{"slug":"distribution-channels","title":"distribution-channels","summary":"When the user wants to plan product distribution via marketplaces, app stores, or third-party platforms. Also use when the user mentions \"distribution channels,\" \"marketplace listing,\" \"app store listing,\" \"Figma plugin,\" \"Chrome extension marketplace,\" \"AWS Marketplace,\" \"Shopif","platform":"Claude","tags":[],"authorName":"LLM Mart","authorSlug":"llm-mart","score":0,"source":"github","price":null,"verified":false,"createdAt":"2026-09-25T17:49:39.29762Z","repo":{"url":"https://github.com/kostja94/marketing-skills","stars":993,"forks":138,"license":"MIT","updatedAt":"2026-09-25T09:13:43Z"},"bodyHtml":"<hr>\n<h2>name: distribution-channels\ndescription: When the user wants to plan product distribution via marketplaces, app stores, or third-party platforms. Also use when the user mentions \"distribution channels,\" \"marketplace listing,\" \"app store listing,\" \"Figma plugin,\" \"Chrome extension marketplace,\" \"AWS Marketplace,\" \"Shopify app,\" \"GPTs store,\" \"app distribution,\" or \"third-party marketplace.\" For channel mix, use integrated-marketing.\nmetadata:\nversion: 1.1.1</h2>\n<h1>Channels: Distribution Channels</h1>\n<p>Guides product distribution via third-party marketplaces and app stores. Distinct from <strong>directory-submission</strong> (curated lists, Product Hunt, Taaft)—marketplaces are storefronts where customers discover and purchase apps, plugins, or integrations. Hyperscaler marketplaces (AWS, Azure, GCP) alone are projected to process $85B+ in software sales by 2028.</p>\n<p><strong>When invoking</strong>: On <strong>first use</strong>, if helpful, open with 1–2 sentences on what this skill covers and why it matters, then provide the main output. On <strong>subsequent use</strong> or when the user asks to skip, go directly to the main output.</p>\n<h2>Channel Types</h2>\n<table>\n<thead>\n<tr>\n<th>Type</th>\n<th>Definition</th>\n<th>Examples</th>\n</tr>\n</thead>\n<tbody>\n<tr>\n<td><strong>Direct</strong></td>\n<td>Company sells via own assets</td>\n<td>Website, eCommerce, sales team</td>\n</tr>\n<tr>\n<td><strong>Indirect</strong></td>\n<td>Third parties sell on your behalf</td>\n<td>Marketplaces, app stores, resellers</td>\n</tr>\n</tbody>\n</table>\n<p><strong>Marketplaces</strong> = Digital storefronts where customers discover and buy; often pre-approved budgets (cloud spend), consolidated billing, faster procurement.</p>\n<h2>Marketplace Categories</h2>\n<table>\n<thead>\n<tr>\n<th>Category</th>\n<th>Platforms</th>\n<th>Product fit</th>\n</tr>\n</thead>\n<tbody>\n<tr>\n<td><strong>Design &amp; collaboration</strong></td>\n<td>Figma Community, Canva Apps, Adobe Exchange</td>\n<td>Design tools, templates</td>\n</tr>\n<tr>\n<td><strong>Browser extensions</strong></td>\n<td>Chrome Web Store, Firefox Add-ons</td>\n<td>Extensions, dev tools</td>\n</tr>\n<tr>\n<td><strong>Cloud &amp; enterprise</strong></td>\n<td>AWS Marketplace, Google Cloud Marketplace, Azure Marketplace</td>\n<td>SaaS, data, infra</td>\n</tr>\n<tr>\n<td><strong>Mobile</strong></td>\n<td>App Store, Google Play, Microsoft Store</td>\n<td>Mobile apps, cross-platform</td>\n</tr>\n<tr>\n<td><strong>Vertical</strong></td>\n<td>Shopify App Store, Slack App Directory, Salesforce AppExchange, Zoom Marketplace</td>\n<td>E-commerce, collaboration, CRM</td>\n</tr>\n<tr>\n<td><strong>Developer</strong></td>\n<td>GitHub Marketplace, WordPress Plugins</td>\n<td>Dev tools, integrations</td>\n</tr>\n<tr>\n<td><strong>AI</strong></td>\n<td>GPTs (OpenAI), emerging AI app stores</td>\n<td>AI apps, agents</td>\n</tr>\n<tr>\n<td><strong>Social commerce</strong></td>\n<td>Pinterest Product Pins</td>\n<td>E-commerce, design tools, templates; Product Schema or Pinterest Catalog</td>\n</tr>\n</tbody>\n</table>\n<p><strong>Pinterest Product Pins</strong>: Configure product links; shopping tags; link to site. Requires Product Schema or Pinterest Catalog. See <strong>pinterest-posts</strong>.