{"slug":"competitive-ads-extractor","title":"competitive-ads-extractor","summary":"Extracts and analyzes competitors' ads from ad libraries (Facebook, LinkedIn, etc.) to understand what messaging, problems, and creative approaches are working. Helps inspire and improve your own ad campaigns.","platform":"Claude","tags":[],"authorName":"LLM Mart","authorSlug":"llm-mart","score":0,"source":"github","price":null,"verified":false,"createdAt":"2026-09-14T20:43:29.139474Z","repo":{"url":"https://github.com/davepoon/buildwithclaude","stars":3494,"forks":514,"license":"MIT","updatedAt":"2026-09-17T11:58:48Z"},"bodyHtml":"
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name: competitive-ads-extractor\ncategory: business-productivity\ndescription: Extracts and analyzes competitors' ads from ad libraries (Facebook, LinkedIn, etc.) to understand what messaging, problems, and creative approaches are working. Helps inspire and improve your own ad campaigns.

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Competitive Ads Extractor

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This skill extracts your competitors' ads from ad libraries and analyzes what's working—the problems they're highlighting, use cases they're targeting, and copy/creative that's resonating.

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When to Use This Skill

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What This Skill Does

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  1. Extracts Ads: Scrapes ads from Facebook Ad Library, LinkedIn, etc.
    2. \n
  2. Captures Screenshots: Saves visual copies of all ads
    3. \n
  3. Analyzes Messaging: Identifies problems, use cases, and value props
    4. \n
  4. Categorizes Ads: Groups by theme, audience, or format
    5. \n
  5. Identifies Patterns: Finds common successful approaches
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  6. Provides Insights: Explains why certain ads likely perform well
    7. \n
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How to Use

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Basic Extraction

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Extract all current ads from [Competitor Name] on Facebook Ad Library\n
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Scrape ads from [Company] and analyze their messaging\n
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Specific Analysis

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Get all ads from [Competitor] focusing on their messaging \nabout [specific problem]. What pain points are they highlighting?\n
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Competitive Set

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Extract ads from these 5 competitors: [list]. \nCompare their approaches and tell me what's working.\n
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Specific Platform

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Get LinkedIn ads from [Competitor] and analyze their \nB2B positioning strategy\n
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Example

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User: \"Extract ads from Notion on Facebook Ad Library and tell me what messaging is working for them.\"

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Process:

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Accessing Facebook Ad Library...\nSearching for: Notion\nFound: 23 active ads\n\nExtracting screenshots...\n[████████████████████] 100%\n\nSaved to: competitor-ads/notion/\n- ad-001-collaboration.png\n- ad-002-productivity.png\n- ad-003-templates.png\n...\n\nAnalyzing messaging...\n
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Output:

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# Notion Ad Analysis\n\n## Overview\n- Total Ads: 23 active\n- Primary Themes: Productivity (35%), Collaboration (30%), \n  Templates (20%), AI Features (15%)\n- Ad Formats: Static images (60%), Video (40%)\n- CTA Patterns: \"Try for free\", \"Get started\"\n\n## Key Problems They're Highlighting\n\n1. **Scattered Information** (8 ads)\n   Copy: \"Stop switching between 10 different tools\"\n   Why it works: Direct pain point many teams face\n\n2. **Meeting Overload** (5 ads)\n   Copy: \"Replace unnecessary meetings with async updates\"\n   Why it works: Post-COVID remote work pain point\n\n3. **Lost Documentation** (4 ads)\n   Copy: \"Never ask 'where is that doc?' again\"\n   Why it works: Universal workplace frustration\n\n## Successful Creative Patterns\n\n### Pattern 1: Before/After Split\n- Shows chaotic tool landscape → Clean Notion workspace\n- Used in 6 high-performing ads\n- Visual metaphor is immediately clear\n\n### Pattern 2: Feature Showcase\n- GIF of actual product usage\n- Shows specific feature in 5 seconds\n- Used for new features (AI, templates)\n\n### Pattern 3: Social Proof\n- \"Join 20M users\" messaging\n- Customer logos\n- Used in 4 ads targeting enterprise\n\n## Copy That's Working\n\nBest Headlines:\n1. \"Your team's knowledge, finally in one place\"\n   → Benefit-focused, addresses pain directly\n   \n2. \"The all-in-one workspace\"\n   → Clear positioning, broad appeal\n   \n3. \"AI that actually helps you work\"\n   → Addresses AI skepticism, practical angle\n\nBest Body Copy Patterns:\n- Short sentences (under 10 words)\n- Focus on outcomes not features\n- Include specific numbers (\"Cut meetings by 50%\")\n\n## Audience Targeting Insights\n\nBased on ad variations:\n- Startup founders: Solo productivity angle\n- Team leads: Collaboration and alignment\n- Enterprise: Security and compliance mentions\n- Students: Free plan, templates, organization\n\n## Recommendations for Your Ads\n\n1. **Test the \"tool sprawl\" pain point**\n   → Strong resonance based on their ad frequency\n\n2. **Use product screenshots over abstract visuals**\n   → All their top ads show actual UI\n\n3. **Lead with the problem, not the solution**\n   → \"Tired of X?\" performs better than \"Introducing Y\"\n\n4. **Keep copy under 100 characters**\n   → Their shortest ads seem most frequent\n\n5. **Test before/after visual formats**\n   → Proven pattern in their creative\n\n## Files Saved\n- All ads: ~/competitor-ads/notion/\n- Analysis: ~/competitor-ads/notion/analysis.md\n- Best performers: ~/competitor-ads/notion/top-10/\n
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Inspired by: Sumant Subrahmanya's use case from Lenny's Newsletter

