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seo-fundamentals

Core principles of SEO including E-E-A-T, Core Web Vitals, technical foundations, content quality, and how modern search engines evaluate pages.

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Download sickn33-agentic-awesome-skills-skills_seo-fundamentals-286166a.zip · 5 KB
Part of sickn33/agentic-awesome-skills — 427 skills
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Install

skills CLI npx skills add https://github.com/sickn33/agentic-awesome-skills/tree/main/skills/seo-fundamentals
Claude Code claude plugin marketplace add https://llmmart.ai/marketplace.json && claude plugin install sickn33-agentic-awesome-skills@llmmart
Git git clone https://github.com/sickn33/agentic-awesome-skills.git

The skills CLI installs just this skill, for any of its supported agents. Claude Code installs the whole sickn33/agentic-awesome-skills collection as a plugin from our marketplace. Git is the plain clone.

Skill manifest

SEO Fundamentals

Foundational principles for sustainable search visibility. This skill explains how search engines evaluate quality, not tactical shortcuts.


1. E-E-A-T (Quality Evaluation Framework)

E-E-A-T is not a direct ranking factor. It is a framework used by search engines to evaluate content quality, especially for sensitive or high-impact topics.

Dimension What It Represents Common Signals
Experience First-hand, real-world involvement Original examples, lived experience, demonstrations
Expertise Subject-matter competence Credentials, depth, accuracy
Authoritativeness Recognition by others Mentions, citations, links
Trustworthiness Reliability and safety HTTPS, transparency, accuracy

Pages competing in the same space are often differentiated by trust and experience, not keywords.


2. Core Web Vitals (Page Experience Signals)

Core Web Vitals measure how users experience a page, not whether it deserves to rank.

Metric Target What It Reflects
LCP < 2.5s Loading performance
INP < 200ms Interactivity
CLS < 0.1 Visual stability

Important context:

  • CWV rarely override poor content
  • They matter most when content quality is comparable
  • Failing CWV can hold back otherwise good pages

3. Technical SEO Principles

Technical SEO ensures pages are accessible, understandable, and stable.

Crawl & Index Control

Element Purpose
XML sitemaps Help discovery
robots.txt Control crawl access
Canonical tags Consolidate duplicates
HTTP status codes Communicate page state
HTTPS Security and trust

Performance & Accessibility

Factor Why It Matters
Page speed User satisfaction
Mobile-friendly design Mobile-first indexing
Clean URLs Crawl clarity
Semantic HTML Accessibility & understanding

4. Content SEO Principles

Page-Level Elements

Element Principle
Title tag Clear topic + intent
Meta description Click relevance, not ranking
H1 Page’s primary subject
Headings Logical structure
Alt text Accessibility and context

Content Quality Signals

Dimension What Search Engines Look For
Depth Fully answers the query
Originality Adds unique value
Accuracy Factually correct
Clarity Easy to understand
Usefulness Satisfies intent

5. Structured Data (Schema)

Structured data helps search engines understand meaning, not boost rankings directly.

Type Purpose
Article Content classification
Organization Entity identity
Person Author information
FAQPage Q&A clarity
Product Commerce details
Review Ratings context
BreadcrumbList Site structure

Schema enables eligibility for rich results but does not guarantee them.


6. AI-Assisted Content Principles

Search engines evaluate output quality, not authorship method.

Effective Use

  • AI as a drafting or research assistant
  • Human review for accuracy and clarity
  • Original insights and synthesis
  • Clear accountability

Risky Use

  • Publishing unedited AI output
  • Factual errors or hallucinations
  • Thin or duplicated content
  • Keyword-driven text with no value

7. Relative Importance of SEO Factors

There is no fixed ranking factor order. However, when competing pages are similar, importance tends to follow this pattern:

Relative Weight Factor
Highest Content relevance & quality
High Authority & trust signals
Medium Page experience (CWV, UX)
Medium Mobile optimization
Baseline Technical accessibility

Technical SEO enables ranking; content quality earns it.


8. Measurement & Evaluation

SEO fundamentals should be validated using multiple signals, not single metrics.

Area What to Observe
Visibility Indexed pages, impressions
Engagement Click-through, dwell time
Performance CWV field data
Coverage Indexing status
Authority Mentions and links

Key Principle: Sustainable SEO is built on useful content, technical clarity, and trust over time. There are no permanent shortcuts.

When to Use

This skill is applicable to execute the workflow or actions described in the overview.