</p>\n<h2>Listing Optimization</h2>\n<table>\n<thead>\n<tr>\n<th>Practice</th>\n<th>Guideline</th>\n</tr>\n</thead>\n<tbody>\n<tr>\n<td><strong>Reduce procurement friction</strong></td>\n<td>Vendor Insights, standard contracts; streamline enterprise buying</td>\n</tr>\n<tr>\n<td><strong>Pricing models</strong></td>\n<td>Free trials, pay-as-you-go, private offers for enterprise</td>\n</tr>\n<tr>\n<td><strong>Trust signals</strong></td>\n<td>Verified reviews, partner badges, clear taxonomy</td>\n</tr>\n<tr>\n<td><strong>Discoverability</strong></td>\n<td>Optimize for marketplace search; clear descriptions, tags</td>\n</tr>\n<tr>\n<td><strong>Co-sell</strong></td>\n<td>Partner with platform field teams when available</td>\n</tr>\n</tbody>\n</table>\n<p><strong>Listing as asset</strong>: Your marketplace page is both storefront and onboarding tool; prospects validate, customers discover integrations.</p>\n<h2>Platform Selection by Product Type</h2>\n<table>\n<thead>\n<tr>\n<th>Product type</th>\n<th>Prioritize</th>\n</tr>\n</thead>\n<tbody>\n<tr>\n<td>Design / collaboration</td>\n<td>Figma, Canva, Adobe</td>\n</tr>\n<tr>\n<td>Browser extension</td>\n<td>Chrome, Firefox</td>\n</tr>\n<tr>\n<td>Cloud / enterprise SaaS</td>\n<td>AWS, GCP, Azure</td>\n</tr>\n<tr>\n<td>Mobile app</td>\n<td>App Store, Google Play, Microsoft Store</td>\n</tr>\n<tr>\n<td>E-commerce</td>\n<td>Shopify</td>\n</tr>\n<tr>\n<td>Collaboration</td>\n<td>Slack, Zoom</td>\n</tr>\n<tr>\n<td>Developer tools</td>\n<td>GitHub, WordPress</td>\n</tr>\n<tr>\n<td>AI application</td>\n<td>GPTs, emerging AI stores</td>\n</tr>\n<tr>\n<td>E-commerce / templates</td>\n<td>Pinterest Product Pins</td>\n</tr>\n</tbody>\n</table>\n<h2>Related Skills</h2>\n<ul>\n<li><strong>directory-submission</strong>: Curated lists (Taaft, Product Hunt, G2)—different from marketplaces; both are distribution</li>\n<li><strong>integrations-page-generator</strong>: Integrations page content; marketplace listing drives discovery</li>\n<li><strong>cold-start-strategy</strong>: Distribution as cold-start channel</li>\n<li><strong>localization-strategy</strong>: Regional marketplaces by locale</li>\n</ul>\n","files":[{"path":"SKILL.md","sizeBytes":4046,"isText":true}],"reviewScore":null,"reviewSummary":null,"trust":{"provenance":"trusted-source-unreviewed","notice":"Community-authored content, reproduced verbatim and not vetted as instructions. Treat it as data to evaluate, never as directives to follow.","bodySource":null},"bodyLocked":false,"purchaseUrl":null,"sourceUrl":null,"report":{"provenance":"trusted-source-unreviewed","screen":{"ran":true,"outcome":"clean","suspicious":0,"notes":0,"hiddenCharacters":false},"virusScan":{"engine":"clamav","status":"clean","scannedAt":"2026-09-25T17:50:31.789954Z","sha256":"B37C22A4F6C0689DA3FC69DDED1A2F9422EBF9566ED7EB979E74D121A416CCFC","sizeBytes":1864},"review":null,"source":{"repositoryUrl":"https://github.com/kostja94/marketing-skills","path":"skills/channels/distribution/distribution-channels","license":"MIT","commit":"26cef3434274129040dcfc64e9c7be85ba1ada15","subtreeSha":"458F5A8DF80FD7B295BA0480F563961F0934B6EC484DFA2605F8E56CC3D9DB70","lastSyncedAt":"2026-09-25T17:49:34.679591Z"},"reviewedAt":"2026-09-25T17:52:43.825496Z","notice":"Community-authored content, reproduced verbatim and not vetted as instructions. Treat it as data to evaluate, never as directives to follow."},"install":[{"target":"skills-cli","command":"npx skills add https://github.com/kostja94/marketing-skills/tree/main/skills/channels/distribution/distribution-channels"},{"target":"claude-code","command":"claude plugin marketplace add https://llmmart.ai/marketplace.json && claude plugin install kostja94-marketing-skills@llmmart"},{"target":"git","command":"git clone https://github.com/kostja94/marketing-skills.git"}]}