---
name: go-to-market-planner
description: Plan a product or feature launch - segments, messaging, assets, channels, and launch calendar. Use before releasing anything new to the market.
metadata: {"navin":{"emoji":"🚀","category":"marketing"}}
---

# Go-to-Market Planner

## Overview

A launch is a coordinated moment, not a blog post. Plan segments, messages, assets, and sequencing.

## GTM checklist

| Block | Contents |
|-------|----------|
| Segments | who cares first (beachhead), who next |
| Messaging | value prop per segment, proof points, objections |
| Assets | landing page, demo, one-pager, FAQ, sales deck, emails |
| Channels | owned (site, email, social), earned (PR, partners), paid |
| Calendar | T-30 teaser → T-0 launch → T+30 follow-through |
| Enablement | sales scripts, pricing, objection handling |
| Metrics | signups, demos, pipeline, activation |

## Workflow

1. Define the launch tier: major (full plan), minor (announcement + email), silent (changelog).
2. Write the messaging doc first - everything derives from it.
3. Asset production list with owners/dates; write drafts via `copywriting-agent`, `email-writer`, `pptx-generator`.
4. Build the day-by-day calendar (`campaign-manager` executes it).
5. Post-launch: T+7 and T+30 metric reviews, iterate messaging on real objections.

## Rules

- Beachhead first: better to win one segment than whisper to five.
- Launch date is frozen only when all Tier-1 assets are done.
- Keep an internal FAQ - sales hears the hard questions first.