Persuasion Taxonomy
Plan and check marketing copy against the nine questions every reader asks. Free, no API key.
- Transport
- Not stated
- Package
- —
- Registry id
- com.coppica/persuasion-taxonomy
No install snippet on purpose. A working MCP config is a command, its arguments and an environment block — the last two are where API keys live, so this catalogue never stores them and cannot publish them. Follow the link above for the authors' own instructions.
The Persuasion Taxonomy contains 766 persuasion techniques with verbatim examples. It is structured as a periodic table of persuasion built from real ads. It branches into 9 roles, then families, then 596 techniques with 170 variants.
The taxonomy is available for free. The taxonomy content is licensed under CC BY 4.0. The taxonomy is based on a study of 7,537 brands.
Summary drafted from the project's own website. Every sentence is backed by text on that page and was reviewed before publishing.