{"slug":"meta-tags-optimizer","title":"meta-tags-optimizer","summary":"Optimize title tags, meta descriptions, Open Graph, and Twitter cards for maximum click-through rate. Generates multiple A/B test variations with character counting and SERP preview. Use when asked to \"optimize title tag\", \"write meta description\", \"improve CTR\", \"Open Graph tags","platform":"Claude","tags":[],"authorName":"LLM Mart","authorSlug":"llm-mart","score":0,"source":"github","price":null,"verified":false,"createdAt":"2026-08-25T15:10:37.817428Z","repo":{"url":"https://github.com/nowork-studio/notfair-plugin","stars":3883,"forks":496,"license":"MIT","updatedAt":"2026-09-25T07:19:16Z"},"bodyHtml":"
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name: meta-tags-optimizer\nargument-hint: \"

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Meta Tags Optimizer

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This skill creates compelling, optimized meta tags that improve click-through rates from search results and enhance social media sharing. It covers title tags, meta descriptions, and social meta tags.

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When This Must Trigger

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Use this when the conversation involves any of these situations — even if the user does not use SEO terminology:

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Use this whenever the task needs a shippable asset or transformation that should feed directly into quality review, deployment, or monitoring.

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What This Skill Does

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  1. Title Tag Creation: Writes compelling, keyword-optimized titles
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  2. Meta Description Writing: Creates click-worthy descriptions
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  3. Open Graph Optimization: Prepares pages for social sharing
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  4. Twitter Card Setup: Optimizes Twitter-specific meta tags
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  5. CTR Analysis: Suggests improvements for better click rates
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  6. Character Counting: Ensures proper length for SERP display
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  7. A/B Test Suggestions: Provides variations for testing
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Quick Start

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Start with one of these prompts.

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Create Meta Tags

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Create meta tags for a page about [topic] targeting [keyword]\n
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Write title and meta description for this content: [content/URL]\n
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Optimize Existing Tags

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Improve these meta tags for better CTR: [current tags]\n
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Social Media Tags

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Create Open Graph and Twitter card tags for [page/URL]\n
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Data Sources

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With ~~search console + ~~SEO tool connected:\nAutomatically pull current meta tags, CTR data by query, competitor title/description patterns, SERP preview data, and impression/click metrics to identify optimization opportunities.

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With manual data only:\nAsk the user to provide:

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  1. Current title and meta description (if optimizing existing)
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  2. Target primary keyword and 2-3 secondary keywords
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  3. Page URL and main content/value proposition
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  4. Competitor URLs or examples of well-performing titles in the SERP
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Proceed with the full workflow using provided data. Note in the output which metrics are from automated collection vs. user-provided data.

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Instructions

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When a user requests meta tag optimization:

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  1. Gather Page Information

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    ### Page Analysis\n\n**Page URL**: [URL]\n**Page Type**: [blog/product/landing/service/homepage]\n**Primary Keyword**: [keyword]\n**Secondary Keywords**: [keywords]\n**Target Audience**: [audience]\n**Primary CTA**: [action you want users to take]\n**Unique Value Prop**: [what makes this page special]\n
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  2. Create Optimized Title Tag

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    ### Title Tag Optimization\n\n**Requirements**:\n- Length: 50-60 characters (displays fully in SERP)\n- Include primary keyword (preferably near front)\n- Make it compelling and click-worthy\n- Match search intent\n- Include brand name if appropriate\n\n**Title Tag Formula Options**:\n\n1. **Keyword | Benefit | Brand**\n   \"[Primary Keyword]: [Benefit] | [Brand Name]\"\n\n2. **Number + Keyword + Promise**\n   \"[Number] [Keyword] That [Promise/Result]\"\n\n3. **How-to Format**\n   \"How to [Keyword]: [Benefit/Result]\"\n\n4. **Question Format**\n   \"What is [Keyword]? [Brief Answer/Hook]\"\n\n5. **Year + Keyword**\n   \"[Keyword] in [Year]: [Hook/Update]\"\n\n**Generated Title Options**:\n\n| Option | Title | Length | Power Words | Keyword Position |\n|--------|-------|--------|-------------|------------------|\n| 1 | [Title] | [X] chars | [words] | [Front/Middle] |\n| 2 | [Title] | [X] chars | [words] | [Front/Middle] |\n| 3 | [Title] | [X] chars | [words] | [Front/Middle] |\n\n**Recommended**: Option [X]\n**Reasoning**: [Why this option is best]\n\n**Title Tag Code**:\n```html\n<title>[Selected Title]</title>\n
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  3. Write Meta Description

