization, call that
    out as an opportunity.
    
    ### Content Gaps
    
    Queries where you rank 11-30 — you have topical authority but need a dedicated
    page or content expansion. Group related queries into topic clusters. For each
    cluster, recommend whether to:
    - Expand an existing page (if it partially covers the topic)
    - Create a new page (if no page targets this topic)
    - Create a content hub with internal linking (if there are 5+ related queries)
    
    ### Pages to Fix
    
    List pages with declining clicks. For each:
    - Current clicks vs previous period
    - % change
    - Likely cause (seasonal, algorithm update, new competitor, content staleness,
      technical issue)
    - Specific fix recommendation
    
    ---
    
    ## Phase 4.5 — Keyword Gap Analysis
    
    This phase identifies keyword opportunities directly from the GSC data — no
    external tools required, though running `/keyword-research` afterward can go
    deeper.
    
    ### Step 1: Find Queries Without Dedicated Pages
    
    From the GSC `top_queries` data, identify queries where:
    - The site ranks 4-20 for the query
    - The page that ranks is NOT a page primarily about that topic (e.g., a homepage
      or a page written for a different keyword is accidentally ranking)
    - There is no page on the site with that keyword prominently in the title, H1,
      or URL slug
    
    These are **keyword orphans** — the site has demonstrated topical relevance but
    has never given the topic its own page. Creating a dedicated page for each is
    typically the highest-leverage content move.
    
    For each orphan, state:
    - The query
    - Current ranking page (URL) and position
    - Monthly impressions
    - Recommended action: "Create a new page targeting '[query]' — currently ranked
      #[N] from [URL] which is not dedicated to this topic. A dedicated page could
      realistically move from #[N] to top 5."
    
    ### Step 2: Build Topic Clusters from GSC Data
    
    Group all ranking queries by theme. A cluster exists when 3+ queries share a
    core concept. For each cluster:
    - Name the cluster (e.g., "pricing-related queries", "feature X how-to queries")
    - List the queries in it, their positions, and their impressions
    - Identify whether a **pillar page** exists that ties them together
    - If no pillar page exists, recommend creating one and note the internal linking
      structure needed to funnel authority from cluster pages to the pillar
    
    ### Step 3: Business Context Gap Check
    
    Based on what the site does (inferred from its URL, top pages, and ranking
    queries), identify topics the business clearly serves that have zero or near-zero
    GSC impressions. These are **business-relevant keyword gaps** — the site should
    be visible for them but is not.
    
    State the gap explicitly: "This appears to be a [type of business]. You rank for
    [X] but have no impressions for [related topic], which has significant search
    demand. This is a content gap to close."
    
    ### Step 4: Offer Deeper Keyword Research
    
    After completing the inline analysis, offer:
    
    > "I've identified [N] keyword gaps from your GSC data. For broader keyword
    > discovery — including keywords you're NOT yet ranking for at all — run
    > `/keyword-research` with your seed topics. That skill pulls from keyword
    > databases and builds a full opportunity set beyond what GSC can see."
    
    ---
    
    ## Phase 5 — Technical SEO Audit
    
    Crawl the site's key pages to check technical health. Use the firecrawl skill if
    available, otherwise use WebFetch.
    
    Pages to audit: at most 5 pages total. Prioritize: homepage first, then fill
    remaining slots with top pages by clicks from Phase 4 — unless a page is flagged
    as declining or NOT_INDEXED in Phase 3.5, in which case swap it in. Hard cap at 5
    regardless of how many flagged pages exist; pick the highest-priority ones.
    
    **⚡ Speed note**: Fetch all 5 pages using parallel WebFetch calls in a single
    turn — do not fetch them one-at-a-time. You should have already pre-fetched
    `robots.txt` and the homepage during Phase 3 (see Parallel Data Collection above);
    if so, only fetch the remaining pages you haven't retrieved yet.
    