Limitations

  • Use this skill only when the task clearly matches the scope described above.
  • Do not treat the output as a substitute for environment-specific validation, testing, or expert review.
  • Stop and ask for clarification if required inputs, permissions, safety boundaries, or success criteria are missing.
Files (agentic-awesome-skills)
  • scripts
    • seo_checker.py 6.4 KB
      #!/usr/bin/env python3
      """
      SEO Checker - Search Engine Optimization Audit
      Checks HTML/JSX/TSX pages for SEO best practices.
      
      PURPOSE:
          - Verify meta tags, titles, descriptions
          - Check Open Graph tags for social sharing
          - Validate heading hierarchy
          - Check image accessibility (alt attributes)
      
      WHAT IT CHECKS:
          - HTML files (actual web pages)
          - JSX/TSX files (React page components)
          - Only files that are likely PUBLIC pages
      
      Usage:
          python seo_checker.py <project_path>
      """
      import sys
      import json
      import re
      from pathlib import Path
      from datetime import datetime
      
      # Fix Windows console encoding
      try:
          sys.stdout.reconfigure(encoding='utf-8', errors='replace')
      except:
          pass
      
      
      # Directories to skip
      SKIP_DIRS = {
          'node_modules', '.next', 'dist', 'build', '.git', '.github',
          '__pycache__', '.vscode', '.idea', 'coverage', 'test', 'tests',
          '__tests__', 'spec', 'docs', 'documentation', 'examples'
      }
      
      # Files to skip (not pages)
      SKIP_PATTERNS = [
          'config', 'setup', 'util', 'helper', 'hook', 'context', 'store',
          'service', 'api', 'lib', 'constant', 'type', 'interface', 'mock',
          '.test.', '.spec.', '_test.', '_spec.'
      ]
      
      
      def is_page_file(file_path: Path) -> bool:
          """Check if this file is likely a public-facing page."""
          name = file_path.name.lower()
          stem = file_path.stem.lower()
          
          # Skip utility/config files
          if any(skip in name for skip in SKIP_PATTERNS):
              return False
          
          # Check path - pages in specific directories are likely pages
          parts = [p.lower() for p in file_path.parts]
          page_dirs = ['pages', 'app', 'routes', 'views', 'screens']
          
          if any(d in parts for d in page_dirs):
              return True
          
          # Filename indicators for pages
          page_names = ['page', 'index', 'home', 'about', 'contact', 'blog', 
                        'post', 'article', 'product', 'landing', 'layout']
          
          if any(p in stem for p in page_names):
              return True
          
          # HTML files are usually pages
          if file_path.suffix.lower() in ['.html', '.htm']:
              return True
          
          return False
      
      
      def find_pages(project_path: Path) -> list:
          """Find page files to check."""
          patterns = ['**/*.html', '**/*.htm', '**/*.jsx', '**/*.tsx']
          
          files = []
          for pattern in patterns:
              for f in project_path.glob(pattern):
                  # Skip excluded directories
                  if any(skip in f.parts for skip in SKIP_DIRS):
                      continue
                  
                  # Check if it's likely a page
                  if is_page_file(f):
                      files.append(f)
          
          return files[:50]  # Limit to 50 files
      
      
      def check_page(file_path: Path) -> dict:
          """Check a single page for SEO issues."""
          issues = []
          
          try:
              content = file_path.read_text(encoding='utf-8', errors='ignore')
          except Exception as e:
              return {"file": str(file_path.name), "issues": [f"Error: {e}"]}
          
          # Detect if this is a layout/template file (has Head component)
          is_layout = 'Head>' in content or '<head' in content.lower()
          
          # 1. Title tag
          has_title = '<title' in content.lower() or 'title=' in content or 'Head>' in content
          if not has_title and is_layout:
              issues.append("Missing <title> tag")
          
          # 2. Meta description
          has_description = 'name="description"' in content.lower() or 'name=\'description\'' in content.lower()
          if not has_description and is_layout:
              issues.append("Missing meta description")
          
          # 3. Open Graph tags
          has_og = 'og:' in content or 'property="og:' in content.lower()
          if not has_og and is_layout:
              issues.append("Missing Open Graph tags")
          
          # 4. Heading hierarchy - multiple H1s
          h1_matches = re.findall(r'<h1[^>]*>', content, re.I)
          if len(h1_matches) > 1:
              issues.append(f"Multiple H1 tags ({len(h1_matches)})")
          