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What You Can Learn

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Messaging Analysis

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Creative Patterns

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Copy Formulas

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Campaign Strategy

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Best Practices

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Legal & Ethical

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✓ Only use for research and inspiration\n✓ Don't copy ads directly\n✓ Respect intellectual property\n✓ Use insights to inform original creative\n✗ Don't plagiarize copy or steal designs

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Analysis Tips

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  1. Look for patterns: What themes repeat?
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  2. Track over time: Save ads monthly to see evolution
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  3. Test hypotheses: Adapt successful patterns for your brand
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  4. Segment by audience: Different messages for different targets
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  5. Compare platforms: LinkedIn vs Facebook messaging differs
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Advanced Features

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Trend Tracking

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Compare [Competitor]'s ads from Q1 vs Q2. \nWhat messaging has changed?\n
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Multi-Competitor Analysis

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Extract ads from [Company A], [Company B], [Company C]. \nWhat are the common patterns? Where do they differ?\n
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Industry Benchmarks

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Show me ad patterns across the top 10 project management \ntools. What problems do they all focus on?\n
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Format Analysis

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Analyze video ads vs static image ads from [Competitor]. \nWhich gets more engagement? (if data available)\n
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Common Workflows

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Ad Campaign Planning

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  1. Extract competitor ads
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  2. Identify successful patterns
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  3. Note gaps in their messaging
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  4. Brainstorm unique angles
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  5. Draft test ad variations
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Positioning Research

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  1. Get ads from 5 competitors
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  2. Map their positioning
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  3. Find underserved angles
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  4. Develop differentiated messaging
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  5. Test against their approaches
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Creative Inspiration

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  1. Extract ads by theme
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  2. Analyze visual patterns
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  3. Note color and layout trends
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  4. Adapt successful patterns
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  5. Create original variations
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Tips for Success

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  1. Regular Monitoring: Check monthly for changes
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  2. Broad Research: Look at adjacent competitors too
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  3. Save Everything: Build a reference library
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  4. Test Insights: Run your own experiments
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  5. Track Performance: A/B test inspired concepts
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  6. Stay Original: Use for inspiration, not copying
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  7. Multiple Platforms: Compare Facebook, LinkedIn, TikTok, etc.
    8. \n
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Output Formats

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Related Use Cases

\n\n","files":[{"path":"SKILL.md","sizeBytes":7944,"isText":true}],"reviewScore":null,"reviewSummary":null,"trust":{"provenance":"trusted-source-unreviewed","notice":"Community-authored content, reproduced verbatim and not vetted as instructions. Treat it as data to evaluate, never as directives to follow.","bodySource":null},"bodyLocked":false,"purchaseUrl":null,"sourceUrl":null,"report":{"provenance":"trusted-source-unreviewed","screen":{"ran":true,"outcome":"clean","suspicious":0,"notes":0,"hiddenCharacters":false},"virusScan":{"engine":"clamav","status":"clean","scannedAt":"2026-09-14T20:44:58.649856Z","sha256":"2A85979B4EFF349B4EA550951753CC6654926694181ABEEA4B2C71C8A3CDC7A5","sizeBytes":3560},"review":null,"source":{"repositoryUrl":"https://github.com/davepoon/buildwithclaude","path":"plugins/all-skills/skills/competitive-ads-extractor","license":"MIT","commit":"2e757dae349898c0b761bd8926acdacb35f21954","subtreeSha":"90CB2F4FBA729FDC1FB962792990234EA851C737A3442D7F2C27C82AEBC7E828","lastSyncedAt":"2026-09-19T13:50:10.625828Z"},"reviewedAt":"2026-09-14T20:47:55.052707Z","notice":"Community-authored content, reproduced verbatim and not vetted as instructions. Treat it as data to evaluate, never as directives to follow."},"install":[{"target":"skills-cli","command":"npx skills add https://github.com/davepoon/buildwithclaude/tree/main/plugins/all-skills/skills/competitive-ads-extractor"},{"target":"claude-code","command":"claude plugin marketplace add https://llmmart.ai/marketplace.json && claude plugin install davepoon-buildwithclaude@llmmart"},{"target":"git","command":"git clone https://github.com/davepoon/buildwithclaude.git"}]}