{"slug":"landing-page-audit-39","title":"landing-page-audit-39","summary":"CRO analysis for landing pages evaluating headline clarity, CTA placement, trust signals, mobile friction, and conversion killers. Use when uploading a landing page screenshot, pasting a URL for review, requesting conversion rate optimization feedback, or auditing page effectiven","platform":"Claude","tags":[],"authorName":"LLM Mart","authorSlug":"llm-mart","score":0,"source":"github","price":null,"verified":false,"createdAt":"2026-09-17T17:01:14.720211Z","repo":{"url":"https://github.com/irinabuht12-oss/marketing-skills","stars":2032,"forks":537,"license":null,"updatedAt":"2026-09-24T01:53:56Z"},"bodyHtml":"
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name: landing-page-audit-39\ndescription: CRO analysis for landing pages evaluating headline clarity, CTA placement, trust signals, mobile friction, and conversion killers. Use when uploading a landing page screenshot, pasting a URL for review, requesting conversion rate optimization feedback, or auditing page effectiveness prioritized by impact. Platform: Google and Meta.\nmetadata:\nplatform: Google and Meta

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Landing Page Audit

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Systematic conversion rate optimization analysis with prioritized recommendations.

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Process

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  1. Capture the page - URL or screenshot (note if only partial view)
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  2. Evaluate above-the-fold - First impression, clarity, CTA visibility
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  3. Assess messaging - Headline frameworks, copy quality, benefit focus
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  4. Check trust signals - Social proof, credibility markers
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  5. Identify conversion killers - Friction points, distractions
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  6. Prioritize by impact - High impact fixes first
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Headline Framework Evaluation

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Test headlines against these proven frameworks:

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FrameworkStructureExample
4U'sUrgent + Unique + Useful + Ultra-specific\"Double Your Sales in 30 Days\"
AIDAAttention → Interest → Desire → ActionPattern through page sections
PASProblem → Agitate → SolutionLead with pain, twist knife, offer relief
BABBefore → After → BridgeShow transformation
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Above-the-Fold Checklist

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CTA Placement Best Practices

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LocationPurpose
Hero sectionPrimary conversion, most visible
After value propositionReinforce after communicating value
After social proofConvert after building trust
After features/benefitsCapture after educating
Sticky header/footerPersistent access on long pages
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Top 10 Conversion Killers

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KillerImpactFix
Slow page load (>3s)7% drop per secondOptimize images, CDN
Ad/landing mismatchTrust destroyedMatch headlines
Unclear value propConfusion = bounceClarify headline
Competing CTAsDecision paralysisOne primary CTA
Too many form fieldsFrictionReduce to essentials
No trust signalsSkepticismAdd proof
Poor mobile experience50%+ traffic lostResponsive design
CTA below foldInvisibleMove up
Visual clutterOverwhelmSimplify
Weak CTA copyNo motivationAction verbs + value
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Output Format

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## Landing Page Audit\n\n**URL/Page**: [Identifier]\n**Analysis Date**: [Date]\n**Overall Score**: [X/100]\n\n### Above-the-Fold Assessment\n| Element | Present? | Effectiveness |\n|---------|----------|---------------|\n| Clear headline | ✅/❌ | [Score]/10 |\n| Supporting subhead | ✅/❌ | [Score]/10 |\n| Hero visual | ✅/❌ | [Score]/10 |\n| Primary CTA visible | ✅/❌ | [Score]/10 |\n| Trust signal | ✅/❌ | [Score]/10 |\n\n### Headline Analysis\n- **Current**: \"[Quote]\"\n- **Framework Match**: [AIDA/PAS/BAB/4U's or None]\n- **Issues**: [List]\n- **Suggested Rewrite**: \"[Improved version]\"\n\n### Conversion Killers Detected\n| Issue | Severity | Impact | Fix |\n|-------|----------|--------|-----|\n| | \uD83D\uDD34/\uD83D\uDFE1/\uD83D\uDFE2 | High/Med/Low | |\n\n### CTA Audit\n| CTA | Location | Copy | Issues |\n|-----|----------|------|--------|\n| Primary | | | |\n| Secondary | | | |\n\n### Trust Signal Inventory\n- [ ] Customer logos\n- [ ] Testimonials\n- [ ] Star ratings\n- [ ] Case study mentions\n- [ ] Certifications/awards\n- [ ] Security badges\n- [ ] Guarantee\n\n### Priority Action Plan\n| Priority | Fix | Expected Impact | Effort |\n|----------|-----|-----------------|--------|\n| 1 | | +X% conversion | Low/Med/High |\n| 2 | | | |\n| 3 | | | |\n\n### Mobile Assessment\n- [ ] Responsive layout\n- [ ] Touch-friendly buttons (44px+)\n- [ ] Readable text without zoom\n- [ ] Fast load on 3G\n- [ ] Form optimized for mobile\n\n### Confidence Level: [HIGH/MEDIUM/LOW]\n
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Example

