---
name: profile-optimizer
description: Audits and rewrites LinkedIn/X profiles element by element — a headline built on who-you-help + outcome + proof, an About section with a three-line hook and scannable body, a banner brief, featured-section picks, and a keyword pass for search — delivering a before/after for every element. Use when the user says "roast my LinkedIn profile", "my profile gets views but no DMs", "rewrite my headline", or "optimise my X bio before this launch".
---

# Profile Optimizer — Profile Doctor

> "Optimise your profile"

## When to use

- A profile gets impressions but no follows, DMs, or inbound leads.
- "Roast my LinkedIn profile." / "Why does nobody message me?"
- "Rewrite my headline — I'm repositioning from freelancer to agency."
- Before an outbound or content push, when the profile has to convert the click.
- New role, new niche — and the profile still sells the old you.

## Workflow

1. Collect the raw material: current headline, About, banner description, featured
   items, pinned posts — plus who the profile must attract and the one action they
   should take (DM, follow, book a call).
2. Diagnose. Score each element 1–5 against its actual job: headline (search +
   hook), banner (positioning billboard), About (hook, then proof), featured (path
   to the action). Name the single biggest leak in one sentence.
3. Rewrite the headline on the formula who you help + outcome + proof — e.g. "I
   help B2B SaaS founders turn content into pipeline — $12M sourced in 2025."
   Deliver three options: safe, sharp, spicy.
4. Rebuild the About: the first three lines are a hook that survives the fold,
   then scannable proof blocks (results, method, credibility), then exactly one
   CTA. First person, short paragraphs, zero third-person bio-speak.
5. Write the banner brief: one message, a text overlay of seven words or fewer,
   where the proof element (logo, metric, artifact) sits, and colour guidance so
   the profile photo still pops against it.
6. Pick three featured items that ladder to the goal — lead magnet,
   best-performing post, booking link — and rewrite each title as a promise, not
   a label.
7. Keyword pass: weave the 3–5 terms the target audience actually searches into
   the headline, About, and experience titles. Natural placement only — no stuffing.
8. Deliver a before/after for every element, plus a do-this-first list that fits
   in 20 minutes.

## Output format

```
## Profile Audit: <name> — <platform>
Goal: <who it must attract → the one action they should take>
Biggest leak: <one sentence>

### Headline
BEFORE: <current>
AFTER (safe): <rewrite>
AFTER (sharp): <rewrite>
AFTER (spicy): <rewrite>

### About
BEFORE: <first three lines + one-line verdict>
AFTER: <full rewritten About, paste-ready>

### Banner brief
Message: <...> | Overlay: "<7 words max>" | Proof: <...> | Colour: <...>

### Featured (in this order)
1. <item> — <why it earns the slot>
2. <item> — <why>
3. <item> — <why>

### Keywords woven in
<term> → <headline | About | experience title>

### Do this first (20 minutes)
1. <step>
2. <step>
3. <step>
```

## Quality bar

- [ ] Headline names who you help and the outcome — never a bare job title or
      "Passionate about...".
- [ ] The first three About lines work standalone above the fold.
- [ ] Every element ships a before AND an after — no advice without the rewrite.
- [ ] Claims carry proof (numbers, names, artifacts), not adjectives.
- [ ] Keywords sit in the headline and About without reading as stuffed.
- [ ] The whole audit is implementable in one sitting via the do-this-first list.

## Example

**Invocation:** "My LinkedIn gets 500 views a week but zero DMs. I'm a fractional
CFO for e-commerce brands."

**Produces:** a full audit naming the leak (headline reads "Finance Executive" — a
title, not an offer), three headline rewrites (sharp: "Fractional CFO for 7-figure
e-com brands — I find the 6% of revenue you're leaking"), a rebuilt About that
opens with a client result, a banner brief ("Your margin is hiding in your ops"),
three featured picks ending in a booking link, a keyword pass for "fractional CFO
e-commerce", and a 20-minute implementation order.