    ### Indexability
    
    - Fetch and analyze `robots.txt` — is it blocking important paths? Are there
      unnecessary disallow rules?
    - Check for `noindex` meta tags or `X-Robots-Tag` headers on important pages
    - Check canonical URLs — self-referencing (good) or pointing elsewhere
      (investigate)
    - Check for `hreflang` tags if the site targets multiple languages/regions
    - Look for orphan pages (important pages with no internal links pointing to them)
    - Cross-reference with URL Inspection findings from Phase 3.5 — any NOT_INDEXED
      page found there should be explained here with the root cause
    
    ### Metadata Audit (Deep)
    
    For each audited page, fetch the actual `<title>` and `<meta name="description">`
    from the live HTML. Then cross-reference against GSC data:
    
    1. **Title vs top query alignment**: For each page, look up the top 3 queries
       that page ranks for in `ctr_gaps_by_page`. Does the title tag contain the
       primary ranking query or a close variant? If the title is generic (e.g.,
       "Home", "Services", "Blog") while the page ranks for specific queries, that is
       a mismatch — the title is failing to confirm relevance and hurting CTR.
    
    2. **Title length**: Under 60 characters? Over 60 characters gets truncated in
       SERPs. Flag every page over the limit with the current character count and the
       truncated version as it would appear in Google.
    
    3. **Meta description**: Present? 120-160 characters? Contains a call to action?
       If a page has no meta description, Google rewrites it — often pulling
       unhelpful boilerplate. Flag every missing description.
    
    4. **Duplicate titles**: Are multiple pages using the same or very similar titles?
       List all duplicates found.
    
    5. **Open Graph tags**: `og:title`, `og:description`, `og:image` present? Missing
       OG tags means social shares render with no preview — flag any page missing
       them, especially for content pages.
    
    Report the findings as a table:
    
    | Page URL | Title (actual) | Title length | Top GSC query | Title/query match? | Meta desc present? | OG tags? |
    |----------|---------------|--------------|---------------|--------------------|--------------------|----------|
    | /        | [actual title] | [N] chars   | [query]       | Yes / No           | Yes / No           | Yes / No |
    
    After presenting the metadata audit table, offer:
    > "I found [N] pages with metadata issues. Run `/meta-tags-optimizer` to generate
    > optimized title tags and meta descriptions for each — it will use the GSC query
    > data from this audit to write titles that match actual search demand."
    
    ### Schema Markup Audit (Deep)
    
    Detect the site type from its top pages, ranking queries, and visible content,
    then check what schema types exist vs. what should exist for that site type.
    
    **Step 1: Detect site type**
    
    Based on the homepage and top pages content, classify as one of:
    - E-commerce (products, pricing, cart)
    - Local business (address, phone, service area)
    - SaaS / software (features, pricing, signup)
    - Content / blog (articles, guides, tutorials)
    - Professional services (agency, consultant, law firm)
    - Media / news (articles published frequently)
    
    **Step 2: Define expected schema for site type**
    
    | Site Type | Must Have | High Impact if Missing | Nice to Have |
    |-----------|-----------|------------------------|--------------|
    | E-commerce | Product, BreadcrumbList | AggregateRating, FAQPage, Offer | SiteLinksSearchBox |
    | Local business | LocalBusiness, GeoCoordinates | OpeningHoursSpecification, AggregateRating | FAQPage |
    | SaaS | Organization, SoftwareApplication | FAQPage, BreadcrumbList | HowTo, Review |
    | Content / blog | Article or BlogPosting | FAQPage, BreadcrumbList | HowTo, Video |
    | Professional services | Organization, Service | FAQPage, Review | ProfessionalService, Person |
    | Media / news | NewsArticle | BreadcrumbList | VideoObject, ImageObject |
    
    **Step 3: Audit each top page for actual schema present**
    
    For each audited page, extract any `<script type="application/ld+json">` blocks.
    List what `@type` values are present. Then compare against the expected set for
    this site type.
    