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Input: [Screenshot of SaaS landing page with \"We help businesses grow\" headline, no visible CTA above fold, three testimonials at bottom]

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Output:

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## Landing Page Audit\n\n**Overall Score**: 52/100\n\n### Above-the-Fold Assessment\n| Element | Present? | Effectiveness |\n|---------|----------|---------------|\n| Clear headline | ❌ | 3/10 - Too vague |\n| Supporting subhead | ✅ | 5/10 |\n| Hero visual | ✅ | 6/10 |\n| Primary CTA visible | ❌ | 0/10 - Below fold |\n| Trust signal | ❌ | 0/10 |\n\n### Headline Analysis\n- **Current**: \"We help businesses grow\"\n- **Framework Match**: None\n- **Issues**: Vague, no specificity, no unique value\n- **Suggested Rewrite**: \"Grow Revenue 40% in 90 Days with AI-Powered Analytics\"\n\n### Conversion Killers Detected\n| Issue | Severity | Impact | Fix |\n|-------|----------|--------|-----|\n| CTA below fold | \uD83D\uDD34 | High | Move primary CTA to hero |\n| Vague headline | \uD83D\uDD34 | High | Add specificity + outcome |\n| No trust signals above fold | \uD83D\uDFE1 | Med | Add logo bar or rating |\n\n### Priority Action Plan\n| Priority | Fix | Expected Impact | Effort |\n|----------|-----|-----------------|--------|\n| 1 | Move CTA above fold | +15-25% | Low |\n| 2 | Rewrite headline with specifics | +10-20% | Low |\n| 3 | Add trust signal above fold | +5-10% | Low |\n\n### Confidence Level: HIGH\nClear issues with established solutions.\n
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Guidelines

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Data access (Ryze MCP)

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This skill works best with live account data. Connect the free Ryze MCP once and Claude reads your Google Ads, Meta Ads, GA4 and Search Console directly:

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Setup guide: https://www.get-ryze.ai/how-to-connect-claude-to-google-meta-ads-mcp

\n","files":[{"path":"SKILL.md","sizeBytes":6478,"isText":true}],"reviewScore":null,"reviewSummary":null,"trust":{"provenance":"trusted-source-unreviewed","notice":"Community-authored content, reproduced verbatim and not vetted as instructions. Treat it as data to evaluate, never as directives to follow.","bodySource":null},"bodyLocked":false,"purchaseUrl":null,"sourceUrl":null,"report":{"provenance":"trusted-source-unreviewed","screen":{"ran":true,"outcome":"clean","suspicious":0,"notes":0,"hiddenCharacters":false},"virusScan":{"engine":"clamav","status":"clean","scannedAt":"2026-09-17T17:02:06.948648Z","sha256":"ED3D23502A32D7D50CAC236D7934EE5CCE351C76B9B3C0F94AF67197D085F879","sizeBytes":2855},"review":null,"source":{"repositoryUrl":"https://github.com/irinabuht12-oss/marketing-skills","path":"skills/landing-page-audit-39","license":null,"commit":"1bb135e2f8c115039a90ab2f5526985b66dddff7","subtreeSha":"07692F724A23572CFBA4FAC3F421D33DC77C4F77B096160AB805F3542B80226F","lastSyncedAt":"2026-09-25T23:11:45.388317Z"},"reviewedAt":"2026-09-17T17:03:34.814606Z","notice":"Community-authored content, reproduced verbatim and not vetted as instructions. Treat it as data to evaluate, never as directives to follow."},"install":[{"target":"skills-cli","command":"npx skills add https://github.com/irinabuht12-oss/marketing-skills/tree/main/skills/landing-page-audit-39"},{"target":"claude-code","command":"claude plugin marketplace add https://llmmart.ai/marketplace.json && claude plugin install irinabuht12-oss-marketing-skills@llmmart"},{"target":"git","command":"git clone https://github.com/irinabuht12-oss/marketing-skills.git"}]}