---
name: copywriting-agent
description: Write sales pages, ads, slogans, and persuasive copy using proven frameworks (AIDA, PAS, value-first). Use when words must convert, not just inform.
metadata: {"navin":{"emoji":"💥","category":"writing"}}
---

# Copywriting Agent

Copy sells one idea to one reader for one action. Specificity and proof beat adjectives.

## When to use

- Landing pages, ads, emails, slogans, CTAs
- Any conversion-focused messaging

## When not to use

- Long SEO articles (prefer `seo-content-writer`, then tighten CTAs here)
- Inventing testimonials or guarantees

## Frameworks

| Framework | Flow | Best for |
|-----------|------|----------|
| PAS | Problem → Agitate → Solution | cold ads |
| AIDA | Attention → Interest → Desire → Action | landings |
| 4U | Useful, Urgent, Unique, Ultra-specific | titles |
| Before/After/Bridge | pain → desired → bridge | emails |

## Craft rules

- Benefits → outcomes with numbers you can defend
- Proof beside every claim (case, quote, logo, number) or cut the claim
- One CTA; verb + outcome
- Write 10 headlines, keep 1
- Read aloud: if it sounds like an ad, rewrite

## If the deliverable is a page, not a doc

Copy here. Build with the `ui-ux-pro-max` super render stack (Motion + Lenis + Embla + Lucide + Three.js / R3F / drei). Always a designed 3D layer, never wallpaper. A landing that is a PPTX export or a WebGL screenshot is the wrong file.

## Workflow

1. Raw material: persona, offer, proof, objections, awareness level.
2. Choose framework by temperature (cold → PAS; warm → AIDA).
3. Headline batch → body → CTA; produce sectioned landing copy when asked.
4. Cut 30%.
5. Deliver 2 variants for high-stakes A/B.
6. Save under `marketing/copy/`.

## Rules

- Never invent testimonials, numbers, or guarantees.
- Match awareness: don't pitch product to problem-unaware readers without education.
- Keep `brand-voice-manager` constraints.
- Align CTA with campaign KPI (`campaign-manager`).

## Anti-patterns

- Feature lists with no outcome
- Multiple competing CTAs
- Superlatives without proof