    Report findings:
    
    | Page URL | Schema found | Missing high-impact schema | Errors in existing schema |
    |----------|-------------|---------------------------|---------------------------|
    | /        | Organization | FAQPage, SiteLinksSearchBox | None |
    | /pricing | SoftwareApplication | FAQPage, Offer | Missing `price` property |
    
    **Step 4: Flag errors in existing schema**
    
    Common issues to check:
    - Missing required fields for the `@type` (e.g., Product schema without `name`
      or `offers`)
    - `url` properties using relative paths instead of absolute URLs
    - Dates not in ISO 8601 format
    - `AggregateRating` with `ratingCount` of 0 or missing
    - Duplicate schema blocks for the same type on one page
    - Schema that describes content not visible on the page (violates Google policy)
    
    Cross-reference with rich result status from Phase 3.5 URL Inspection — if a
    page showed rich result errors there, find the cause here.
    
    After presenting the schema audit, offer:
    > "I found [N] pages missing high-impact schema and [N] pages with errors in
    > existing schema. Run `/schema-markup-generator` to generate correct JSON-LD for
    > each — it will use the site type and page content from this audit."
    
    ### Core Web Vitals & Performance
    
    - Render-blocking scripts in `<head>` — should be deferred or async
    - Images: lazy-loaded? Have `alt` attributes? Served in modern formats
      (WebP/AVIF)? Properly sized (not 3000px wide in a 400px container)?
    - `<link rel="preload">` for critical resources (fonts, above-the-fold images)?
    - Excessive DOM size (>1500 nodes suggests bloat)?
    - Third-party script bloat — count external domains loaded
    
    ### Internal Linking & Site Architecture
    
    - Does the page have internal links? Are they descriptive (not "click here")?
    - Does the page link to related content (topic clusters)?
    - Is the page reachable within 3 clicks from the homepage?
    - Broken internal links (404s)?
    
    ### Mobile Readiness
    
    - Viewport meta tag present?
    - Touch targets large enough (48px minimum)?
    - Text readable without zooming?
    - No horizontal scrolling?
    - Cross-reference mobile usability findings from Phase 3.5 URL Inspection
    
    ---
    
    ## Phase 5.5 — PageSpeed Insights (Performance Monitoring)
    
    Run the PageSpeed Insights API on the homepage + top 4 pages by clicks from
    Phase 3. This provides both **lab data** (Lighthouse synthetic test) and **field
    data** (Chrome UX Report real-user metrics) for Core Web Vitals.
    
    **⚡ Speed note**: This should already be running in parallel from the Parallel
    Data Collection step. If not, run it now.
    
    ```bash
    python3 "$SKILL_SCRIPTS/pagespeed.py" \
      --urls "$TARGET_URL,https://example.com/page2,https://example.com/page3" \
      --both-strategies
    ```
    
    Replace the example URLs with the actual homepage and top pages from Phase 3.
    Use `--both-strategies` to get both mobile and desktop scores. If the user has
    set `PAGESPEED_API_KEY` in their environment, the script uses it automatically
    for higher rate limits.
    
    After `pagespeed.py` completes, run the display utility:
    
    ```bash
    python3 "$SKILL_SCRIPTS/show_pagespeed.py"
    ```
    
    ### Analyze the Results
    
    **1. Performance Scores** — Lighthouse scores 0-100 per page:
    - **90-100 (Good)**: No action needed.
    - **50-89 (Needs Work)**: Flag the top opportunities. These pages are losing
      rankings due to performance — Google uses Core Web Vitals as a ranking signal.
    - **0-49 (Poor)**: Critical. These pages are actively penalized in rankings.
      Flag as a Priority Action if the page has significant organic traffic.
    
    **2. Core Web Vitals (Field Data)** — Real-user metrics from Chrome UX Report:
    - **LCP** (Largest Contentful Paint): Good < 2.5s, Poor > 4.0s
    - **INP** (Interaction to Next Paint): Good < 200ms, Poor > 500ms
    - **CLS** (Cumulative Layout Shift): Good < 0.1, Poor > 0.25
    
    Field data is more authoritative than lab data for SEO — Google uses CrUX data
    for rankings. If field data is available, lead with it. If not (low-traffic
    sites often lack CrUX data), use lab data and note it's synthetic.
    