          # 5. Images without alt
          img_pattern = r'<img[^>]+>'
          imgs = re.findall(img_pattern, content, re.I)
          for img in imgs:
              if 'alt=' not in img.lower():
                  issues.append("Image missing alt attribute")
                  break
              if 'alt=""' in img or "alt=''" in img:
                  issues.append("Image has empty alt attribute")
                  break
          
          # 6. Check for canonical link (nice to have)
          # has_canonical = 'rel="canonical"' in content.lower()
          
          return {
              "file": str(file_path.name),
              "issues": issues
          }
      
      
      def main():
          project_path = Path(sys.argv[1] if len(sys.argv) > 1 else ".").resolve()
          
          print(f"\n{'='*60}")
          print(f"  SEO CHECKER - Search Engine Optimization Audit")
          print(f"{'='*60}")
          print(f"Project: {project_path}")
          print(f"Time: {datetime.now().strftime('%Y-%m-%d %H:%M:%S')}")
          print("-"*60)
          
          # Find pages
          pages = find_pages(project_path)
          
          if not pages:
              print("\n[!] No page files found.")
              print("    Looking for: HTML, JSX, TSX in pages/app/routes directories")
              output = {"script": "seo_checker", "files_checked": 0, "passed": True}
              print("\n" + json.dumps(output, indent=2))
              sys.exit(0)
          
          print(f"Found {len(pages)} page files to analyze\n")
          
          # Check each page
          all_issues = []
          for f in pages:
              result = check_page(f)
              if result["issues"]:
                  all_issues.append(result)
          
          # Summary
          print("=" * 60)
          print("SEO ANALYSIS RESULTS")
          print("=" * 60)
          
          if all_issues:
              # Group by issue type
              issue_counts = {}
              for item in all_issues:
                  for issue in item["issues"]:
                      issue_counts[issue] = issue_counts.get(issue, 0) + 1
              
              print("\nIssue Summary:")
              for issue, count in sorted(issue_counts.items(), key=lambda x: -x[1]):
                  print(f"  [{count}] {issue}")
              
              print(f"\nAffected files ({len(all_issues)}):")
              for item in all_issues[:5]:
                  print(f"  - {item['file']}")
              if len(all_issues) > 5:
                  print(f"  ... and {len(all_issues) - 5} more")
          else:
              print("\n[OK] No SEO issues found!")
          
          total_issues = sum(len(item["issues"]) for item in all_issues)
          passed = total_issues == 0
          
          output = {
              "script": "seo_checker",
              "project": str(project_path),
              "files_checked": len(pages),
              "files_with_issues": len(all_issues),
              "issues_found": total_issues,
              "passed": passed
          }
          
          print("\n" + json.dumps(output, indent=2))
          
          sys.exit(0 if passed else 1)
      
      
      if __name__ == "__main__":
          main()
      
  • SKILL.md 6.1 KB
    ---
    name: seo-fundamentals
    description: Core principles of SEO including E-E-A-T, Core Web Vitals, technical foundations, content quality, and how modern search engines evaluate pages.
    risk: safe
    source: community
    date_added: '2026-02-27'
    ---
    
    # SEO Fundamentals
    
    > **Foundational principles for sustainable search visibility.**
    > This skill explains _how search engines evaluate quality_, not tactical shortcuts.
    
    ---
    
    ## 1. E-E-A-T (Quality Evaluation Framework)
    
    E-E-A-T is **not a direct ranking factor**.
    It is a framework used by search engines to **evaluate content quality**, especially for sensitive or high-impact topics.
    
    | Dimension             | What It Represents                 | Common Signals                                      |
    | --------------------- | ---------------------------------- | --------------------------------------------------- |
    | **Experience**        | First-hand, real-world involvement | Original examples, lived experience, demonstrations |
    | **Expertise**         | Subject-matter competence          | Credentials, depth, accuracy                        |
    | **Authoritativeness** | Recognition by others              | Mentions, citations, links                          |
    | **Trustworthiness**   | Reliability and safety             | HTTPS, transparency, accuracy                       |
    
    > Pages competing in the same space are often differentiated by **trust and experience**, not keywords.
    