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    ### Meta Description Optimization\n\n**Requirements**:\n- Length: 150-160 characters (displays fully in SERP)\n- Include primary keyword naturally\n- Include clear call-to-action\n- Match page content accurately\n- Create urgency or curiosity\n- Avoid duplicate descriptions\n\n**Meta Description Formula**:\n\n[What the page offers] + [Benefit to user] + [Call-to-action]\n\n**Power Elements to Include**:\n- Numbers and statistics\n- Current year\n- Emotional triggers\n- Action verbs\n- Unique value proposition\n\n**Generated Description Options**:\n\n| Option | Description | Length | CTA | Emotional Trigger |\n|--------|-------------|--------|-----|-------------------|\n| 1 | [Description] | [X] chars | [CTA] | [Trigger] |\n| 2 | [Description] | [X] chars | [CTA] | [Trigger] |\n| 3 | [Description] | [X] chars | [CTA] | [Trigger] |\n\n**Recommended**: Option [X]\n**Reasoning**: [Why this option is best]\n\n**Meta Description Code**:\n```html\n<meta name=\"description\" content=\"[Selected Description]\">\n
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  4. Create Open Graph, Twitter Card, and Additional Meta Tags

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    Generate OG tags (og:type, og:url, og:title, og:description, og:image), Twitter Card tags, canonical URL, robots, viewport, author, and article-specific tags. Then combine into a complete meta tag block.

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    Reference: See references/meta-tag-code-templates.md for OG type selection guide, Twitter card type selection, all HTML code templates, and the complete meta tag block template.

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  5. CORE-EEAT Alignment Check

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    Verify meta tags align with content quality standards (CORE-EEAT Benchmark).

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    ### CORE-EEAT Meta Tag Alignment\n\n| Check | Status | Notes |\n|-------|--------|-------|\n| **C01 Intent Alignment**: Title promise matches actual content delivery | ✅/⚠️/❌ | [Does the title accurately represent what the page delivers?] |\n| **C02 Direct Answer**: Meta description reflects the core answer available in first 150 words | ✅/⚠️/❌ | [Does the description preview the direct answer?] |\n\n**If C01 fails**: Title is misleading — rewrite to match actual content.\n**If C02 fails**: Content may need restructuring to front-load the answer, or description should better reflect available content.\n
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  6. Provide CTR Optimization Tips

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    ## CTR Optimization Analysis\n\n### Power Words Used\n- [Word 1] - Creates [emotion/action]\n- [Word 2] - Creates [emotion/action]\n\n### CTR Boosting Elements\n\n| Element | Present | Impact |\n|---------|---------|--------|\n| Numbers | Yes/No | +20-30% CTR |\n| Current Year | Yes/No | +15-20% CTR |\n| Power Words | Yes/No | +10-15% CTR |\n| Question | Yes/No | +10-15% CTR |\n| Brackets | Yes/No | +10% CTR |\n\n### A/B Test Suggestions\n\nTest these variations:\n\n**Version A** (Current):\n- Title: [Title]\n- Description: [Description]\n\n**Version B** (Test):\n- Title: [Alternative title]\n- Description: [Alternative description]\n- Hypothesis: [Why this might perform better]\n
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Validation Checkpoints

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Input Validation

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Output Validation

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Example

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User: \"Create meta tags for a blog post about 'how to start a podcast in [current year]'\"

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Output:

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## Meta Tags: How to Start a Podcast ([current year])\n\n### Title Tag\n```html\n<title>How to Start a Podcast in [current year]: Complete Beginner's Guide</title>\n
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Length: ~55 characters ✅\nKeyword: \"how to start a podcast\" at front ✅\nPower Words: \"Complete\", \"Beginner's\" ✅

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Meta Description

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<meta name=\"description\" content=\"Learn how to start a podcast in [current year] with our step-by-step guide. Covers equipment, hosting, recording, and launching your first episode. Start podcasting today!\">\n
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Length: ~163 characters ✅\nKeyword: Included naturally ✅\nCTA: \"Start podcasting today!\" ✅

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Complete meta tag block (with OG, Twitter, Article tags) generated using template from references/meta-tag-code-templates.md.

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A/B Test Variations

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Title Variation B:\n\"Start a Podcast in [current year]: Step-by-Step Guide (+ Free Checklist)\"

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Title Variation C:\n\"How to Start a Podcast: [current year] Guide [Equipment + Software + Tips]\"

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Description Variation B:\n\"Want to start a podcast in [current year]? This guide covers everything: equipment ($100 budget option), best hosting platforms, recording tips, and how to get your first 1,000 listeners.\"

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\n## Tips for Success\n\n1. **Front-load keywords** - Put important terms at the beginning\n2. **Match intent** - Description should preview what page delivers\n3. **Be specific** - Vague descriptions get ignored\n4. **Test variations** - Small changes can significantly impact CTR\n5. **Update regularly** - Add current year, refresh messaging\n6. **Check competitors** - See what's working in your SERP\n\n\n## Reference Materials\n\n- [Meta Tag Formulas](references/meta-tag-formulas.md) — Proven title and description formulas\n- [CTR and Social Reference](references/ctr-and-social-reference.md) — Page-type templates, CTR data, OG best practices\n\n## Next Best Skill\n\n- **Primary**: [schema-markup-generator](../schema-markup-generator/SKILL.md) — complete the SERP packaging with structured data.\n
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