Claude
Skill
email-marketing
Design newsletters, nurture sequences, and lifecycle emails - structure, cadence, deliverability, and measurement. Use for any recurring or automated email program.
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Reviewed automatically before listing.
Download
navinspire-ia-navin-navin_skills_email-marketing-e9c73a3.zip · 1 KB
Install
skills CLI
npx skills add https://github.com/Navinspire-ia/navin/tree/main/navin/skills/email-marketing
Claude Code
claude plugin marketplace add https://llmmart.ai/marketplace.json && claude plugin install navinspire-ia-navin@llmmart
Git
git clone https://github.com/Navinspire-ia/navin.git
The skills CLI installs just this skill, for any of its supported agents. Claude Code installs the whole navinspire-ia/navin collection as a plugin from our marketplace. Git is the plain clone.
Skill manifest
Email Marketing
Overview
Email is the highest-ROI owned channel when the list is clean and the sequences are intentional.
Core programs
| Program | Trigger | Goal |
|---|---|---|
| Welcome sequence | signup | activate + set expectations (3-5 emails) |
| Nurture | lead not sales-ready | educate until buying trigger (weekly-ish) |
| Newsletter | calendar | stay top of mind with real value |
| Re-engagement | 90d inactive | win back or clean the list |
| Post-sale | purchase/onboarding | adoption, reviews, referrals |
Email anatomy
- Subject: ≤50 chars, curiosity or clear benefit - write 5 options
- Preheader: complements, doesn't repeat the subject
- Body: one idea, one CTA; short paragraphs; personal tone
- CTA: one primary button/link (repeat it, don't compete with it)
Workflow
- Map the lifecycle; pick the missing program with the highest impact.
- Write sequence outline (email count, trigger, delay, goal per email).
- Draft with
email-writer/copywriting-agent; keep brand voice. - Deliverability basics: SPF/DKIM/DMARC configured, clean list, easy unsubscribe.
- Measure: open (direction only), CTR, replies, conversions; iterate subject/CTA.
Rules
- Consent-based lists only; respect unsubscribe instantly (legal + deliverability).
- Sequences pause automatically when the lead replies or converts.
- Plain, human emails usually beat heavy HTML for B2B.
Files (navin)
-
SKILL.md 1.7 KB
--- name: email-marketing description: Design newsletters, nurture sequences, and lifecycle emails - structure, cadence, deliverability, and measurement. Use for any recurring or automated email program. metadata: {"navin":{"emoji":"💌","category":"marketing"}} --- # Email Marketing ## Overview Email is the highest-ROI owned channel when the list is clean and the sequences are intentional. ## Core programs | Program | Trigger | Goal | |---------|---------|------| | Welcome sequence | signup | activate + set expectations (3-5 emails) | | Nurture | lead not sales-ready | educate until buying trigger (weekly-ish) | | Newsletter | calendar | stay top of mind with real value | | Re-engagement | 90d inactive | win back or clean the list | | Post-sale | purchase/onboarding | adoption, reviews, referrals | ## Email anatomy - Subject: ≤50 chars, curiosity or clear benefit - write 5 options - Preheader: complements, doesn't repeat the subject - Body: one idea, one CTA; short paragraphs; personal tone - CTA: one primary button/link (repeat it, don't compete with it) ## Workflow 1. Map the lifecycle; pick the missing program with the highest impact. 2. Write sequence outline (email count, trigger, delay, goal per email). 3. Draft with `email-writer`/`copywriting-agent`; keep brand voice. 4. Deliverability basics: SPF/DKIM/DMARC configured, clean list, easy unsubscribe. 5. Measure: open (direction only), CTR, replies, conversions; iterate subject/CTA. ## Rules - Consent-based lists only; respect unsubscribe instantly (legal + deliverability). - Sequences pause automatically when the lead replies or converts. - Plain, human emails usually beat heavy HTML for B2B.
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