    ---
    
    ## 2. Core Web Vitals (Page Experience Signals)
    
    Core Web Vitals measure **how users experience a page**, not whether it deserves to rank.
    
    | Metric  | Target  | What It Reflects    |
    | ------- | ------- | ------------------- |
    | **LCP** | < 2.5s  | Loading performance |
    | **INP** | < 200ms | Interactivity       |
    | **CLS** | < 0.1   | Visual stability    |
    
    **Important context:**
    
    - CWV rarely override poor content
    - They matter most when content quality is comparable
    - Failing CWV can _hold back_ otherwise good pages
    
    ---
    
    ## 3. Technical SEO Principles
    
    Technical SEO ensures pages are **accessible, understandable, and stable**.
    
    ### Crawl & Index Control
    
    | Element           | Purpose                |
    | ----------------- | ---------------------- |
    | XML sitemaps      | Help discovery         |
    | robots.txt        | Control crawl access   |
    | Canonical tags    | Consolidate duplicates |
    | HTTP status codes | Communicate page state |
    | HTTPS             | Security and trust     |
    
    ### Performance & Accessibility
    
    | Factor                 | Why It Matters                |
    | ---------------------- | ----------------------------- |
    | Page speed             | User satisfaction             |
    | Mobile-friendly design | Mobile-first indexing         |
    | Clean URLs             | Crawl clarity                 |
    | Semantic HTML          | Accessibility & understanding |
    
    ---
    
    ## 4. Content SEO Principles
    
    ### Page-Level Elements
    
    | Element          | Principle                    |
    | ---------------- | ---------------------------- |
    | Title tag        | Clear topic + intent         |
    | Meta description | Click relevance, not ranking |
    | H1               | Page’s primary subject       |
    | Headings         | Logical structure            |
    | Alt text         | Accessibility and context    |
    
    ### Content Quality Signals
    
    | Dimension   | What Search Engines Look For |
    | ----------- | ---------------------------- |
    | Depth       | Fully answers the query      |
    | Originality | Adds unique value            |
    | Accuracy    | Factually correct            |
    | Clarity     | Easy to understand           |
    | Usefulness  | Satisfies intent             |
    
    ---
    
    ## 5. Structured Data (Schema)
    
    Structured data helps search engines **understand meaning**, not boost rankings directly.
    
    | Type           | Purpose                |
    | -------------- | ---------------------- |
    | Article        | Content classification |
    | Organization   | Entity identity        |
    | Person         | Author information     |
    | FAQPage        | Q&A clarity            |
    | Product        | Commerce details       |
    | Review         | Ratings context        |
    | BreadcrumbList | Site structure         |
    
    > Schema enables eligibility for rich results but does not guarantee them.
    
    ---
    
    ## 6. AI-Assisted Content Principles
    
    Search engines evaluate **output quality**, not authorship method.
    
    ### Effective Use
    
    - AI as a drafting or research assistant
    - Human review for accuracy and clarity
    - Original insights and synthesis
    - Clear accountability
    
    ### Risky Use
    
    - Publishing unedited AI output
    - Factual errors or hallucinations
    - Thin or duplicated content
    - Keyword-driven text with no value
    
    ---
    
    ## 7. Relative Importance of SEO Factors
    
    There is **no fixed ranking factor order**.
    However, when competing pages are similar, importance tends to follow this pattern:
    
    | Relative Weight | Factor                      |
    | --------------- | --------------------------- |
    | Highest         | Content relevance & quality |
    | High            | Authority & trust signals   |
    | Medium          | Page experience (CWV, UX)   |
    | Medium          | Mobile optimization         |
    | Baseline        | Technical accessibility     |
    
    > Technical SEO enables ranking; content quality earns it.
    
    ---
    
    ## 8. Measurement & Evaluation
    
    SEO fundamentals should be validated using **multiple signals**, not single metrics.
    
    | Area        | What to Observe            |
    | ----------- | -------------------------- |
    | Visibility  | Indexed pages, impressions |
    | Engagement  | Click-through, dwell time  |
    | Performance | CWV field data             |
    | Coverage    | Indexing status            |
    | Authority   | Mentions and links         |
    
    ---
    
    > **Key Principle:**
    > Sustainable SEO is built on _useful content_, _technical clarity_, and _trust over time_.
    > There are no permanent shortcuts.
    
    ## When to Use
    This skill is applicable to execute the workflow or actions described in the overview.
    
    ## Limitations
    - Use this skill only when the task clearly matches the scope described above.
    - Do not treat the output as a substitute for environment-specific validation, testing, or expert review.
    - Stop and ask for clarification if required inputs, permissions, safety boundaries, or success criteria are missing.
    

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