    **3. Cross-Reference with Other Phases**:
    - **Phase 3 device split**: If mobile performance score is significantly lower
      than desktop, and Phase 3 shows mobile traffic underperforming, the
      performance gap is likely a contributing factor.
    - **Phase 5 technical audit**: Correlate specific opportunities (e.g.,
      "Eliminate render-blocking resources") with the technical findings (e.g.,
      render-blocking scripts in `<head>`). This gives concrete evidence for
      technical fixes.
    - **Phase 3.5 URL Inspection**: Pages flagged as mobile-unfriendly that also
      have poor mobile PageSpeed scores need urgent attention.
    
    **4. Top Opportunities** — The script extracts Lighthouse optimization
    opportunities sorted by potential time savings. For each, note:
    - What the opportunity is (e.g., "Properly size images", "Remove unused JavaScript")
    - Estimated savings in milliseconds
    - Which specific page(s) are affected
    - Whether it's a site-wide template issue or page-specific
    
    **5. Origin-Level Data** — If available, the origin (site-wide) CrUX data shows
    the overall performance health of the entire domain. Compare individual page
    scores against the origin average to identify outlier pages dragging down the
    site's overall performance profile.
    
    ---
    
    ## Phase 6 — Report
    
    **The goal of this report is not comprehensiveness — it is clarity.** The user needs to know exactly what to do next, in what order, and why. Lead with the highest-impact actions. Put supporting data after. Omit anything that doesn't change what the user should do.
    
    Output a structured report using this format exactly:
    
    ---
    
    # SEO Report — [site.com]
    *[date] · GSC data: [date range] · [First audit / Previous audit: date]*
    
    ## Audit History
    *(Skip this section entirely on the first audit — do not write "N/A" or "First audit" here; just omit the section.)*
    
    On subsequent audits, show only what changed from the previous audit's top issues:
    
    | Previously Flagged | Status | Notes |
    |--------------------|--------|-------|
    | [Issue from last audit] | ✅ Resolved / ⚠️ Improved / 🔴 Still present / ↗ Worsened | [1-line update with current metric] |
    
    ---
    
    ## ⚡ Top Priority Actions
    
    This is the core of the report. Include exactly 3–5 items, ordered by expected click impact. Every item must have a specific URL, a specific metric as evidence, and a specific fix — nothing generic.
    
    Use this format for each:
    
    ---
    
    **#1 — [Short title, e.g. "Fix title tag on /pricing"]**
    🔴 Critical / 🟡 High / 🟢 Medium
    **Impact**: ~+[N] clicks/mo · **Effort**: Low / Med / High
    
    **What**: [One sentence describing the problem]
    **Evidence**: [Exact metric — e.g., "ranks #7 for 'your-product pricing': 2,400 impressions/mo, 1.2% CTR (expected ~3% at this position)"]
    **Fix**: [Specific, copy-paste-ready action — e.g., "Change title from 'Pricing' to 'Plans & Pricing — [Value Prop] | [Brand]' (54 chars)"]
    **Why it works**: [One sentence on the mechanism — intent match, persona language, etc.]
    
    ---
    
    Repeat for each of the 3–5 items. Do not add a 6th item — triage ruthlessly. An item only makes the list if you can quantify its impact.
    
    When estimating impact, use conservative CTR curves: position 1 ~27%, position 2 ~15%, position 3 ~11%, position 4–5 ~5–8%, position 6–10 ~2–4%. Moving from position 7 to 3 on a 2,400 impression/month query means roughly +170 clicks/month. Always use real numbers from the data.
    
    Every persona-informed recommendation must name the persona and cite the specific language from that persona's `language` field that should appear in the rewrite.
    
