{"slug":"pricing-strategy-2","title":"pricing-strategy","summary":"When the user wants to plan, design, or optimize pricing strategy and structure. Also use when the user mentions \"pricing strategy,\" \"pricing model,\" \"pricing tiers,\" \"freemium,\" \"value-based pricing,\" \"anchoring,\" \"price structure,\" or \"monetization strategy.\" For pricing page, ","platform":"Claude","tags":[],"authorName":"LLM Mart","authorSlug":"llm-mart","score":0,"source":"github","price":null,"verified":false,"createdAt":"2026-09-25T17:50:05.041682Z","repo":{"url":"https://github.com/kostja94/marketing-skills","stars":993,"forks":138,"license":"MIT","updatedAt":"2026-09-25T09:13:43Z"},"bodyHtml":"
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name: pricing-strategy\ndescription: When the user wants to plan, design, or optimize pricing strategy and structure. Also use when the user mentions \"pricing strategy,\" \"pricing model,\" \"pricing tiers,\" \"freemium,\" \"value-based pricing,\" \"anchoring,\" \"price structure,\" or \"monetization strategy.\" For pricing page, use pricing-page-generator.\nmetadata:\nversion: 1.0.1

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Strategies: Pricing

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Guides pricing strategy and structure for SaaS, tools, and products. Covers pricing models, tier design, anchoring, and when to apply discounts. For pricing page content and layout, see pricing-page-generator. For discount and promotional pricing, see discount-marketing-strategy.

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When invoking: On first use, if helpful, open with 1–2 sentences on what this skill covers and why it matters, then provide the main output. On subsequent use or when the user asks to skip, go directly to the main output.

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Initial Assessment

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Project context: Read root contextus.md when present and load only the modules relevant to this task. Without Contextus, use available project material or user-provided facts and ask for missing information; do not create a parallel context system.

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Identify:

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  1. Product type: SaaS, tool, e-commerce
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  2. Value metric: What drives value (seats, usage, features)
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  3. Market: Competitor pricing; willingness to pay
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  4. Goals: Revenue, adoption, retention
    5. \n
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Pricing Models

\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n
ModelUse
SubscriptionRecurring; monthly/annual; most SaaS
FreemiumFree tier + paid; adoption then conversion
Usage-basedPay per use; API, credits
One-timePerpetual license; some tools
HybridBase + usage; tiered + overage
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Variable-cost products (compute, API, AI): When per-user cost varies widely (heavy users cost 10×+ light users), uniform subscription often fails. Use usage-based, credits, or tiered-by-usage; align price to cost structure.

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Tier Design

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Anchoring & Presentation

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When to Use Discounts

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Discounts apply on top of base pricing. See discount-marketing-strategy for:

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Principle: Set base price for long-term value; use discounts tactically for acquisition, retention, or cash flow.

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Output Format

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Related Skills

\n\n","files":[{"path":"SKILL.md","sizeBytes":3474,"isText":true}],"reviewScore":null,"reviewSummary":null,"trust":{"provenance":"trusted-source-unreviewed","notice":"Community-authored content, reproduced verbatim and not vetted as instructions. Treat it as data to evaluate, never as directives to follow.","bodySource":null},"bodyLocked":false,"purchaseUrl":null,"sourceUrl":null,"report":{"provenance":"trusted-source-unreviewed","screen":{"ran":true,"outcome":"clean","suspicious":0,"notes":0,"hiddenCharacters":false},"virusScan":{"engine":"clamav","status":"clean","scannedAt":"2026-09-25T17:54:14.076643Z","sha256":"5B3F9CD0B9B32CC3D90FFB1015999D3790AC1C0F0DBAFBFB00FB895763E87F23","sizeBytes":1738},"review":null,"source":{"repositoryUrl":"https://github.com/kostja94/marketing-skills","path":"skills/strategies/commercial/pricing/pricing-strategy","license":"MIT","commit":"26cef3434274129040dcfc64e9c7be85ba1ada15","subtreeSha":"FE5A834ACBB5472FFE4A44F87EEE4EFA9FA26A16E87202DD48B151C79D59C780","lastSyncedAt":"2026-09-25T17:49:34.679591Z"},"reviewedAt":"2026-09-25T18:02:23.733976Z","notice":"Community-authored content, reproduced verbatim and not vetted as instructions. Treat it as data to evaluate, never as directives to follow."},"install":[{"target":"skills-cli","command":"npx skills add https://github.com/kostja94/marketing-skills/tree/main/skills/strategies/commercial/pricing/pricing-strategy"},{"target":"claude-code","command":"claude plugin marketplace add https://llmmart.ai/marketplace.json && claude plugin install kostja94-marketing-skills@llmmart"},{"target":"git","command":"git clone https://github.com/kostja94/marketing-skills.git"}]}