    ---
    
    ## Traffic Snapshot
    
    | Metric | Value | vs Prior 28 days |
    |--------|-------|-----------------|
    | Total Clicks | X | ↑/↓ X% |
    | Impressions | X | ↑/↓ X% |
    | Avg CTR | X% | ↑/↓ |
    | Avg Position | X | ↑/↓ |
    
    *(Branded/non-branded split — only if brand terms were provided):*
    | Segment | Clicks | Impressions | CTR | Avg Position |
    |---------|--------|-------------|-----|--------------|
    | Branded | X | X | X% | X |
    | Non-branded | X | X | X% | X |
    
    [1-sentence interpretation of the split — what it reveals about organic vs brand performance]
    
    ---
    
    ## Supporting Findings
    
    This section exists to back up the Priority Actions and surface anything else the user should know. Keep it concise — tables and short bullets, not prose paragraphs. Only include sub-sections where there are actual findings.
    
    ### Indexing Issues
    *(From Phase 3.5. Only include if issues found.)*
    | Page | Coverage State | Last Crawl | Fix |
    |------|---------------|------------|-----|
    
    ### Keyword Cannibalization
    *(Only include if `cannibalization` data is non-empty.)*
    | Query | Winner Page | Loser Pages | Action |
    |-------|------------|-------------|--------|
    
    ### Content Gaps
    *(Queries ranking 11–30 with >200 impressions and no dedicated page.)*
    | Query | Position | Impressions/mo | Recommended Action |
    |-------|----------|---------------|--------------------|
    
    ### Metadata Issues
    *(Only pages not already covered in Priority Actions.)*
    | Page | Issue | Current | Recommended Fix |
    |------|-------|---------|-----------------|
    
    ### Schema Gaps
    *(High-impact missing schema for this site type.)*
    | Page | Missing | Impact |
    |------|---------|--------|
    
    ### Technical Issues
    *(Severity: Critical / High / Medium. Omit Low unless they surface as Priority Actions.)*
    | Issue | Pages Affected | Fix | Severity |
    |-------|---------------|-----|----------|
    
    ### PageSpeed & Core Web Vitals
    *(From Phase 5.5. Only include if issues found. Lead with field data if available, fall back to lab data.)*
    
    **Site-wide (Origin)**: [Overall CrUX rating if available]
    
    | Page | Score | LCP | INP | CLS | Top Opportunity |
    |------|-------|-----|-----|-----|-----------------|
    | / | [score] | [value] [rating] | [value] [rating] | [value] [rating] | [top opportunity title + savings] |
    
    *(If any page scores below 50, flag it as a Priority Action candidate — poor Core Web Vitals directly hurt rankings.)*
    
    ### Traffic Drops
    *(Pages/queries with >30% decline. Only include if not already in Priority Actions.)*
    | Page / Query | Change | Hypothesis | Next Step |
    |-------------|--------|------------|-----------|
    
    ### CMS SEO Audit
    *(Only if a CMS is configured. Top 5 impactful fixes only.)*
    | Page | Issue | Current | Fix |
    |------|-------|---------|-----|
    
    ---
    
    ## What to Ignore (For Now)
    List 2–3 things the data shows but that don't make the priority list — so the user knows you saw them and deprioritized them deliberately. One line each.
    
    - [e.g., "Device split: mobile CTR 15% below desktop — worth watching but not the bottleneck right now"]
    - [e.g., "Country split: weak CTR in UK — low volume, investigate after core issues fixed"]
    
    ---
    
    After the report, write the audit log entry (see Phase 6.5 below before ending).
    
    ---
    
    ## Phase 6.5 — Write Audit Log
    
    After delivering the report, append a concise entry to the audit log. `$DOMAIN` and `$AUDIT_LOG` are already set from Step 0.5.
    
    ```bash
    mkdir -p "$HOME/.toprank/audit-log"
    ```
    
    Use Python to append (creates the file with a single-element array if it doesn't exist). Replace all `<FILL>` values with real data from the report before running:
    
    ```python
    import json, os
    from datetime import datetime, timezone
    
    log_path = "$AUDIT_LOG"
    existing = json.load(open(log_path)) if os.path.exists(log_path) else []
    
    existing.append({
        "date": datetime.now(timezone.utc).strftime("%Y-%m-%d"),
        "traffic_snapshot": {
            "clicks": <FILL>,
            "impressions": <FILL>,
            "avg_ctr_pct": <FILL>,
            "avg_position": <FILL>
        },
        "pagespeed_snapshot": {
            "avg_score_mobile": <FILL or null>,
            "avg_score_desktop": <FILL or null>,
            "homepage_score_mobile": <FILL or null>,
            "cwv_lcp_ms": <FILL or null>,
            "cwv_inp_ms": <FILL or null>,
            "cwv_cls": <FILL or null>,
            "cwv_source": "<FILL: field|lab>"  # "field" if CrUX data available, else "lab"
        },
        "top_issues": [
            # One entry per Priority Action (max 5), in priority order
            {"rank": 1, "title": "<FILL>", "type": "<FILL: title_tag|indexing|cannibalization|schema|content_gap|performance>", "page": "<FILL>", "metric": "<FILL>", "expected_impact": "<FILL>", "status": "open"}
        ],
        "resolved_from_previous": []  # populated on next audit from Audit History comparison
    })
    
    json.dump(existing, open(log_path, "w"), indent=2)
    print(f"Audit log saved to {log_path}")
    ```
    
    Confirm with a one-liner: "Audit log saved to `~/.toprank/audit-log/$DOMAIN.json`."
    
    ---
    
    ## Phase 7 — Targeted Skill Handoffs (Optional)
    
    After delivering the report, surface the follow-up actions based on what was
    found. Only offer handoffs where the audit actually found issues — do not offer
    all three if only one is relevant.
    
    ### Metadata Handoff
    
    If the metadata audit found [N] pages with issues:
    
    > "I found [N] pages with metadata issues — [X] with title/query mismatches,
    > [Y] missing meta descriptions, [Z] missing OG tags. Run `/meta-tags-optimizer`
    > to generate optimized tags for each page. Share the metadata audit table from
    > this report as context."
    
    ### Schema Handoff
    
    If the schema audit found gaps or errors:
    
    > "I found [N] pages missing high-impact schema and [N] pages with schema errors.
    > Run `/schema-markup-generator` to generate correct JSON-LD. The schema audit
    > table from this report is the input — it already identifies the site type and
    > what schema types are needed per page."
    
    ### Keyword Research Handoff
    
    If the keyword gap analysis found orphan keywords or business relevance gaps:
    
    > "I found [N] keyword gaps from GSC data. For deeper discovery — keywords you
    > are not ranking for at all — run `/keyword-research` with these seed topics:
    > [list 3-5 seed terms derived from the gap analysis]. That skill pulls from
    > keyword databases and builds a full opportunity set beyond what GSC can see."
    
    ---
    
    ## Phase 8 — Content Generation (Optional)
    
    After delivering the report, if the Content Opportunities section identified
    actionable content gaps, offer to generate the content:
    
    > "I found [N] content opportunities. Want me to draft the content? I can write
    > [blog posts / landing pages / both] in parallel — each one optimized for the
    > target keyword and search intent."
    
    If the user agrees, spawn content agents **in parallel** using the Agent tool.
    Each agent writes one piece of content independently.
    
    ### How to Spawn Content Agents
    
    For each content opportunity, determine the content type from the search intent:
    - **Informational / commercial investigation** → blog post agent
    - **Transactional / commercial** → landing page agent
    
    Spawn agents in parallel. Each agent receives:
    1. The content writing guidelines (located via find — see below)
    2. The specific opportunity data from the analysis
    
    Before spawning agents, locate the content writing reference:
    
    ```bash
    CONTENT_REF=$(find ~/.claude/plugins ~/.claude/skills ~/.codex/skills .agents/skills -name "content-writing.md" -path "*content-writer*" 2>/dev/null | head -1)
    if [ -z "$CONTENT_REF" ]; then
      echo "WARNING: content-writing.md not found. Content agents will use built-in knowledge only."
    else
      echo "Content reference at: $CONTENT_REF"
    fi
    ```
    
    Pass `$CONTENT_REF` as the path in each agent prompt below. If not found, omit
    the "Read the content writing guidelines" line — the agents will still produce
    good content using built-in knowledge.
    
    Use this prompt template for each agent:
    
    #### Blog Post Agent Prompt
    
    ```
    You are a senior content strategist writing a blog post that ranks on Google.
    
    Read the content writing guidelines at: $CONTENT_REF
    Follow the "Blog Posts" section exactly.
    
    ## Assignment
    
    Target keyword: [keyword]
    Current position: [position] (query ranked but no dedicated content)
    Monthly impressions: [impressions]
    Search intent: [informational / commercial investigation]
    Site context: [what the site is about, its audience]
    Existing pages to link to: [relevant internal pages from the analysis]
    [If available] Competitor context: [what currently ranks for this keyword]
    
    ## Target Personas
    Write primarily for: [Primary persona name]
    Their goal: [primary goal]
    Their language: [key terms and phrases they use — use these naturally in headings, intro, and body]
    Their pain points: [pain points — address these directly, don't make them search for answers]
    Secondary audience: [Secondary persona name if applicable] — [brief note on how to serve both without diluting focus]
    
    ## Deliverables
    
    Write the complete blog post following the guidelines, including:
    1. Full post in markdown with proper heading hierarchy
    2. SEO metadata (title tag, meta description, URL slug)
    3. JSON-LD structured data (Article/BlogPosting + FAQPage if FAQ included)
    4. Internal linking plan (which existing pages to link to/from)
    5. Publishing checklist
    
    ## Quality Gate
    Before finishing, verify:
    - Would the reader need to search again? (If yes, not done)
    - Does the post contain specific examples only an expert would include?
    - Does the format match what Google shows for this query?
    - Is every paragraph earning its place? (No filler)
    ```
    
    #### Landing Page Agent Prompt
    
    ```
    You are a senior conversion copywriter writing a landing page that ranks AND converts.
    
    Read the content writing guidelines at: $CONTENT_REF
    Follow the "Landing Pages" section exactly.
    
    ## Assignment
    
    Target keyword: [keyword]
    Current position: [position]
    Monthly impressions: [impressions]
    Search intent: [transactional / commercial]
    Page type: [service / product / location / comparison]
    Site context: [what the site is about, value prop, target customer]
    Existing pages to link to: [relevant internal pages]
    [If available] Competitor context: [what currently ranks]
    
    ## Target Personas
    Write primarily for: [Primary persona name]
    Their goal: [primary goal when landing here]
    Their language: [terms they use — mirror this in headlines, subheads, and CTAs]
    Their decision trigger: [what makes them convert — address this prominently above the fold]
    Their objections: [pain points and doubts — address each explicitly, don't leave them wondering]
    
    ## Deliverables
    
    Write the complete landing page following the guidelines, including:
    1. Full page copy in markdown with proper heading hierarchy and CTA placements
    2. SEO metadata (title tag, meta description, URL slug)
    3. Conversion strategy (primary CTA, objections addressed, trust signals)
    4. JSON-LD structured data
    5. Internal linking plan
    6. Publishing checklist
    
    ## Quality Gate
    Before finishing, verify:
    - Would you convert after reading this? (If not, what is missing?)
    - Are there vague claims that should be replaced with specifics?
    - Is every objection addressed?
    - Is it clear what the visitor should do next?
    ```
    
    ### Spawning Rules
    
    - Spawn up to **5 content agents in parallel** (more than 5 gets unwieldy —
      prioritize by impact)
    - Prioritize opportunities by: impressions x position-improvement-potential
    - Each agent works independently — they do not need to coordinate
    - As a

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